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Click Analytic

Top 25 UK Mum Influencers on Instagram (Sep 2026)

We screened 4,259 British mum accounts on Instagram for a 30% UK audience, 2% engagement, 70% real followers, 1,000 Reel views and a post in the last thirty days, and ranked them by the CA Influence Index.

Denis GolubevDenis Golubev8 min readLast updated: 14 Sept 2026

The ranking

25 top influencers from 4,259 British mum profiles

The 25 below are ranked by the CA Influence Index. They break down as 11 accounts that publish family life and name no other trade, 4 in home, interiors and DIY, 4 from television, stage and music, 2 podcast hosts, a children's crafts account, an Olympian, a publicist and campaigner, and a heart fundraiser.

25
Influencers selected
68%
Avg British audience
5.6%
Avg engagement
84%
Avg real audience
Chloe
#1

lifewithchloellaChloe

ChloeMicro
75.1K
Followers
3.38%
Engagement rate
141.2K
Avg views
15.0%
fake followers / suspicious accounts

Here to help you feel less alone in the overwhelming chaos 💫 Mum life, home life & everything in between 💖 📧

Audience location
United Kingdom65.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Chloe writes for parents who feel swamped, covering the household and the days as they actually go. Grade A+ at 93 is the highest on the page: 3.38% engagement, 141,221 average Reel views on 75,121 followers and 85% real followers.

Why A+ on the CA Influence Index™

Audience fit65% United Kingdom
Engagement4.1x median
View power1.9x followers
Audience quality85% real
Chantelle Fury
#2

chantelle_furyChantelle Fury

Chantelle FuryMicro
75.9K
Followers
2.09%
Engagement rate
139.2K
Avg views
27.0%
fake followers / suspicious accounts

hey welcome to my page😂 I’m a gypsy wife / mum to a beautiful little girl 💯Good vibes here only👏🏼 Tik tok: 550Kfollowers

Audience location
United Kingdom76.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Chantelle Fury posts as a gypsy wife and mum to one daughter, and says the TikTok account is the bigger one at 550K. Grade A at 89 comes from 139,235 average Reel views on 75,943 followers and a 76% UK audience, though engagement is the lowest here at 2.09%.

Why A on the CA Influence Index™

Audience fit76% United Kingdom
Engagement2.6x median
View power1.8x followers
Audience quality73% real
Pamela Majekodunmi
#3

latteandlullabiesPamela Majekodunmi

Pamela MajekodunmiMicro
91.0K
Followers
6.63%
Engagement rate
300.1K
Avg views
22.0%
fake followers / suspicious accounts

🏡 Mum of 4, renovating our family home 🤍 Interiors, DIY & easy creative projects 📍 London| 📩 ⬇️ Home, Kids & Craft Finds

Audience location
United Kingdom48.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Pamela Majekodunmi documents a London house renovation with four children in it, plus simple making projects. Grade A at 88: the 300,119 average Reel views on 90,967 followers is both the highest view count and the strongest views to followers reading on the page at 3.3, though the UK share is 48%.

Why A on the CA Influence Index™

Audience fit48% United Kingdom
Engagement8.4x median
View power3.3x followers
Audience quality78% real
Janet Hamnett
#4

janethamnettJanet Hamnett

Janet HamnettMid
118.9K
Followers
2.71%
Engagement rate
140.8K
Avg views
13.0%
fake followers / suspicious accounts

Luke’s mum - live laugh love hun x Co-host @livelaughlukepod Contact - for enquiries

Audience location
United Kingdom81.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Janet Hamnett co-hosts the Live Laugh Luke podcast and posts about life as Luke's mum. Grade A at 87 rests on an 81% UK audience, 87% real followers and 140,789 average Reel views on 118,880 followers.

