Top 25 Australian Fashion Influencers on Instagram (Sep 2026)

Holden builds 3D and fashion design work, performs as a deejay, and co-founded a second venture that runs alongside the account. A+ at 99 is the top score on the page: 102,914 average Reel views on 21,195 followers, 4.86 views for every follower, 17.32% engagement and an 87% Australian audience.

Mahi models in Sydney and handles marketing and event work on the side, taking collaboration enquiries directly through the account. A+ at 99 rests on 37,533 average Reel views against just 10,623 followers, with 6.56% engagement, an 80% Australian audience and 91% real followers, the second highest credibility score on the page.

Loré Ebeling styles clients one to one and posts wardrobe advice, with open-water swimming and travel filling out the feed. A+ at 96 comes from 53,331 average Reel views on 12,370 followers, the third highest view average here, with 5.57% engagement and a 77% Australian audience, though 72% real followers sits two points above the screen floor.

Erin Dymond works in-house on marketing, content and social for an Australian label, and posts the same kind of output under a personal account. A+ at 95 comes from an 89% Australian audience, the second highest on the page, with 10.98% engagement, 32,171 average Reel views on 18,533 followers and 85% real followers.

@thaliaprovoft covers fashion and design from Montreal while keeping an Australian audience, and is signed to a talent agency. A+ at 94 comes from 38,088 average Reel views on 15,476 followers, with 4.7% engagement exactly at the page median and a 70% Australian audience, the lowest share among the six A+ grades.

SavvyVile posts a monochrome, art-leaning take on fashion, with design and quiet-living content running through the feed. A+ at 90 rests on 16,642 average Reel views against 11,619 followers and an 82% Australian audience, with 3.21% engagement, the lowest rate in the A+ band but still far above the 0.73% Australian median at this size.

Ebru Soultan runs two Sydney businesses and posts travel and daily life beside the fashion content. A at 85 comes from 17,083 average Reel views on 14,350 followers and an 82% Australian audience, with 3.99% engagement, though 73% real followers is among the lower credibility scores on the page.

Laura Seeto posts streetwear from the Gold Coast and Brisbane corridor and is signed to a talent agency. A at 84 comes from 9.58% engagement and 32,244 average Reel views on 30,369 followers, more views than followers, with a 77% Australian audience sitting exactly at the page median.

Yana Marks reaches the largest audience on this page, carrying a reality television win into fashion, beauty and lifestyle posting, and has founded two ventures. A at 82 comes from 264,978 average Reel views, by far the highest here, on 305,995 followers, with an 83% Australian audience, 87% real followers and 4.26% engagement against a 0.55% Australian median at 250,000 followers and above.

Sophie Walton connects Australian wool growing to the clothes made from it, working from a fourth-generation merino background. A at 81 rests on a 92% Australian audience, the highest share on the page, with 30,005 average Reel views on 39,537 followers, 88% real followers and 3.58% engagement.

Ava Iaco posts from Melbourne across fashion, beauty and styling, keeping the account tight and local rather than chasing scale. A at 80 comes from an 82% Australian audience and 85% real followers, with 9,565 average Reel views on 13,019 followers and 2.73% engagement, one of the lower rates on the page.

Elliot Garnaut talks fashion on Australian breakfast television and co-hosts a second show, which gives the account a broadcast audience most creators here do not have. B at 79 comes from 10.5% engagement on 49,280 followers, with 38,727 average Reel views, an 81% Australian audience and 75% real followers.

Lucia Hawley covers fashion for a digital publication, which is why the audience skews offshore rather than local. B at 78 comes from 27,689 average Reel views on 17,870 followers, more views than followers, with 3.95% engagement and 80% real followers, but only 36% of the audience sits in Australia.

Annalise builds a nostalgic, early-internet look across fashion, makeup and media, and holds the second largest following on the page. B at 76 comes from 42,699 average Reel views on 110,793 followers, with 89% real followers, an 81% Australian audience and 4.35% engagement, close to the 4.7% page median.

Kathryn Draper models across Melbourne and Sydney and builds the feed around size-inclusive fashion, beauty and made-to-order brand video. B at 76 rests on 92% real followers, the cleanest audience on the page, and an 84% Australian share, with 9,467 average Reel views on 23,176 followers and 2.41% engagement.

@mikayla.rmk posts midsize dressing for an Australian audience and keeps the account narrow, with clothes and fit as the whole subject. B at 75 comes from 11,576 average Reel views on 21,317 followers, with 87% real followers, 4.24% engagement and a 72% Australian audience, five points under the 77% page median.

Meggy Smith works as a fashion stylist, art director and producer, and takes one-to-one styling bookings alongside commercial shoots. B at 75 comes from 19.04% engagement, the highest on the page and 26.08x the 0.73% Australian median at this size, with 9,167 average Reel views on 13,684 followers and a 74% Australian audience.

Shan Kerr works between art and fashion and is represented for modelling by an Australian agency, which puts the account close to commercial production. B at 74 comes from 20,306 average Reel views on 50,857 followers, the third largest account here, with 4.09% engagement, a 79% Australian audience and 82% real followers.

Karin Upton Baker runs the Australian arm of a global luxury house and previously edited a major fashion title, which makes the account an industry voice rather than a content channel. B at 74 comes with the smallest following on the page, 10,161, and 6,749 average Reel views, 3.51% engagement and a 70% Australian audience.

Beck Schmitz posts fashion and lifestyle from Sydney and points followers to a much larger TikTok account, listed in the bio at 190,000. B at 72 comes from 26,047 average Reel views on 22,081 followers, more views than followers, and 4.71% engagement, held back by a 34% Australian audience.

Catherine Ada posts everyday outfit content from Melbourne for a general audience, and carries the same handle on TikTok. B at 71 comes from 6.35% engagement and 86% real followers on a 74% Australian audience, but 5,240 average Reel views against 22,572 followers is 0.23 views per follower, the weakest ratio on the page.

Caleb Kan posts fashion and lifestyle from Sydney and appears as part of a creator group, with business enquiries handled by a management contact. B at 71 comes from 5.81% engagement and 9,740 average Reel views on 11,161 followers, with 83% real followers, but only 44% of the audience is in Australia.

Ümmühan Eren posts fashion, travel and daily life from Melbourne and also builds a separate TikTok audience under a different handle. B at 67 comes from 18,959 average Reel views on 20,034 followers, close to one view per follower, but 2.28% engagement is the lowest rate on the page and only 32% of the audience is Australian.

Anastasia Vanderbyl designs regenerative clothing from the Byron Bay hinterland and is half of a two-person venture. B at 66 comes from 5.58% engagement and 12,474 average Reel views on 33,299 followers, with 75% real followers and a 58% Australian audience, well under the 77% page median.

Sage Lilleyman recreates mid-century dressing and works as a registered nurse alongside the account, publishing monthly to YouTube as well. B at 65 comes from 7.02% engagement and 33,086 average Reel views on 39,312 followers, but a 30% Australian audience, the lowest on the page, sits right on the screen floor.