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Click Analytic

Top 25 Australian Food Influencers on Instagram (Sep 2026)

We screened 2,641 Australian Instagram accounts naming food in the bio, between 10,000 and 1,000,000 followers, for 70% real followers, 1,000 average Reel views, 2% engagement, a post from the previous thirty days and an Australian audience of at least 30%, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux9 min readLast updated: 14 Sept 2026

The ranking

25 top influencers from 2,641 Australian food profiles

The 25 below are ranked by the CA Influence Index. They include a Perth eating guide built around certified kitchens, a senior food editor who bakes, a chef who left the professional kitchen to grow the produce first, a private cook who turns client dinners into hosting content, a food stylist who bakes the cakes she photographs, a reviewer who lists step-free entry beside the food, a Google Local Guide at level nine, and city-by-city reviewers working Melbourne, Sydney and Perth.

25
Influencers selected
60%
Avg Australian audience
3.6%
Avg engagement
82%
Avg real audience
Nikita
#1

bigbitehalalNikita

NikitaNano
17.2K
Followers
5.40%
Engagement rate
48.3K
Avg views
16.0%
fake followers / suspicious accounts

⚡ Your go-to guide for Perth's 100% halal eats, businesses and events 📩 DM for collabs/PR & enquiries

Audience location
Australia85.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Nikita runs a Perth eating guide built around certified kitchens, covering new openings, local traders and one-off food events across the city. A+ at 99 is the top score on the page: 48,314 average Reel views on 17,217 followers, 5.4% engagement and 85% of the audience in Australia.

Why A+ on the CA Influence Index™

Audience fit85% Australia
Engagement7.4x median
View power2.8x followers
Audience quality84% real
jean
#2

momentsinmelbjean

jeanNano
31.3K
Followers
3.85%
Engagement rate
84.3K
Avg views
20.0%
fake followers / suspicious accounts

- 📷 little moments in melbourne - Dm for collabs & invites - 📍Malaysia (6th September-22nd)

Audience location
Australia72.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

jean covers Melbourne the way a local does, small outings and weekend plans instead of set-piece restaurant reviews, with a things-to-do thread running alongside the food. A+ at 96 comes from 84,281 average Reel views against 31,328 followers, 3.85% engagement and a 72% Australian audience.

Why A+ on the CA Influence Index™

Audience fit72% Australia
Engagement5.3x median
View power2.7x followers
Audience quality80% real
Charbel Hatem
#3

chaabzCharbel Hatem

Charbel HatemNano
29.9K
Followers
3.90%
Engagement rate
53.9K
Avg views
15.0%
fake followers / suspicious accounts

Connecting people through food 🇦🇺 📧

Audience location
Australia82.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Charbel Hatem runs a verified account on a single stated purpose, connecting people around a table, with no narrower niche declared. A+ at 96 rests on 53,902 average Reel views for 29,892 followers, 3.9% engagement, an 82% Australian audience and 85% real followers.

Why A+ on the CA Influence Index™

Audience fit82% Australia
Engagement5.3x median
View power1.8x followers
Audience quality85% real
kelly
#4

kellyfeastskelly

kellyNano
10.9K
Followers
6.22%
Engagement rate
41.8K
Avg views
16.0%
fake followers / suspicious accounts

only recommending things i genuinely like food| travel| shop| 🇮🇩 girlie in sydney (mentally in 🇨🇳) 💌 links & contact deets ↓

Audience location
Australia66.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

kelly keeps a Sydney account on a short leash, posting only what earns a genuine recommendation across eating out and travel. A+ at 95 comes with the best view ratio on the page, 3.85 Reel views for every follower, from 41,774 average views on 10,864 followers at 6.22% engagement.

