News & Updates
Creator campaign analysis, platform updates and practical lessons for influencer marketing teams. 62 articles.
Influencer Campaigns of the Month: July 2026
Five campaigns to copy and one failure to avoid
TikTok Shop Statistics 2026: 40 Sourced Stats on GMV, Creators and Markets
TikTok Shop statistics for 2026: 40 sourced stats on GMV by market and period, the Shop tab versus video versus LIVE mix, store and creator counts, shopper behaviour and category leaders, each with its market, period and source.
Top TikTok Shop Brands: The US GMV Leaderboard for July 2026
The ten highest-GMV TikTok Shop storefronts in the United States for July 2026, with promoters, catalog size, units and GMV per unit for every brand, the eligibility rule behind the ranking, and what moved since June.
Social Listening is Now Live: Track Every Brand Mention on Instagram & TikTok
We just launched Social Listening inside Click Analytic. You can now track every brand mention on Instagram and TikTok, discover which creators are talking about you, spot your best-performing content, and measure your real organic ROI, all in minutes.
Chiara Ferragni Pandoro Gate: Cleared of Fraud Charges, But Lost Millions
Chiara Ferragni was cleared of fraud charges in the Pandoro Gate scandal. But despite the legal victory, the fallout cost her millions, major brand partnerships, and forced a full reset of her influencer empire. Hereâs what really happened, why she was acquitted, and what the case changes for influencer marketing.
Group 7 meaning: whatâs behind the internetâs new inside joke
The âGroup 7â TikTok trend sprang from a musicianâs algorithm experiment, now itâs a viral meme about being in the âelite groupâ.
Is Naina a Robot or Human? Naina AVTR Explained
Naina AVTR is a virtual influencer, not a human or physical robot. Learn how the digital persona is created, presented and used in brand content.
Hailey Bieber Victoria Secret: 5 Data-Backed Reasons This Partnership Actually Works
Hailey Bieber Victoria Secret isnât just a celebrity deal. We break down the data, audience fit, and why this partnership signals a real brand comeback.
Why Adidas Chose Molly-Mae (And Why This Partnership Feels So Obvious)
Adidas x Molly-Mae is more than a collab. Discover how organic influence, audience fit, and real data turned this partnership into a marketing win.
Instagram New UI: What Changed in 2026
See how Instagramâs new navigation changes Reels, DMs and recommendations, why layouts differ by account and what creators should check.
Instagram Rings 2025: Winners, Judges and 2026 Status
See all 25 Instagram Rings winners, the judging panel, the gold profile ring and physical award, plus the latest status of a 2026 edition.
How Vyro Works: MrBeastâs Clipping Platform
Learn what Vyro is, how clippers join campaigns, submit short-form posts, earn from approved views and receive payouts.
Victoria's Secret 2025: The Comeback
Discover how Victoriaâs Secret reinvented its image in 2025: from a failing fashion empire to a creator-driven cultural moment streamed worldwide.
YouTube Sponsorships Grew 54%: What the Data Shows
See the data behind 54% year-over-year growth in sponsored YouTube videos in H1 2025, including sample limits and lessons for brands and creators.
JakeâŻPaulâs AI Gambit: Investments and Deepfake
Jake Paul backs AI ventures and joins Sora deepfake culture, raising major questions about creator-rights and monetising identity.
YouTube Mega-Influencer MrBeast Eyes Financial Services for Gen Z
MrBeast, the worldâs top YouTuber, files trademark for âMrBeast Financialâ as he eyes banking, crypto and micro-lending services geared at Gen Z.
Netflixâs Dancing For The Devil: Inside the 7M TikTok Cult
Whatâs happening with Netflixâs Dancing for the Devil: Inside the 7M TikTok cult? Why are so many people watching this docuseries? Letâs find out.
Sporty & Rich launches vintage tenniscore collection with influencers
Sporty & Rich recently launched a vintage tenniscore collection. But with a twist! The brand used micro-influencers to launch their new collection. Did it succeed?
