Updated · 2026 engagement reference ranges
Look up a public TikTok account with 10,000+ followers, or calculate engagement from your own numbers for any account size. Use the published 2026 reference ranges below to put the result in context.
Engagement rate for @charlidamelio
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Account lookup: public accounts with 10K+ followers. Manual entry: any account size.
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Stored account metric. Its sample or method may differ from the manual calculation.
Illustrative distribution shape, not measured 2026 account counts.
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Use a reference for the account’s size, with the same denominator and method. The published 10K-50K range is 8.12-9.13%, while 50K-100K is 7.05-7.88%. For 100K-500K it is 6.65-7.42%, and for 1M+ it is 6.66-7.38%. A result above the relevant upper bound is above that reference range; it does not prove audience quality or guarantee campaign performance.
| Followers | Badestimated | Below median | Median | Above median | Very goodestimated |
|---|---|---|---|---|---|
| 1K-5K | < 5.97% | 5.97-11.95% | 11.95-13.40% | 13.40-21.44% | > 21.44% |
| 5K-10K | < 5.15% | 5.15-10.30% | 10.30-11.67% | 11.67-18.67% | > 18.67% |
| 10K-50K | < 4.06% | 4.06-8.12% | 8.12-9.13% | 9.13-14.61% | > 14.61% |
| 50K-100K | - | < 7.05% | 7.05-7.88% | > 7.88% | - |
| 100K-500K | < 3.33% | 3.33-6.65% | 6.65-7.42% | 7.42-11.87% | > 11.87% |
| 500K-1M | < 3.25% | 3.25-6.49% | 6.49-7.23% | 7.23-11.57% | > 11.57% |
| 1M+ | < 3.33% | 3.33-6.66% | 6.66-7.38% | 7.38-11.81% | > 11.81% |
Source: published Click Analytic 2026 TikTok reference ranges, measured against views. The 10K-50K range is 8.12-9.13%; 50K-100K is 7.05-7.88%. Bad and Very good are estimates at approximately 0.5× the low and 1.6× the high reference bound, not measured bottom/top 20% cut-offs. A dash means the cut-off is unavailable. Manual mode excludes shares and saves; do not assume the lookup field or reference uses an identical sample and method.
That is why one number never works on its own. A 9% rate is below the median for a 3K nano-creator but above it for a 400K account. For benchmarks by niche and country, read the full Creator Economy Report 2026.
TikTok posts the highest engagement rates of the three platforms, with a 2026 median of 6.49-13.40% depending on size, against 1.83-2.94% on YouTube and 0.31-3.73% on Instagram. TikTok is measured on views and Instagram on followers, so compare creators within the same platform rather than across them.
Median engagement rate by platform and follower size, 2026
| Followers | TikTok | YouTube | |
|---|---|---|---|
| 1K-5K | 11.95-13.40% | 3.06-3.73% | 2.52-2.94% |
| 5K-10K | 10.30-11.67% | 0.90-1.15% | 2.24-2.70% |
| 10K-50K | 8.12-9.13% | 0.50-0.66% | 2.15-2.48% |
| 50K-100K | 7.05-7.88% | 0.31-0.40% | 2.02-2.33% |
| 100K-500K | 6.65-7.42% | 0.32-0.42% | 2.00-2.30% |
| 500K-1M | 6.49-7.23% | 0.34-0.46% | 1.96-2.25% |
| 1M+ | 6.66-7.38% | 0.40-0.52% | 1.83-2.11% |
Source: Click Analytic database, 2026 medians per platform. Check any account with the free Instagram or YouTube engagement rate calculator.
The denominator changes the meaning of the rate. With the same 1,000 interactions, division by 10,000 followers gives 10%, while division by 50,000 views gives 2%. A view-based rate is not necessarily higher. Record the denominator and period before comparing two numbers.
Same 1,000 interactions, two denominators
| Divided by | Count | Engagement rate | Answers |
|---|---|---|---|
| Followers | 10,000 | 10% | Interactions relative to follower count; not a measure of follower loyalty |
| Views | 50,000 | 2% | Interactions relative to views; not the share of unique viewers |
Neither number is wrong. Record the platform, the denominator and the period before you compare two rates.
A median is the middle value after individual video rates are sorted. An average adds the rates and divides by their count. In this illustration, nine videos at 5% and one at 40% give an average of 8.5% and a median of 5%. This explains the statistics; it does not describe the calculation performed by manual mode or establish the method behind a stored account metric.
Illustrative example of two statistical summaries. It is separate from the calculator’s manual formula and from the published reference dataset.
For manual entry, add average likes and average comments per video, divide by average views and multiply by 100. Use the same set of videos for all three averages. Shares and saves are not inputs in this mode. The result counts interactions relative to views, not unique people. A stored account result may use a different sample or method.