Why A on the CA Influence Index™

Audience fit81% United Kingdom
Engagement3.6x median
View power1.2x followers
Audience quality87% real
Daisy Richmond
#5

daisyrichmonndDaisy Richmond

Daisy RichmondMid
101.5K
Followers
2.34%
Engagement rate
125.2K
Avg views
15.0%
fake followers / suspicious accounts

UK mum saving for first house🏡, x2 kiddos, filming it all 💌

Audience location
United Kingdom79.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Daisy Richmond films the saving push toward a first house with two young children at home. Grade A at 87 comes from 125,236 average Reel views on 101,464 followers, a 79% UK audience and 85% real followers, with engagement at 2.34%.

Why A on the CA Influence Index™

Audience fit79% United Kingdom
Engagement3.0x median
View power1.2x followers
Audience quality85% real
Vicki
#6

4plusmamaVicki

VickiMicro
81.6K
Followers
17.97%
Engagement rate
103.6K
Avg views
17.0%
fake followers / suspicious accounts

Easy art and recycled children’s crafts 🎨 Fun Nature inspired DIY’s 🌸 Quick, simple, affordable play ideas 🎀 London Mum of 4 🫶

Audience location
United Kingdom72.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Vicki makes cheap art, recycling and nature projects for children, posting from London as a parent of four. Grade A at 85 is carried by 17.97% engagement, the second highest here, plus 103,606 average Reel views and a 72% UK audience.

Why A on the CA Influence Index™

Audience fit72% United Kingdom
Engagement22.3x median
View power1.3x followers
Audience quality83% real
Lisa McHugh
#7

lisa_mchughLisa McHugh

Lisa McHughMid
109.8K
Followers
3.13%
Engagement rate
190.4K
Avg views
16.0%
fake followers / suspicious accounts

Milo & Hallie’s Mum On my recovery journey… 🙏🏼 Country Artist 🤠 Radio Presenter @downtownradioni

Audience location
United Kingdom45.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Lisa McHugh is a country artist and a presenter on Downtown Radio, with two children named in the bio. Grade A at 84 comes from 190,389 average Reel views on 109,822 followers, held back by a 45% UK audience, one of the lowest shares on this page.

Why A on the CA Influence Index™

Audience fit45% United Kingdom
Engagement4.1x median
View power1.7x followers
Audience quality84% real
Danielle J x
#8

daniellejohnstone2xDanielle J x

Danielle J xMicro
75.6K
Followers
3.22%
Engagement rate
70.3K
Avg views
12.0%
fake followers / suspicious accounts

🤍 Mum of 4 📍 Glasgow 📧

Audience location
United Kingdom87.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Danielle Johnstone posts family life from Glasgow with four children. Grade A at 84 on the strongest UK concentration here, 87%, with 88% real followers, 70,302 average Reel views and engagement exactly at the page median of 3.22%.

Why A on the CA Influence Index™

Audience fit87% United Kingdom
Engagement4.0x median
View power0.9x followers
Audience quality88% real
Charlie Stuart
#9

c_stuartxCharlie Stuart

Charlie StuartMicro
68.0K
Followers
3.19%
Engagement rate
58.7K
Avg views
8.0%
fake followers / suspicious accounts

Your VERY relatable mum friend 🫶🏻👩🏼‍❤️‍👨🏻🏡🐾🩵✨👶🏼🤳🏻 23 Year old girl mumming through the chaos🪩💃 TikTok - c_stuartxo 📧-

Audience location
United Kingdom83.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Charlie Stuart is 23 and posts the daily chaos of young motherhood, with a second account running on TikTok. Grade A at 83 with 92% real followers, the second highest reading on the page, an 83% UK audience and 58,733 average Reel views.

Why A on the CA Influence Index™

Audience fit83% United Kingdom
Engagement3.9x median
View power0.9x followers
Audience quality92% real
Carrie Johnson
#10

carrielbjohnsonCarrie Johnson

Carrie JohnsonMid
172.7K
Followers
2.79%
Engagement rate
163.5K
Avg views
15.0%
fake followers / suspicious accounts

Mum of 4. Permanently overstimulated. Publicist & campaigner. Countryside life, interiors & a little bit of fashion.

