Top TikTok Shop Brands: The US GMV Leaderboard for June 2026

A brand is not a storefront

Every row below is a TikTok Shop storefront, and a storefront is not a brand. The brand is the company behind the product; the storefront is the shop that sells it. The two only line up when a brand runs its own shop, which most of these do.

Eight of these ten are run by the brand whose products they sell: medicube, Dr.Melaxin, EcoFlow, Shark, Ninja, Halara, Based Bodyworks and Mighty Life. Two are retail storefronts. QVC and vevor sell other companies' products across a wide catalog, so their numbers describe a retail operation rather than one brand's creator program. Both are labelled as retail in the table.

Retail storefronts and brand stores reach the same GMV column from completely different inputs, so reading them as one list is the fastest way to draw the wrong conclusion from it.

The top 10 TikTok Shop brands by estimated GMV

Market: United States. Period: calendar month June 2026. Currency: USD, the leaderboard convention. Every GMV figure is a ClickAnalytic estimate at storefront level, not settled revenue and not money received by the brand.

The ranking has three parts. One storefront is far ahead: medicube's estimated $33M is about 69% above the second row. Ranks three to nine sit in a tight band from $11.3M to $16.4M, a spread of only 1.45 times across seven storefronts. The tenth falls to $2.3M, and turns out to be the most instructive line here.

What the columns actually say

Beauty holds four of the ten slots

Beauty and Personal Care takes ranks 1, 3, 9 and 10, which is medicube, Dr.Melaxin, Based Bodyworks and Mighty Life. Those four carry an estimated $63M of the $153M the table adds up to, or roughly 41% of it. Household Appliances takes two slots, Shark Home and Ninja Kitchen, for an estimated $29M combined. Every other category appears once.

So beauty owns the top and the bottom of the same list, which is worth remembering before treating a category as a strategy.

Ten times the roster, one seventh of the GMV

EcoFlow produced an estimated $16.3M in June with 6.2K promoters. Mighty Life produced $2.3M with 66.1K, a roster ten times the size for one seventh of the GMV. Divide one column by the other and that is roughly $2,629 of estimated GMV per promoter against roughly $35, a spread of about 75 times inside one ten-row table.

Two different machines are running. EcoFlow moved an estimated 30.8K units for $16.3M, about $529 of GMV per unit, the highest in the table; a shop selling at that price does not need a large roster to reach eight figures. Mighty Life moved 104.4K units for $2.3M, about $22 per unit, and needed 66.1K promoters, roughly 1.6 units each. Neither is wrong. They are answers to different products.

Five of the ten cluster between $228 and $334 per promoter. The interesting rows are the ones that escape that band.

The other seven rows, one line each

• QVC, rank two on the widest catalog here: 5.8K active products at an estimated $3.4K each. Breadth carries this row, not one product's creator program.
• Dr.Melaxin runs medicube's shape on roughly half the roster: same category, 144 products, and at an estimated $34 per unit the second-lowest unit value in the table.
• Shark Home posts the table's highest estimated GMV per active product, $276K from 58 items, and its $829 per promoter is second only to EcoFlow.
• Ninja Kitchen shares Shark Home's 58-product catalog and similar unit value, yet needs 1.4 times the roster for less GMV. Roster size did not decide this pair.
• Halara holds the widest brand-owned catalog at 449 products and the thinnest result per product, an estimated $29K. A retail-shaped assortment run inside a brand store.
• vevor is QVC's shape on a smaller catalog: 4.7K products at an estimated $2.6K each, and a dearer basket at $78 per unit against QVC's $66.
• Based Bodyworks reaches rank nine on 50 products, the second-smallest catalog: an estimated $226K per product and $608 per promoter, both top-three figures. Depth, not breadth.

Catalog size gives the retail rows away

QVC lists 5.8K active products and vevor lists 4.7K. Every brand-owned store here lists fewer than 500, and seven of the eight list fewer than 160. That one column separates the two kinds of seller on its own, which is why the leaderboard treats brand and retail as different filters.

Read as estimated GMV per active product, brand stores run from $29K to $276K while the two retail rows sit near $3K. Retail storefronts run breadth and let the catalog do the work. Brand stores run depth on a few items and let creators do it. Benchmarking a brand assortment against QVC compares two different businesses.

The tenth row is the one to study

Mighty Life sits at the bottom of the GMV column and near the top of the promoter column: 66.1K promoters, more than any storefront here except medicube, against an estimated $2.3M and 28 active products, the smallest catalog in the table. Recruiting is not its constraint.

Every promoter on a roster costs something: a sample, a commission rate, a piece of someone's time approving content. A roster that size carrying an estimated $35 of monthly GMV per name is a conversion problem, a product-fit problem or a very young program, and this table cannot say which. It can say that recruiting another thousand creators is unlikely to be the fix.

Compare medicube at the other end: 116.3K promoters, 158 products, an estimated 840.3K units, about seven units per promoter. Same category, 1.8 times the roster, an estimated fourteen times the GMV. Scale followed the product, not the recruiting.