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Top 25 UK Wellness Influencers on Instagram (Sep 2026)

We screened 1,706 British wellness accounts on Instagram for a 30% UK audience, 2% engagement, 70% real followers, 1,000 Reel views and a post in the last thirty days, and ranked them by the CA Influence Index.

Denis GolubevDenis Golubev8 min readLast updated: 14 Sept 2026

The ranking

25 top influencers from 1,706 British wellness profiles

The 25 below are ranked by the CA Influence Index. They are working people: 10 lifestyle creators covering food, travel and running, 5 mothers posting family and wellness, 3 founders running their own businesses, 3 personal trainers and fitness advisors, 3 writers and commentators, and 1 nutritionist and author.

25
Influencers selected
62%
Avg British audience
6.6%
Avg engagement
82%
Avg real audience
Sarah Wallace
#1

saarahwallace._Sarah Wallace

Sarah WallaceNano
11.7K
Followers
3.11%
Engagement rate
25.6K
Avg views
15.0%
fake followers / suspicious accounts

Founder @sera.bysarah Beauty•lifestyle•wellness Links too socials below

Audience location
United Kingdom70.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Sarah Wallace built a beauty line and posts beauty, lifestyle and wellness content around it. A+ at 96 comes from 25,552 average Reel views on 11,710 followers, 2.18 views per follower and the best ratio on the page, with a 70% UK audience and 85% real followers.

Why A+ on the CA Influence Index™

Audience fit70% United Kingdom
Engagement3.6x median
View power2.2x followers
Audience quality85% real
Natalie Golding
#2

nataliegold_Natalie Golding

Natalie GoldingNano
21.8K
Followers
7.45%
Engagement rate
21.7K
Avg views
19.0%
fake followers / suspicious accounts

🫶🏽 motherhood, wellness + life 🎙️ podcast + journals @weareraise 🌅 chaser of sunrises + sunsets

Audience location
United Kingdom72.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Natalie Golding posts on motherhood and wellness and runs a podcast and a range of journals alongside the account. A at 81 on 7.45% engagement, far above the 0.86% UK median for this size, with 21,671 average Reel views on 21,795 followers and 72% of the audience in the UK.

Why A on the CA Influence Index™

Audience fit72% United Kingdom
Engagement8.7x median
View power1.0x followers
Audience quality81% real
Hollie Louise Zive
#3

hollielouiseziveHollie Louise Zive

Hollie Louise ZiveNano
10.5K
Followers
11.65%
Engagement rate
8.4K
Avg views
15.0%
fake followers / suspicious accounts

living life, wellness & working in social @oneractive aff ‘HOLLIELOUISE’ ✉️ @hollielouisesocials @colorwowhair

Audience location
United Kingdom81.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Hollie Louise Zive works in social media and posts everyday life and wellbeing, carrying an activewear affiliate code in the bio. A at 81 on the highest UK share on the page, 81%, with 11.65% engagement and 8,373 average Reel views on 10,514 followers.

Why A on the CA Influence Index™

Audience fit81% United Kingdom
Engagement13.5x median
View power0.8x followers
Audience quality85% real
RHIANNON LAMBERT
#4

rhiRHIANNON LAMBERT

RHIANNON LAMBERTNano
32.3K
Followers
3.46%
Engagement rate
22.9K
Avg views
10.0%
fake followers / suspicious accounts

❤️ Mum 🤰👶🏻👶🏻🐈‍⬛ 😋 Nutritionist & Author @Rhitrition 🎙️ no.1 The Wellness Scoop 🎤 Soprano @skyevocal 👩‍💻 @RhitritionClinic @RhitritionPlus

Audience location
United Kingdom78.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Rhiannon Lambert is a nutritionist and author who hosts a wellness podcast and runs a nutrition practice under the same name. A at 80 on 22,938 average Reel views and 32,269 followers, with 3.46% engagement, a 78% UK audience and 90% real followers.

Why A on the CA Influence Index™

Audience fit78% United Kingdom
Engagement4.0x median
View power0.7x followers
Audience quality90% real
Bella Sharpe
#5

annabellasharpeBella Sharpe

Bella SharpeNano
20.6K
Followers
2.34%
Engagement rate
20.5K
Avg views
17.0%
fake followers / suspicious accounts

not your average wellness bean 🇬🇧London building @relayer.world socials @maximprjct shop my links below ↓

Audience location
United Kingdom71.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Bella Sharpe posts wellness from London while building a venture called relayer.world. B at 78 on 20,488 average Reel views against 20,590 followers, close to one view per follower, with 2.34% engagement and a 71% UK audience.

