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Top 25 Swiss Travel Influencers (Aug 2026)

We reviewed 1,034 Swiss travel Instagram creators and published the top 25 by the CA Influence Index. The database holds many more.

Denis GolubevDenis Golubev6 min readLast updated: 27 Aug 2026

The ranking

25 top Swiss travel influencers on Instagram

These 25 come from 48,867 Swiss based Instagram accounts whose audience is at least 20% Swiss, screened for activity, audience quality and engagement, then ranked by the CA Influence Index (CII): a 0-99 score blending Swiss audience fit, size-adjusted engagement, Reel views versus followers and real-audience share. Higher rank means more influence, not more followers; the bars on each card show why.

25
Influencers selected
43%
Avg Swiss audience
6.8%
Avg engagement
80%
Avg real audience
RABONA - Travel
#1

heyrabonaRABONA - Travel

RABONA - TravelMid
54.5K
Followers
3.24%
Engagement rate
102.9K
Avg views
10.0%
fake followers / suspicious accounts

🔎 Immer unterwegs und uf de Suechi nach coole Spots🇨🇭 📩

Audience location
Switzerland73.0%
CA Influence Index™
Market-relative score

Rabona hunts down cool Swiss spots and day-trip ideas, writing in Swiss German dialect. A+ at 96, the strongest score on this page: engagement three times the Swiss median, Reels near twice the following and a heavily Swiss audience.

Why A+ on the CA Influence Index™

Audience fit73% Switzerland
Engagement3.1x median
View power1.9x followers
Audience quality90% real
Reisen mit Saturday.and.Sunday
#2

reisen.sundayReisen mit Saturday.and.Sunday

Reisen mit Saturday.and.SundayMicro
18.7K
Followers
7.49%
Engagement rate
150.7K
Avg views
9.0%
fake followers / suspicious accounts

Reisen und Ausflugsideen von @saturday.and.sunday ⬇️Weitere Reiseziele auf unserem Blog

Audience location
Switzerland52.0%
CA Influence Index™
Market-relative score

The travel spin-off of the Saturday and Sunday entertainment duo, collecting Reisen and Ausflugsideen with a companion blog. A+ at 91: Reels travel eight times beyond the following, on engagement seven times the Swiss median.

Why A+ on the CA Influence Index™

Audience fit52% Switzerland
Engagement7.1x median
View power8.1x followers
Audience quality91% real
C A R M E N
#3

carmenrakesederC A R M E N

C A R M E NMicro
20.5K
Followers
5.07%
Engagement rate
26.6K
Avg views
13.0%
fake followers / suspicious accounts

ein sidequest nach dem anderen✨ sports• outdoors• travel• lifestyle switzerland🇨🇭 ✉️

Audience location
Switzerland67.0%
CA Influence Index™
Market-relative score

Carmen frames her sport and outdoor life as one sidequest after another, from Swiss trails to trips further out. A at 85 on engagement nearly five times the Swiss median and a solidly Swiss audience.

Why A on the CA Influence Index™

Audience fit67% Switzerland
Engagement4.8x median
View power1.3x followers
Audience quality87% real
Gaspar Martinez-Aldama 🇨🇭🇪🇸
#4

gasparfullsendGaspar Martinez-Aldama 🇨🇭🇪🇸

Gaspar Martinez-Aldama 🇨🇭🇪🇸Micro
19.3K
Followers
5.09%
Engagement rate
42.5K
Avg views
20.0%
fake followers / suspicious accounts

Athlete & Filmmaker Je voyage en van et je saute des falaises🚐💦🌏🪂 Filmmaking account: @themanshot_ «Misol-Ha» un film avec mes frérots 👇🏼

Audience location
Switzerland30.0%
CA Influence Index™
Market-relative score

Gaspar is a French-speaking athlete and filmmaker who travels by van and jumps cliffs, cutting his own films. A at 83: engagement almost five times the median and Reels more than twice the following.

Why A on the CA Influence Index™

Audience fit30% Switzerland
Engagement4.8x median
View power2.2x followers
Audience quality80% real
Chris Jaeger
#5

chrisjaeger_Chris Jaeger

Chris JaegerMicro
16.3K
Followers
6.62%
Engagement rate
28.2K
Avg views
11.0%
fake followers / suspicious accounts

🚐| Vollzeit Vanlife 2021-2025 🤍| Cycling, Running, Hiking 🌱| Plantbased Food 🚴| @ryzon_apparel 10% Rabatt Code „Chris“

Audience location
Switzerland22.0%
CA Influence Index™
Market-relative score

Chris logged four years of full-time van life and moves by bike, foot and trail, plant-based along the way. B at 78: engagement six times the Swiss median, though the audience skews international.

