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Click Analytic

Top 25 Mexican Beauty Influencers on Instagram

We screened Mexico-based beauty creators on Instagram. Here are the 25 that stand out.

Denis Golubev2 min readLast updated: 24 Sept 2026

How we picked these 25

These 25 influencers ranked highest on our CA Influence Index, which combines average views, engagement rate and Mexico audience share. See how our CA Influence Index works.

25
Influencers selected
69%
Avg Mexican audience
8.4%
Avg engagement
80%
Avg real audience
#1

aleidareggAleida Gómez

Aleida GómezMicro Influencer

Bio: Makeup artist ★ ☆ ★ ☆ 📍cdmx

55.8K
Followers
12.31%
Engagement rate
115.0K
Avg views
19.0%
Estimated suspicious followers
Audience location
Mexico80.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#2

carolinalarezzCarito

CaritoNano Influencer

Bio: 🌺Videitos de makeup 🤸🏼‍♀️Calistenia Entrenamiento presencial en @umbralcenter| Online Aquí les comparto un poco de lo que soy🩵

14.5K
Followers
26.11%
Engagement rate
74.1K
Avg views
15.0%
Estimated suspicious followers
Audience location
Mexico92.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#3

lapatraska_La Patraska

La PatraskaNano Influencer

Bio: Chiquilla con salario mínimo amante de la moda y el maquillaje 💄 👠 💋✨te veo en TikTok! ✨💋

12.4K
Followers
5.33%
Engagement rate
21.0K
Avg views
14.0%
Estimated suspicious followers
Audience location
Mexico83.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#4

mayr0n.mayMayron :)

Mayron :)Micro Influencer

Bio: ִֶָ...𓂃 ࣪ ִֶָ🪽་༘࿐ ⋆˚࿔𝄢ৎ୭ 🪽 Tutos y Tips de belleza 𖹭 ────୨ৎ──── Tiktok: +220k Collab

56.4K
Followers
24.91%
Engagement rate
145.1K
Avg views
26.0%
Estimated suspicious followers
Audience location
Mexico66.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#5

eduugarciamaquillista_Eduu Garcia

Eduu GarciaNano Influencer

Bio: MAKEUP ARTIST 💄|Novias|Sociales|XvAños| @eduugarciastudio 📲 📥DM✍🏻

24.9K
Followers
3.16%
Engagement rate
36.0K
Avg views
12.0%
Estimated suspicious followers
Audience location
Mexico91.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#6

elnovalyNovaly Martinez

Novaly MartinezMid-tier Influencer

Bio: Maquillaje varonil 💄 Reels y risas, es lo que hay 💋

126.1K
Followers
11.21%
Engagement rate
161.0K
Avg views
14.0%
Estimated suspicious followers
Audience location
Mexico80.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#7

jessicaaapinedaJessica Pineda

Jessica PinedaNano Influencer

Bio: ✨maquillaje y chisme✨

19.8K
Followers
5.83%
Engagement rate
37.2K
Avg views
27.0%
Estimated suspicious followers
Audience location
Mexico57.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#8

thebeautyflushNicole da Costa

Nicole da CostaMicro Influencer

Bio: Makeup Artist| Creative Director @midnightcreeps_ co-founder US/MX ❤️‍🔥 📩: TikTok: @thebeautyflush

82.9K
Followers
6.59%
Engagement rate
104.4K
Avg views
21.0%
Estimated suspicious followers
Audience location
Mexico79.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#9

raqueldelagarza_Raquel De La Garza

Raquel De La GarzaNano Influencer

Bio: ✨makeup| fits| grwm| tutoriales 🖤authenticity is the aesthetic. 💄work acc: @rdidmymakeup 👉🏼tiktok: rdidmymakeup

32.2K
Followers
4.08%
Engagement rate
37.2K
Avg views
8.0%
Estimated suspicious followers
Audience location
Mexico92.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#10

soyyaremendozaYARE

YAREMicro Influencer

Bio: Makeup Artist & Content creator💄 TIKTOK +360 K⭐️ NO CASINOS❌ Tepic, Nayarit 🇲🇽 📨📥

