Free Instagram Engagement Rate Calculator

Use our free Instagram engagement rate calculator to see how well influencers connect with their audience.

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Followers: 398M


(Instagram average median 1.47%)

Engagement rate

Last data update:


15,6% higher than median

Engagement Rate vs Median

Engagement rate distribution



Average likes

Median Engagement Rate on Instagram


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You can check an influencer’s engagement rate by dividing the total number of interactions (likes + comments) their content receives by their total number of followers and multiplying by 100%. This gives you the engagement rate for that specific post.

So, what if you want to see the average engagement rate over the last 30 posts? In that case, find the engagement rate for each post. Add them up, divide the total by the number of posts, and multiply by 100%. This will give you a good indication of the influencer’s account-wide engagement rate.

Click Analytic provides insights on ANY creators

With Click Analytic, you can analyse any Instagram influencer. You can find engagement rates, avoid fake followers, analyse audience growth and demographics, and so much more.

What is a good engagement rate on Instagram?

Checking engagement rates isn’t helpful unless you have benchmarks against which to compare. Using data from our database’s 250M+ influencer profiles, we’ve compiled some typical Instagram engagement rate benchmarks.

Instagram Engagement Rate Benchmarks

High Above
Average Below
0,5 1 1,5 2 2,5 3 3,5 4 4,5 5 5,5 6 6,5 7 7,5 8 8,5

Here’s a bit more detail:

A good engagement rate on Instagram can vary depending on several factors. However, most social media experts agree that a rate between 1% and 5% is a good influencer marketing ballpark to aim for.

  • Industry: Engagement rates can differ between industries. For instance, entertainment influencer accounts might see engagement on the higher end, while B2B might be on the lower end.
  • Account size: Maintaining a high engagement rate with a much larger following is also generally harder. A bigger account with a 2% engagement rate might be doing well, while a smaller account might strive for 5%.

Tracking the engagement rate over time and comparing it to previous rates is essential to see if your influencer marketing strategies are working.

You can also use Instagram analytics tools to benchmark your engagement rate against your competitors in your niche.

How to analyse Influencer Engagement Rate

There are two main ways to check an influencer’s engagement rate on Instagram: manually or with software, like a free engagement rate calculator. Let’s start with the manual process first.

How to manually calculate the engagement rate:

Manually calculating the engagement rate involves some effort, but it gives you a basic idea of how an audience engages with an influencer’s content.

Here’s how to manually calculate an influencer’s engagement rate on Instagram:

  1. Pick a post: Choose a few recent posts from the influencer’s Instagram profile. It’s good to pick a mix to get a fair view of their engagement.
  2. Count the likes and comments: For each post you picked, add up all the likes and comments it received. This gives you the total engagement for those posts.
  3. Find the average: If you checked multiple posts, add up all their engagements and divide by the number of posts you looked at. This gives you the average engagement per post.
  4. Know the number of followers: Look at how many followers the influencer has. This number is crucial because you’ll compare it to the engagement to get the rate.
  5. Calculate the rate: Here’s the fun math part! To find the engagement rate, use this formula:
Engagement Rate = (Average Engagement per Post ÷ Number of Followers) × 100
This formula helps you see what percentage of the influencer’s followers engage with their content.

Here’s an example to make it clear:

  • Say an influencer has 5,000 followers.
  • You pick 5 posts, and they have a total of 500 likes and comments.
  • The average engagement per post is 500 ÷ 5 = 100 (likes+comments).
  • To find the rate: (100 ÷ 5,000) × 100 =2%.

This means, on average, 2% of the influencer’s followers interact with each post, which is a pretty good engagement rate!

A far simpler and faster method of calculating an influencer’s engagement rate on Instagram is with an online engagement rate calculator (sometimes also called a post engagement rate calculator or a social media engagement rate calculator).

Next, we’ll look at calculating the Instagram engagement rate on a post with software.

Use an Instagram engagement rate calculator to automatically calculate an influencer’s engagement rate.

At Click Analytic, our smart software determines the engagement rate for each of an influencer’s last 25 posts.

The software then calculates an average engagement rate based on these 25 posts.

But the magic of a social media engagement rate calculator doesn’t stop there.

Next, our software can show you how well an influencer engages with their audience compared to other influencers in their niche. It can even show you a timeline to see how historically an influencer engages with their audience.

It’s quick and easy to use to determine an influencer’s engagement rate on Instagram with our online ig engagement rate calculator.

Here’s what you must do:

  • Enter the influencer’s Instagram handle and hit the button.
  • That’s all there is to using this free Instagram engagement rate calculator.

Calculate Instagram Engagement Rate is difficult

Calculating Instagram engagement rates is becoming trickier than ever

Calculating the engagement rate on an Instagram post isn’t as straightforward as it used to be.


Because Instagram’s latest move to hide likes makes figuring out an influencer’s engagement rate more challenging than ever. 

This significant change started off as a trial in places like Canada and Australia, but now it’s expanding globally. 
It’s a big deal because, as we’ve seen, you need to know how many likes a post has to calculate its engagement rate. 

Without easily visible likes, marketers and brands that rely on Instagram influencers need a new strategy to track the success of their content.

What is a good engagement rate on Instagram?