Why B on the CA Influence Index™

Audience fit71% United Kingdom
Engagement2.7x median
View power1.0x followers
Audience quality83% real
Chrissy
#6

thedaleydiaryChrissy

ChrissyNano
19.2K
Followers
6.27%
Engagement rate
30.7K
Avg views
19.0%
fake followers / suspicious accounts

Staying fit so I can wear heels when I'm 80✨ Wife| Mama of 4| Nurse| House heel queen Womanhood| Wellness| Faith 💌

Audience location
United Kingdom32.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Chrissy is a nurse and a mother of four posting fitness, womanhood and faith under the Stiletto Girl name. B at 78 with the lowest UK share on the page, 32%, offset by 30,693 average Reel views on 19,177 followers, one of only two accounts here averaging more views than followers.

Why B on the CA Influence Index™

Audience fit32% United Kingdom
Engagement7.3x median
View power1.6x followers
Audience quality81% real
ruby
#7

rubytaylorxruby

rubyNano
12.7K
Followers
2.85%
Engagement rate
7.9K
Avg views
17.0%
fake followers / suspicious accounts

your outdoorsy girl🌸 nature• travel• wellness 📍 uk· tiktok: @rubyteex 📩

Audience location
United Kingdom80.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Ruby posts outdoor, nature and travel content with wellness running through it, and cross-posts to TikTok. B at 78 on an 80% UK audience, 7,906 average Reel views on 12,688 followers, 2.85% engagement and 83% real followers.

Why B on the CA Influence Index™

Audience fit80% United Kingdom
Engagement3.3x median
View power0.6x followers
Audience quality83% real
Evie Willis
#8

eviewillissEvie Willis

Evie WillisNano
10.9K
Followers
11.38%
Engagement rate
7.8K
Avg views
9.0%
fake followers / suspicious accounts

Fitness, wellness & real talk for the girlies ❤️‍🔥 Fashion PR 💌| PT + Nutritionist trainee Fuelled by @myprotein| eview

Audience location
United Kingdom64.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Evie Willis works in fashion PR, trains clients as a personal trainer and is studying nutrition, posting fitness and candid wellness talk. B at 76 on 11.38% engagement and 91% real followers, though the 64% UK share sits under the 69% page median.

Why B on the CA Influence Index™

Audience fit64% United Kingdom
Engagement13.2x median
View power0.7x followers
Audience quality91% real
paige_howarth
#9
13.2K
Followers
4.36%
Engagement rate
8.7K
Avg views
18.0%
fake followers / suspicious accounts

Paige 🫧 Lifestyle| Wellness| Boxing @ptsbypaige_ 📍 Fuelled by @myprotein Paige10🍓 An active girl with the goal to inspire ✨

Audience location
United Kingdom69.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Paige is a personal trainer posting boxing, training and lifestyle content, with a separate coaching account. B at 75 on 4.36% engagement, exactly the page median, with 8,696 average Reel views on 13,174 followers and a 69% UK audience.

Why B on the CA Influence Index™

Audience fit69% United Kingdom
Engagement5.1x median
View power0.7x followers
Audience quality82% real
taylormctaggart
#10
11.9K
Followers
22.03%
Engagement rate
5.1K
Avg views
24.0%
fake followers / suspicious accounts

GLA lifestyle• travel• wellness ✨ 📸 photographer / content creator @tmcontent.works pr / collabs: 💌

Audience location
United Kingdom79.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Taylor McTaggart works as a photographer and posts travel, everyday life and wellness videos. B at 74 on the highest engagement on the page, 22.03%, with 5,131 average Reel views on 11,917 followers, a 79% UK audience and 76% real followers.

Why B on the CA Influence Index™

Audience fit79% United Kingdom
Engagement25.6x median
View power0.4x followers
Audience quality76% real

You're seeing only 25 of 1,706

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Demi leigh
#11

demi.daveyDemi leigh

Demi leighNano
24.1K
Followers
2.22%
Engagement rate
13.5K
Avg views
19.0%
fake followers / suspicious accounts

Lifestyle, wellness + fashion 🎧🍵 Northern girlie

Audience location
United Kingdom80.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Demi Leigh posts lifestyle, wellness and fashion from the north of England to a verified account. B at 73 on an 80% UK audience and 13,500 average Reel views on 24,072 followers, with 2.22% engagement, the lowest rate here but still 2.58x the UK median for this size.