Why B on the CA Influence Index™

Audience fit22% Switzerland
Engagement6.3x median
View power1.7x followers
Audience quality89% real
Stephan Siegrist
#6

stephansiegristStephan Siegrist

Stephan SiegristMicro
13.0K
Followers
2.52%
Engagement rate
25.5K
Avg views
14.0%
fake followers / suspicious accounts

Professional Alpinist, Climber, Public Speaker Love the mountains, love sharing the adventure… New adventure cooking: www.mountain2sea.ch

Audience location
Switzerland34.0%
CA Influence Index™
Market-relative score

Stephan is a professional alpinist, climber and public speaker sharing his expedition life. B at 78: Reels run twice his following on engagement above twice the Swiss median.

Why B on the CA Influence Index™

Audience fit34% Switzerland
Engagement2.4x median
View power2.0x followers
Audience quality86% real
Maki │ Content Creator Lugano
#7

makielisewinMaki │ Content Creator Lugano

Maki │ Content Creator LuganoMicro
10.3K
Followers
2.84%
Engagement rate
58.4K
Avg views
24.0%
fake followers / suspicious accounts

Aesthetic travel, dining & lifestyle inspiration Curated visual storytelling from Switzerland & Italy

Audience location
Switzerland24.0%
CA Influence Index™
Market-relative score

Makie curates aesthetic travel and dining visuals between Switzerland and Italy. B at 77, built almost entirely on reach: Reels run close to six times the following, while the audience is mostly abroad.

Why B on the CA Influence Index™

Audience fit24% Switzerland
Engagement2.7x median
View power5.7x followers
Audience quality76% real
Zimon
#8

zimonzhZimon

ZimonMicro
21.2K
Followers
10.78%
Engagement rate
35.9K
Avg views
31.0%
fake followers / suspicious accounts

Zimon’s life. Just showing what I do, mostly in stories 😌 📍 from Zurich| 🌍 travelling| 🏳️‍🌈 parties 🚀 physicist| 💬 DE EN FR IT

Audience location
Switzerland29.0%
CA Influence Index™
Market-relative score

Zimon shows Zurich life and his travels mostly through stories rather than a polished grid. B at 76: engagement ten times the Swiss median carries the score, with Reels near twice the following.

Why B on the CA Influence Index™

Audience fit29% Switzerland
Engagement10.3x median
View power1.7x followers
Audience quality69% real
eifach d'Jana uf Reis
#9

eifachdjanaeifach d'Jana uf Reis

eifach d'Jana uf ReisMicro
29.2K
Followers
4.05%
Engagement rate
24.3K
Avg views
14.0%
fake followers / suspicious accounts

🇨🇭 schwiizer travel & outdoor creator 🪴 authentischi moment & daily chaos 🏕️ camping• nature• lifestyle• travel 📩 let’s create something together↓

Audience location
Switzerland58.0%
CA Influence Index™
Market-relative score

Djana calls herself a Swiss travel and outdoor creator and keeps it authentic: camping, nature and daily chaos in dialect. B at 75 on engagement four times the median and a majority-Swiss audience.

Why B on the CA Influence Index™

Audience fit58% Switzerland
Engagement3.9x median
View power0.8x followers
Audience quality86% real
Lidon Bunjaku
#10

lidonbunjakuLidon Bunjaku

Lidon BunjakuMicro
23.6K
Followers
17.91%
Engagement rate
11.9K
Avg views
29.0%
fake followers / suspicious accounts

Switzerland 🇨🇭 Hiking•Cars•Travel ⛰️🏎️🌸 📧 A🫶🏻

Audience location
Switzerland65.0%
CA Influence Index™
Market-relative score

Lidon mixes hiking routes with cars and travel, one of the few here pairing mountains with motors. B at 70: engagement seventeen times the Swiss median, against Reels that stay under the following.

