Swiss celebrity on Instagram means broadcast. Thirteen of the 25 name SRF in their own bio and one names RTS, and the pattern holds all the way down the index: presenters, reporters and programme hosts occupy every position in the top ten.
This is the most domestic bench we publish. Swiss audience share runs 42% to 87%, ten of the 25 sit at 80% or higher, and the top of the page is packed with them, which is the opposite of the sports and comedy lists where international touring pulls audiences abroad.
Reach and rank come apart at the top. Fabienne Gyr's Reels travel almost nineteen times her following, the widest gap on any Swiss page so far, while the largest account here, at 121.7K, sits nineteenth. Three language regions are represented, with German, French and Italian broadcasting all inside the 25.