Top 25 UK Food Influencers on Instagram

Best for: Healthy from-scratch cooking.

Jerome focuses on simple, healthy, from-scratch food and is represented commercially, so partnership logistics are straightforward. Best for fresh-ingredient and healthy-eating brands.

Best for: High-response recipe inspo.

Hope Crosby posts tasty recipe inspiration from Derbyshire and posts the highest engagement on the list at 3.86%. Best when you want maximum response from a mid-size, regional audience.

Best for: Restaurant and street-food coverage.

Named TikTok Food Creator of the Year 2025, Kieran Monlouis reviews restaurants and street food rather than cooking. The pick for hospitality, venue, and food-festival campaigns.

Best for: Easy recipe development.

Alia Nadeem develops easy, eat-now recipes under the former Curry Countess brand, with a clear UK base. A good fit for everyday pantry and ready-ingredient brands.

Best for: High-credibility recipe reach.

Lochan Nowacki pairs a 228k following with 87% real audience and 2.33% engagement, one of the cleaner profiles here. Best when audience quality is the deciding factor.

Best for: Family-meal campaigns.

Chloe posts quick, easy family meals and bakes that people will actually eat, with an 85% real audience. A dependable fit for family-grocery and convenience-cooking brands.

Best for: Regional pasta and easy recipes.

Glasgow Foodie Chris leans into easy recipes and pasta with 2.11% engagement and a clear Scottish base. Useful for brands wanting regional reach beyond London creators.

Best for: Quick fuss-free recipe content.

Emily Lloyd builds quick, colourful, fuss-free recipes around toast, halloumi, and beans. Best for accessible everyday-ingredient brands targeting younger home cooks.

Best for: Anti-ready-meal scratch cooking.

Jack Munn declares war on ready-meals and points followers to his recipe app, with an 88% real audience. A sharp fit for fresh-ingredient and from-scratch cooking brands.

Best for: Burmese and Asian cuisine.

Yu Mon Khin runs Khin's Kitchen on real, simple Asian home cooking and recipe video, with 1.78% engagement. The pick when Asian-cuisine authenticity is the brief.

Best for: Seasonal French family cooking.

Alexandra Stacey cooks seasonal, often-organic French family meals, giving a distinct European-home-cooking angle. Best for organic, seasonal, and family-nutrition brands.

Best for: Baking expertise campaigns.

Great British Bake Off 2017 alum Steven Carter-Bailey is a food expert for a cookware brand, and his 2.39% engagement is strong for his size. A clear fit for bakeware and baking ingredients.

Best for: London food and lifestyle.

North London creator Amy posts eating-out and food-lifestyle content with 2.60% engagement and a young audience. Best for restaurant, drinks, and city-lifestyle campaigns.

Best for: Cross-platform food content.

Naveen Jaspal carries a large parallel TikTok following alongside Instagram, useful when you want creators who travel across platforms. Best for multi-platform food activations.

Best for: Vegan recipe content.

Elle Gibson posts some vegan recipes and some lifestyle, a flexible fit for plant-based brands wanting a lighter, less preachy tone. Best for casual vegan and lifestyle crossovers.