Top 11 UK Finance Influencers

Kennie Bukky works as a fintech analyst and investor and posts about making higher-income career moves. Useful for brands aimed at ambitious early-career professionals, and her audience here is among the most engaged of the larger accounts on the list.

Franklin Asante wrote The Money Ladder and teaches step-by-step personal finance. A strong fit when you want a published, credible voice for beginner-friendly money education rather than hype.

Diary of a cheapskate is all about frugal living, cheap hacks, and being mortgage-free. About 85% of followers read as real, so this account fits savings apps and everyday-money brands targeting careful spenders.

James Corporate shares what working at an investment bank is actually like, aimed at a young finance-career audience. His engagement runs above the typical Instagram account this size, so smaller campaigns can get real cut-through.

Hannah makes personal finance and investing simple in under 90 seconds and describes herself as a former fashion buyer turned financial adviser. Around 89% of her followers read as real, the cleanest audience on the list, which suits trust-sensitive finance brands.

Tommy Edney is the biggest account here, focused on construction and property investment. His followers engage well above what a creator this size usually gets, making him useful when you want property reach with real interaction.

Vijay Singh builds property businesses and talks deals, with more than 1,300 completed. Best for mortgage, lending, and property-tool brands that want an investor voice with a long track record.

Lee Horwood covers investment, PropTech, and premium shared living at scale. A niche but specific fit for property technology and investor-facing services rather than broad consumer money brands.

Brad Dwyer documents his move from professional rugby into property investing, sharing refurbishments and flips. His engagement sits above average for his size, which suits brands that like a clear before-and-after story.

Mitch Nunn is a property investor, developer, and mentor working in co-living and deal sourcing. About 87% of his followers read as real, a good sign for a property-education audience even with steady rather than spiky engagement.

Saif Rehan documents building a property portfolio with funding partners across 50-plus projects. The smallest account here, best when you want an early-stage, hands-on investor voice rather than broad reach.