Why A+ on the CA Influence Index™

Audience fit66% Australia
Engagement8.5x median
View power3.8x followers
Audience quality84% real
Stelly
#5

stellyyeatsStelly

StellyNano
19.3K
Followers
2.06%
Engagement rate
49.5K
Avg views
20.0%
fake followers / suspicious accounts

🌏 join me on my food & travel adventures! 📩 dm/email to collab: 🎬 tiktok: stellyyeats 👇

Audience location
Australia64.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Stelly splits the feed between eating out in Melbourne and trips well beyond it, and carries the same handle on TikTok. A+ at 92 despite the lowest engagement on the page, 2.06%, which still runs 2.82x the Australian median for accounts of that size, on 49,504 average Reel views and 19,255 followers.

Why A+ on the CA Influence Index™

Audience fit64% Australia
Engagement2.8x median
View power2.6x followers
Audience quality80% real
elisa pietrantonio
#6

elisa_pieelisa pietrantonio

elisa pietrantonioNano
20.9K
Followers
2.18%
Engagement rate
56.6K
Avg views
28.0%
fake followers / suspicious accounts

baker• caker• recipe maker ✨ senior food editor @taste_team

Audience location
Australia42.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

elisa pietrantonio works as a senior food editor and builds the account around cakes and tested recipes. A at 85 on 56,620 average Reel views against 20,877 followers, with 2.18% engagement and 42% of the audience in Australia.

Why A on the CA Influence Index™

Audience fit42% Australia
Engagement3.0x median
View power2.7x followers
Audience quality72% real
Lily Huynh
#7

biteswithlilyLily Huynh

Lily HuynhMacro
941.4K
Followers
8.05%
Engagement rate
1.8M
Avg views
26.0%
fake followers / suspicious accounts

🤤 Living my best life through food 💗 📍NYC / SYD 💌

Audience location
Australia42.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Lily Huynh is by far the largest account here, working across Sydney and New York and posting eating-out content to both. A at 84, seventh on the page, on 1,811,886 average Reel views and the highest engagement here at 8.05%, 14.64x the Australian median for that size, with 42% of the audience in Australia.

Why A on the CA Influence Index™

Audience fit42% Australia
Engagement14.6x median
View power1.9x followers
Audience quality74% real
Margaret Pahos
#8

createcookshareMargaret Pahos

Margaret PahosMicro
60.8K
Followers
5.21%
Engagement rate
162.9K
Avg views
28.0%
fake followers / suspicious accounts

😆if there’s no olive oil, I’m not interested 🤍gluten free food simplified 🇬🇷Greek mum recipes + global flavours 👇🏼NEW RECIPES

Audience location
Australia37.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Margaret Pahos writes recipes for people cooking without gluten, keeping the flavours Mediterranean and the method short. A at 84 on 162,870 average Reel views and 60,831 followers at 5.21% engagement, though the Australian share drops to 37%.

Why A on the CA Influence Index™

Audience fit37% Australia
Engagement7.4x median
View power2.7x followers
Audience quality72% real
Rutendo
#9

lifewithrutendoRutendo

RutendoNano
12.1K
Followers
2.19%
Engagement rate
11.9K
Avg views
13.0%
fake followers / suspicious accounts

Chasing good food & great experiences! Perth, Australia| 17k+ on TikTok 💌 🍝🥂🌶️🍜🦞✨

Audience location
Australia74.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Rutendo covers Perth as a place to eat and go out, with an audience of more than 17,000 on TikTok alongside the Instagram account. A at 82 on a 74% Australian audience and 87% real followers, with 11,908 average Reel views on 12,106 followers and 2.19% engagement.

Why A on the CA Influence Index™

Audience fit74% Australia
Engagement3.0x median
View power1.0x followers
Audience quality87% real
Joshua Hird
#10

joshuahird1Joshua Hird

Joshua HirdNano
34.2K
Followers
6.62%
Engagement rate
24.8K
Avg views
8.0%
fake followers / suspicious accounts

Kaitlin ♡ 🎵 TikTok: 135k ✉️ Food reviews @injoshwecrust One half of @kaitlinandjosh

Audience location
Australia89.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Joshua Hird runs food reviews on a second handle and posts as one half of a couple account, with 135,000 following along on TikTok. A at 81 on the highest Australian audience share on the page, 89%, plus 92% real followers, 6.62% engagement and 24,774 average Reel views on 34,213 followers.

