Top 25 Australian Influencers

Luke Springer teaches early childhood and carries an author credit in his bio, which suits school supply, books and family products. His 1.63% engagement rate sits below the list median of 2.72%, so treat this as a reach buy.

Lily Huynh posts eating and food discovery video and lists both New York and Sydney in her bio, so a brief should say which city it is for. Her 7.63% engagement rate is the strongest of the five biggest accounts here.

Matt Wright fronts the Outback Wrangler television series and uses Instagram largely to promote it, which fits vehicle and outdoor equipment brands. His 0.79% engagement rate is the lowest on this list, so buy the audience, not the interaction.

Rose Ruiz is an accredited practising dietitian who posts food rather than diet rules, the safer end of the nutrition category for a regulated brand. A 3.89% engagement rate and an 84% real audience reading back that up.

Olivia May is a Gold Coast beach sprinter who coaches and co founded a hydration brand, so she brings category knowledge as well as reach. Her 1.04% engagement rate runs well below the 2.72% list median.

Mary Fowler plays club football in England and takes enquiries through an agency, so she is an Australian name based in Europe rather than a local lifestyle creator. Her 2.06% engagement rate sits just under the 2.72% list median.

Josh Giddey is an Australian playing in the NBA, based in the United States rather than at home, and his bio already names a club and a footwear brand. His 5.95% engagement rate is more than double the 2.72% list median.

Alanna Pow keeps almost nothing in her bio beyond a linked second account, so there is little stated positioning to brief against. Her 3.00% engagement rate beats the 2.72% list median, but a 70% real audience reading is among the lower ones here.

Crystal Bellotti is a Gold Coast model with both a modelling agency and a social agency in her bio, so she is set up for paid shoots rather than casual gifting. Her audience reads 69% real, one of the lower scores on this list.

Sticky Fingers is a band account rather than a personal creator, so it works for music, festival and ticketing partners and little else. A 1.30% engagement rate sits below the 2.72% list median, so plan around announcement reach rather than comment volume.

Izzy Samuel sells her own workout programs and challenges, so she is used to converting an audience rather than only entertaining it. Her 90% real audience reading is the highest here, against a 1.92% engagement rate below the 2.72% median.

Michael Drake is a 22 year old short video creator working through a talent agency, and his bio points at larger TikTok and YouTube followings than his Instagram one. His 5.74% engagement rate is more than double the 2.72% list median.

Bessie Kay teaches dance for body and brain health online and in person, which suits wellbeing and active ageing briefs rather than youth fitness. Her 2.09% engagement rate is below the 2.72% list median and her audience reads 71% real.

Jack co hosts a podcast and routes business through a talent company, so an integration across the show and the feed beats a single Reel here. A 5.34% engagement rate is close to double the 2.72% list median.

Ashleigh Gardner is a professional cricketer and a Muruwari woman whose bio names a foundation alongside her sports partners, so cause led work is credible here. Her 13.92% engagement rate is among the three highest on the list, though her audience reads only 68% real.

Phoebe Litchfield lists her bat, drink, car and footwear partners straight in the bio, which tells you exactly how she structures a deal. Her 17.24% engagement rate is the second highest here, against an 80% real audience reading.

Choc's Chat is a sports talk account built around a podcast and a named co host, and the bio openly invites collaboration enquiries. Its 1.44% engagement rate is below the 2.72% list median, but an 86% real audience reading is among the strongest here.

Tyra Johannes came out of Love Island Australia and now posts as a mother, a clean fit for baby, home and everyday family brands. Her 2.78% engagement rate sits just above the 2.72% list median.

Strick and Fran live off the ocean full time and run a far larger YouTube channel than their Instagram, so the value is in long form video with the feed as support. Their 1.99% engagement rate is below the 2.72% list median.

Tyson Popplestone is a touring stand up comedian using the account to move tickets, which makes him a natural fit for venues, festivals and ticketing platforms. His 2.05% engagement rate is below the 2.72% list median.

Luisa Dal Din works across TikTok, a podcast and a radio slot, so an Instagram only brief undersells what she can carry. Her 2.72% engagement rate sits exactly on the list median, with a 77% real audience reading.

Georgia Voll calls herself a full time surfer, part time barista and occasional cricketer, and names surf, coffee, car and footwear partners in her bio. Her 33.65% engagement rate is the highest on this list by a wide margin.

Kate Waterhouse is a style editor, author and television presenter, the most traditional media name here and a fit for premium launches. Her 67% real audience reading is the lowest on this list and her 1.34% engagement rate is below the 2.72% median.

Jezza Cameron plays for Geelong and posts family, fishing and dog content alongside football, so he reaches past a pure sports audience. His 5.53% engagement rate is roughly double the 2.72% list median.

Willo is a producer with separate management listed for Australia, New Zealand and the United States, which points at an international release schedule. At 49.8K followers this is the only micro account on the list, with a 6.28% engagement rate.