Top 25 UK Influencers on Instagram (Sep 2026)

The candidate field was 249,342 UK-based Instagram accounts with 10K-1M followers. Qualification required 30% or more UK audience, a minimum engagement rate of 2%, a real-follower measure of at least 70%, 50,000 average Reel views and a post during the previous 30 days. The published 25 are the working creators that rank highest after the selection process, using the CA Influence Index.

Fred Asquith combines the largest following, 983,636, with this roster's strongest average-Reel-view-to-follower ratio: average views are twice his follower count. This is video performance, not a count of followers reached. However, his UK audience share is 34%, and the index puts him fifth. Comedy creator Sam Cornforth takes first place at A 89 with 753,712 followers. Compare the home-audience figure with video performance before equating the largest British account with the strongest UK campaign option.

The scale is 0-99, combining UK audience location, engagement in relation to the UK median for a comparable account size, Reel views in relation to followers, and audience quality. For this British roster, those measures reward a working domestic audience instead of simply rewarding more followers. They also let readers compare accounts with different formats without using raw popularity as the sole decision.

Raffle Kid has the highest domestic share on the page at 84%; Fred Asquith has the lowest at 34%. The median across the UK roster is 64%. All accounts passed the 30% UK-audience minimum, which still allows substantial international followings. For a mainly British brief, use each card's country share rather than assuming that the creator's base is the same as the audience's location.

Comedy and sketch writing account for seven entries, presenting work such as Sam Cornforth's comedy and George Clarke's group sketches. Six entries are hosts and three are parents sharing family life. Elsewhere the roster includes a builder associated with a construction firm, a fitness coach launching a drink, a football-merchandise seller and a Manchester YouTuber. Their practical fit depends on the subject and format you intend to commission.

September 2026 is the measurement period for the UK snapshot, using live Click Analytic data at that point. A later campaign may encounter different follower totals, engagement or country shares as those figures change. Check the creator's current profile in the app before briefing them, especially when a decision depends on a particular UK share or Reel performance.