Top 25 UK Fashion Influencers

Carla is the biggest account on the list and posts petite and curvy styling for a fashion audience, with makeup work on the side. At 222k followers her response rate is steady rather than punchy, so she fits broad-reach high-street campaigns where size matters more than niche fit.

Culture Force is a streetwear creator whose followers like and comment far more than usual for an account this size, near 8% per post. That makes him a strong pick for trainer releases and streetwear launches that need genuine reaction, not just reach.

Sam co-owns a clothing label and posts as himself, so his feed mixes personal menswear looks with a builder's eye for product. Useful when a men's brand wants a creator who can talk credibly about how clothes are made and sold.

Antskicks is a sneaker-led creator with an agency contact and engagement near 3.8%, comfortably above the norm for his size. A clean fit for footwear drops and trainer culture aimed at a younger UK audience.

Rebecca is a London fashion creator who cross-posts to TikTok and works through an agency. Her following is large at 116k with a calm, steady response, so she suits womenswear and lifestyle brands wanting reach with a polished feed.

Lottie is an agency-repped womenswear creator near 98k followers with a solid engagement rate around 2%. A dependable mid-tier pick for clothing and accessories where consistent outfit content matters.

Emily posts the outfits she actually wears and is represented by a talent agency. Her audience leans a little less filtered than others here, so treat her as a styling-content choice rather than a pure audience-quality play.

Mason founded his own menswear label and posts as the face of it, so his content carries a clear point of view. Good for men's brands that value a creator with their own product instinct over raw follower count.

Kimberley is a steady womenswear creator at 61k with an engagement rate close to the typical mark for her size. A safe, no-drama pick for high-street outfit content rather than viral reach.

Dan blends menswear with a train-hard, travel lifestyle and links his own apparel project. He fits brands that sit where men's fashion meets fitness and everyday wear.

Laura is a London-based fashion creator with a direct contact in her bio. Her numbers are mid-range and consistent, so she works for clothing and accessories campaigns that want a local, approachable voice.

Kareena is a Manchester creator, agency-managed, who posts about the fashion and lifestyle she enjoys. A good fit outside the London bubble for brands wanting northern reach.

Tara mixes outfit content with AI and creator tutorials and is represented for collabs. She suits fashion brands that also want a creator comfortable explaining how she makes content.

Daz comes from a London marketing background and now posts menswear and style, with management in place. A sharp pick when a men's brand wants a creator who understands how campaigns work.

Tiggy leads with sustainable, secondhand, and small-business style, and her audience reads as one of the most real on the list. Her engagement near 5% makes her a standout for circular-fashion and resale brands.

Mayada splits time between London, Dubai, and Amman and is agency-managed, so her reach carries a more international flavour. Worth a look for fashion brands wanting a London base with wider appeal, though confirm audience location for a strictly UK brief.

Mandy posts everyday outfits and styling and tags where to buy, with one of the cleaner audiences here and engagement near 2.8%. A reliable fit for accessible womenswear and shopping-led campaigns.

Amber posts daily fits and lifestyle from Newcastle and has the most real-looking audience on the list. Her reach is mid-sized, so she suits brands that value a trustworthy, regional voice over big numbers.

Mia is an agency-managed style creator with engagement around 2.5%, a touch above typical for her size. A flexible mid-tier choice for fashion content with a management contact ready to go.

Dom runs menswear and shopping content across Instagram and a 66k YouTube, so a brief can travel between formats. A fit for men's brands that want longer-form try-ons alongside Reels.

Ryan is a London creator tied to a creative studio, with steady mid-tier numbers. He suits fashion brands after a more editorial, creative-led feel rather than mass reach.

Rachael blends fashion, makeup, and lifestyle in London and tags premium retail in her bio. A natural fit for brands wanting a creator who can carry both a fashion and a beauty angle.

Oli runs a 220k TikTok alongside this Instagram, so his real strength is short video that can be repurposed. Good for brands planning a TikTok-first fashion push with an Instagram tie-in.

Yasmin is a London creator in her late twenties posting personal fashion, with engagement around 2.2%. A grounded, relatable pick for everyday womenswear rather than trend-chasing.

Max is a working model signed to UK and Italian agencies who posts his own fits, with engagement near 4.6%, well above the norm for his size. A strong fit for menswear and editorial campaigns that want a model who also creates content.