Why A on the CA Influence Index™

Audience fit89% Australia
Engagement9.1x median
View power0.7x followers
Audience quality92% real

You're seeing only 25 of 2,641

Search the full Australian food creator database

Filter all 2,641 Australian food influencers by engagement, audience location, audience quality and commercial fit, then save the contacts you need.

Search all 2,641 matching influencers
Alexandra Weymouth
#11

boujee2basicbitesAlexandra Weymouth

Alexandra WeymouthNano
16.4K
Followers
2.81%
Engagement rate
12.1K
Avg views
14.0%
fake followers / suspicious accounts

Cook, drink, host & eat| Your boujee to basic recipe & hosting guide Private dining, pop ups 📩 Melbourne, Australia

Audience location
Australia86.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Alexandra Weymouth cooks privately for clients in Melbourne and turns the job into hosting content, from pop-up dinners to what goes on the table. A at 80 on an 86% Australian audience and 86% real followers, with 12,138 average Reel views on 16,412 followers and 2.81% engagement.

Why A on the CA Influence Index™

Audience fit86% Australia
Engagement3.8x median
View power0.7x followers
Audience quality86% real
Jacqui Challinor
#12

jacqueline_challinorJacqui Challinor

Jacqui ChallinorNano
13.8K
Followers
2.48%
Engagement rate
12.2K
Avg views
20.0%
fake followers / suspicious accounts

Cooks food, eats food, constantly thinks about food 🍽️

Audience location
Australia75.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Jacqui Challinor keeps one subject and no second theme, which on a page full of lifestyle crossovers is unusual. A at 80 on a 75% Australian audience, 12,231 average Reel views on 13,782 followers, 2.48% engagement and 80% real followers.

Why A on the CA Influence Index™

Audience fit75% Australia
Engagement3.4x median
View power0.9x followers
Audience quality80% real
Yasmin Abboud
#13

fatsoulfoodieYasmin Abboud

Yasmin AbboudNano
12.5K
Followers
2.72%
Engagement rate
10.4K
Avg views
29.0%
fake followers / suspicious accounts

Chef• Food• Life• A little chaos Good food & real life. 📍 Sydney, Straya. 📩 Collabs & enquiries ↓ @meatroomonwheels @sosaucyyyyy @gourmetgurlss

Audience location
Australia80.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Yasmin Abboud cooks professionally in Sydney and runs three side accounts off the main one, all pointed at the same trade. B at 79 on 10,392 average Reel views and 12,520 followers, an 80% Australian audience and 2.72% engagement, with 71% real followers, one point above the screen floor.

Why B on the CA Influence Index™

Audience fit80% Australia
Engagement3.7x median
View power0.8x followers
Audience quality71% real
Brandon Romeo
#14

foodbybrandon_Brandon Romeo

Brandon RomeoMicro
76.9K
Followers
3.99%
Engagement rate
43.7K
Avg views
12.0%
fake followers / suspicious accounts

Healthy food is not boring. 📍Melb, Aus 🇦🇺 📮 👇🏼All my recipes & essentials

Audience location
Australia74.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Brandon Romeo argues the case for eating well without being dull, and publishes the recipes to back it up from Melbourne. B at 76 on 88% real followers and a 74% Australian audience, with 43,695 average Reel views on 76,884 followers and 3.99% engagement.

