TikTok Shop analytics for creator, brand and product research
Compare estimated GMV, estimated units sold and video-versus-live performance across 15 markets. Research creators, brands and promoted products, then save qualified creators for outreach in the same Click Analytic workspace.
@glowyourskinupAmy CarterBeauty98K$287K15.1K
@beautybylivOlivia RoseBeauty240K$911K18.2K
@nelly_sumbaNelly S.S.Beauty8K$182K8.2K
@rebeccawils98Rebecca WilsonBeauty775K$8.1M156K
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TikTok Shop data is one part of your creator workflow
In July 2026, the 300 highest-GMV US brand storefronts in our dataset accounted for an estimated $724 million in GMV and 5.97 million promoter entries. The same creator can appear once for every storefront they promoted. Use this market view to find relevant promoters, then analyse their public Instagram, TikTok and YouTube profiles and move the shortlist into CRM and outreach.
Move from market scan to qualified shortlist
Start with the market, narrow through relevant brands, then inspect each creator.
Map the market
Use Top Sellers to compare estimated GMV by market, category, period and channel. Use Top Brands to see which brands lead by estimated GMV or promoter count.
Study relevant brands
Open the Brand Analytics panel. Review its top promoters, videos and products, then save creators with relevant category experience.
Qualify and recruit
Check each creator's recent estimated GMV, estimated units, video-versus-live mix, audience fit and promotion history. Then move the shortlist into CRM and outreach.
Research the market, then inspect the creator
@dr.melaxin
@natiscart
@lazsiari81
@morganlivingRank the top sellers in a market
Choose one market and product category, then narrow by creator niche, channel, account type and period. Compare creators by estimated GMV, estimated units sold and video-versus-live activity.
- 15 supported TikTok Shop markets
- Day, week and month views
- Leaderboard GMV shown in USD
Skyn Iceland @natiscart
@oeak_official
@yourglowsistert
@katiefindsmoredealsBuild a shortlist for your brief
Filter creators by market, niche, follower range, audience age and gender, verification, account type, MCN affiliation and active-seller status. Search by name or handle, or select a brand to find creators who promoted it.
- Audience age, gender and engagement quality
- Brand-deal filter for relevant promotion history
- Save qualified creators to a list
Tarte Cosmetics
QVC
Ninja Kitchen
Laneige USSee which brands lead your category
Switch between Top Selling and Most Promoted. Filter by market, category and period to compare estimated GMV, estimated GMV growth, promoter count, product count and shop rating.
- Top Selling and Most Promoted modes
- Market, category, period and brand filters
- Estimated GMV, promoters, products and rating
Tarte CosmeticsFind the promoters behind a relevant brand
Open Brand Analytics from a brand card or a creator's promotion history. Review the brand's top promoters, videos and products, then save promising creators to a list.
- Promoters ranked by estimated GMV linked to that brand
- Videos and products associated with the brand's performance
- A direct path from research to shortlist
rhode Skyn Iceland
La Roche-PosayVet a creator's recent Shop performance
Open the TikTok Shop tab to review total and 28-day estimated GMV, estimated units sold, video-versus-live split, content volume, audience fit and recent promoted brands and products.
- Total and 28-day commerce estimates
- Video, live and content-volume detail
- Audience age, gender and engagement quality
tarte CC tinted serum
Crocs Women's Saturday
Goli Pre+Probiotics Gummy
Shea Soleil Body MistInspect promoted products and content
Review the products a creator promoted, then inspect top videos and, when available, LIVE sessions. Sort videos by estimated GMV, views or date, and separate sponsored from organic content. LIVE detail includes date, duration, viewers and estimated GMV.
- Product price, estimated units and estimated GMV
- Video views and estimated commerce performance
- Live-stream detail when the creator uses live commerce
Commerce evidence for creator qualification
Estimated July 2026 GMV across the 300 highest-GMV US brand storefronts in our dataset.
Promoter entries summed across those 300 storefronts. A creator linked to several storefronts is counted several times.
Supported TikTok Shop markets for creator, seller and brand research.
What these numbers mean
Click Analytic uses third-party estimates to support research and ranking. The figures help you compare candidates; they do not reconcile your Shop account.
- Internal July 2026 cohort
- The $724M figure is estimated GMV across the 300 highest-GMV US brand storefronts in our dataset. The 5.97M figure sums promoter entries across those storefronts. A creator linked to several storefronts is counted several times.
- Markets covered
- The United States, United Kingdom, Germany, France, Italy, Spain, Indonesia, Vietnam, Thailand, Malaysia, the Philippines, Singapore, Brazil, Mexico and Japan. Coverage depth varies by market, with the US and UK strongest.
