Top 25 UK Pet Influencers

Best for: Quirky storytelling.

Freddie & the Bag is built around a single running joke and posts at a strong 7.78% engagement rate, so it suits brands happy to lean into a distinctive, offbeat creative angle.

Best for: Owner-led dog content.

Beauxworld is one of the few dog creators here, anchored by a named owner who is openly obsessed with his dog. Best when a brand wants a human face alongside the pet.

Best for: Credible care messaging.

Adam Conn is a working vet on the Causeway Coast with a 92% real-audience score, the kind of creator who lends authority to routine pet care and product content without medical overclaiming.

Best for: Meme-style cat humour.

Pancake shares the same family as Donut and posts cheeky meme-style cat content at a very high 15% engagement rate, ideal for younger, humour-led audiences.

Best for: Rescue and personality.

Chou is a rescued Snowshoe cat with a big-talking personality and an 18% engagement rate, a fit for rescue-aligned brands that want a chatty, characterful voice.

Best for: Cute breed-pair Reels.

Emil & Milo are Siberian twin brothers posting cute and funny Reels, a simple, brand-safe choice for soft, feel-good cat content built around two contrasting personalities.

Best for: Vet-backed product context.

Michael the Vet is a practising vet and clinic founder who already runs ambassador codes, so he can frame pet nutrition and care products with professional context.

Best for: Rescue-to-royalty story.

Bilbo Baggins is a Scottish Fold cross with a rescue-to-royalty narrative and a TikTok crossover, suited to brands that like an underdog adoption story.

Best for: Mixed-breed rescue charm.

Lady Dennis is a self-described mixed-breed black cat with a playful voice and an open collabs line, a friendly mid-size option for everyday pet products.

Best for: Large-breed dog reach.

Odin is an XL bully with a much bigger TikTok and Facebook following than Instagram, useful when a brand wants large-breed dog content and cross-platform reach.

Best for: Single-breed simplicity.

Kirk is an Edinburgh Blue British Shorthair with a clean, focused feed, a straightforward pick when a brand wants one calm, photogenic cat rather than a busy household.

Best for: Multi-cat household content.

Mr Dewy heads a multi-cat home including an Abyssinian brother, a good fit for products that suit households with several cats of different breeds.

Best for: Rescue-cat product codes.

Ria runs two rescue cats from the Cotswolds at a strong 8.82% engagement rate and already shares product discount codes, so the account has a working affiliate format.

Best for: UGC-style pet content.

Buzz, Posy & Cole are three Ragdoll siblings whose owner describes them as pet UGC creators, a practical choice for brands that want native, ad-ready footage.

Best for: Character-led cat humour.

Mario is a tuxedo cat with a chaotic, character-driven feed and a Newsweek feature, a fun fit for playful brands that want a clear cat personality.