Manual calculations, stored account results and published reference ranges are different kinds of information. The worked examples show the manual formula. The lookup displays available stored metrics and does not recalculate every recent post when you submit a handle.
Two creators with the same follower count can post very different rates. These are the usual reasons.
Written by Paul Boulet, Founder · Data reviewed by the Click Analytic data team · Updated With Click Analytic, check audience quality, location and past brand deals on any TikTok profile.
The Audience Authenticity Score (AAS) estimates audience authenticity for supported Instagram and TikTok profiles. It flags reasons for review; it does not prove that followers were bought.
See audience country, city, age, gender and interests, so you only pay for followers in the markets you ship to.
Review past brand deals and the engagement of each sponsored video, so you know what a partnership can deliver.
(average likes + average comments) ÷ average views × 100(likes + comments) ÷ followers × 100engagements ÷ unique viewers × 100one video's engagements ÷ its views × 100Unique viewers are private to the account owner. When you vet a creator, ask for a TikTok Analytics screenshot to confirm reach after the view-based check looks good.
No tool? You can work it out by hand in about ten minutes per creator.
Use the same set of recent videos for views, likes and comments. Record how many you included. Keep pinned videos and paid ads separate if they are outside the period or campaign you want to assess. The illustration selects 10 of 12 videos.
Try the free calculatorRecord these three counts for every selected video. The manual calculator does not ask for shares or saves. If a count is unavailable, obtain it from the creator or choose a sample with complete data rather than inventing a zero.
Try the free calculatorAdd likes and comments, divide by views and multiply by 100. For example, 3,000 likes and 150 comments over 40,000 views give 7.88%. With several videos, use averages from the same sample.
Try the free calculatorFor 10 videos with 30,000 total likes, 1,500 total comments and 400,000 total views, the averages are 3,000 likes, 150 comments and 40,000 views. Entering those averages gives the same 7.88% as dividing the totals. This is not the median of individual video rates.
Try the free calculatorA 48K account belongs to 10K-50K. A 75K account belongs to 50K-100K and uses that group’s separate reference. Use the same group in the calculator and tables, and check that both figures use a compatible method.
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Start nowManual mode uses (average likes + average comments) ÷ average views × 100, with all averages taken from the same videos. For 3,000 likes, 150 comments and 40,000 views, the result is 7.88%. Shares and saves are excluded. Handle lookup shows an available stored account metric, which may use a different sample or method.
Use a reference for the account’s size, with the same denominator and method. The published 10K-50K range is 8.12-9.13%, while 50K-100K is 7.05-7.88%. For 100K-500K it is 6.65-7.42%, and for 1M+ it is 6.66-7.38%. A result above the relevant upper bound is above that reference range; it does not prove audience quality or guarantee campaign performance.
Yes. You can look up up to five public TikTok accounts with at least 10,000 followers per day, without creating an account or adding a card. Manual mode works for any account size using your own numbers.
Two rates can differ because they use followers, views or unique viewers as the denominator, include different interactions, cover different videos or use different dates. Manual mode here includes likes and comments only. A stored lookup result is not guaranteed to match a calculation from your own sample.
Use views to compare creators, because TikTok reach comes from the For You feed rather than the follower count. Use followers if you want to gauge how loyal an existing audience is. Never compare a view-based rate with a follower-based one.
Yes. Manual mode uses average likes, comments and views from your selected videos, so changing the sample can change the result. A median is less sensitive to extreme values, but manual mode does not calculate a median. Do not assume a stored lookup metric uses one either.
Look for repetitive comments, sudden view spikes and large gaps between views and interactions. These patterns justify a closer look but do not prove fraud. Run a TikTok fake follower check before you commit budget.
Handle lookup works for public accounts with 10,000+ followers. For smaller or private accounts, switch to "Use your own numbers" and enter followers, views, likes and comments.
For a 10K-follower account, the published 10K-50K reference is 8.12-9.13% on views. For 50K-100K it is 7.05-7.88%. The calculator compares the account with its actual group. A result above 9.13% exceeds the 10K-50K upper reference bound, but it does not prove authenticity or predict sales.
Not in manual mode. It uses likes and comments divided by views. A formula that also includes shares and saves gives a different metric; compare it only with results using the same definition. Watch time is not part of this manual calculation.
In 2026 the median engagement rate is 6.49-13.40% on TikTok, 1.83-2.94% on YouTube and 0.31-3.73% on Instagram, depending on follower size. TikTok is measured on views and Instagram on followers, so compare creators within one platform.
Hook viewers in the first two seconds, keep videos tight, use trending sounds while they are still climbing and invite duets, stitches and shares. Posting consistently gives the For You feed more chances to test your content.
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