Why B on the CA Influence Index™

Audience fit65% Switzerland
Engagement17.1x median
View power0.5x followers
Audience quality71% real

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Gauthier
#11

bonjourswitzerlandGauthier

GauthierMicro
30.9K
Followers
11.15%
Engagement rate
25.8K
Avg views
14.0%
fake followers / suspicious accounts

life of french guy in Switzerland🇨🇭🐛 adventures| travel| lifestyle Zurich, Switzerland

Audience location
Switzerland38.0%
CA Influence Index™
Market-relative score

A French expat documenting his Swiss life, adventures and trips from Zurich under the Bonjour Switzerland banner. B at 69: engagement ten times the Swiss median, with most of the audience outside Switzerland.

Why B on the CA Influence Index™

Audience fit38% Switzerland
Engagement10.6x median
View power0.8x followers
Audience quality86% real
Nadine Xenia
#12

nadine_xenia_Nadine Xenia

Nadine XeniaMicro
17.0K
Followers
8.72%
Engagement rate
6.1K
Avg views
22.0%
fake followers / suspicious accounts

✧Life is short. Make it unforgettable.✧ Between• nature• soul• travel ⠀ ⠀

Audience location
Switzerland63.0%
CA Influence Index™
Market-relative score

Nadine keeps a quiet feed of nature, soul and travel moments rather than itineraries. B at 68: engagement eight times the Swiss median on a mostly Swiss audience, while Reels stay well under the following.

Why B on the CA Influence Index™

Audience fit63% Switzerland
Engagement8.3x median
View power0.4x followers
Audience quality78% real
Nicolas Hojac
#13

nicolashojacNicolas Hojac

Nicolas HojacMicro
47.1K
Followers
2.92%
Engagement rate
42.5K
Avg views
14.0%
fake followers / suspicious accounts

Alpinist and Keynote Speaker Supported by: @redbull @ingplus_ag @baechlibergsport @autohausthun @boafitsystem @leki.ski.outdoor

Audience location
Switzerland33.0%
CA Influence Index™
Market-relative score

Nicolas is an alpinist and keynote speaker who lists Red Bull among his supporters, posting climbs and expedition prep. B at 66: engagement close to three times the Swiss median; the audience is largely international.

Why B on the CA Influence Index™

Audience fit33% Switzerland
Engagement2.8x median
View power0.9x followers
Audience quality86% real
Andreas Signer
#14

roadbike.andyAndreas Signer

Andreas SignerMicro
44.8K
Followers
19.29%
Engagement rate
18.5K
Avg views
13.0%
fake followers / suspicious accounts

🇨🇭 Bike Adventurer @rose_bikes 🌎 110.000 kms| 30+ countries 🥇 Everesting World Champion age group @ryzon_apparel Sale: ANDYSPECIAL5👇🏼 @peakpunk.ch

Audience location
Switzerland49.0%
CA Influence Index™
Market-relative score

Andy counts more than thirty countries and an Everesting age-group world title from his road bike, per his own bio. B at 66: engagement eighteen times the Swiss median, while Reels reach under half the following.

Why B on the CA Influence Index™

Audience fit49% Switzerland
Engagement18.4x median
View power0.4x followers
Audience quality87% real
MICHAŁ [mi-khaw]
#15

michalporwitMICHAŁ [mi-khaw]

MICHAŁ [mi-khaw]Micro
39.8K
Followers
3.14%
Engagement rate
22.1K
Avg views
17.0%
fake followers / suspicious accounts

voyage| santé| lifestyle lifemaxxing

Audience location
Switzerland40.0%
CA Influence Index™
Market-relative score

Michal keeps a French-language mix of voyage, health and lifestyle at macro size. B at 65: engagement three times the Swiss median; Reels reach about half the following.

Why B on the CA Influence Index™

Audience fit40% Switzerland
Engagement3.0x median
View power0.6x followers
Audience quality83% real
Swisstravelous 🇨🇭
#16

swisstravelousSwisstravelous 🇨🇭

Swisstravelous 🇨🇭Micro
14.5K
Followers
4.26%
Engagement rate
14.3K
Avg views
14.0%
fake followers / suspicious accounts

📍 Rapperswil Switzerland 🤍 23K on Tiktok 💌 💘 Let's find the little joys of life in🇨🇭together

Audience location
Switzerland20.0%
CA Influence Index™
Market-relative score

Swisstravelous hunts the little joys around Rapperswil and beyond, cross-posting to a TikTok audience. B at 65: engagement four times the Swiss median with Reels level with the following, though the audience is largely international.