Why B on the CA Influence Index™

Audience fit74% Australia
Engagement5.9x median
View power0.6x followers
Audience quality88% real
Nicholas Gnafakis
#15

nikosgardenNicholas Gnafakis

Nicholas GnafakisNano
47.9K
Followers
3.05%
Engagement rate
50.5K
Avg views
18.0%
fake followers / suspicious accounts

👨🏻‍🍳 Chef turned gardener 🇬🇷 Cooking Greek food from the garden 🌿 Organic village-style living 🪴 Shop my rare Greek plants with link below

Audience location
Australia47.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Nicholas Gnafakis left the professional kitchen for a garden and now grows the produce first, cooking it in a village style and selling rare plants on the side. B at 74 on 50,505 average Reel views and 47,942 followers, with 3.05% engagement, exactly the page median, and 82% real followers.

Why B on the CA Influence Index™

Audience fit47% Australia
Engagement4.2x median
View power1.1x followers
Audience quality82% real
Valentine Fodor
#16

vegemammmaValentine Fodor

Valentine FodorNano
22.0K
Followers
2.80%
Engagement rate
10.8K
Avg views
15.0%
fake followers / suspicious accounts

cakes, food stylist 🥣 sydney, australia @valentinefodor @wren.world

Audience location
Australia73.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Valentine Fodor styles food for a living in Sydney and bakes the cakes that end up in front of the camera. B at 74 on a 73% Australian audience and 85% real followers, with 10,761 average Reel views on 22,002 followers and 2.8% engagement.

Why B on the CA Influence Index™

Audience fit73% Australia
Engagement3.8x median
View power0.5x followers
Audience quality85% real
Jess
#17

dishh.outJess

JessNano
19.3K
Followers
3.47%
Engagement rate
11.9K
Avg views
12.0%
fake followers / suspicious accounts

food• travel• experiences melb & abroad ✈️ from restaurants to mum’s kitchen → @bep.ba8 💫🫶🏻 💌 DM/Email for PR & Collabs.

Audience location
Australia62.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Jess ranges from restaurant tables to a home kitchen and takes the account abroad as often as around Melbourne. B at 73 on 88% real followers and 3.47% engagement, with 11,920 average Reel views on 19,297 followers and a 62% Australian audience.

Why B on the CA Influence Index™

Audience fit62% Australia
Engagement4.8x median
View power0.6x followers
Audience quality88% real
Joyce
#18

fooodiejoyJoyce

JoyceNano
13.9K
Followers
2.27%
Engagement rate
16.7K
Avg views
8.0%
fake followers / suspicious accounts

Chinese girl with high standards for good food 📍 Melbourne & beyond 🍜 Finding the spots actually worth the hype 💌 DM for collabs/invites

Audience location
Australia32.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Joyce sets a high bar for a Melbourne recommendation and spends the feed separating the genuinely good from the merely hyped. B at 73 on 92% real followers, the joint cleanest audience on the page, with 16,736 average Reel views on 13,917 followers, though only 32% of that audience is in Australia.

Why B on the CA Influence Index™

Audience fit32% Australia
Engagement3.1x median
View power1.2x followers
Audience quality92% real
Food Mood
#19

foodmoodFood Mood

Food MoodNano
15.3K
Followers
3.45%
Engagement rate
8.8K
Avg views
17.0%
fake followers / suspicious accounts

Food, vino, recipes + travel ~ Based in Sydney, Australia, Follow my next trips: Bangkok, Singapore, Tokyo ↯ Food Guides in Story Highlights ↯

Audience location
Australia57.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Food Mood pairs what is on the plate with what is in the glass, works out of Sydney and keeps city guides pinned for readers planning a trip. B at 70 on a 57% Australian audience and 83% real followers, with 8,766 average Reel views on 15,320 followers and 3.45% engagement.

