Snow and national sport dominate the top: cross-country and alpine skiers, a ski mountaineer, snowboarders and three Schwingen wrestlers fill most of the A+ tier, and the three Schwinger hold audiences between 90% and 94% Swiss. No other content niche on our Swiss listings concentrates domestic reach like this.
The club professionals are the reliable middle: hockey players in Fribourg, footballers at Grasshopper, FC Lugano and DC United all pair solidly Swiss audiences with engagement three to ten times the market median, useful where a campaign needs season-long presence rather than a single championship moment.
Every one of the 25 grades A or A+ on the index, with engagement multiples from three to twenty-one times the Swiss median. The trade-off hides in the audience bars: the biggest international names, a swimmer and several Olympic individualists, keep less than half their audience in Switzerland.