Why B on the CA Influence Index™

Audience fit20% Switzerland
Engagement4.1x median
View power1.0x followers
Audience quality86% real
DARIA 🏼
#17

dariiapavloviicDARIA 🏼

DARIA 🏼Mid
74.9K
Followers
12.36%
Engagement rate
28.1K
Avg views
24.0%
fake followers / suspicious accounts

creative brand content| authenticity| lifestyle| travel my digital diary taken. 💌 Zurich, Switzerland

Audience location
Switzerland42.0%
CA Influence Index™
Market-relative score

Dariia runs her Zurich feed as a digital diary of brand content, lifestyle and travel. C at 61: engagement twelve times the Swiss median against Reels that reach under half the following.

Why C on the CA Influence Index™

Audience fit42% Switzerland
Engagement12.5x median
View power0.4x followers
Audience quality76% real
andreamaria
#18

_kobine_andreamaria

andreamariaMicro
13.7K
Followers
2.23%
Engagement rate
3.7K
Avg views
15.0%
fake followers / suspicious accounts

BeTheVoiceForTheVoiceless💖 Going Offline 🏔️ Vanlife🚐 Canicross 🏃‍♀️‍➡️🐾 Hiking with my 🐶🐶🐶 Fitnessfreak🏋️‍♀️ Horse Lover🦄 Vegan Lifestyle🌱

Audience location
Switzerland62.0%
CA Influence Index™
Market-relative score

Kobine hikes and runs canicross with her dogs from a van, under a going-offline banner. C at 59: a solidly Swiss audience does the lifting, while Reels reach only a third of the following.

Why C on the CA Influence Index™

Audience fit62% Switzerland
Engagement2.1x median
View power0.3x followers
Audience quality85% real
clara ludwig
#19

claraludwiigclara ludwig

clara ludwigMicro
18.9K
Followers
2.07%
Engagement rate
12.3K
Avg views
28.0%
fake followers / suspicious accounts

🌺 see the world through my eyes 🗺️ zurich & around the world 💌 🌞 Travel with us @theadventureclub.ch

Audience location
Switzerland52.0%
CA Influence Index™
Market-relative score

Clara shoots her trips from Zurich outward, the world framed through her own lens. C at 58: engagement twice the Swiss median; reach is the limiting component.

Why C on the CA Influence Index™

Audience fit52% Switzerland
Engagement2.0x median
View power0.6x followers
Audience quality72% real
marina
#20

marinafischer.chmarina

marinaMicro
16.4K
Followers
1.35%
Engagement rate
9.0K
Avg views
17.0%
fake followers / suspicious accounts

travel, ocean & 911 classics friends with @canonswitzerland hosting ww group trips @merakitravel.ch shooting boutique weddings @marinaweddings.jpg

Audience location
Switzerland73.0%
CA Influence Index™
Market-relative score

Marina hosts worldwide group trips through Meraki Travel and mixes in ocean shots and classic 911s. C at 58: a strongly Swiss audience and real-audience quality carry it; engagement sits near the median.

Why C on the CA Influence Index™

Audience fit73% Switzerland
Engagement1.3x median
View power0.5x followers
Audience quality83% real

You're seeing 20

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Rara
#21

raragruningerRara

RaraMicro
16.1K
Followers
2.70%
Engagement rate
12.0K
Avg views
38.0%
fake followers / suspicious accounts

🎥 Swiss Content Creator 🇨🇭 Lifestyle• Travel• Food 🚀 Founder @guudmuud.ch

Audience location
Switzerland34.0%
CA Influence Index™
Market-relative score

Rara is a Swiss content creator across lifestyle, travel and food, and founder of the Guudmuud label. C at 58: engagement close to three times the Swiss median; audience quality is the weak component.

Why C on the CA Influence Index™

Audience fit34% Switzerland
Engagement2.6x median
View power0.7x followers
Audience quality62% real
Hannah Liam
#22

hannah_adventure_tripHannah Liam

Hannah LiamMicro
12.1K
Followers
2.34%
Engagement rate
8.0K
Avg views
21.0%
fake followers / suspicious accounts

„Mountains in my soul, thrill in my veins. Chasing freedom from peaks to parachutes-one adventure at a time. Let’s make gravity jealous!“

Audience location
Switzerland40.0%
CA Influence Index™
Market-relative score

Hannah chases freedom from peaks to parachutes, an adrenaline-first mountain feed. C at 58: engagement above twice the Swiss median, with Reels reaching most of the following.

