We screened Australia-based fashion creators on Instagram with 10K to 1M followers. Here are the 25 that stand out.
Jules Carmaux9 min readLast updated: 14 Sept 2026These 25 influencers ranked highest on our CA Influence Index, which combines average views, engagement rate and Australia audience share. See how our CA Influence Index works.
Bio: 3D Design| Fashion Design| deejay LA Co-Founder @moldaviteartefacts @holdentatt
CA Influence Index: real influence in Australia, 0 to 99
Why A+ on the CA Influence Index™
Bio: syd I australia 🇰🇪🇮🇳 fashion model| marketing mgmt I event planner 💌 🤍DM for collabs/pr (China/Singapore October)
CA Influence Index: real influence in Australia, 0 to 99
Why A+ on the CA Influence Index™
Bio: Personal Stylist at @styledbysally Open Water Swimmer, Lover of Travel, Fashion & Wardrobe Styling & Personal Shopping 🛍️
CA Influence Index: real influence in Australia, 0 to 99
Why A+ on the CA Influence Index™
Bio: fashion marketing| content & social @tigermist
CA Influence Index: real influence in Australia, 0 to 99
Why A+ on the CA Influence Index™
Bio: fashion & design nerd ★ australian in montreal, canada represented by @musetheagency ✉️
CA Influence Index: real influence in Australia, 0 to 99
Why A+ on the CA Influence Index™
Bio: 𖡡 Meanjin, AUS All black everything Dark fashion| Art & Design| Quiet Living ✉ @veryveryvile.co,,,,, B
CA Influence Index: real influence in Australia, 0 to 99
Why A+ on the CA Influence Index™
Bio: fashion, travel & lifestyle my dream life, welcome Sydney📍M 💍 📧 Founder @ebrumakeupartistry @soultdesignerhire
CA Influence Index: real influence in Australia, 0 to 99
Why A on the CA Influence Index™
Bio: @musetheagency gc, bris| aus| streetwear & fashion
CA Influence Index: real influence in Australia, 0 to 99
Why A on the CA Influence Index™
Bio: 🇦🇺🇧🇷 Fashion• Beauty• Lifestyle @loveislandau s7 winner @kye_lambert 💋👑 Founder @tradxechicks x @sydneyplumberchick 💌
CA Influence Index: real influence in Australia, 0 to 99
Why A on the CA Influence Index™
Bio: From Farm to Fashion @farmtofashionofficial 4th gen merino wool heritage Enquires
CA Influence Index: real influence in Australia, 0 to 99
Why A on the CA Influence Index™
Bio: Melbourne Fashion| Beauty| Styling 💌
CA Influence Index: real influence in Australia, 0 to 99
Why A on the CA Influence Index™
Bio: Fashion Commentator @sunriseon7 @morningshowon7 @7bravoau. Voice of Style @davidjonesstore. Friend @moetchandon. Co-host @noutesinthevalet.
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: Fashion @sheerluxe
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: 𝓅𝓇𝒾𝓃𝒸𝑒𝓈𝓈 𝓁𝒾𝒻𝑒 ꒰ঌ❤︎໒꒱ ★ Nostalgic fashion, makeup & media lover 𓏲ּ𝄢 📧 🪷🪽
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: Curve Model Melbourne| Sydney A space for curvy women 🔥 Fashion| Beauty| UGC 💌
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: midsize fashion 🇦🇺 💌
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: Fashion Stylist| Art Director| Producer Personal Fashion Stylist at @chadstone_fashion
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: @shan.kerr.studio art and fashion🧚 socials: modelling
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: Former EIC, Harper's BAZAAR. I was born. And then I liked fashion 🖤🌎✈️🎾♟️🤍 @thewhitehouseavalonbeach
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: Queer fashion & lifestyle 🏳️🌈 Sydney TikTok - 190k 📧
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: your relatable fashion girlie ⋆ ˚｡⋆୨♡୧⋆ ˚｡⋆ 📧 🌼 Melbourne, Aus 🎶 tiktok: catherine.ada
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: @playbackboyzz Business inquires: Syd, Aus| Fashion & Lifestyle
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: 📍Melbourne fashion• travel• lifestyle TikTok: Umz92
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: Regenerative fashion designer and duck mum 🪡🕊 Bundjalung Country, Byron Bay Hinterland Half of @motherthemountain
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Bio: 🕰 1940s and 50s fashion 💋 👩⚕️ Registered Nurse 💌 🌹YouTube: New video every month!
CA Influence Index: real influence in Australia, 0 to 99
Why B on the CA Influence Index™
Market benchmark
Our top 25 achieve 6.8× higher median engagement and 4.9× more median Reel views than the broader Australian Instagram creator market. Explore the audience and performance benchmarks behind these results.
Read the Australia Creator Economy Report, the measurement this chart is scored against.
Median Australian audience share
Median engagement rate
Median Reel views per post
Source: the Click Analytic Australian market study, measured 14 September 2026. The market bars show median estimates for Instagram creators in Australia with at least 10,000 followers and at least 1% local-audience share.
Holden tops this ranking with a CA Influence Index of 99 (A+), the joint highest among the selected accounts on this page.
The score breaks down like this
The top of this list is tight: 6 creators grade A+, so the component bars on each card are what separate them.
Read the full CA Influence Index methodology.
FAQ
What brands ask before they brief anyone on this list.
2,801 Australian Instagram accounts between 10,000 and 1,000,000 followers with fashion in the bio. Each had to show 30% of the audience in Australia, 2% engagement, 70% real followers, 1,000 average Reel views and a post from the previous thirty days. Bios were then read one at a time, and dress hire firms, labels taking orders and photography services came out.
Because size is not scored. Holden (@holdenxholden) takes an A+ at 99 on 102,914 average Reel views, 4.86 for every follower, and 17.32% engagement. Yana Marks (@yanammarks) carries the largest following on the page, 305,995, with 264,978 average Reel views, and lands an A at 82 on 4.26% engagement.
Three editors and broadcast commentators, two personal stylists, two fashion designers and one fashion marketer name that work in the bio, eight in all. Three fashion models and three founders running their own businesses sit beside them, and the remaining 11 accounts post general fashion. A stylist can carry a fit claim that a general feed cannot.
77% at the median. Sophie Walton (@sophiewalton___) reaches 92% Australian and Sage Lilleyman (@sagelilleyman) 30%, right on the floor. That spread changes what a follower is worth: 39,312 followers at 30% local put fewer people in Australia than 39,537 at 92%, and the two accounts are almost exactly the same size.
They come from the CA Influence Index, which reads audience quality, the real-follower share, engagement against same-sized accounts, average Reel views relative to followers, and posting recency. Six cards here take an A+, five an A and fourteen a B. A B is not a warning; it is a lower score on those five inputs.
Not long. Everything was read in September 2026, and every account had posted inside the thirty days before that. Engagement and view averages in fashion move with each drop and each season, so use the page as a September 2026 reading and check the account itself before money moves.
Written by
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
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