92.8K
Followers
4.86%
Engagement rate
91.8K
Avg views
15.0%
Estimated suspicious followers
Audience location
Mexico70.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#11

orlando_makeupORLANDO HERNÁNDEZ

ORLANDO HERNÁNDEZNano Influencer

Bio: ✨Celebrity Makeup & Hair Artist 💄Haciendo que te veas tan increíble como te mereces Celebrities• Novias• Eventos 📍CDMX & Worldwide

19.8K
Followers
9.87%
Engagement rate
18.3K
Avg views
27.0%
Estimated suspicious followers
Audience location
Mexico86.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#12

ximena.brownside˖. Ximena ˖.

˖. Ximena ˖.Nano Influencer

Bio: MAMI MEXIIICANA 🇲🇽 MAKEUP ARTIST 🦋 🤎✧ BROWNPRIDE ✧ 🤎 𝟒𝟒𝟐 🕸️ My studio 💋: @brownsidebeauty.studio Tiktok: @ximena.cholaaa / Dm para colab 💌

34.6K
Followers
4.31%
Engagement rate
44.7K
Avg views
23.0%
Estimated suspicious followers
Audience location
Mexico53.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#13

aleslie_makeupLeslie Alessandra

Leslie AlessandraNano Influencer

Bio: Amo el Maquillaje y los brillos 🤩 💌: Mexico❤️

11.2K
Followers
3.27%
Engagement rate
16.1K
Avg views
20.0%
Estimated suspicious followers
Audience location
Mexico45.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#14

ladeperfilbonitoLa de Perfil Bonito

La de Perfil BonitoNano Influencer

Bio: ✨ Body positive con consciencia📖 👠Curvy Model en proceso 💄 Belleza sin peros 🪞Vida sin filtro 🪮Rizada ¡Ah! Por cierto... Me llamo Miru, mucho gusto💋

10.1K
Followers
4.88%
Engagement rate
11.2K
Avg views
22.0%
Estimated suspicious followers
Audience location
Mexico62.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#15

yuli.beth_Yuli

YuliNano Influencer

Bio: 232k tik tok✨|.chiapas.| paciencia y fe 🫀🌬️ Creadora de contenido 💄Maquillaje & Peinados actualmente, 19 años 👩🏽

43.4K
Followers
5.44%
Engagement rate
49.3K
Avg views
20.0%
Estimated suspicious followers
Audience location
Mexico47.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#16

yesi_cruzmYeSi Cruz

YeSi CruzNano Influencer

Bio: Makeup#💄Hair#

11.1K
Followers
6.09%
Engagement rate
2.2K
Avg views
17.0%
Estimated suspicious followers
Audience location
Mexico87.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#17

lalaumakeupLaura Solís

Laura SolísMid-tier Influencer

Bio: 💄#ProMakeupArtist 📍#rivieramaya 📲 Citas de Maquillaje 👉🏼Cursos online

177.9K
Followers
3.87%
Engagement rate
79.0K
Avg views
20.0%
Estimated suspicious followers
Audience location
Mexico68.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#18

anaalvarez.makeupAna Alvarez

Ana AlvarezNano Influencer

Bio: Maquilladora profesional certificada en Nueva York 📍Cdmx /Qro ✨Celebrity Makeup ✨Especialista en novias 👰🏻‍♀️ ✨Beauty Content Creator 🎥 ✨Cursos

39.1K
Followers
11.17%
Engagement rate
3.6K
Avg views
18.0%
Estimated suspicious followers
Audience location
Mexico86.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#19

georangelqGeo Rangel

Geo RangelMid-tier Influencer

Bio: Beauty, viajes y pensamientos de una maquillista en constante evolución ✨ 🎥 Makeup• lifestyle• experiencias reales 📍MX Servicios➡️ @georangelmakeup

