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Top 25 Mexican Beauty Influencers on Instagram

The 25 cards cover bridal and event makeup, tutorials, editorial looks, product features, beauty reviews, skincare tips and nails.

Denis GolubevDenis Golubev2 min readLast updated: 24 Sept 2026

The ranking

25 top Mexican beauty influencers on Instagram

Compare format fit alongside Mexico audience share, engagement, Reel views and audience credibility against the Mexico market benchmark shown with the index.

25
Influencers selected
69%
Avg Mexican audience
8.4%
Avg engagement
80%
Avg real audience
Aleida Gómez
#1

aleidareggAleida Gómez

Aleida GómezMicro
55.8K
Followers
12.31%
Engagement rate
115.0K
Avg views
19.0%
fake followers / suspicious accounts

Makeup artist ★ ☆ ★ ☆ 📍cdmx

Audience location
Mexico80.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Aleida Gómez is a Mexico City makeup artist. A recent post shows a finished makeup look.

Why A+ on the CA Influence Index™

Audience fit80% Mexico
Engagement15.7x median
View power2.1x followers
Audience quality81% real
Carito
#2

carolinalarezzCarito

CaritoNano
14.5K
Followers
26.11%
Engagement rate
74.1K
Avg views
15.0%
fake followers / suspicious accounts

🌺Videitos de makeup 🤸🏼‍♀️Calistenia Entrenamiento presencial en @umbralcenter| Online Aquí les comparto un poco de lo que soy🩵

Audience location
Mexico92.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Carito mixes makeup with calisthenics and training. A recent GRWM Reel follows a makeup routine before a sushi outing.

Why A+ on the CA Influence Index™

Audience fit92% Mexico
Engagement32.6x median
View power5.1x followers
Audience quality85% real
La Patraska
#3

lapatraska_La Patraska

La PatraskaNano
12.4K
Followers
5.33%
Engagement rate
21.0K
Avg views
14.0%
fake followers / suspicious accounts

Chiquilla con salario mínimo amante de la moda y el maquillaje 💄 👠 💋✨te veo en TikTok! ✨💋

Audience location
Mexico83.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

La Patraska pairs fashion with makeup. A recent carousel presents autumn makeup and eyeliner looks.

Why A+ on the CA Influence Index™

Audience fit83% Mexico
Engagement6.7x median
View power1.7x followers
Audience quality86% real
Mayron :)
#4

mayr0n.mayMayron :)

Mayron :)Micro
56.4K
Followers
24.91%
Engagement rate
145.1K
Avg views
26.0%
fake followers / suspicious accounts

ִֶָ...𓂃 ࣪ ִֶָ🪽་༘࿐ ⋆˚࿔𝄢ৎ୭ 🪽 Tutos y Tips de belleza 𖹭 ────୨ৎ──── Tiktok: +220k Collab:

Audience location
Mexico66.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Mayron shares beauty tips and tutorials. A recent Reel unboxes a YesStyle makeup advent calendar.

Why A+ on the CA Influence Index™

Audience fit66% Mexico
Engagement31.9x median
View power2.6x followers
Audience quality74% real
Eduu Garcia
#5

eduugarciamaquillista_Eduu Garcia

Eduu GarciaNano
24.9K
Followers
3.16%
Engagement rate
36.0K
Avg views
12.0%
fake followers / suspicious accounts

MAKEUP ARTIST 💄|Novias|Sociales|XvAños| @eduugarciastudio 📲 📥DM✍🏻

Audience location
Mexico91.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Eduu Garcia offers bridal, social-event and quinceañera makeup. A recent post features bridal makeup.

Why A+ on the CA Influence Index™

Audience fit91% Mexico
Engagement4.0x median
View power1.4x followers
Audience quality88% real
Novaly Martinez
#6

elnovalyNovaly Martinez

Novaly MartinezMid
126.1K
Followers
11.21%
Engagement rate
161.0K
Avg views
14.0%
fake followers / suspicious accounts

Maquillaje varonil 💄 Reels y risas, es lo que hay 💋

Audience location
Mexico80.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Novaly Martinez combines masculine makeup with humor. A recent Reel demonstrates masculine makeup with a comic aside.

Why A on the CA Influence Index™

Audience fit80% Mexico
Engagement16.9x median
View power1.3x followers
Audience quality86% real
Jessica Pineda
#7

jessicaaapinedaJessica Pineda

Jessica PinedaNano
19.8K
Followers
5.83%
Engagement rate
37.2K
Avg views
27.0%
fake followers / suspicious accounts

✨maquillaje y chisme✨

Audience location
Mexico57.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Jessica Pineda pairs makeup with beauty commentary. A recent Reel shares a product opinion while showing makeup brushes.