Why C on the CA Influence Index™

Audience fit40% Switzerland
Engagement2.2x median
View power0.7x followers
Audience quality79% real
Lara
#23

laraschaltLara

LaraMicro
10.4K
Followers
25.36%
Engagement rate
6.2K
Avg views
34.0%
fake followers / suspicious accounts

Travel & Lifestyle Creator building @casacontent.studio 📍Switzerland ✉️

Audience location
Switzerland25.0%
CA Influence Index™
Market-relative score

Lara is a travel and lifestyle creator building the Casa Content studio alongside her own feed. C at 58: engagement far past where the index's component maxes out, with a largely international audience.

Why C on the CA Influence Index™

Audience fit25% Switzerland
Engagement24.2x median
View power0.6x followers
Audience quality66% real
Fabrizio Alejandro
#24

fabrizio.alejandro_Fabrizio Alejandro

Fabrizio AlejandroMicro
11.8K
Followers
2.87%
Engagement rate
6.5K
Avg views
24.0%
fake followers / suspicious accounts

Travel 🌊✈️ 🏄‍♀️Life is the game that must be played”|

Audience location
Switzerland27.0%
CA Influence Index™
Market-relative score

Fabrizio keeps a water-first travel feed, surf trips framed as a game to be played. C at 57: engagement close to three times the Swiss median, while the audience sits mostly abroad.

Why C on the CA Influence Index™

Audience fit27% Switzerland
Engagement2.7x median
View power0.6x followers
Audience quality76% real
Julia Fandl Ausflugstipps & Momlife
#25

julia.fandlJulia Fandl Ausflugstipps & Momlife

Julia Fandl Ausflugstipps & MomlifeMicro
18.5K
Followers
2.48%
Engagement rate
16.5K
Avg views
37.0%
fake followers / suspicious accounts

👧🏼👦🏼 Vollzeitmama & Content Creator 🌿 Unterwegs im Aargau & der Schweiz🇨🇭 🛝 Ausflugsideen & Unterkunftstipps für Familien

Audience location
Switzerland26.0%
CA Influence Index™
Market-relative score

Julia is a full-time mum collecting family day-trip ideas around Aargau and wider Switzerland. C at 56: engagement above twice the Swiss median with Reels near the following; audience quality trails the page.

Why C on the CA Influence Index™

Audience fit26% Switzerland
Engagement2.4x median
View power0.9x followers
Audience quality63% real

Ranking method

CA Influence Index™ (CII): how we grade Swiss travel influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Swiss travel market. Full marks at 80%.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Swiss travel median for a creator’s own size: around 1% under 50K followers, around 0.8% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market evidence

The Swiss Instagram market, analyzed

The 25 above sit inside a Swiss Instagram market of 9,182 accounts over 10K followers. Here are that market’s key metrics, compared with the global Creator Economy Report: how Switzerland performs, and what the CA Influence Index™ measures against.

Where Swiss influencers sit by size

Share of the 9,182 accounts per follower band · grey tick = the global share for that band, where the report has one

Micro 10-50K
7,521 (81.9%)
Mid 50-100K
854 (9.3%)
Macro 100-500K
731 (8%)
Mega 500K-1M
49 (0.5%)
Insight: Most of this market is micro. Only 49 accounts sit above 500K followers, which is why every list of big Swiss creators names the same people.

Market key metrics

Three tests on the 9,182 accounts · grey tick = the global rate, where the report has one

40%+ Swiss audience15%

Only 15% hold two fifths or more of their audience at home, which is the share a domestic brief actually needs.

100K+ average Reel views4.5%

Real video reach is scarce here, about one account in 22, and it is priced like it.

Posted in the last 30 days62.6%

The market is active. Dormancy is not the problem, distribution is.

Source: Click Analytic Swiss market study. Every row uses the same 9,182-account denominator.

Engagement vs the global median

Median engagement, 10K-50K accounts, identical band on both sides.

Swiss median

1.05%

Global median

0.80%

Insight: Swiss accounts in this band engage 31% harder than the global median. Reaction is not the scarce resource here, local reach and video views are, which is why the index weighs all of them.

