Top 25 UK Food Influencers on Instagram

The biggest account on the list at 1.1M, Jacob King keeps it to simple, satisfying plant-based food and a published ebook. Best when you want broad UK food reach with a healthy-eating angle.

Imran Ali frames cooking as a way to stop wasting money eating out, and at 917k he carries a clear cost-saving message. A strong fit for supermarket and store-cupboard brands.

A Michelin-starred chef-owner posting under his own name, Adam Byatt brings fine-dining authority that few on this list can match. Use him when credibility outweighs raw recipe replication.

Nathan cooks Jamaican-rooted food and promotes his cookbook Flayvaful, and his 1.71% engagement runs ahead of most macro accounts here. Best for cultural-cuisine and book campaigns.

Mimi Harrison built Beat the Budget on costed recipes and meal prep, and at 89% real audience her followers are among the most credible on the list. A natural fit for value grocery brands.

Dana Conway pairs baking content with personality, and her 2.94% engagement and 93% real audience are the strongest combination on the shortlist. Best when response rate matters more than size.

Bake Off 2020's Lottie Bedlow brings a competition credential and a baking focus, with above-average 1.86% engagement. Useful for bakeware, baking ingredients, and sweet-treat launches.

Author of Ackee & Plantain, RG owns Caribbean home cooking and converts that focus into 1.81% engagement. A precise fit when cultural authenticity is the brief.

Elly Curshen writes pescatarian recipes and leftover-using meals as a three-time author, giving a sustainability-minded angle. Best for brands selling low-waste or plant-forward cooking.

Ilhan cooks simple family meals and authored The Ramadan Kitchen, and her 2.27% engagement beats most larger accounts. Strong for family-grocery and seasonal-occasion briefs.

Jerome focuses on simple, healthy, from-scratch food and is represented commercially, so partnership logistics are straightforward. Best for fresh-ingredient and healthy-eating brands.

Hope Crosby posts tasty recipe inspiration from Derbyshire and posts the highest engagement on the list at 3.86%. Best when you want maximum response from a mid-size, regional audience.

Named TikTok Food Creator of the Year 2025, Kieran Monlouis reviews restaurants and street food rather than cooking. The pick for hospitality, venue, and food-festival campaigns.

Alia Nadeem develops easy, eat-now recipes under the former Curry Countess brand, with a clear UK base. A good fit for everyday pantry and ready-ingredient brands.

Lochan Nowacki pairs a 228k following with 87% real audience and 2.33% engagement, one of the cleaner profiles here. Best when audience quality is the deciding factor.

Chloe posts quick, easy family meals and bakes that people will actually eat, with an 85% real audience. A dependable fit for family-grocery and convenience-cooking brands.

Glasgow Foodie Chris leans into easy recipes and pasta with 2.11% engagement and a clear Scottish base. Useful for brands wanting regional reach beyond London creators.

Emily Lloyd builds quick, colourful, fuss-free recipes around toast, halloumi, and beans. Best for accessible everyday-ingredient brands targeting younger home cooks.

Jack Munn declares war on ready-meals and points followers to his recipe app, with an 88% real audience. A sharp fit for fresh-ingredient and from-scratch cooking brands.

Yu Mon Khin runs Khin's Kitchen on real, simple Asian home cooking and recipe video, with 1.78% engagement. The pick when Asian-cuisine authenticity is the brief.

Alexandra Stacey cooks seasonal, often-organic French family meals, giving a distinct European-home-cooking angle. Best for organic, seasonal, and family-nutrition brands.

Great British Bake Off 2017 alum Steven Carter-Bailey is a food expert for a cookware brand, and his 2.39% engagement is strong for his size. A clear fit for bakeware and baking ingredients.

North London creator Amy posts eating-out and food-lifestyle content with 2.60% engagement and a young audience. Best for restaurant, drinks, and city-lifestyle campaigns.

Naveen Jaspal carries a large parallel TikTok following alongside Instagram, useful when you want creators who travel across platforms. Best for multi-platform food activations.

Elle Gibson posts some vegan recipes and some lifestyle, a flexible fit for plant-based brands wanting a lighter, less preachy tone. Best for casual vegan and lifestyle crossovers.