197.9K
Followers
4.19%
Engagement rate
4.3K
Avg views
26.0%
Estimated suspicious followers
Audience location
Mexico89.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#20

helen.gastelummhelen gastelum

helen gastelumNano Influencer

Bio: makeup, moda & lifestyle💄 méxico⭐️

16.4K
Followers
3.07%
Engagement rate
4.6K
Avg views
26.0%
Estimated suspicious followers
Audience location
Mexico70.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#21

itsandylgAndy Loredo

Andy LoredoMicro Influencer

Bio: ☁️ collab dm|mail💌 tampico mx🤍🪞🧸 fashion, makeup, lifestyle & tips 💕

56.1K
Followers
7.47%
Engagement rate
11.1K
Avg views
22.0%
Estimated suspicious followers
Audience location
Mexico60.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#22

berefdez1BereNice Fernández

BereNice FernándezNano Influencer

Bio: UGC| MakeUp Artist| Model| Design| lifestyle| Outfits| Unboxing| SkinCare| ASMR 🖤TiKT 117k 👉🏻berefdez1 🖤TiKT2 9k 👉🏻BereMua1Fdez ❤️YT 12.1k

10.6K
Followers
5.61%
Engagement rate
1.5K
Avg views
25.0%
Estimated suspicious followers
Audience location
Mexico62.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#23

okuribi.ruuRυυ Nαɠαƚσ

Rυυ NαɠαƚσNano Influencer

Bio: 🌸 𝘔𝘢𝘬𝘦𝘶𝘱 𝘢𝘳𝘵𝘪𝘴𝘵 🇲🇽✨ 🌸 𝘏𝘢𝘳𝘢𝘫𝘶𝘬𝘶 𝘧𝘢𝘴𝘩𝘪𝘰𝘯 💖 🌸𝘌𝘴𝘵𝘪𝘭𝘪𝘴𝘵𝘢 𝘦𝘯 @_kawaiistudio_ 💌 Collab por DM ✨

12.9K
Followers
21.48%
Engagement rate
5.9K
Avg views
20.0%
Estimated suspicious followers
Audience location
Mexico35.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#24

anahii_despAnahii de Espinoza

Anahii de EspinozaNano Influencer

Bio: ❀ 𝕄𝕒𝕜𝕖𝕦𝕡 𝕒𝕣𝕥í𝕤𝕥 & 𝔹𝕖𝕒𝕦𝕥𝕪 𝔹𝕝𝕠𝕘𝕘𝕖𝕣 ❀ Creadora de contenido 🤳💖 🇲🇽 🇺🇲 PR / COLABORACIÓN

10.1K
Followers
9.70%
Engagement rate
1.6K
Avg views
16.0%
Estimated suspicious followers
Audience location
Mexico43.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score
#25

angeladavila00Angela Dávila

Angela DávilaNano Influencer

Bio: Creative Makeup + kpop Inspo✨ @angela.davila0 @colourpopcosmetics 💸Code:"5Angidav" 💌

49.7K
Followers
5.56%
Engagement rate
1.8K
Avg views
18.0%
Estimated suspicious followers
Audience location
Mexico35.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Mexico, 0 to 99

Market-relative score

Market benchmark

How these 25 influencers compare to the Mexican market

The Mexican Instagram study covers 101,800 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the Mexico Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the Mexican Instagram market

Audience at least 60% based in Mexico

the selected 25: 72%
market: 59%

Engagement rate of 5% or better

the selected 25: 64%
market: 13%

Averages 100K+ Reel views per post

the selected 25: 16%
market: 4.5%

Source: the Click Analytic Mexican market study, measured 6 September 2026. The market bars show shares of the 101,800 Instagram accounts in Mexico with at least 10,000 followers and at least 1% local-audience share.

Why Aleida Gómez is the #1 beauty creator

Aleida Gómez tops this ranking with a CA Influence Index of 99 (A+), the joint highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Mexico80.0%100/100
  • Engagement against the market median for this size12.31%, 15.7x100/100
  • Average Reels reach against follower count2.1x100/100
  • Share of the audience that is real81%90/100

The top of this list is tight: 5 creators grade A+, so the component bars on each card are what separate them.

Read the full CA Influence Index methodology.

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 425M+ creators into rankings brands can actually act on.

Last updated 24 Sept 20262 min read

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