Higher-follower bands are not compared because the study boundaries differ. Swiss market study bf_v1 and Creator Economy Report 2026, matched on Instagram accounts with 10K-50K followers.

The proof

How the selected 25 compare with the 9,182-account Swiss market benchmark

Grey bars use the 9,182-account market study. Pink bars use the 25 profiles published in this ranking. The count under each label shows exactly how many accounts met the condition.

100K+ average Reel views

High video reach is rare in the wider market. Every published profile clears the same 100K average Reel-view threshold.

Market study

417 of 9,182 market-study accounts

4.5%

Selected 25

2 of 25 selected profiles

8%

Engagement at or above the median for the creator's size

The 50% market bar is the median reference line. Each selected creator is tested against the interpolated Swiss median for their own follower count.

Market study

The median splits every follower band in half

50%

Selected 25

25 of 25 selected profiles

100%

40% or more of the audience in Switzerland

A country tag does not prove local reach. This threshold means at least 40% of the account's measured audience is in the country.

Market study

1,380 of 9,182 market-study accounts

15.0%

Selected 25

13 of 25 selected profiles

52%

What the data says about the selected 25

The roster splits into two usable benches: hands-on adventurers, a professional alpinist, a Red Bull-listed climber, a cliff-jumping filmmaker, three van lifers, and destination curators collecting Swiss spots and day trips. Product seeding and itinerary partnerships rarely fit the same creator; here the two groups are labelled apart.

Language coverage is real: the two top grades write Swiss German dialect, the pool carries French-language voices from a van-travelling filmmaker to a voyage-and-lifestyle macro account, and the curators post in English. Regional briefs can match language before size.

The follower leader is not the index leader: the largest account on the page, a Zurich brand-content diary, grades C mid-table, while the top grades go to dialect accounts half its size with far more domestic audiences. Scale and Swiss reach rarely arrive together in this niche.

Our verdict

Match the card to the brief. For Swiss-market reach, the dialect creators lead: heyrabona's spot hunting, Djana's camping content, Carmen's sidequests. For production value and adventure storytelling, the professionals deliver: an alpinist on Red Bull's roster, a cliff-jumping filmmaker, a four-year van lifer.

The trade-off runs through the whole page: the highest engagement multiples often come with international audiences, so check the Swiss share bar on each card against your target market. Then confirm the audience in a full report before booking.

The full database

Need more than the top 25?

Search the full Click Analytic database of 400M+ creators by niche, audience, engagement, views, growth and more.

Search the creator database

Keep exploring

Explore more influencer rankings

More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

Answers on the index, who leads and why, the missing biggest account, and what this page cannot prove.

01How were these 25 travel influencers selected and ordered?

One discovery run screened 48,867 Swiss based accounts down to 1,034 that pass quality floors, travel or outdoor focus was then confirmed by hand from each bio, and the 46 confirmed accounts were ranked by the CA Influence Index. The top 25 are published; order is the index, not follower count.

02Who leads Swiss travel on Instagram right now?

heyrabona, a Swiss German account hunting hidden spots and day-trip ideas: A+ at 96 on engagement three times the Swiss median, Reels near twice the following and a heavily Swiss audience. The day-trip account reisen.sunday follows at A+ 91.

03Why is the biggest Swiss travel account not on this list?

The niche's most followed account, a 390K landscape guide, finished just outside the top 25: under a quarter of its audience is Swiss, and the index weighs domestic reach, engagement and audience quality above raw size. It remains in the vetted pool behind the published 25.

04Which of these creators actually reach a Swiss audience?

The Swiss share is printed on every card and spans 20% to 73% across the list. The dialect accounts sit at the top of that range, while several high-engagement adventure creators earn their grade on reach and quality with mostly international followings.

05What should a brand compare on this page, engagement or views?

Both, against size. The index already scores engagement against the Swiss median for each account's follower band and Reel views against the following, so the grade summarizes the pair. Use the per-card bars when your campaign leans clearly toward conversation or toward reach.

06Can I book these creators through this page?

No, and it claims nothing of the sort: no rates, no availability, no sponsorship history. It gives measured performance for a dated snapshot. The practical route is each creator's own profile and contact, reached from their card.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 27 Aug 20266 min read

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