Top 25 Australian Travel Influencers on Instagram (Sep 2026)

Jordy Liackman is filming a long overland drive from Scotland toward Africa, cutting it into short surf-heavy pieces. A+ at 99 rests on 10.43% engagement and 43,890 average Reel views from 14,231 followers, with 84% of the audience in Australia and 85% real followers.

Deano works with a guiding outfit in New South Wales and turns the trips into high-output short video, which is where the enormous view numbers come from. A+ at 97 comes from 145,201 average Reel views on 11,001 followers, 13.2 views per follower and the highest ratio on the page, with 5.85% engagement and a 77% Australian audience.

Ben Little keeps a running catalogue of unusual Australian places to sleep, filmed on location, on a verified account. A+ at 96 on 79,055 average Reel views against 36,691 followers, with 2.9% engagement, a 71% Australian audience and 83% real followers.

Ying and Karim post as a couple, pairing where to eat with practical route notes, on a verified account. A+ at 96 on 126,370 average Reel views from 20,760 followers, with 4.19% engagement, a 73% Australian audience and 77% real followers.

Jess and Sam tow a van around the country with two dogs on board and cross-post longer cuts to YouTube. A+ at 95 on 6.08% engagement and 55,786 average Reel views from 17,149 followers, with 87% real followers and 67% of the audience in Australia, exactly the page median.

Shani and Lachie live full time in a 45-series Cruiser, chasing waves around the coast with a dog in the back. A+ at 94 on 9.11% engagement and 78,813 average Reel views from 15,177 followers, with 88% real followers and a 61% Australian audience.

Neelam covers Melbourne for people who want somewhere to eat and something to do on the weekend, on a verified account. A+ at 92 on 79,660 average Reel views from 42,241 followers, with 2.85% engagement, a 63% Australian audience and 83% real followers.

Bianca Ling works on camera as a broadcast reporter and came to it from professional golf, with a second Melbourne-focused handle alongside this one. A+ at 92 on 35,962 average Reel views from 16,488 followers, with 3.64% engagement, a 60% Australian audience and 79% real followers.

Mai is a trained scientist based at Coral Bay in Western Australia, making visual work about the ocean and the animals in it. A+ at 91 on 8.94% engagement and 83,433 average Reel views from 27,433 followers, with 80% real followers and 55% of the audience in Australia.

Michelle Olivia posts long walks and paddling to a verified account, and carries the largest following in the page's top ten. A at 89 on 113,510 average Reel views from 52,541 followers, with 3.76% engagement, 89% real followers and a 46% Australian audience.

Dario and Cecilia shoot for brands as well as for themselves, listing drone work and commissioned clips openly, and were up north in Queensland at the time of the pull. A at 89 on 92% real followers, the cleanest audience on the page, with 8.01% engagement and 46,419 average Reel views from 12,168 followers, though only 44% of that audience sits in Australia.

Jono Fren spent ten seasons on a long-running television series and now posts family trips to a verified account with management attached. A at 87 on 4.13% engagement and 55,095 average Reel views from 45,915 followers, with 82% of the audience in Australia and 85% real followers.

Kevin Moloney and Janetta Stones were in the original cast of the Channel 9 series and now review destinations as a pair, through an agency, on a verified account. A at 86 on 66,850 average Reel views from 57,870 followers, with 3.38% engagement, a 78% Australian audience and 86% real followers.

Alex Boxer goes to countries most Australian creators never file from, and was posting out of Kyrgyzstan when the data was pulled. A at 86 on 6.27% engagement and 108,900 average Reel views from 39,669 followers, with 91% real followers but only 36% of the audience in Australia.

The Camp Man runs a long-running YouTube series and leans hard toward the far north of the continent. A at 86 on the highest Australian audience share on the page, 92%, with 3.73% engagement and 14,778 average Reel views from 13,508 followers.

Trent Micallef keeps the shortest bio on the page and lets the footage carry it, mostly animals and remote country, on a verified account. A at 85 on 223,182 average Reel views, the highest here, from 43,623 followers, with 8.35% engagement, a 38% Australian audience and 79% real followers.

Andrea builds trip plans and gives them away free, which is a different model to most of this page, on a verified account. A at 85 on 7.09% engagement and 71,414 average Reel views from 33,671 followers, with 86% real followers but a 35% Australian audience, the floor of this page.

@bottlesandboardingpasses runs on frequent flyer arithmetic, premium cabin redemptions and what the wine list is doing, with nothing general about the travel at all. A at 84 on the highest engagement rate on the page, 16.29%, which is 22.32x the Australian median for accounts this size, with 98,895 average Reel views from 11,315 followers.

Megs started a brand alongside the account and posts hard-wearing four-wheel drive content, work days and nights out bush. A at 83 on an 86% Australian audience, with 3.53% engagement and 24,162 average Reel views from 24,916 followers, just under one view per follower.

Sally J moves light and long, posting from wherever the pack lands next, on a verified account. A at 83 on 5.17% engagement and 20,602 average Reel views from 20,940 followers, with an 86% Australian audience and 81% real followers.

Priyanka writes for people with full-time jobs and two spare days, covering Sydney and the rest of New South Wales. A at 83 on 4.23% engagement, exactly the page median, with 37,132 average Reel views from 15,414 followers and a 35% Australian audience, level with the lowest here.

James and Kirsty are permanent van dwellers with a dog, and the account leans domestic rather than aspirational. A at 81 on an 81% Australian audience and 86% real followers, with 2.67% engagement and 8,585 average Reel views from 11,063 followers, the lowest view average on the page.

Chris and Hayley have been living out of a vehicle for three years and post from the west coast. B at 79 on 24,763 average Reel views from 15,465 followers, with 78% real followers, a 41% Australian audience and the lowest engagement rate on the page at 2.15%.

Lewis Pullman gets around by thumb and makes the point of the videos the people met along the way, not the destination. B at 78 as the biggest account here, 75,127 followers and 40,916 average Reel views, with a 92% Australian audience and 8.52% engagement, but the lowest views per follower on the page at 0.54.

Dorian Calleja splits time between Melbourne and the Gold Coast, appeared across ten seasons of the same television series as two others on this page, and is represented by an agency. B at 78 on an 80% Australian audience and 84% real followers, with 3.6% engagement and 13,318 average Reel views from 22,943 followers.