Audience location
United Kingdom76.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Carrie Johnson works as a publicist and campaigner and posts countryside living, interiors and clothes alongside four children. Grade A at 82 comes from 163,483 average Reel views on 172,704 followers, a 76% UK audience and 85% real followers.

Why A on the CA Influence Index™

Audience fit76% United Kingdom
Engagement3.9x median
View power0.9x followers
Audience quality85% real

You're seeing only 25 of 4,259

Search the full British mum creator database

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Helen Glover
#11

helenglovergbHelen Glover

Helen GloverMicro
98.5K
Followers
4.36%
Engagement rate
112.8K
Avg views
20.0%
fake followers / suspicious accounts

💥4 times Olympian 🥇🥇 🥈🚣 💕Mum to Logan, Kit and Bo 💕 Enquiries to

Audience location
United Kingdom67.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Helen Glover is a four time Olympian with two golds and a silver, and names three children in the bio. Grade A at 81 with 4.36% engagement, above the 3.22% page median, 112,815 average Reel views and a 67% UK audience.

Why A on the CA Influence Index™

Audience fit67% United Kingdom
Engagement5.6x median
View power1.1x followers
Audience quality80% real
Sarah Knott
#12

thismamalifeSarah Knott

Sarah KnottMicro
50.9K
Followers
4.34%
Engagement rate
41.0K
Avg views
22.0%
fake followers / suspicious accounts

Mum of 3 and an angel 👼| Military Family Life| UK (Scottish) Juggling working and motherhood one day at a time 🩷 💌

Audience location
United Kingdom76.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Sarah Knott posts from a Scottish military family with three children and a baby remembered in the bio, fitting the account around a job. Grade B at 79 with 4.34% engagement, well above the page median, on 50,884 followers, the smallest following in the top twelve.

Why B on the CA Influence Index™

Audience fit76% United Kingdom
Engagement5.1x median
View power0.8x followers
Audience quality78% real
Lucie Jones
#13

luciejones1Lucie Jones

Lucie JonesMid
147.2K
Followers
3.06%
Engagement rate
135.7K
Avg views
21.0%
fake followers / suspicious accounts

Elowen’s mum Theatre/ TV @dentonbrierley Live @neilobrienentertainment Social media @morganmgmt

Audience location
United Kingdom68.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Lucie Jones works in theatre and television, with one child named in the bio and three managements listed. Grade B at 78 on 135,667 average Reel views against 147,222 followers, a 68% UK audience and 3.06% engagement.

Why B on the CA Influence Index™

Audience fit68% United Kingdom
Engagement4.1x median
View power0.9x followers
Audience quality79% real
Vickie
#14

vickieed__Vickie

VickieMicro
90.1K
Followers
13.26%
Engagement rate
130.6K
Avg views
15.0%
fake followers / suspicious accounts

🫶🏼 31 🌍 S.Wales 💙 Mum to 1 🤰 1 on the way 💍 Some crackhead called Dean

Audience location
United Kingdom35.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Vickie is 31, lives in South Wales, has one child and another on the way. Grade B at 77 despite 13.26% engagement, the fourth highest here, because only 35% of the audience is in the UK, the lowest share on the page.

Why B on the CA Influence Index™

Audience fit35% United Kingdom
Engagement16.7x median
View power1.4x followers
Audience quality85% real
Carys Harding
#15

carysharding_Carys Harding

Carys HardingMicro
87.1K
Followers
2.14%
Engagement rate
59.0K
Avg views
12.0%
fake followers / suspicious accounts

20-something mum of *almost* 4• UK 🇬🇧 all things girlie• home• life as it is Documenting the chaos & loving it 🤍 💌

Audience location
United Kingdom84.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Carys Harding is a twenty something expecting a fourth child and posts home and family life as it comes. Grade B at 77 with an 84% UK audience, joint second here, and 88% real followers, held back by 2.14% engagement, the second lowest on the page.

