Instagram Creator Pricing Calculator
Estimate a fair price-per-post range from follower count and engagement level in seconds.
What should an Instagram post cost?
Move the slider to a creator size, then pick an engagement level. We estimate a price per sponsored post.
50K to 100K followers
Estimated price per post
$1,100to$1,300
Based on the micro tier band of $900 to $1,500, interpolated by follower count and average engagement.
How we estimate
Real rates from the Click Analytic Creator Economy Report. We place your creator inside their size tier, then nudge the range by engagement. Higher engagement lands closer to the top of the band.
An Instagram pricing calculator turns a follower count and an engagement level into a realistic price-per-post range. This one runs on the creator tiers from the Click Analytic Creator Economy Report: $114 to $679 for nano creators, $899 to $1,500 for micro, $2,600 to $5,700 for mid-tier, and $5,900 to $12,200 for macro. It places the account inside its own tier by follower count, then shifts the range up or down with engagement, so you open the negotiation with a number instead of a guess. Free, with no signup.
400M+ creators, scored and ready to filter
One searchable database across the three platforms that matter. Filter by audience, location, engagement and quality, then shortlist only the creators who clear your bar.
Priced on our own creator data, not a flat rate per thousand followers
What these numbers actually mean
Read the estimate in context.
Validate Your Estimate
Benchmark your estimate against our 2026 Creator Pricing Report and Instagram Creator Statistics.
Use the range as a negotiating position, not a price tag
A creator quote is a bundle: the post, the usage rights, the exclusivity window, the extra cut for paid media. The calculator gives you the base rate for one sponsored Instagram post, which is the number the rest of the deal gets built on top of. Walk in knowing the band and you stop paying macro money for a mid-tier audience.
Check the audience before you pay the top of a band
Price follows reach, but reach only pays if the followers are real. In our Creator Economy Report, 0.47% of Instagram creators combine a 90%+ real audience with 2%+ engagement, and 44.1% had not posted at all in the previous 30 days at year-end 2025. Run the audience quality score on a creator before you agree to the ceiling of their tier.
400M+ creators, every niche
Whatever the campaign needs, the creators are already here.
WorldwideFitness
585K+ creators
Coaches, athletes and gym creators with highly engaged training audiences.
WorldwideFashion
1.1M+ creators
Style, outfit and trend creators that brands love to gift and collab with.
WorldwideFood
650K+ creators
Chefs, recipe makers and food lovers driving real cravings and reach.
WorldwideBeauty
780K+ creators
Makeup, glam and cosmetics creators with loyal, reactive followings.
WorldwideTravel
455K+ creators
Destination and adventure creators with wanderlust, high-intent audiences.
WorldwideLifestyle
910K+ creators
Daily-life, routine and aesthetic creators with broad, sticky reach.
WorldwideHealth
See it in the app
No list yet. See it in the app.
WorldwideGaming
See it in the app
No list yet. See it in the app.
WorldwideWellness
See it in the app
No list yet. See it in the app.
WorldwideTech
195K+ creators
Gadget, software and AI creators reaching early-adopter audiences.
WorldwideMom
390K+ creators
Parenting and family creators with high-trust, high-intent audiences.
WorldwideSports
325K+ creators
Athletes and sports creators with passionate, high-energy followings.
WorldwideFinance
See it in the app
No list yet. See it in the app.
WorldwidePets
260K+ creators
Dog, cat and animal creators with warm, highly shareable audiences.
WorldwideMusic
See it in the app
No list yet. See it in the app.
WorldwideFitness
585K+ creators
WorldwideFashion
1.1M+ creators
WorldwideFood
650K+ creators
WorldwideBeauty
780K+ creators
WorldwideTravel
455K+ creators
WorldwideLifestyle
910K+ creators
WorldwideHealth
See it in the app
WorldwideGaming
See it in the app
WorldwideWellness
See it in the app
WorldwideTech
195K+ creators
WorldwideMom
390K+ creators
WorldwideSports
325K+ creators
WorldwideFinance
See it in the app
WorldwidePets
260K+ creators
WorldwideMusic
See it in the app
Whatever team you run, we already know your creators.
Agencies, brands, talent managers, or a solo founder, all on the same 400M+ scored database. Pick your path.
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ExploreThree steps to a number you can negotiate with
Set the follower count
Drag the slider to the audience size. The calculator picks the matching tier and places the account inside it.
Pick an engagement level
Low, average or high. High engagement pushes the estimate toward the top of the band, low pulls it back to the floor.
Take the range into the conversation
Use it as your opening position, then adjust for usage rights, exclusivity, extra deliverables and production scope.
A flat rate-per-1K guess vs a tier-based estimate
- ✕Starting numberOne flat rate multiplied by the follower count
- ✕EngagementIgnored, or bolted on as a guess
- ✕Creator sizeA 45K and a 450K creator get the same maths
- ✕Audience qualityNot part of the calculation at all
- ✕What you pay for itFree, and worth exactly what the rule is worth
- ✓Starting numberA tier band from the Creator Economy Report, interpolated by follower count
- ✓EngagementShifts the estimate inside the band, from floor to ceiling
- ✓Creator sizeFive separate bands, nano through mega, each priced on its own
- ✓Audience qualityCheck the audience quality score before you agree to the top of a band
- ✓What you pay for itFree, no signup, and the bands come from data we collected ourselves
The numbers behind every shortlist.
We believe creator data should live in the open. So we publish what our own platform actually measures, in the proprietary Creator Economy Report 2026: a study of 23.6M creators across 400M+ profiles, as of December 31, 2025.
Read the Creator Economy ReportCommon Questions
How much should I pay an Instagram creator per post?
It depends on the tier. Our Creator Economy Report puts nano creators at $114 to $679, micro at $899 to $1,500, mid-tier at $2,600 to $5,700 and macro at $5,900 to $12,200 for one sponsored post. The calculator places a specific account inside its own band.
Where do these rates come from?
The Click Analytic Creator Economy Report, built on what our own platform measures across the creator database rather than on what agencies say they pay.
Does engagement really change the price?
It should. Two creators with 80,000 followers are not worth the same money if one of them gets ten times the comments. The calculator keeps both in the micro tier but moves the estimate inside the band.
Why is the quote I received higher than the estimate?
Usually because the quote covers more than one post. Usage rights, exclusivity windows, extra deliverables and production all sit on top of the base rate. Treat the range as the opening line of that conversation.
Should I ever pay the top of a band?
Only when the audience justifies it. In our research just 0.47% of Instagram creators pair a 90%+ real audience with 2%+ engagement, so check the quality score before you agree to the ceiling.
Does this cover Reels and Stories?
The range is for one sponsored in-feed post. Reels, Stories and multi-asset bundles are normally priced off that base, which is why the number reads as a starting point rather than a quote.
Get a calibrated price for any Instagram creator
Find creators, see their AAS, and get a pricing range before you reach out. Free workspace, no card.