Why A on the CA Influence Index™

Audience fit57% Mexico
Engagement7.3x median
View power1.9x followers
Audience quality73% real
Nicole da Costa
#8

thebeautyflushNicole da Costa

Nicole da CostaMicro
82.9K
Followers
6.59%
Engagement rate
104.4K
Avg views
21.0%
fake followers / suspicious accounts

Makeup Artist| Creative Director @midnightcreeps_ co-founder US/MX ❤️‍🔥 📩: TikTok: @thebeautyflush

Audience location
Mexico79.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Nicole da Costa is a makeup artist and creative director. A recent post recreates an editorial makeup image.

Why A on the CA Influence Index™

Audience fit79% Mexico
Engagement9.1x median
View power1.3x followers
Audience quality79% real
Raquel De La Garza
#9

raqueldelagarza_Raquel De La Garza

Raquel De La GarzaNano
32.2K
Followers
4.08%
Engagement rate
37.2K
Avg views
8.0%
fake followers / suspicious accounts

✨makeup| fits| grwm| tutoriales 🖤authenticity is the aesthetic. 💄work acc: @rdidmymakeup 👉🏼tiktok: rdidmymakeup

Audience location
Mexico92.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Raquel De La Garza shares makeup, outfits and GRWM content. A recent post brings makeup and hair together in a complete look.

Why A on the CA Influence Index™

Audience fit92% Mexico
Engagement5.1x median
View power1.2x followers
Audience quality92% real
YARE
#10

soyyaremendozaYARE

YAREMicro
92.8K
Followers
4.86%
Engagement rate
91.8K
Avg views
15.0%
fake followers / suspicious accounts

Makeup Artist & Content creator💄 TIKTOK +360 K⭐️ NO CASINOS❌ Tepic, Nayarit 🇲🇽 📨📥

Audience location
Mexico70.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

YARE is a makeup artist and content creator. A recent Reel demonstrates a palette-led makeup tutorial with gloss.

Why A on the CA Influence Index™

Audience fit70% Mexico
Engagement6.9x median
View power1.0x followers
Audience quality85% real

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ORLANDO HERNÁNDEZ
#11

orlando_makeupORLANDO HERNÁNDEZ

ORLANDO HERNÁNDEZNano
19.8K
Followers
9.87%
Engagement rate
18.3K
Avg views
27.0%
fake followers / suspicious accounts

✨Celebrity Makeup & Hair Artist 💄Haciendo que te veas tan increíble como te mereces Celebrities• Novias• Eventos 📍CDMX & Worldwide

Audience location
Mexico86.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

ORLANDO HERNÁNDEZ lists celebrity, bridal and event makeup, plus hair artistry. A recent post credits makeup and hair for a television project.

Why A on the CA Influence Index™

Audience fit86% Mexico
Engagement12.3x median
View power0.9x followers
Audience quality73% real
˖. Ximena ˖.
#12

ximena.brownside˖. Ximena ˖.

˖. Ximena ˖.Nano
34.6K
Followers
4.31%
Engagement rate
44.7K
Avg views
23.0%
fake followers / suspicious accounts

MAMI MEXIIICANA 🇲🇽 MAKEUP ARTIST 🦋 🤎✧ BROWNPRIDE ✧ 🤎 𝟒𝟒𝟐 🕸️ My studio 💋: @brownsidebeauty.studio Tiktok: @ximena.cholaaa / Dm para colab 💌

Audience location
Mexico53.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Ximena is a Mexican makeup artist. A recent Reel presents a jaguar-warrior makeup look.

Why B on the CA Influence Index™

Audience fit53% Mexico
Engagement5.4x median
View power1.3x followers
Audience quality77% real
Leslie Alessandra
#13

aleslie_makeupLeslie Alessandra

Leslie AlessandraNano
11.2K
Followers
3.27%
Engagement rate
16.1K
Avg views
20.0%
fake followers / suspicious accounts

Amo el Maquillaje y los brillos 🤩 💌: Mexico❤️

Audience location
Mexico45.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Leslie Alessandra focuses on makeup and beauty looks. A recent Reel shares makeup application tips.

Why B on the CA Influence Index™

Audience fit45% Mexico
Engagement4.1x median
View power1.4x followers
Audience quality80% real
La de Perfil Bonito
#14

ladeperfilbonitoLa de Perfil Bonito

La de Perfil BonitoNano
10.1K
Followers
4.88%
Engagement rate
11.2K
Avg views
22.0%
fake followers / suspicious accounts

✨ Body positive con consciencia📖 👠Curvy Model en proceso 💄 Belleza sin peros 🪞Vida sin filtro 🪮Rizada ¡Ah! Por cierto... Me llamo Miru, mucho gusto💋

Audience location
Mexico62.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

La de Perfil Bonito combines body-positive beauty with curly-hair content. A recent Reel reviews a self-care visit at a beauty clinic.

