Updated · Data from 95.8M Instagram profiles
Check the engagement rate of any public Instagram account in seconds, then see how it compares with creators of the same size using 2026 benchmarks from 95.8M Instagram profiles.
Engagement rate for @kyliejenner
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Public accounts with 10K+ followers only.
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Stored account metric. Its sample or method may differ from the manual calculation.
Illustrative distribution shape, not measured 2026 account counts.
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A good engagement rate is anything above the median for the account's follower size. Based on 95.8M public Instagram profiles, the table shows where each level starts. For 10K–100K accounts that means above 0.66%, for 100K–500K above 0.42%, and for 1M+ above 0.52%. Smaller accounts engage far more: the median range for 1K–5K accounts is 3.06–3.73%.
| Followers | Badbottom 20% | Below median | Median | Above median | Very goodtop 20% |
|---|---|---|---|---|---|
| 1K–5K | < 0.43% | 0.43–3.06% | 3.06–3.73% | 3.73–10.29% | > 10.29% |
| 5K–10K | < 0.17% | 0.17–0.90% | 0.90–1.15% | 1.15–3.96% | > 3.96% |
| 10K–100K | < 0.08% | 0.08–0.50% | 0.50–0.66% | 0.66–2.68% | > 2.68% |
| 100K–500K | < 0.05% | 0.05–0.32% | 0.32–0.42% | 0.42–1.65% | > 1.65% |
| 500K–1M | < 0.07% | 0.07–0.34% | 0.34–0.46% | 0.46–1.56% | > 1.56% |
| 1M+ | < 0.10% | 0.10–0.40% | 0.40–0.52% | 0.52–1.60% | > 1.60% |
Source: Click Analytic, 95.8M public Instagram profiles with 1K+ followers, 2026. Bad and Very good mark the bottom and top 20% of accounts in each follower range.
That is why one number never works on its own. A 1.2% rate is below the median for a 3K nano-creator but well above it for a 400K account. For benchmarks by niche and country, read the full Creator Economy Report 2026.
TikTok creators post the highest engagement rates, with a 2026 median of 6.49–13.40% depending on size, followed by YouTube at 1.83–2.94% and Instagram at 0.31–3.73%. Each platform counts engagement differently, so compare creators within the same platform rather than across them.
Median engagement rate by platform and follower size, 2026
| Followers | TikTok | YouTube | |
|---|---|---|---|
| 1K–5K | 3.06–3.73% | 11.95–13.40% | 2.52–2.94% |
| 5K–10K | 0.90–1.15% | 10.30–11.67% | 2.24–2.70% |
| 10K–50K | 0.50–0.66% | 8.12–9.13% | 2.15–2.48% |
| 50K–100K | 0.31–0.40% | 7.05–7.88% | 2.02–2.33% |
| 100K–500K | 0.32–0.42% | 6.65–7.42% | 2.00–2.30% |
| 500K–1M | 0.34–0.46% | 6.49–7.23% | 1.96–2.25% |
| 1M+ | 0.40–0.52% | 6.66–7.38% | 1.83–2.11% |
Source: Click Analytic database, 2026 medians per platform. Check any account with the free TikTok or YouTube engagement rate calculator.
Yes, for every account size above 5K followers. Between 2024 and 2026 the median engagement rate fell by about 20% for 5K–10K accounts, by around a third for 10K–100K accounts and by more than 60% for accounts with 100K+ followers. Only nano accounts (1K–5K) held steady, with a small rise.
Median Instagram engagement rate, 2024 vs 2026
| Followers | 2024 | 2026 | Change |
|---|---|---|---|
| 1K–5K | 2.80–3.56% | 3.06–3.73% | +7% |
| 5K–10K | 1.12–1.46% | 0.90–1.15% | -21% |
| 10K–50K | 0.72–0.96% | 0.50–0.66% | -31% |
| 50K–100K | 0.68–0.93% | 0.31–0.40% | -56% |
| 100K–500K | 0.88–1.17% | 0.32–0.42% | -64% |
| 500K–1M | 0.98–1.28% | 0.34–0.46% | -65% |
| 1M+ | 1.06–1.33% | 0.40–0.52% | -62% |
Source: Click Analytic Instagram benchmarks 2024 and 2026. Change compares the midpoint of each median range.
Very rare at the top. Of 5.9M Instagram creators with 10K+ followers in our database, only 27,700 (0.5%) combine an engagement rate of 2%+ with an Amazing audience quality score. That is why a high rate alone is not enough to say yes.
Creators with an authentic audience tend to share the same signals: a high share of real followers and few mass-follow accounts, steady follower growth with no sudden spikes, comments that reference the content, and an audience concentrated in the countries they post about.
Source: Click Analytic Creator Economy Report 2026. Instagram creators with 10K+ followers and a known creator gender.