Why B on the CA Influence Index™

Audience fit84% United Kingdom
Engagement2.7x median
View power0.7x followers
Audience quality88% real
Fi
#16

fiandherhouseFi

FiMicro
54.8K
Followers
2.46%
Engagement rate
35.2K
Avg views
20.0%
fake followers / suspicious accounts

Interiors and life in Frome, UK 🏠 Millennial mum to 2 boys & a poodle Pretty decor• Relatable real life reels

Audience location
United Kingdom84.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Fi posts decorating and daily life in Frome with two sons and a poodle. Grade B at 77 with an 84% UK audience, joint second here, 80% real followers and 35,210 average Reel views on 54,769 followers.

Why B on the CA Influence Index™

Audience fit84% United Kingdom
Engagement2.9x median
View power0.6x followers
Audience quality80% real
Janey Smith
#17

janeybombshellJaney Smith

Janey SmithMid
172.2K
Followers
3.18%
Engagement rate
113.8K
Avg views
24.0%
fake followers / suspicious accounts

Singing Mum to a Prince 👑 Mid-life moments.. 💍 @mymumyourdaduk series 1

Audience location
United Kingdom74.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Janey Smith sings, is credited on series one of My Mum, Your Dad UK, and posts about one son. Grade B at 76 on 113,807 average Reel views against 172,183 followers, with 76% real followers, one of the lower readings here.

Why B on the CA Influence Index™

Audience fit74% United Kingdom
Engagement4.4x median
View power0.7x followers
Audience quality76% real
A m b e r
#18

amberbutlerxA m b e r

A m b e rMid
385.7K
Followers
2.76%
Engagement rate
221.2K
Avg views
13.0%
fake followers / suspicious accounts

𝙱𝚕𝚊𝚌𝚔𝚙𝚘𝚘𝚕• 29♡ Mum to Brooklyn & Hudson 🫶🏼 📧 @allstarentuk 🤍

Audience location
United Kingdom71.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Amber is 29, posts from Blackpool about two children, and lists management in the bio. The biggest account on this page at 385,671 followers still grades B at 75: 221,243 average Reel views is second only to @latteandlullabies, but 2.76% engagement is thin at that size.

Why B on the CA Influence Index™

Audience fit71% United Kingdom
Engagement4.1x median
View power0.6x followers
Audience quality87% real
Grackle
#19

gracebooth97Grackle

GrackleMid
188.1K
Followers
2.58%
Engagement rate
169.4K
Avg views
12.0%
fake followers / suspicious accounts

Just a first time Mum having some fun! @gracksnacks

Audience location
United Kingdom47.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Grace posts as a first time mother having fun with it and runs a second account linked in the bio. Grade B at 73 with 88% real followers and 169,424 average Reel views, pulled down by a 47% UK audience and 2.58% engagement.

Why B on the CA Influence Index™

Audience fit47% United Kingdom
Engagement3.6x median
View power0.9x followers
Audience quality88% real
Feryn
#20

ferynlouise_Feryn

FerynMicro
93.2K
Followers
21.95%
Engagement rate
18.6K
Avg views
18.0%
fake followers / suspicious accounts

Just a regular mum you can relate to 🪐🧚🏽‍♀️✨🧃

Audience location
United Kingdom82.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Feryn posts ordinary motherhood with no other trade named. Engagement of 21.95% is the highest here, 28.51x the UK median for the size band, but grade B at 72 reflects 18,634 average Reel views on 93,219 followers, the weakest views to followers reading on the page.