Why B on the CA Influence Index™

Audience fit80% United Kingdom
Engagement2.6x median
View power0.6x followers
Audience quality81% real
Renée Imafidon
#12

reneeimafidonRenée Imafidon

Renée ImafidonNano
20.1K
Followers
9.59%
Engagement rate
19.3K
Avg views
19.0%
fake followers / suspicious accounts

Chronic critical thinker on women & wellness 🧠 Unseriously serious academic, writer and speaker. Co-founder @tomysisterhood 💌 My essays 👇

Audience location
United Kingdom50.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Renee Imafidon writes and speaks as an academic on women and wellness, and co-founded a community for women. B at 73 on 9.59% engagement and 19,297 average Reel views against 20,140 followers, held back by a 50% UK audience.

Why B on the CA Influence Index™

Audience fit50% United Kingdom
Engagement11.2x median
View power1.0x followers
Audience quality81% real
Aaliyah Allwood
#13

aaliyahallwoodAaliyah Allwood

Aaliyah AllwoodNano
10.7K
Followers
9.55%
Engagement rate
3.6K
Avg views
22.0%
fake followers / suspicious accounts

your wellness & self care girly uk behind @_aaliyahscontent

Audience location
United Kingdom80.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Aaliyah Allwood posts wellness and self-care routines and runs a second account for client content. B at 73 on 9.55% engagement and an 80% UK audience, with 3,620 average Reel views on 10,705 followers, one of the lower view counts here.

Why B on the CA Influence Index™

Audience fit80% United Kingdom
Engagement11.1x median
View power0.3x followers
Audience quality78% real
Manisha Oberoi
#14

yourconstantcravingsManisha Oberoi

Manisha OberoiNano
10.3K
Followers
2.85%
Engagement rate
3.3K
Avg views
18.0%
fake followers / suspicious accounts

💘 London life, wellness, restaurants & recipes 🥑 Sharing easy, balanced meals 🥣 Breakfast girlie Satisfying cravings with foods you want to eat

Audience location
United Kingdom79.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Manisha Oberoi posts balanced recipes, London restaurants and breakfast ideas alongside wellness. B at 73 on a 79% UK audience and 82% real followers, with 2.85% engagement and 3,315 average Reel views on 10,270 followers, the smallest following on the page.

Why B on the CA Influence Index™

Audience fit79% United Kingdom
Engagement3.3x median
View power0.3x followers
Audience quality82% real
Libby Smith
#15

liberatedwithlibbyLibby Smith

Libby SmithNano
34.2K
Followers
11.26%
Engagement rate
12.7K
Avg views
29.0%
fake followers / suspicious accounts

✝️ Scottish mum of 3 ✨ starting over at 37. Ditch the guilt & find yourself again. Grow your hair with me 💜

Audience location
United Kingdom74.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Libby Smith is a Scottish mother of three posting about starting over at 37, hair growth and dropping the guilt. B at 71 on 11.26% engagement, 12,676 average Reel views on 34,179 followers and a 74% UK audience, with 71% real followers, one point above the screen floor.

Why B on the CA Influence Index™

Audience fit74% United Kingdom
Engagement13.1x median
View power0.4x followers
Audience quality71% real
Ash Santina
#16

ashsantinaAsh Santina

Ash SantinaNano
10.5K
Followers
5.08%
Engagement rate
1.3K
Avg views
12.0%
fake followers / suspicious accounts

Lifestyle• Food• Fashion• Family• Wellness ❀ UGC + Content Creator| Norwich, UK 💌

Audience location
United Kingdom78.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Ash Santina makes user-generated brand videos from Norwich, covering everyday life, food, fashion and family. B at 71 on 88% real followers and a 78% UK audience, but 1,260 average Reel views on 10,503 followers is the lowest view count on the page.

Why B on the CA Influence Index™

Audience fit78% United Kingdom
Engagement5.9x median
View power0.1x followers
Audience quality88% real
MARTHA WALSH
#17

marthaawalshMARTHA WALSH

MARTHA WALSHMid
148.0K
Followers
8.99%
Engagement rate
106.1K
Avg views
9.0%
fake followers / suspicious accounts

me and my running/ wellness girlies!!!! 🧘‍♀️⭐️🤘🏼☀️🥞🏃‍♀️😃 @runna: MARTHA2 @sapgoodenergy: MARTHA 📧

Audience location
United Kingdom47.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Martha Walsh posts running and wellness content with a group of friends and carries discount codes for two partners. B at 70 as the biggest account here, 147,972 followers and 106,120 average Reel views, with only 47% of that audience in the UK and 8.99% engagement.