- What 400M+ means
- 400M+ is the size of Click Analytic's public creator database across Instagram, TikTok and YouTube. It is not the number of TikTok Shop sellers. Shop metrics appear only for creators with covered Shop activity.
- GMV and units sold
- GMV is estimated gross merchandise value for the selected period. It is not creator earnings, brand revenue or profit. Units sold are estimates too. Leaderboards show GMV in USD. Creator search shows GMV in each creator's local currency, so convert currencies before comparing creator-search GMV across markets.
- Periods and freshness
- Top Sellers supports day, week and month views. Creator profiles show total and 28-day figures. Data is regularly updated on a lag and cached. It is not real-time.
- Commission rates
- The displayed rate is the listed affiliate commission on the product when captured. It is not a creator-specific negotiated rate, commission earned or proof of creator income.
- Research, not Shop attribution
- Brand and creator views show estimated historical performance. Click Analytic does not connect to your TikTok Shop account, track affiliate links, attribute your Shop sales or report Shop campaign ROI. Instagram and TikTok campaign content tracking is a separate capability.
- Contact data and outreach
- Creator contact details, when available, come from Click Analytic's broader creator database, not from TikTok Shop data.
Search returns up to 2,000 results, and leaderboards cap lower. Click Analytic is an independent analytics platform and is not endorsed or sponsored by TikTok. TikTok is a trademark of its respective owner.
How Skyn ICELAND runs a 1,000+ influencer seeding program
“With over 1,000 creators in our gifting program, Click Analytic is how we manage influencer seeding at scale without losing track of a single send.”
Hear it from our customers
We found out Sydney Sweeney was already using Skyn ICELAND thanks to Click Analytic.
Click Analytic transformed our marketing. Within just a few weeks, we multiplied our sales and finally found a channel that consistently delivered. A 10 out of 10.
We launched hoping to get noticed. Ten days later we had thousands of new followers, sales coming in, and people talking about the brand.
The features are outstanding: from the 400M+ creator database to the lookalike tool and keyword search, all of which saved us countless hours. A perfect fit for smaller brands.
Click was life changing for our team. The data is so precise it feels like a Google search for Instagram or TikTok. It instantly shows every creator in a city, posting about what we need, with the right stats.
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Tracking campaigns meant spending weekends taking screenshots. With Click Analytic it's all automated, saving my team hours.
My team at Trio has used Click Analytic for all our campaigns over the past 2 years, from finding creators, to tracking results, to paying influencers directly in the tool.
Shop research is only the first step
Use the same Click Analytic workspace to analyse creators on Instagram, TikTok and YouTube, organise them in the CRM, run outreach and track published Instagram and TikTok campaign content.
Influencer Discovery
Search 400M+ creators by what they actually post, with audience quality upfront.
Outreach CRM
Email hundreds of creators at once with automated follow-ups, every reply in one inbox.
Campaign Tracking
Track published Instagram and TikTok campaign content. TikTok Shop sales attribution is not included.
What does Click Analytic TikTok Shop analytics do?
It helps brands and agencies find and vet TikTok Shop creators across 15 markets. Compare estimated GMV and estimated units sold, inspect video-versus-live performance, review promoted brands and products, and save qualified creators for outreach.
Which TikTok Shop markets do you cover?
The United States, United Kingdom, Germany, France, Italy, Spain, Indonesia, Vietnam, Thailand, Malaysia, the Philippines, Singapore, Brazil, Mexico and Japan.
How do I find strong TikTok Shop creators in my category?
Start in Top Sellers with your market, product category, period and channel. Then open relevant brands, review their top promoters and inspect each creator's recent Shop performance and audience fit.
Can I see which creators promoted a competing brand?
Yes. Open a covered brand to review its top promoters, videos and products. You can also use the brand-deals filter to find creators with relevant promotion history.
Can I search by product keyword?
Not in the current release. Start with one product category or a brand, then inspect the products and content shown in creator and brand views.
Are the GMV and sales figures official or exact?
No. GMV and units sold are third-party estimates. They help compare candidates, but they are not official TikTok figures and may not match a seller's back office.
Can I track my own TikTok Shop campaigns and sales?
No. The current Shop feature is for historical research and qualification. It does not connect to your Shop account, track affiliate links or attribute your Shop sales. Click Analytic separately tracks published Instagram and TikTok campaign content, but that is not TikTok Shop sales attribution.
Is TikTok Shop analytics a separate subscription?
No. It sits in the same Click Analytic subscription and workspace as public creator analytics across Instagram, TikTok and YouTube, CRM and outreach, and Instagram and TikTok campaign content tracking. Shop usage follows the credits in your plan. The 14-day trial requires no credit card.
Build a TikTok Shop shortlist with commerce evidence
Compare estimated Shop performance, confirm audience fit and move qualified creators into CRM and outreach from one Click Analytic workspace.
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