We reviewed 193,050 British creators and picked 25 worth putting in front of a brand, across different niches. The database holds many more.
Denis Golubev6 min readLast updated: 11 Sept 2026The ranking
To build this list, we filtered for UK-based Instagram creators between 10K and 50K followers with at least 70% of their audience in the UK, engagement of 3% or more, at least 70% real followers, average Reel views of 5,000 or more and a post in the last 30 days. 2,700 cleared, and the 25 below are the largest of them.
Red Rose #161 🏉 World Champion 🥇 Olympian 🇬🇧 @goodscazrugby 👩🏼🐰👩🏻 @mozo_glaws ☕️ enquires:
Natasha Hunt is Red Roses player 161, a world champion and an Olympian, taking enquiries through Team Level. The largest account on the page.
🏃♂️ Parody influencer 🎥 BTS in business 📈 Chief Shirtmaker: @babble.and.hemp
Charlie Thomas is a parody influencer who films behind the scenes in business and makes shirts as @babble.and.hemp. Reels reach well over twice the following.
• Lucy, Honor, Willow & Axel 🌍• Co-Owner @rexclubnews 🧢• @castresolympique
Hamish Watson plays rugby for Castres Olympique, co-owns @rexclubnews and posts family life. Reels reach close to the following.
@musetheagency enquiries: all outfit links ⬇️
JL is represented by Muse and links every outfit from the bio. Reels match the following one for one.
London Socials enquiries:
Liv Barker posts from London and takes social enquiries through Zodiac Global. Reels reach twice the following.
Hi, I'm Emma Sharing Our Home Renovation Journey| Our Interiors| Surrey Life| Mama of two 📍 Surrey, UK
Our Surrey Project is Emma's running account of doing up a property, the decorating decisions behind it, and everyday family life in Surrey as a parent of two. Reels reach about two fifths of the following.
TikTok - @maisiemarshyy @romcomentertainment BOJ-https://bit.ly/maisiemarshyy-BoJ
Maisie Marsh is managed by RomCom Entertainment and posts on TikTok too. Reels reach half the following.
LDN 🌊 Fashion & Fitness @jadorereachmgmt DM/ Email for Collabs 🔗 Qualified Coach @sculptedbyjay__
Jayyals posts fashion and fitness from London and coaches through @sculptedbyjay__. Reels reach a quarter of the following.
British Event Rider & Showjumper. Burghley 10 times. Badminton/Pau. YouTuber and Podcaster @shut_up_and_ride_podcast, @woofwear, @omegaequine
Simon Grieve is a British event rider and showjumper who has ridden Burghley ten times and hosts a riding podcast. Reels reach three quarters of the following.
Author ‘Don’t Call Me Urban! The Time of Grime’ Books: www.backdooreditions.com Enquiries: Interns: vegans preferred 💚
Simon Wheatley is a photographer and the author of Don't Call Me Urban, a book on grime. Reels reach half the following.
You're seeing 10 of 193,050
Filter all 193,050 British micro influencers by engagement, audience location, audience quality and commercial fit, then export verified contacts.
Search all 193,050 matching influencersWORLDS FASTEST PENGUIN 🐧 2X OLYMPIC CHAMPION🥇🥇 @adidasuk /// athlete 🏃🏼♂️ 📧 @nulo.uk @nulopetfood @corona @protectourwintersuk
Matt Weston is a two-time Olympic skeleton champion and adidas athlete who backs Protect Our Winters UK. Reels reach half the following.
https://www.youtube.com/EconplusDal
EconplusDal is an economics YouTube channel, and the bio simply links to it. Reels reach four fifths of the following.
The Adventures of Shirley & Baxter ❤️
Baxter & Shirley is a dog account following the adventures of the pair. Reels reach several times the following, among the best here.
Represented by @nuffrespectmgmt @maaree ambassador 🌝🌝 @englandnetball 🌹 @thundernetball 💛🖤 Coaching:
Eleanor Cardwell plays netball for England and Manchester Thunder, coaches and is a Maaree ambassador. Reels reach just over the following.
F1 Content Creator Vocalist Business enquiries - Personal Trainer - @benchoi_ebw
Scott Taylor is an F1 content creator and vocalist. Reels reach about three times the following.
Burgh boy playing for @mhr_officiel Represented by @wassermanrugby
Adam Hastings plays rugby for Montpellier and is represented by Wasserman. Reels reach just over the following.
❗️Comedy Sketches: @thesquidvids 🎙️ Podcast: @pub_quiz_pod 📧
Liam Shaw makes comedy sketches as @thesquidvids and hosts @pub_quiz_pod. Reels reach over five times the following, the best ratio here.
🩵3.1M / 450k / 180k kinda big on the tok and yes they are all me 🤣 👀London boy with personality;) 💌
Louie Mills is a London creator who jokes that three large TikTok accounts are all the same person. Reels reach just over the following.
💖 Saracens & England XV’s Player #218🌹 @nike
Zoe Harrison plays for Saracens and England and works with Nike. Reels reach over a quarter more than the following.