LâOreal Paris ditches Instagram for LinkedIn
LâOreal Paris is running a new campaign, not Instagram or TikTok. Instead, they opted for LinkedIn. Why? Join me as I find out.
Clash of Clans x Erling Haaland
Erling Haaland just became a Clash Of Clans brand ambassador and in-game character! Join me as I learn more about this exciting new collaboration.
Instagramâs latest update helps original creators
Whatâs Instagramâs latest update about? How will it help original and emerging creators? Join me as I find out.
Kendall Jenner x Lewis Hamilton & Tommy Hilfiger
Kendall Jenner and Sir Lewis Hamilton took a hot lap around the Miami GP track. Why? It was part of a clever influencer marketing strategy.
Snapchat bets big on creators
Join me as I explore Snapchatâs new focus on the creator community. From awards programs to brand collaborations, the future looks bright.
Taylor Swift teams up with Meta and TikTok to promote her new album
Taylor Swift used Meta and TiKTok to tease the launch of her new album. Did it work? What can we learn from her savvy social media strategy?
5 Top Instagram brands in Q1 (2024 edition)
Join me as I explore the rise of 5 top Instagram brands in Q1 2024 and discover their secrets to explosive growth.
4 Top Coachella brand activations in 2024
Join me as I explore the most creative Coachella brand activations in 2024. Iâll share insider tips and vibrant experiences that brought brands to life!
Hyundai and Reesa Teesa
Hyundai and Reesa Teesa is a match made in heaven. Why and how did BMW lose out? Join me as I find out!
Billie Eilish shakes up Instagram
Billie Eilish grew her followers by 4M in less than 12 hours. How did she do it? Join me as I find out.
Google uses influencers to promote its AI
Googleâs influencer marketing campaign for its new âCircle to Searchâ feature showcases the power of authentic partnerships.
Faceless Instagram accounts are taking over social media
Discover the rise of faceless Instagram accounts that prioritise content over personal branding, captivating audiences through visuals and anonymity.
Jo Maloneâs pop-up with influencers
Jo Malone London recently used influencers and a pop-up store in Miami to launch a new fragrance. Did they succeed? Join me as I investigate.
Barilla and Marie Kondo?!
Barilla and Marie Kondo teamed up for an epic sustainability campaign. But is it really working? Join me as I find out.
Is Selena Gomez selling Rare Beauty for $2B?
Is Selena Gomez selling Rare Beauty? Why? The brand is clearly successful. Join me as I learn more about the rumours around this celebrity brand.
Jake Paulâs Betr sportsbook startup
Join me as I look at what we can learn from Jake Paulâs Betr sportsbook startup. Is this the future of influencer-led brands?
Tarte Cosmetics faces backlash
Dive into the lessons from Tarteâs influencer backlash. Discover why relatability and inclusivity are the future of marketing.
Doritos cuts ties with transgender influencer
Doritos faced some backlash when they partnered with a controversial influencer. Avoid the backlash blues in my punchy guide.
How influencers revived Abercrombieâs brand
Abercrombie revived their brand through influencers. How did they pull this off? Join me as I find out how in this epic case study.
A case study of Reesa Teesaâs âWho TF Did I Marry?â
Explore the viral saga of âWho TF Did I Marry?â by Reesa Teesa, a TikTok tale of love, lies, and a journey from 7,768 to 3.2M followers. Copy her success today!
The Kylie Jenner mobile game endorsement controversy
Dive into Kylie Jennerâs unexpected game promo: A lesson on authenticity & brand alignment in influencer marketing. Join the conversation!
How LEGO spent $0 and got +3M views
Discover how LEGOâs influencer campaign with Jamie Laing & Sophie Habboo ignited 3M TikTok views & zero ad spend. Get inspired to launch yours!
Asdaâs new bet: Granfluencers
Dive into Asdaâs innovative use of granfluencers in marketing, blending heritage with humour to connect authentically and boost engagement.