Why B on the CA Influence Index™

Audience fit62% Mexico
Engagement6.1x median
View power1.1x followers
Audience quality78% real
Yuli
#15

yuli.beth_Yuli

YuliNano
43.4K
Followers
5.44%
Engagement rate
49.3K
Avg views
20.0%
fake followers / suspicious accounts

232k tik tok✨|.chiapas.| paciencia y fe 🫀🌬️ Creadora de contenido 💄Maquillaje & Peinados actualmente, 19 años 👩🏽

Audience location
Mexico47.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Yuli shares makeup and hair styling. A recent Reel pairs a makeup look with short tips.

Why B on the CA Influence Index™

Audience fit47% Mexico
Engagement6.8x median
View power1.1x followers
Audience quality80% real
YeSi Cruz
#16

yesi_cruzmYeSi Cruz

YeSi CruzNano
11.1K
Followers
6.09%
Engagement rate
2.2K
Avg views
17.0%
fake followers / suspicious accounts

Makeup#💄Hair#

Audience location
Mexico87.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

YeSi Cruz shares makeup and hair content. A recent post focuses on close-up eye makeup.

Why B on the CA Influence Index™

Audience fit87% Mexico
Engagement7.6x median
View power0.2x followers
Audience quality83% real
Laura Solís
#17

lalaumakeupLaura Solís

Laura SolísMid
177.9K
Followers
3.87%
Engagement rate
79.0K
Avg views
20.0%
fake followers / suspicious accounts

💄#ProMakeupArtist 📍#rivieramaya 📲 Citas de Maquillaje 👉🏼Cursos online

Audience location
Mexico68.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Laura Solís is a professional makeup artist and course creator. A recent post centers an eyeliner look.

Why B on the CA Influence Index™

Audience fit68% Mexico
Engagement6.3x median
View power0.4x followers
Audience quality80% real
Ana Alvarez
#18

anaalvarez.makeupAna Alvarez

Ana AlvarezNano
39.1K
Followers
11.17%
Engagement rate
3.6K
Avg views
18.0%
fake followers / suspicious accounts

Maquilladora profesional certificada en Nueva York 📍Cdmx /Qro ✨Celebrity Makeup ✨Especialista en novias 👰🏻‍♀️ ✨Beauty Content Creator 🎥 ✨Cursos

Audience location
Mexico86.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Ana Alvarez lists bridal and celebrity makeup. A recent post features a Mexican-themed makeup look.

Why B on the CA Influence Index™

Audience fit86% Mexico
Engagement14.0x median
View power0.1x followers
Audience quality82% real
Geo Rangel
#19

georangelqGeo Rangel

Geo RangelMid
197.9K
Followers
4.19%
Engagement rate
4.3K
Avg views
26.0%
fake followers / suspicious accounts

Beauty, viajes y pensamientos de una maquillista en constante evolución ✨ 🎥 Makeup• lifestyle• experiencias reales 📍MX Servicios➡️ @georangelmakeup

Audience location
Mexico89.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Geo Rangel combines makeup with travel and lifestyle content. A recent Reel documents a fantasy makeup creation.

Why B on the CA Influence Index™

Audience fit89% Mexico
Engagement7.0x median
View power0.0x followers
Audience quality74% real
helen gastelum
#20

helen.gastelummhelen gastelum

helen gastelumNano
16.4K
Followers
3.07%
Engagement rate
4.6K
Avg views
26.0%
fake followers / suspicious accounts

makeup, moda & lifestyle💄 méxico⭐️

Audience location
Mexico70.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Helen Gastelum combines makeup, fashion and lifestyle. A recent SHEGLAM post features cushion foundation and includes an ad disclosure.

Why B on the CA Influence Index™

Audience fit70% Mexico
Engagement3.8x median
View power0.3x followers
Audience quality74% real

You're seeing 20

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Andy Loredo
#21

itsandylgAndy Loredo

Andy LoredoMicro
56.1K
Followers
7.47%
Engagement rate
11.1K
Avg views
22.0%
fake followers / suspicious accounts

☁️ collab dm|mail💌 tampico mx🤍🪞🧸 fashion, makeup, lifestyle & tips 💕

Audience location
Mexico60.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Andy Loredo shares fashion, makeup and lifestyle content. A recent beauty Reel shows red nails at a tagged nail studio.

