Sixteen of the 25 are working beauty professionals or owners of their own beauty businesses: a nail artist, a brow artist, a permanent makeup master, a makeup artist, a cosmetician, three barbers, a braider, two hair extension specialists and a luxury coiffeur, plus the owners of a lash brand, a brow studio, a cosmetics line and a nail studio.
For product education and salon partnerships, that bench is the page's real asset.
The index and the follower count still disagree at the top: the largest following, a 348.4K professional barber, grades A at 80, while the top score, A+ at 90, belongs to a 60.8K lash brand owner whose Reels run 1.9 times her following on engagement 3.5 times the Swiss median. The first two places both go to women who sell their own beauty products and training.
Coverage spans the language regions: German speaking Switzerland from Zurich, Basel, Bern and Solothurn, French speaking creators from the Lausanne area, and Lugano for Ticino. Swiss audience shares run 22% to 69%, printed per card, so regional briefs can be matched to real reach.