Why B on the CA Influence Index™

Audience fit82% United Kingdom
Engagement27.8x median
View power0.2x followers
Audience quality82% real

25 on this page, 4,259 in the app

Compare the wider British mum influencer pool

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Charlie Barker
#21

charlielaunderCharlie Barker

Charlie BarkerMicro
60.0K
Followers
14.91%
Engagement rate
22.9K
Avg views
21.0%
fake followers / suspicious accounts

👦🏼👦🏼👶🏻 Mum of 3 💕 Loves to dress in colour 🎙️ Dear Mum podcast 💪🏼 Founder @bumpsandburpees & @thrive_mums 💌 brand enquiries

Audience location
United Kingdom71.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Charlie Barker has three children, hosts the Dear Mum podcast and founded two other accounts named in the bio. Grade B at 71 with 14.91% engagement, the third highest here, against 22,920 average Reel views on 59,989 followers.

Why B on the CA Influence Index™

Audience fit71% United Kingdom
Engagement17.8x median
View power0.4x followers
Audience quality79% real
Dani Sandels
#22

danisdomainDani Sandels

Dani SandelsMicro
54.6K
Followers
5.43%
Engagement rate
12.9K
Avg views
17.0%
fake followers / suspicious accounts

Creating a colourful, cosy home 🎀♥️ 🏡 home decor, easy DIYs + lifestyle 🙋‍♀️ Mum of 3 + Frank 🐕 💌 Shop my posts👇

Audience location
United Kingdom72.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Dani Sandels decorates a colourful home, shares simple DIY jobs, and has three children and a dog. Grade B at 70 with 5.43% engagement, well above the 3.22% page median, but 12,945 average Reel views, the lowest count on this page.

Why B on the CA Influence Index™

Audience fit72% United Kingdom
Engagement6.4x median
View power0.2x followers
Audience quality83% real
Jasmine
#23

thejaycee_Jasmine

JasmineMid
209.0K
Followers
3.42%
Engagement rate
151.1K
Avg views
0.0%
fake followers / suspicious accounts

Mrs. Johnson First Time Mum 🤍| Beauty, Food & Lifestyle Proud Filipina 🇵🇭| Love is Blind UK Season 1 All enquiries to

Audience location
United Kingdom42.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Jasmine took part in the first season of Love Is Blind UK and posts beauty, food and daily life as a first time mother. Grade B at 69 on the only 100% real follower reading here, held down by a 42% UK audience across 208,971 followers.

Why B on the CA Influence Index™

Audience fit42% United Kingdom
Engagement4.9x median
View power0.7x followers
Audience quality100% real
Jaz & Ollie
#24

jasminandollieJaz & Ollie

Jaz & OllieMicro
82.6K
Followers
3.71%
Engagement rate
45.2K
Avg views
12.0%
fake followers / suspicious accounts

Mum to Ollie 💙 Motherhood• Healing• Advocacy 💌 Donate to Fins Heart Fund below 👇❤️‍🩹

Audience location
United Kingdom52.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Jaz posts about raising Ollie, recovery and campaigning, and links a heart fundraiser in the bio. Grade B at 69 with 3.71% engagement and 88% real followers, limited by a 52% UK audience and 45,167 average Reel views.

Why B on the CA Influence Index™

Audience fit52% United Kingdom
Engagement4.6x median
View power0.5x followers
Audience quality88% real
Rachel Anna
#25

rachelanna_homeRachel Anna

Rachel AnnaNano
49.4K
Followers
4.09%
Engagement rate
35.0K
Avg views
24.0%
fake followers / suspicious accounts

Life as a first time mum, affordable home decor & seasonal styling 📍Warwickshire, UK 💌

Audience location
United Kingdom51.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Rachel Anna is a first time mother in Warwickshire posting low cost decorating and seasonal changes at home. Grade B at 69 with 4.09% engagement on 49,448 followers, the smallest following on the page, and a 51% UK audience.

Why B on the CA Influence Index™

Audience fit51% United Kingdom
Engagement4.8x median
View power0.7x followers
Audience quality76% real

Ranking method

CA Influence Index™ (CII): how we grade British mum influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the British market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the British median for a creator’s own size: around 0.9% under 50K followers, around 0.7% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The British Instagram market behind this ranking

The 25 influencers above against the British Instagram market: each row puts their median next to the market's.

