Top 25 UK Sports Influencers on Instagram

John Nellis is the biggest account here, built on light football side-quest videos that travel well beyond the UK. With more than a million followers and a steady 2.66% engagement, he suits broad football and lifestyle campaigns that want scale over niche depth.

Jensen blends beers, burgers and football into easy fan content, and his audience reads as 88% real, high for an account near half a million followers. A good fit for matchday food, drink and fan-culture brands rather than performance gear.

Daizen Maeda is a serving Celtic and Japan forward, so this is a working professional rather than a content account. His 13% engagement reflects an intensely loyal club following, useful for football brands wanting an active top-flight player.

Nathan Connor posts football entertainment with a 4.46% engagement that runs well above the typical rate for his size. He is a strong pick when a brand wants energetic, shareable football content rather than coaching credibility.

Jazmin Sawyers is a two-time Olympic long jumper signed to adidas, with interests in singing and reading that broaden her appeal beyond track. Best for sportswear and lifestyle brands that want a credible, articulate British athlete.

Fergus Crawley is a coach and YouTuber known for mixing heavy lifting with endurance feats, and he already tags barefoot and supplement partners. A natural home for training, footwear and fuel brands targeting serious fitness audiences.

Michael Edge coaches professional athletes on speed, strength and power, so his audience leans toward serious trainers and players. With 84% real followers, he suits performance equipment and athlete-development partnerships over mass reach.

David Brooks is a Bournemouth and Wales international, a serving Premier League player rather than a creator. His 4.54% engagement is strong for a top-flight footballer, fitting boot, kit and football brands wanting an active pro.

Simply British Ballers is a creator-led basketball project documenting courts and hoops culture across the UK, with a high 8.65% engagement. Best for basketball, streetwear and youth-sport brands that want British court-side reach.

Mason Burstow is a young professional striker, club-signed and out on loan, posting from inside the academy and first-team game. His 5.74% engagement and growing following suit brands wanting an up-and-coming player rather than an established star.

Tekzinho builds football commentary and storytelling content with a recognisable on-camera voice, sitting at 3.35% engagement. A fit for football media, merch and fan-product campaigns rather than performance categories.

Jack Charlton tells football stories across Instagram, TikTok and YouTube, holding 80% real followers and a solid 4.35% engagement. Best when a brand wants narrative football content that carries across several platforms.

Coach Jonny is a UEFA Level 4 coach co-running a football fun factory aimed at making the game enjoyable for kids. He suits youth-football, equipment and grassroots brands that value coaching credibility over raw reach.

Shizelle is a presenter and content creator spanning football and gaming, with a lively 5.4% engagement. A useful pick for brands that want to reach a younger sport-and-gaming audience through one personable creator.

Brodie Couzins is a strength and conditioning coach who works with athletes and tags performance partners in his bio. Best for training tools, supplements and athlete-focused brands rather than broad consumer reach.

Ben Leo Knight is a Cambridge United footballer, a serving lower-league professional with an engaged local following. He fits regional football, kit and community-club partnerships that value an active, relatable player.

Luther James-Wildin plays for Stevenage and also runs a property venture aimed at footballers, giving him a dual audience. Useful for football brands, and notable for a finance and lifestyle angle most players do not have.

Ellie Boatman is a Great Britain Olympian and professional rugby player who also coaches women on performance and training. Best for women's sport, fitness and coaching brands that want a credentialed athlete voice.

Kofi B is a content creator with a large TikTok base and a growing Instagram following, sitting at 1.79% engagement here. A fit for football entertainment and merch campaigns that want a multi-platform young creator.

Hannah Nuttall is a New Balance 5k athlete and triple British medallist who also coaches runners. With 80% real followers, she suits running footwear, race and endurance-nutrition brands wanting genuine athlete authority.

Philippa is a FIFA-licensed football agent, a rare behind-the-scenes voice in the professional game. Best for brands that want to reach the football-industry audience rather than match-day fans, and useful for B2B football products.

Josh Cordeschi is a football YouTuber who has visited every English league ground and posts travel-and-football content. A fit for ticketing, travel and fan brands that want a creator built around attending live football.

Eleanor Cardwell plays for England and Manchester Thunder netball, and her followers read as 86% real, among the cleanest audiences here. Best for women's sport, netball and apparel brands wanting an international athlete.

Lanrehoopz is a British basketball content creator documenting the UK hoops scene with an 82% real audience. He suits basketball, sneaker and streetwear brands that want focused British court-side reach over general sport.

Jules is a Spanish-British football content creator with a Real Madrid lean and a high 5.83% engagement, the most reactive audience near the foot of the list. A fit for football fan-culture and merch campaigns aimed at younger followers.