Impact of celebrities on the Super Bowl
What can we learn from this yearâs Super Bowl? We dive into the expert insights and opinions that shaped Super Bowl marketing.
Emma Chamberlain and LancĂ´me
What can we learn from Emma Chamberlain and LancĂ´meâs new collaboration? Dive into the expert insights with us. Learn how to craft better campaigns.
BeyoncĂŠâs new venture: CĂCRED
BeyoncĂŠâs CĂCRED is a strategic dive into hair care. It showcases influencer marketingâs power and fills a market gap for inclusive products.
Michael Cera and Cerave
Is Michael Cera a brand ambassador for Cerave? Or is this a clever influencer marketing stunt? Join us as we take a deep dive into this remarkable campaign.
Poppi, Paris Hilton and a pop-up store
Read how Poppi used Paris Hilton and influencers to create a limited-time event that propelled the brand into its celebrity status.
Evolved Chocolate and Tinx
What can we learn from the partnership between Evolved Chocolate and Tinx? Check out this deep dive into an epic influencer marketing campaign. Letâs roll.
Fanbytes turns creator entrepreneur into a multi-millionaire before 30
Fanbytes turned its creator into a multi-millionaire before 30. What can we learn and how did influencer marketing fit into their success? Letâs find out.
Rhode Skinâs product launch wins again
Rhode Skinâs new product launch took the internet by storm. Again. What can we learn from their epic influencer marketing? Letâs find out.
BeReal embraces influencer marketing
Uncover insights on BeRealâs new RealPeople and RealBrands features and how they could transform influencer marketing strategies.
Alison Liaudat and Cadillac Europe
What can we learn from Alison Liaudat and Cadillac Europeâs recent collaboration? Check out these epic influencer marketing insights.
Italy to increase social media influencer regulations
Italy steps up regulation of social media influencers, bringing them under Agcom oversight with strict new rules and fines for non-compliance.
Samsungâs virtual influencer to launch Galaxy S24
Samsungâs virtual influencer Sam will host Galaxy Unpacked 2024, unveiling AI-powered Galaxy S24 with a blend of tech and digital charm.
Sydney Sweeney and Anyone But You get +1.2B views with viral TikTok trend
Sydney Sweeney and her latest movie, Anyone But You, score over 1.2 billion views with a viral TikTok trend. We dive into the details.
Click Analytic 2023: A year in review
Discover Click Analyticâs groundbreaking 2023 journey: from securing $600K funding to expanding our influencer database, weâre redefining influencer marketing.
Coca-Cola dumps Chiara Ferragni after influencer scandal
Chiara Ferragni and Coca-Cola part ways after a pandoro promo scandal raises questions on influencer marketing integrity.
Upfluence review: Is it really that good?
Do you want to use Upfluence? Read our no-fluff Upfluence review before you spend your money. Choose the best influencer marketing platform for your needs.
Click Analytic and Klaviyo: A how-to integrate guide
Want to connect Click Analytic with Klaviyo? We share 4 easy steps to quickly connect these two powerful tools for epic influencer outreach campaigns.
Exciting Announcement: we successfully closed our pre seed round!
$600K for us but more importantly for you đ Check out our story and whatâs next for us!
New York Fashion Week: Boosting Brand Engagement
The New York Fashion Week (NYFW) 2022 showcased the power of brand activations in cementing relationships between brands and influencers. With TikTok and Instagram as key battlegrounds for fashion influence, marketing professionals lean towards âŚ
How to Use Click Analytic Search Filters to Find Creators
What the main Click Analytic search filters do and the values to start with, from follower size and audience location to bio keywords, Talks About and lookalikes.
Speech at the University of Neuchâtel
Sharing our expertise with Masters students was a fantastic experience! Read about it hereâŚ
Put creator insights into practice
Search 400M+ creators, check audience quality and track campaign performance in one place.