Why B on the CA Influence Index™

Audience fit47% United Kingdom
Engagement12.2x median
View power0.7x followers
Audience quality91% real
Kay
#18

that.so.kayKay

KayNano
28.7K
Followers
17.83%
Engagement rate
16.5K
Avg views
21.0%
fake followers / suspicious accounts

Motherhood| Beauty| Wellness| Style

Audience location
United Kingdom51.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Kay runs a verified account mixing family life, beauty routines and everyday style. B at 68 on the second highest engagement here, 17.83%, and 16,511 average Reel views on 28,743 followers, pulled down by a 51% UK audience.

Why B on the CA Influence Index™

Audience fit51% United Kingdom
Engagement20.7x median
View power0.6x followers
Audience quality79% real
tish
#19

livingwithtishtish

tishNano
21.2K
Followers
3.63%
Engagement rate
10.8K
Avg views
6.0%
fake followers / suspicious accounts

living alone in my late 20s & sharing the journey ♡ 1k+ reading almost, always on substack 💌📍uk ⤵︎ shop my home & wellness favs

Audience location
United Kingdom45.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Tish documents solo living in the late twenties and writes a newsletter read by more than 1,000 people. B at 67 on the cleanest audience on the page, 94% real followers, held back by a 45% UK share and 3.63% engagement.

Why B on the CA Influence Index™

Audience fit45% United Kingdom
Engagement4.2x median
View power0.5x followers
Audience quality94% real
Oliver Jones
#20

oliverjackjonesOliver Jones

Oliver JonesNano
10.6K
Followers
2.36%
Engagement rate
7.1K
Avg views
19.0%
fake followers / suspicious accounts

Fitness + Wellness Advisor @ojjphoto

Audience location
United Kingdom51.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Oliver Jones gives the trade on the account as fitness and wellbeing advice, and keeps a second account for photography. B at 67 on 7,109 average Reel views and 10,576 followers, with 2.36% engagement and only 51% of the audience in the UK.

Why B on the CA Influence Index™

Audience fit51% United Kingdom
Engagement2.7x median
View power0.7x followers
Audience quality81% real

25 on this page, 1,706 in the app

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josephine elaine
#21

_josephineelainejosephine elaine

josephine elaineMicro
88.9K
Followers
2.23%
Engagement rate
75.0K
Avg views
29.0%
fake followers / suspicious accounts

🤍 mama 🌿 plant based recipes + wellness habits 💌 📍bristol, uk

Audience location
United Kingdom39.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Josephine Elaine is a mother in Bristol posting plant-based cooking and everyday health habits. B at 65 on 75,028 average Reel views, the second highest on the page, undercut by a 39% UK audience and 71% real followers.

Why B on the CA Influence Index™

Audience fit39% United Kingdom
Engagement2.8x median
View power0.8x followers
Audience quality71% real
Lara Besbrode
#22

larabesbrode1Lara Besbrode

Lara BesbrodeMid
140.4K
Followers
2.68%
Engagement rate
23.8K
Avg views
24.0%
fake followers / suspicious accounts

❤️Awardwinning Global Matchmaker & Founder @thematchmakeruk Shuffle Dancer age 57 🪩sharing wellness, weightloss & love click HERE Free advice & INFO👇🏻

Audience location
United Kingdom61.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Lara Besbrode founded a matchmaking business, dances at 57 and posts wellness, weight loss and relationships. C at 64, one of four C grades here, on 140,413 followers and 23,791 average Reel views, with a 61% UK audience and 2.68% engagement.

Why C on the CA Influence Index™

Audience fit61% United Kingdom
Engagement3.6x median
View power0.2x followers
Audience quality76% real
Dr Leila
#23

drleiladDr Leila

Dr LeilaNano
13.6K
Followers
2.43%
Engagement rate
11.7K
Avg views
26.0%
fake followers / suspicious accounts

Decolonising wellness, identity & power Cultural critic 🎤 Author ‘Men, Countries & Gods’ ✍🏽 Iranian| Ft in BBC Persian, Independent, Voice of Islam

Audience location
United Kingdom34.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Dr Leila is a cultural critic and author writing on identity, power and wellbeing, and is named in Iranian and British media. C at 64 on 11,715 average Reel views against 13,593 followers, held back by a 34% UK audience and 2.43% engagement.

Why C on the CA Influence Index™

Audience fit34% United Kingdom
Engagement2.8x median
View power0.9x followers
Audience quality74% real
Dylan
#24

heyjenkoDylan

DylanNano
14.9K
Followers
5.04%
Engagement rate
5.2K
Avg views
15.0%
fake followers / suspicious accounts

Fitness| Wellness| Lifestyle 🎥 Collabs: UGC Creator

Audience location
United Kingdom42.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Dylan makes short brand videos on training, wellbeing and daily routine from a verified account. C at 63 on 5,203 average Reel views and 14,887 followers, with 85% real followers, 5.04% engagement and only 42% of the audience in the UK.