Understanding how engagement rate varies by niche and platform

Engagement rates can vary greatly depending on the niche (or topic area) and the social media platform you’re using.
Each niche has its own audience behaviours, and different platforms cater to different types of content and interactions. Here’s how it breaks down:

Engagement by niche

Let’s start with a popular Instagram niche, fashion and beauty.

Fashion and beauty

These niches often see high engagement rates, especially on visual platforms like Instagram and Pinterest. 

Users in these niches love to like, comment, and share outfit ideas, makeup tutorials, and product reviews. 

For example, a fashion influencer might post a photo of their outfit and receive thousands of likes and comments from followers seeking style inspiration.

On platforms like Instagram, which is highly visual and well-suited for this niche, the average engagement rate can range from 1% to 3%. 
Influencers with highly engaged audiences or smaller, more niche followings can see rates even higher, sometimes up to 5% or more.


Gaming content, especially on platforms like Twitch and YouTube, can have very engaged audiences who spend hours watching live streams, gameplay videos, and tutorials. 

Gamers often form tight-knit communities, frequently engaging through comments, live chat, and social media shares.

For platforms popular with gamers, like Twitch and YouTube, engagement can be more about view time and subscriber interactions than likes or comments. 

On Instagram or X (formerly Twitter), gamers can see engagement rates from 0.5% to 3%, depending on their content type and audience engagement.

Food and cooking

Platforms like Instagram and YouTube are great for food enthusiasts. These niches can have high engagement rates with audiences looking for recipes, cooking tips, and food photography. 

A post of a beautifully plated dish on Instagram can garner a lot of likes and comments, while detailed cooking tutorials on YouTube can accumulate thousands of views and an active comment section.

Food and cooking content on Instagram can expect an average engagement rate of around 1.1% to 3.5%. This niche benefits from high visual appeal, which can drive higher engagement, especially with well-photographed dishes and recipes.

Fitness and health

This niche can see varied engagement rates across platforms. 

On Instagram, fitness influencers often share workout videos, fitness tips, and motivational posts, receiving a lot of likes and comments. 

On YouTube, longer workout videos or health-related content might have fewer comments but a lot of views and high watch time.

This niche tends to have a wide range of engagement rates, from 1% to 3% on Instagram. 

Content that includes workout videos, fitness tips, and health advice can engage audiences well, especially if it promotes interaction through challenges or Q&A sessions.

Remember, these are broad estimates, and actual engagement rates can vary. 

Engagement rates are influenced by how much followers interact with content through likes, comments, shares, and other platform-specific actions. 

Rates above the average can indicate highly engaging content or a very dedicated audience, while lower rates might suggest a need for strategy adjustments or content diversification.

Engagement by platform

Engagement on each social media platform comes in different formats. Here’s what you need to know.

  • Instagram: Known for its visual content, Instagram generally has higher engagement rates for niches like fashion, beauty, and travel. Users engage through likes, comments, shares, and stories.
  • YouTube: As a platform for longer video content, engagement here includes views, watch time, likes, and comments. Educational, entertainment and tutorial-based niches often do well on YouTube. Use a YouTube engagement rate calculator to determine the engagement rate on YouTube..
  • X (formerly Twitter): This platform is great for real-time engagement, especially for niches like news, politics, and entertainment. Engagement comes through likes, retweets, and replies..
  • TikTok: Known for its short, viral videos, TikTok sees high engagement in entertainment, dance, and comedy niches. Engagement metrics include likes, comments, shares, and the use of specific hashtags. Use a TikTok engagement rate calculator to determine the engagement rate on TikTok.

Unlock engagement rates and more

With Click Analytic, you can analyse any Instagram influencer. You can find engagement rates, avoid fake followers, analyse audience growth and demographics, and so much more.

Frequently asked questions about engagement rates

Do you have some burning questions about engagement rates? Let’s help.
What is an engagement rate?
An engagement rate is a metric used to measure the level of interaction content receives from an audience, such as likes, comments, shares, and views. It is divided by the number of followers or reach and multiplied by 100 to get a percentage.
Why is engagement rate important?

Engagement rate is important because it indicates how actively involved your audience is with your content, offering insights into its relevance, quality, and effectiveness in fostering a community or driving a desired action.

How do you calculate the engagement rate on Instagram?

To calculate the engagement rate on Instagram, add the total number of likes and comments on a post, divide by the number of followers (or post reach), and multiply by 100 to get a percentage.

What is a good engagement rate?

A good engagement rate typically falls between 1% and 5%, with higher percentages indicating more engaged audiences; however, this can vary by platform and niche.

Does the size of my following affect the engagement rate?

Yes, the size of your following can affect engagement rate; smaller accounts often have higher engagement rates due to more personal connections with their audience, while larger accounts may see a lower percentage despite having more interactions overall.

How can I improve my engagement rate?

You can improve your engagement rate by consistently posting high-quality and relevant content, engaging with your audience through comments and stories, and using hashtags and challenges to increase visibility and interaction.

Are there tools to help track engagement rate?
Yes, several tools and platforms, such as Click Analytic, can help you track engagement rates by providing analytics and insights into your social media performance.
Do different platforms have different average engagement rates?
Yes, different social media platforms can have different average engagement rates due to varying content formats, user behaviours, and interaction types; for example, Instagram and TikTok often have higher engagement rates than X (formerly Twitter) and Facebook.
Interface of a digital influencer analysis tool showing search options and stats for profiles on instagram, youtube, and tiktok, including follower count and engagement rates.

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