Top 25 UK Pet Influencers

Donut is the biggest cat on the list at close to a million followers, run as a clear family account with named cat parents. Best when you want broad UK pet reach and a friendly, established brand-safe voice.

Harry & Lippy pairs a large following with a 6.23% engagement rate that is well above the typical 1.2% for accounts this size, and already runs raffles and partnerships. A strong pick when you want scale that still reacts.

Fig is a rescue cat with feline dwarfism and an existing pet food ambassador deal, so the account comes with a proven product-collab format and a loyal rescue-minded audience.

Cosmo & Pepper post rivalry and comedy clips and carry the highest engagement on the list at 21%, far above anything typical for their size. Best for playful, shareable campaigns rather than polished product shots.

King Louis is an Edinburgh British Blue with a strong 4.09% engagement rate and a regal, single-breed identity, useful when a brand wants a specific cat breed front and centre.

Clementine is an internet black cat with national press features and a large TikTok crossover. A good fit for seasonal and Halloween angles where a recognisable cat helps land coverage.

Penny Lane is an award-winning eleven-year-old British Shorthair with a 3.59% engagement rate, well suited to gentle, humour-led content aimed at established cat owners.

Atticus is a harness-trained adventure cat covering pet-friendly travel and training tips, the clearest fit on the list for outdoor gear, carriers and travel brands.

Brenda is a London cat photographer running a multi-cat household, and her account reads as fully real on our audience score. Best for visually polished campaigns and multi-pet product sets.

Vinnie & Mimi are a Yorkshire cat duo posting to make people smile, with a high 9.84% engagement rate. A good match for lighthearted, personality-driven brand work.

Freddie & the Bag is built around a single running joke and posts at a strong 7.78% engagement rate, so it suits brands happy to lean into a distinctive, offbeat creative angle.

Beauxworld is one of the few dog creators here, anchored by a named owner who is openly obsessed with his dog. Best when a brand wants a human face alongside the pet.

Adam Conn is a working vet on the Causeway Coast with a 92% real-audience score, the kind of creator who lends authority to routine pet care and product content without medical overclaiming.

Pancake shares the same family as Donut and posts cheeky meme-style cat content at a very high 15% engagement rate, ideal for younger, humour-led audiences.

Chou is a rescued Snowshoe cat with a big-talking personality and an 18% engagement rate, a fit for rescue-aligned brands that want a chatty, characterful voice.

Emil & Milo are Siberian twin brothers posting cute and funny Reels, a simple, brand-safe choice for soft, feel-good cat content built around two contrasting personalities.

Michael the Vet is a practising vet and clinic founder who already runs ambassador codes, so he can frame pet nutrition and care products with professional context.

Bilbo Baggins is a Scottish Fold cross with a rescue-to-royalty narrative and a TikTok crossover, suited to brands that like an underdog adoption story.

Lady Dennis is a self-described mixed-breed black cat with a playful voice and an open collabs line, a friendly mid-size option for everyday pet products.

Odin is an XL bully with a much bigger TikTok and Facebook following than Instagram, useful when a brand wants large-breed dog content and cross-platform reach.

Kirk is an Edinburgh Blue British Shorthair with a clean, focused feed, a straightforward pick when a brand wants one calm, photogenic cat rather than a busy household.

Mr Dewy heads a multi-cat home including an Abyssinian brother, a good fit for products that suit households with several cats of different breeds.

Ria runs two rescue cats from the Cotswolds at a strong 8.82% engagement rate and already shares product discount codes, so the account has a working affiliate format.

Buzz, Posy & Cole are three Ragdoll siblings whose owner describes them as pet UGC creators, a practical choice for brands that want native, ad-ready footage.

Mario is a tuxedo cat with a chaotic, character-driven feed and a Newsweek feature, a fun fit for playful brands that want a clear cat personality.