Why C on the CA Influence Index™

Audience fit42% United Kingdom
Engagement5.9x median
View power0.3x followers
Audience quality85% real
kelly
#25

wherekellygoeskelly

kellyNano
11.3K
Followers
3.82%
Engagement rate
1.3K
Avg views
13.0%
fake followers / suspicious accounts

all things lifestyle + wellness london

Audience location
United Kingdom55.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Kelly posts lifestyle and wellbeing from London to a verified account. C at 63 on 87% real followers and a 55% UK audience, with 1,334 average Reel views on 11,283 followers, the second lowest view count on the page.

Why C on the CA Influence Index™

Audience fit55% United Kingdom
Engagement4.4x median
View power0.1x followers
Audience quality87% real

Ranking method

CA Influence Index™ (CII): how we grade British wellness influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the British market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the British median for a creator’s own size: around 0.9% under 50K followers, around 0.7% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The British Instagram market behind this ranking

The 25 influencers above against the British Instagram market: each row puts their median next to the market's.

Read the United Kingdom Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the United Kingdom

  • Pink = the 25 wellness influencers above
  • Grey = a typical British Instagram account with 10K+ followers
  • Each bar is a median, not an average, so one very large account cannot pull a row up

Median British audience share

the selected 25: 69%
British influencers: 30%

Median engagement rate

the selected 25: 4.4%
British influencers: 0.79%

Median Reel views per post

the selected 25: 11,715
British influencers: 5,300

Source: the Click Analytic British market study, measured 14 September 2026. Grey bars show median estimates for Instagram creators in the United Kingdom with at least 10,000 followers and at least 1% local-audience share. The study includes accounts with an inferred creator gender; market medians are rounded estimates. Pink bars are computed from the 25 cards above.

Why Sarah Wallace is the #1 wellness creator

Sarah Wallace tops this ranking with a CA Influence Index of 96 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in United Kingdom70.0%88/100
  • Engagement against the market median for this size3.11%, 3.6x100/100
  • Average Reels reach against follower count2.2x100/100
  • Share of the audience that is real85%94/100

Among the selected accounts, this creator has the highest combined score.

The full database

Need more than the top 25?

Search all 1,706 matching influencers by niche, audience, engagement, views, growth and more. Verified contact emails included.

Search all 1,706 matching influencers

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

The questions brands ask before briefing anyone on this page.

01How were these 25 chosen?

The search was UK Instagram accounts holding 10,000 to 1,000,000 followers with wellness in the bio, and it returned 1,706 of them. What each had to show: a post inside the past month, engagement of 2% or better, Reel views averaging 1,000 or more, at least 30% of the audience in Britain, and a real-follower share above 70%. The 25 published sit highest on the CA Influence Index.

02Why is the largest account not first?

Martha Walsh (@marthaawalsh) has 147,972 followers, more than anyone else here, and comes fifteenth with a B at 71, because only 47% of that audience is in the UK. Sarah Wallace (@saarahwallace._) leads on 11,710 followers with a 70% UK audience and 2.18 Reel views per follower. Seventeen of the 25 are bigger than the leader.

03What does the CA Influence Index measure?

It does not score size. The inputs are the British share of the audience, the proportion of followers our model reads as real, engagement set against accounts in the same size band, Reel views measured against the following, and whether the account is still posting. Grades on this page: one A+, three A, seventeen B and four C.

04How much of each audience is in the UK?

The median here is 69%. Hollie Louise Zive (@hollielouisezive) is highest at 81% and Chrissy (@thedaleydiary) lowest at 32%. Nothing under 30% got through the screen. For a UK campaign, read this column before follower count: at 51% UK, the 28,743 followers of Kay (@that.so.kay) reach a smaller British audience than the 24,072 of Demi Leigh (@demi.davey) at 80%.

05Who is actually on this list?

Read from the bios: 10 lifestyle creators covering food, travel and running, 5 mothers posting family and wellness, 3 founders running their own businesses, 3 personal trainers and fitness advisors, 3 writers and commentators, and 1 nutritionist and author. That adds to 25. The trade matters more than the follower count when you decide who can carry a product claim.

06How current is this data?

Every figure carries a September 2026 date, and no account here had gone thirty days without posting when the pull was taken. Follower counts, engagement and view averages drift week by week, so treat the order as a reading rather than a fixed table. Check any name in Click Analytic before a fee is agreed.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 14 Sept 20268 min read

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