Why B on the CA Influence Index™

Audience fit57% Australia
Engagement4.7x median
View power0.6x followers
Audience quality83% real
Food by Ella Mittas
#20

foodbyellamittasFood by Ella Mittas

Food by Ella MittasNano
10.5K
Followers
2.21%
Engagement rate
7.9K
Avg views
26.0%
fake followers / suspicious accounts

Ellamittas.com

Audience location
Australia53.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Food by Ella Mittas keeps the thinnest profile of anyone on the list, a name and a web address and nothing else. B at 70 as the smallest account here, 10,476 followers, with 7,930 average Reel views, a 53% Australian audience and 2.21% engagement.

Why B on the CA Influence Index™

Audience fit53% Australia
Engagement3.0x median
View power0.8x followers
Audience quality74% real

25 on this page, 2,641 in the app

Compare the wider Australian food influencer pool

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Mandy Maiorano
#21

madeby.mandyMandy Maiorano

Mandy MaioranoMicro
81.3K
Followers
2.37%
Engagement rate
19.1K
Avg views
17.0%
fake followers / suspicious accounts

👩🏻‍🍳 Recipes from my kitchen to yours 🧈 Made by Mandy on substack & YouTube 💌 Food, fashion & moments in between

Audience location
Australia67.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Mandy Maiorano publishes home cooking on Instagram, a newsletter and YouTube at once, with fashion and everyday posts filling the gaps. B at 68 on 19,125 average Reel views against 81,265 followers, the second largest account on the page, with a 67% Australian audience and 2.37% engagement.

Why B on the CA Influence Index™

Audience fit67% Australia
Engagement3.5x median
View power0.2x followers
Audience quality83% real
Kabby
#22

eating_forkyKabby

KabbyNano
13.8K
Followers
2.57%
Engagement rate
4.7K
Avg views
15.0%
fake followers / suspicious accounts

sharing everything about my life 📍syd.

Audience location
Australia41.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Kabby treats the account as an open diary of Sydney life with eating out running through the middle of it. C at 62 on 4,744 average Reel views against 13,826 followers and 2.57% engagement, with 85% real followers but only 41% of the audience in Australia.

Why C on the CA Influence Index™

Audience fit41% Australia
Engagement3.5x median
View power0.3x followers
Audience quality85% real
Amy Buchwald
#23

amye.buchwaldAmy Buchwald

Amy BuchwaldNano
25.1K
Followers
2.16%
Engagement rate
10.6K
Avg views
23.0%
fake followers / suspicious accounts

🌸 Exploring the best accessible eats in Sydney Good food, great vibes & no stairs!♿️@dreamydesign_byamy

Audience location
Australia32.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Amy Buchwald reviews Sydney venues on how easy it is to get in the door, listing step-free entry next to the food. C at 59 on 10,562 average Reel views and 25,062 followers, 2.16% engagement and 77% real followers, with a 32% Australian audience.

Why C on the CA Influence Index™

Audience fit32% Australia
Engagement3.0x median
View power0.4x followers
Audience quality77% real
Roger
#24

sydneyguyrojoeRoger

RogerNano
11.8K
Followers
3.88%
Engagement rate
1.8K
Avg views
25.0%
fake followers / suspicious accounts

Food first, fun stuff afterwards GOOGLE LOCAL GUIDE:level 9| 150 million+ photo views, 1.9k+ Food reviews Collab:DM

Audience location
Australia38.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Roger arrives from the Google Local Guide side of food reviewing, level nine with more than 1,900 reviews logged, and brings the same volume to Instagram. C at 57 on 1,817 average Reel views, the lowest on the page, against 11,828 followers, 3.88% engagement and a 38% Australian audience.

Why C on the CA Influence Index™

Audience fit38% Australia
Engagement5.3x median
View power0.2x followers
Audience quality75% real
Robin
#25

robin_liarliarRobin

RobinNano
10.8K
Followers
4.58%
Engagement rate
2.5K
Avg views
20.0%
fake followers / suspicious accounts

Melbourne Food Lover Loving hospitality Golden Retriever fan

Audience location
Australia31.0%
CA Influence Index™

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Robin sits on the enthusiast side of Melbourne eating out, closer to hospitality goodwill than to reviewing. C at 56 on 2,474 average Reel views and 10,802 followers, with 80% real followers and the lowest Australian audience share on the page at 31%.