Read the United Kingdom Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the United Kingdom

  • Pink = the 25 mum influencers above
  • Grey = a typical British Instagram account with 10K+ followers
  • Each bar is a median, not an average, so one very large account cannot pull a row up

Median British audience share

the selected 25: 72%
British influencers: 30%

Median engagement rate

the selected 25: 3.2%
British influencers: 0.79%

Median Reel views per post

the selected 25: 113,807
British influencers: 5,300

Source: the Click Analytic British market study, measured 14 September 2026. Grey bars show median estimates for Instagram creators in the United Kingdom with at least 10,000 followers and at least 1% local-audience share. The study includes accounts with an inferred creator gender; market medians are rounded estimates. Pink bars are computed from the 25 cards above.

Why Chloe is the #1 mum creator

Chloe tops this ranking with a CA Influence Index of 93 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in United Kingdom65.0%81/100
  • Engagement against the market median for this size3.38%, 4.1x100/100
  • Average Reels reach against follower count1.9x94/100
  • Share of the audience that is real85%94/100

Among the selected accounts, this creator has the highest combined score.

The full database

Need more than the top 25?

Search all 4,259 matching influencers by niche, audience, engagement, views, growth and more. Verified contact emails included.

Search all 4,259 matching influencers

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Explore more influencer rankings

More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

The questions brands ask before briefing anyone on this list.

01How were these 25 selected?

We searched Instagram for UK based accounts between 10K and 1M followers whose bio names the word mum, which returned 4,259. Each one had to clear the floors: 30% of the audience in the UK, 2% engagement, 70% real followers, 1,000 average Reel views and a post in the last thirty days. We ranked what was left on the CA Influence Index, dropped the accounts that did not fit, and published these 25.

02Why is the largest account not first?

@amberbutlerx has 385,671 followers, the most on this page, and finishes eighteenth at grade B 75. Engagement of 2.76% sits close to the floor, and the index measures engagement against accounts of the same size rather than rewarding reach. The leader, @lifewithchloella, has 75,121 followers, 3.38% engagement and 141,221 average Reel views, and grades A+ 93. Eighteen of the 25 are bigger than the leader.

03What does the CA Influence Index measure?

Three things: engagement against other accounts of the same size in the same market, follower quality, and how much of the audience sits in the country the page covers. Grades run from A+ downward. This page carries one A+, ten A grades and fourteen B grades, so a B here still met a 2% engagement and 70% real follower floor.

04How much of each audience is in the UK?

The median account here has 72% of followers in the United Kingdom. The highest is @daniellejohnstone2x at 87%, the lowest is @vickieed__ at 35%, just above the 30% floor. Five accounts sit below half: @latteandlullabies at 48%, @gracebooth97 at 47%, @lisa_mchugh at 45%, @thejaycee_ at 42% and @vickieed__ at 35%. For a UK only campaign, weight the selection toward the top of that range.

05Who is actually on the list, by trade?

Eleven publish family life and name no other trade: @lifewithchloella, @chantelle_fury, @daisyrichmonnd, @daniellejohnstone2x, @c_stuartx, @thismamalife, @vickieed__, @carysharding_, @amberbutlerx, @gracebooth97 and @ferynlouise_. Four work in home, interiors and DIY: @latteandlullabies, @fiandherhouse, @danisdomain and @rachelanna_home. Four come from television, stage and music: @lisa_mchugh, @luciejones1, @janeybombshell and @thejaycee_. Two host podcasts: @janethamnett and @charlielaunder. The last four are one children's crafts account (@4plusmama), one Olympian (@helenglovergb), one publicist and campaigner (@carrielbjohnson) and one heart fundraiser (@jasminandollie).

06How current is this data?

Every follower count, engagement rate, Reel view average, UK share and real follower reading here was pulled in September 2026, and every account had posted within the thirty days before that. Instagram numbers move week to week, so re-check a list in Click Analytic before a campaign goes out.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 14 Sept 20268 min read

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