Top 25 London Influencers on Instagram (Sep 2026)

Hannah East is a mother of three who posts life in Reels, tours stand-up and hosts the @no_parental_guidance podcast. A at 80, the top of the page: 93% real, Reels matching the following and 27% of the audience in London, near the city ceiling.

Anouska Scarlet Anastasia is a self-taught nail artist in London who specialises in miniatures. B at 78: Reels reach 3.4 times the following, the best ratio here, held back by an 11% London share and 75% real.

Jack Skipper is a comedian represented by Off The Kerb who sells tickets to live shows. B at 78: 29% of the audience in London and engagement over four times the UK median for the size, held back by Reels at 0.61 times the following.

Yasmin invites followers to join the funhouse and is managed by RUA. B at 76: 99% of the audience reads as real, the cleanest here, and 37% sits in London, held back by Reels at 0.38 times the following.

A A G takes enquiries through the a1-2funny address and promotes @dreamrunner_dr. B at 69: 33% of the audience in London, held back by Reels at 0.14 times the following, the lowest ratio on the page.

Ahmed promotes the @oldandbaldpod podcast and posts on Snapchat as darkestman. B at 69: engagement over eight times the UK median for the size, held back by Reels at 0.41 times the following and 74% real.

Beau The Beard celebrates the 2025/26 champions in the bio and runs the @teawithnan_ and @grimegran spin-off accounts. B at 69: 85% real and 23% of the audience in London, held back by Reels at half the following.

Jesse Jenkins runs Another Day In Paradise from London and sells a cookbook. B at 65: the largest following on the page at 919,160 and 88% real, held back by a 22% London share and Reels at 0.59 times the following.

Bobby Bolton drives around the world with a partner, ten years into the trip, wrote the Sunday Times bestselling book Truck it, and fronts an ambassador deal with @lanxshoes. B at 65: 100% real, with Reels near the following, held back by a 12% London share.

Matt Green is the Rapping Science Teacher, with 1.5 million TikTok followers, a 2026 TikTok award and GCSE revision guides for sale. B at 65: engagement three times the UK median for the size, held back by Reels at 0.29 times the following.

Adam Byatt is the chef owner of Michelin-starred Trinity in Clapham and runs several other London restaurants. C at 62: 28% of the audience in London, held back by engagement under twice the UK median and Reels at 0.46 times the following.

Kyra-Mae Turner lists a TikTok account and takes brand enquiries through Connect. C at 61: engagement six times the UK median for the size, held back by a 16% London share and 71% real.

Elly Smart cooks plant-based food pitched at people who do not eat vegan. C at 58: 82% real, held back by Reels at 0.36 times the following and a 20% London share.

Meet The Thorpes is a couple together for 23 years and married for 13, with a new book out. C at 57: 39% of the audience in London, the highest share here, held back by the lowest engagement multiple on the page and Reels at 0.24 times the following.

SchoonerScorer quit a nine-to-five to find the best beer in the world and reviews each one in a single take. C at 56: 91% real, held back by a 13% London share and Reels at 0.48 times the following.

Max Fosh keeps the bio to a one-line joke inviting visitors in. C at 55: 88% real, held back by a 14% London share and Reels at 0.41 times the following.

Alex Light speaks on how people judge their own appearance, wrote the Sunday Times bestseller You Are Not A Before Picture, raises two children, and takes fashion and beauty work. C at 55: 80% real, held back by an 11% London share and Reels at 0.31 times the following.

Alice Liveing trains more than 20,000 women through the Give Me Strength app and is a three-time best-selling author. C at 55: Reels at nine tenths of the following, held back by a 16% London share and 73% real.

Lucy Claire Dunbar is an artist, designer and Sunday Times bestselling author. C at 54: 83% real, held back by an 11% London share and Reels at 0.27 times the following.

Elle McNamara runs Bambi Does Beauty around a less-is-more approach to make-up. C at 53: Reels at 0.73 times the following, held back by a 13% London share and 71% real.

Louise's Kitchen Garden is run by a head gardener and bread baker showing how to eat what you grow. C at 51: 89% real, held back by a 14% London share and Reels at 0.45 times the following.

Mimi Harrison builds low-cost recipes and meal prep that still balance, has a debut cookbook out, and runs a budget club alongside it. C at 51: 89% real, held back by a 14% London share and engagement under twice the UK median.

Tara Maynard runs a style and going-out account, built on the idea that a look can begin plain and finish dressed up. D at 47: Reels at 0.56 times the following, held back by a 12% London share and 69% real, the lowest here.

Toby and Mikey Perryman-Payne share the account and bill their life as a romcom. D at 47: 80% real, held back by a 10% London share, the lowest here, and Reels at 0.29 times the following.

Emily Clarkson writes, runs and posts with @thehaveagos, joking in the bio about talking too fast. D at 45: 82% real, held back by a 12% London share and the third lowest engagement multiple here.