Why B on the CA Influence Index™

Audience fit60% Mexico
Engagement9.5x median
View power0.2x followers
Audience quality78% real
BereNice Fernández
#22

berefdez1BereNice Fernández

BereNice FernándezNano
10.6K
Followers
5.61%
Engagement rate
1.5K
Avg views
25.0%
fake followers / suspicious accounts

UGC| MakeUp Artist| Model| Design| lifestyle| Outfits| Unboxing| SkinCare| ASMR 🖤TiKT 117k 👉🏻berefdez1 🖤TiKT2 9k 👉🏻BereMua1Fdez ❤️YT 12.1k

Audience location
Mexico62.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

BereNice Fernández covers makeup, skincare, unboxings and styling. A recent Reel demonstrates a hair-styling tool.

Why C on the CA Influence Index™

Audience fit62% Mexico
Engagement7.0x median
View power0.1x followers
Audience quality75% real
Rυυ Nαɠαƚσ
#23

okuribi.ruuRυυ Nαɠαƚσ

Rυυ NαɠαƚσNano
12.9K
Followers
21.48%
Engagement rate
5.9K
Avg views
20.0%
fake followers / suspicious accounts

🌸 𝘔𝘢𝘬𝘦𝘶𝘱 𝘢𝘳𝘵𝘪𝘴𝘵 🇲🇽✨ 🌸 𝘏𝘢𝘳𝘢𝘫𝘶𝘬𝘶 𝘧𝘢𝘴𝘩𝘪𝘰𝘯 💖 🌸𝘌𝘴𝘵𝘪𝘭𝘪𝘴𝘵𝘢 𝘦𝘯 @_kawaiistudio_ 💌 Collab por DM ✨

Audience location
Mexico35.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Rυυ Nαɠαƚσ describes makeup artistry and Harajuku fashion. A recent post shows costume makeup.

Why C on the CA Influence Index™

Audience fit35% Mexico
Engagement26.8x median
View power0.5x followers
Audience quality80% real
Anahii de Espinoza
#24

anahii_despAnahii de Espinoza

Anahii de EspinozaNano
10.1K
Followers
9.70%
Engagement rate
1.6K
Avg views
16.0%
fake followers / suspicious accounts

❀ 𝕄𝕒𝕜𝕖𝕦𝕡 𝕒𝕣𝕥í𝕤𝕥 & 𝔹𝕖𝕒𝕦𝕥𝕪 𝔹𝕝𝕠𝕘𝕘𝕖𝕣 ❀ Creadora de contenido 🤳💖 🇲🇽 🇺🇲 PR / COLABORACIÓN

Audience location
Mexico43.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Anahii de Espinoza is a makeup artist and beauty blogger. A recent Pond’s skincare post shares a glow tip.

Why C on the CA Influence Index™

Audience fit43% Mexico
Engagement12.1x median
View power0.2x followers
Audience quality84% real
Angela Dávila
#25

angeladavila00Angela Dávila

Angela DávilaNano
49.7K
Followers
5.56%
Engagement rate
1.8K
Avg views
18.0%
fake followers / suspicious accounts

Creative Makeup + kpop Inspo✨ @angela.davila0 @colourpopcosmetics 💸Code:"5Angidav" 💌

Audience location
Mexico35.0%
CA Influence Index™

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Angela Dávila focuses on creative makeup and K-pop inspiration. A recent close-up highlights creative eye makeup.

Why C on the CA Influence Index™

Audience fit35% Mexico
Engagement6.9x median
View power0.0x followers
Audience quality82% real

Ranking method

CA Influence Index™ (CII): how we grade Mexican beauty influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Mexico market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Mexico median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The Mexican Instagram market behind this ranking

The Mexican Instagram study covers 101,800 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the Mexico Creator Economy Report - the measurement this chart is scored against.

How the selected 25 compare with the Mexican Instagram market

Pink = the 25 beauty influencers above.

Grey = every Mexican Instagram account we measure with at least 10,000 followers, all 101,800 of them.

Each bar is the share that clears the threshold, so a longer pink bar means more of the shortlist clears it than of the market.

Audience at least 60% based in Mexico

selected: 72%
market: 59%

Engagement rate of 5% or better

selected: 64%
market: 13%

Averages 100K+ Reel views per post

selected: 16%
market: 4.5%

Source: the Click Analytic Mexican creator market study of 101,800 Instagram accounts, measured 2026-09-06. The market side is read from that study; the shortlist side is computed from the cards above.

Why Aleida Gómez is the #1 beauty creator

Aleida Gómez tops this ranking with a CA Influence Index of 99 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Mexico80.0%100/100
  • Engagement against the market median for this size12.31%, 15.7x100/100
  • Average Reels reach against follower count2.1x100/100
  • Share of the audience that is real81%90/100

The top of this list is tight: 5 creators grade A+, so the component bars on each card are what separate the first calls.

The full database

Need more than the top 25?

Search the full Click Analytic database of 400M+ creators by niche, audience, engagement, views, growth and more.

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Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 24 Sept 20262 min read

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