Why C on the CA Influence Index™

Audience fit31% Australia
Engagement6.3x median
View power0.2x followers
Audience quality80% real

Ranking method

CA Influence Index™ (CII): how we grade Australian food influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Australian market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Australian median for a creator’s own size: around 0.7% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The Australian Instagram market behind this ranking

The 25 influencers above against the Australian Instagram market: each row puts their median next to the market's.

Read the Australia Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with Australia

  • Pink = the 25 food influencers above
  • Grey = a typical Australian Instagram account with 10K+ followers
  • Each bar is a median, not an average, so one very large account cannot pull a row up

Median Australian audience share

the selected 25: 64%
Australian influencers: 29%

Median engagement rate

the selected 25: 3%
Australian influencers: 0.69%

Median Reel views per post

the selected 25: 16,736
Australian influencers: 5,300

Source: the Click Analytic Australian market study, measured 14 September 2026. Grey bars show median estimates for Instagram creators in Australia with at least 10,000 followers and at least 1% local-audience share. The study includes accounts with an inferred creator gender; market medians are rounded estimates. Pink bars are computed from the 25 cards above.

Why Nikita is the #1 food creator

Nikita tops this ranking with a CA Influence Index of 99 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Australia85.0%100/100
  • Engagement against the market median for this size5.40%, 7.4x100/100
  • Average Reels reach against follower count2.8x100/100
  • Share of the audience that is real84%93/100

That combination is why an account of 17,217 outranks profiles more than 54x its size on this page.

The full database

Need more than the top 25?

Search all 2,641 matching influencers by niche, audience, engagement, views, growth and more. Verified contact emails included.

Search all 2,641 matching influencers

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

What brands ask us before they brief a single name on this page.

01What did it take to get onto this page?

An Australian Instagram account with food in the bio and 10,000 to 1,000,000 followers, out of a pool of 2,641. The floors were 30% of the audience in Australia, 2% engagement, 70% real followers, 1,000 average Reel views and a post in the previous thirty days. Bios were then read, and restaurants, cafes and city listing pages came out as businesses rather than people.

02Why is a 17,217-follower account above one with 941,360?

Size is not part of the score. Nikita (@bigbitehalal) takes the top A+ at 99 on 48,314 average Reel views, 5.4% engagement and an 85% Australian audience. Lily Huynh (@biteswithlily) carries 941,360 followers and 1,811,886 average Reel views, the largest numbers here, and lands an A at 84, seventh on the page, because only 42% of that audience is in Australia.

03Why are there C grades in a top 25?

Because the letter reports a score rather than a pass mark. The page holds five A+ cards, seven A, nine B and four C, and the C grades come from thin view averages or a home audience near the floor: Roger (@sydneyguyrojoe) averages 1,817 Reel views against 11,828 followers, and Robin (@robin_liarliar) reaches only 31% Australian. Both still met every floor the page set.

04How Australian are these audiences?

64% at the median, against a national median of 29% for Instagram accounts of this size, so the page sits well above the market and still short of fully local. Joshua Hird (@joshuahird1) is highest at 89% and Robin (@robin_liarliar) lowest at 31%, and nothing below 30% reached the page at all.

05What kind of food work is represented?

Twelve restaurant and eating-out reviewers, six recipe developers and bakers, four chefs and private cooks, two food and travel creators and one general food creator. That adds to 25. A chef or a recipe developer can cook with a product on camera; a reviewer brings people through a door. Those are two different briefs.

06How old are these numbers?

They were read in September 2026, and every account on the page had posted inside the thirty days before that. Food accounts move fast on views, because a single venue clip can carry a whole month, so use this as that month's picture and open the account itself before signing anything.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 14 Sept 20269 min read

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