Instagram engagement rate is the share of an account's followers who interact with a typical post, shown as a percentage. You get it by adding average likes and comments per post, dividing by follower count and multiplying by 100. It tells you how active an audience is, so you can compare a 20K creator with a 2M creator fairly. Click Analytic calculates it from each account's last 30 posts, so one viral or quiet post never skews the result.
Every number on this page comes from the same database our customers use to vet creators.
Two creators with the same follower count can post very different rates. These are the usual reasons.
Written by Paul Boulet, Founder · Data reviewed by the Click Analytic data team · Updated With Click Analytic, check audience quality, location and past brand results on any profile.
The Audience Authenticity Score flags bots, bought followers and mass-follow accounts before you send a product.
See audience country, city, age, gender and interests, so you only pay for followers in the markets you ship to.
Review past sponsored posts and compare sponsored with organic engagement, so you know what a partnership will deliver.
(likes + comments) ÷ followers × 100engagements ÷ reach × 100engagements ÷ impressions × 100engagements ÷ plays × 100Reach and impressions are private to the account owner. When you vet a creator, ask for an Insights screenshot to confirm reach-based engagement after the follower-based check looks good.
No tool? You can work it out by hand in about ten minutes per creator.
Skip pinned posts and paid ads, as they skew the average. Keep Reels and carousels in the mix, just as they appear in the feed.
Try the free calculatorWrite down the likes and comments on every post. If a creator hides like counts, ask them for an Insights screenshot instead.
Try the free calculatorAdd all likes and comments together, then divide by the number of posts you counted.
Try the free calculatorThat gives you the engagement rate as a percentage, the same way this calculator works.
Try the free calculatorUse the median for the creator's follower size, not one universal number. A 48K account sits in the 10K–100K range.
Try the free calculator“It helped us set up and scale our influencer program to generate +10K new sign-ups in less than a month.”
@amber.dailyAbove medianCheck any TikTok account's engagement against creators of the same size.
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Anthony CooksAbove median
@frenchvibes.co92% realSpot bots, bought followers and inactive accounts before you pay.
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@glowyourskinupSee the live follower total of any public Instagram account.
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@rebeccawils98@hannah.glowsFound
@dolcevidafrKnow what to pay for a post, Reel or Story before you negotiate.
Start now@amber.daily88% realFind out how much of a TikTok audience is real before you partner.
Start now@amber.daily@amber.dailyFoundAnthony Cooks94% realAnthony CooksAdd a post's likes and comments, divide by the account's followers and multiply by 100. For an account-level rate, use the average likes and comments across recent posts. Example: 800 likes and 200 comments on a 40,000-follower account gives (1,000 ÷ 40,000) × 100 = 2.5%.
It depends on follower size. Based on 95.8M profiles, the median range is 3.06–3.73% for 1K–5K accounts, 0.90–1.15% for 5K–10K, 0.50–0.66% for 10K–100K, 0.32–0.42% for 100K–500K, 0.34–0.46% for 500K–1M and 0.40–0.52% for 1M+. Anything above that range is good for its size.
Yes. You can check public Instagram accounts with 10K+ followers without creating an account or adding a card. Manual mode works for any account size using your own numbers.
Insights usually divides by reach, which only the account owner can see. This tool divides by followers, so anyone can compare creators on the same basis. Results can also differ because our figure averages several recent posts and may be up to 30 days old.
Use followers to compare creators before you work with them, since it only needs public data. Use reach to judge how a specific post performed with the people who actually saw it. A good workflow is follower-based screening first, then asking shortlisted creators for Insights.
Yes. Engagement pods, comment groups and bought likes can push the rate up without real buying intent. Look for comments with substance and run a fake follower check before you commit budget.
Handle lookup works for public accounts with 10,000+ followers. For smaller or private accounts, switch to "Use your own numbers" and enter followers, average likes and average comments.
For accounts with 10K–100K followers, the 2026 median is 0.50–0.66%. Anything above 0.66% beats the typical account of that size, and above 2.68% puts a creator in the top 20%.
Not in this calculator. Saves and shares are private to the account owner, so we use public likes and comments, which lets you compare any creator on the same basis. Reels plays are tracked separately in Click Analytic.
In 2026 the median engagement rate is 6.49–13.40% on TikTok, 1.83–2.94% on YouTube and 0.31–3.73% on Instagram, depending on follower size. Each platform counts engagement differently, so compare creators within one platform.
Yes, for accounts above 5K followers. Between 2024 and 2026 the median fell by around a third for 10K–100K accounts and by more than 60% for 100K+ accounts. Nano accounts (1K–5K) held steady.
Post when your audience is active, lean into Reels and carousels, write captions that invite a reply and answer comments quickly. Track the rate per format over time and double down on what your followers respond to.
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