Top 25 UK Wellness Influencers on Instagram

Best for: Musculoskeletal health.

TheOsteoDr is a London musculoskeletal-pain specialist with strong reviews and a large TikTok following alongside Instagram. A practical fit for movement, recovery and body-care products.

Best for: Reflective wellbeing.

Rebecca is a trainee psychotherapist posting reflections on leaving the nine-to-five and living more fully, with the highest real-audience score in the top half. Good for honest, story-led wellbeing content.

Best for: Boxing and fitness coaching.

Barry Maguire is a Liverpool personal trainer and boxing coach with a direct, no-nonsense style. Best for fitness, training and active-lifestyle brands wanting a regional, hands-on voice.

Best for: GP-led wellbeing.

Dr Gareth Patterson is an NHS GP in London posting health and wellbeing for education only. A trustworthy fit when a brand wants a qualified medical voice for general wellbeing messaging.

Best for: Mental-health authorship.

Dr Poppy is an author on mental health and wellbeing with engagement well above her tier average. Strong for book-led, neurodiversity and mental-wellbeing collaborations.

Best for: Mental-wellbeing podcast.

AMM is a mental-wellbeing podcast hosted by a named creator, and its 6.45% engagement is the highest in the list. Best for conversation-led, mindset and self-improvement campaigns.

Best for: Psychology and social media.

Ruth is a psychology PhD researcher studying self-diagnosis and social media, with strong engagement for her size. A sharp fit for thoughtful, research-aware mental-wellbeing content.

Best for: Self-expression and wisdom.

Sam shares lived-experience, self-love and inner-wisdom content with engagement above her tier. A niche match for spiritual and personal-growth brands wanting an intimate, reactive audience.

Best for: Playful yoga teaching.

Echo is a yoga teacher who leans into playfulness and curiosity on and off the mat. A clean fit for yoga gear, movement and lighthearted wellbeing campaigns.

Best for: Presence and poetry.

Katie Abbott runs Pause Place as a poet, author and teacher focused on presence and connection. Best for reflective, slow-living and mindfulness-led brand work.

Best for: Herbalism and growing.

Hollie Prema is a herbalist teaching organic growing and herbal medicine, with the second-highest engagement in the list. Strongest for plant-led, herbal and nature-focused wellness brands.

Best for: Mindset and life coaching.

Melanie Moore coaches women on clearing emotional blocks and stepping into their power. A fit for personal-growth, mindset and manifestation-led campaigns rather than physical products.

Best for: Yoga and retreats.

Megan Brown is a London yoga teacher and retreat founder posting practice from home and abroad, with engagement above her tier. Good for yoga, travel-wellness and retreat collaborations.

Best for: Yoga and sound healing.

Chloe combines yoga teaching with sound baths and meditation in soul-led offerings. A strong niche pick for sound, breathwork and restorative-wellness brands.

Best for: Therapy and grounding.

Clara Brooks is a psychotherapist with the highest real-audience score in the list, posting on therapy, nature and intentional living. Best when a campaign needs a credible, grounded mental-wellbeing voice.