Custom Jacket Designer 🪡 Email for Business| London 📍 Contact: Brands & PR:
Antonia Bronze designs custom jackets in London and takes brand work through Hubb Creative. Reels reach nearly one and a half times the following.
You're seeing 20 of 193,050
Our shortlist is one read of 193,050 British micro profiles, not the only one. Set your own follower range, audience location and engagement floor and build the list that matches your brief.
Build your own shortlistUK 📍 PGA Tour player @pingtour• @titleist• @greysonclothiers• @american_golf• @hotelplanner
Dan Brown is a PGA Tour player with Ping, Titleist and American Golf in the bio. Reels reach about one and a half times the following.
Lifestyle• Equestrian• Business• Women’s Health
Georgia Attwood Lawry posts lifestyle, equestrian, business and women's health. Reels reach over four times the following.
✏️Illustrator & fan-artist (🚫No Ai) ✉️ ⬇️ Shop Open| Commissions closed
Hannah Bluish is an illustrator and fan artist who draws without AI and sells through an online store. Reels reach over a quarter of the following.
The youngest person to run the full length of the UK Pride of Britain Award Winner 2025 £265,000 raised for @mindcharity
Marcus Skeet covered the UK end to end on foot younger than anyone had done it before, took a Pride of Britain award in 2025, and has brought in £265,000 for the charity Mind. Reels reach just over the following.
https://www.hairandme.com/?promocode=HDHAIR ▫️Mum life•fashion•Daily stories ▫️Wife to Lewis•Mummy to Nelly & Rocco
Holly posts mum life, fashion and daily stories and carries a hair brand code. The smallest account on the page.
Natasha 'Mo' Hunt leads at 49,909 followers, and the size sort is the whole reason for that position: the page runs by follower count, largest first, with 0 of 25 accounts bigger than the first card. Size is not what carries reach here.
Hunt averages 33,128 views per Reel, about two thirds of the following, while Liam Shaw sits seventeenth at 45,001 followers and averages 242,015, more than five times that following and more than seven times what the top card pulls, so rank a shortlist on views against followers and read the page order as a size sort and nothing more.
Read the bios and the roster splits into six trades: eight competing athletes, from Natasha Hunt and Zoe Harrison in rugby to Matt Weston in skeleton and Dan Brown on the PGA Tour; five on-camera entertainers whose work runs from comedy sketches to F1 content and music, Liam Shaw, Charlie Thomas, Maisie Marsh, Louie Mills and Scott Taylor; four fashion and lifestyle accounts, JL, Liv Barker, jayyals_ and Georgia Attwood Lawry; three makers who sell their own work, the jacket designer Antonia Bronze, the illustrator Hannah Bluish and the photographer and author Simon Wheatley; two home and family accounts, Our Surrey Project and Holly; and three that stand alone, an economics teaching channel (econplusdal), a dog account (Baxter & Shirley) and an endurance runner raising money for Mind (Marcus Skeet), so pick the trade the brief actually needs before looking at a single follower count.
The Click Analytic United Kingdom study puts median engagement at 0.86% for accounts between 10K and 50K followers, the band every card here sits in.
This page's median is 6.71%, close to eight times that, with Baxter & Shirley at 20.12% and Liv Barker, the lowest here, still above three times the market at 3.05%, so every card clears the market several times over and the choice comes down to fit rather than rate.
This shortlist is a starting point for briefing UK micro creators, not a finished shortlist on its own. Every account here engages at 3% or more, well above the 0.86% UK median for accounts of 10K to 50K followers, and holds at least 70% of its audience at home.
Reels vary more than size: Liam Shaw and Baxter & Shirley average several times their following per Reel, while others reach a quarter. Beyond these 25, Click Analytic tracks 193,050 UK-based Instagram accounts between 10K and 50K followers, searchable by niche, engagement and audience quality in the full database.
The full database
Search all 193,050 matching influencers by niche, audience, engagement, views, growth and more. Verified contact emails included.
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More live rankings from the same database, by industry and by country.
FAQ
Six questions on how the UK micro list was built and how to read it.
An Instagram account between 10,000 and 50,000 followers, located in the UK, with at least 70% of its audience in the UK. That is the size row of our ranking method.
Natasha Hunt, at 49,909 followers, a rugby world champion and Olympian. The list is ordered by followers, so the smallest, Holly at 42,845, sits last.
Because every account already clears a 3% engagement floor against a UK median of 0.86%, so a grade would not separate them. The cards show the measured numbers instead, and the order follows size.
Athletes lead, with rugby, netball, golf, riding and skeleton names. Around them sit comedians and parody creators, a jacket designer and an illustrator, an economics YouTuber, a photographer and author, a dog account and family creators.
Every account holds 70% or more of its audience in the UK, with a median of 76% and a high of 87% for Baxter & Shirley. That makes the page a fit for campaigns that must land at home.
Measured in September 2026 from live Click Analytic data. Accounts this size grow out of the 10K to 50K band quickly, so check the live profile in the app before briefing anyone.
Written by
Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.
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