Top 25 UK Sports Influencers on Instagram (Sep 2026)

Abigail Davies presents, reports and commentates on football, darts, snooker and nineball across broadcast television and radio. Grade A+ at 99 comes from Reel reach far beyond account size, 102,825 average views on 45,201 followers, with 81% of the audience in the UK.

Dan Pettitt pulls apart the commercial side of sport in deep dive videos and founded the creative outfit @ottrworks. Grade A+ at 99 rests on 111,299 average Reel views from 14,721 followers, the highest views per follower on the page at 7.56, with 91% real followers.

Geordie Josh makes football video that has been featured by Sky Sports, the Premier League and the Champions League. Grade A+ at 95 on 104,699 average Reel views, 5.11% engagement and 55,541 followers, with 74% of the audience in the UK.

Keith Downie chases the transfer and team news out of two big clubs on Tyneside and Wearside for a rolling television channel. Grade A+ at 95 comes from 7.31% engagement and 92% real followers, with an 87% UK audience and 56,075 average Reel views.

Neil Hodgson won British and World Superbike titles and now covers racing on air for TNT Sports. Grade A at 87 on 7.21% engagement and 65,666 average Reel views, with 63% of the audience in the UK, below the 75% page median.

Matthew Edgar competes in darts at international level and commentates on the sport for Sky Sports Darts. Grade A at 87 on 4.57% engagement and 31,219 average Reel views from 13,478 followers, with a 44% UK share, so the audience reaches well past Britain.

Gordon Duncan covers sport on radio with @clyde1ssb and on camera for Sky Sports. Grade A at 86 on 10.75% engagement and an 89% UK audience, level with Neha Navekar at the top of the page, plus 34,346 average Reel views.

Andy Sixsmith reports for the Premier League and BBC Sport, mostly on Newcastle United and Sunderland, and runs player interviews. Grade A at 86 on 90% real followers and a 79% UK audience, with 28,737 average Reel views and 3.32% engagement.

ricmclaughlin leads mountain bike editorial and commentary for Warner Bros Discovery Sports and appears on the RACE BIKES series on HBO Max. Grade A at 84 on the strongest engagement listed, 13.03%, which is 15.15x the market for that size band, though only 36% of the audience sits in the UK.

Jamie Ohara presents a late night TalkSPORT show and works as a Sky Sports pundit. Grade A at 83 on the biggest account listed, 230,653 followers and 254,472 average Reel views, but 2.38% engagement and 77% real followers put it ninth.

Charlie Guest commentates on sport after competing at two Olympic Games. Grade A at 83 on 44,815 average Reel views from 11,051 followers, though 2.37% engagement is the lowest on the page and only 39% of the audience is in the UK.

Ade Oladipo broadcasts and reports on sport for TalkSPORT and across DAZN boxing and football. Grade A at 82 on 4.14% engagement and 35,801 average Reel views, with 67% of the audience in the UK and 77% real followers.

Conor freelances as a journalist across Celtic focused shows and outlets including Sky Sports, the BBC and OneFootball. Grade A at 82 on 9.74% engagement, well above the 4.1% page median, with 12,318 average Reel views and a 75% UK audience.

Alexa Rendell presents across motorsport, football, darts and the NFL in a talk first style. Grade A at 81 on 5.28% engagement and 87% real followers, with 31,490 average Reel views and 70% of the audience in the UK.

Jon Long does stand up and dubs invented commentary onto sport clips, and co-hosts a Sunday morning slot on Absolute Radio. Grade A at 80 on an 85% UK audience and 90% real followers, with 43,650 average Reel views and 3.46% engagement from 65,421 followers.

Evie L-S films an eventing journey from grassroots towards five star level, holds a degree in equine sports science and started @cadencemindset. Grade A at 80 on 90% real followers and a 74% UK audience, with 10,690 average Reel views and 3.38% engagement.

Charlotte Adele Neal presents, shoots stills and makes sports content, running a second account for the photography work. Grade A at 80 on 4.71% engagement and a 78% UK audience, with 10,256 average Reel views from 13,211 followers.

Neha Navekar presents sport and entertainment, with credits for Manchester United, Wimbledon, BBC Sport and BBC Asian Network. Grade B at 79 despite the cleanest audience on the page, 96% real followers and 89% in the UK, because 7,599 average Reel views is small next to the rest.

AdamTheCCO explains the marketing behind the biggest properties in sport. Grade B at 77 on 45,135 average Reel views and 3.06% engagement from 49,586 followers, with 63% of the audience in the UK, below the 75% page median.

Eboni Usoro-Brown won 117 netball test caps, is president of England Netball, practises law and appears as a pundit on Sky Sports and BBC Sport. Grade B at 77 on 4.1% engagement, exactly the page median, with 13,081 average Reel views and 86% real followers.

@_samobaseki works on camera across sport and entertainment, with Sky Sports among the credits. Grade B at 77 on the smallest account listed, 10,324 followers, with 7,206 average Reel views, 3.09% engagement and a 73% UK audience.

Katie Shanahan presents football on television and radio for ITV, TalkSPORT, Sky Sports and Fox Soccer, and played hockey for England. Grade B at 76 even on 9.94% engagement, because 78% real followers sits at the low end of the page and 34,409 average Reel views trail the leaders.

James Hook played rugby for Wales, now broadcasts on the sport and co wrote a book about chasing a rugby dream. Grade B at 76 on 38,867 average Reel views and a 74% UK audience, with 2.57% engagement near the bottom of the page.

Che Tellem is a UEFA A licensed football coach with a 2:1 degree in applied sports science. Grade B at 76 on an 82% UK audience and 81% real followers, with 9,622 average Reel views and 2.9% engagement from 19,011 followers.

Amber Sandhu presents, reports and hosts sport for Sky Sports and the BBC, and is an ambassador for @wwfcfoundation. Grade B at 76 on an 82% UK audience and 2.67% engagement, with 7,752 average Reel views, among the lowest on the page.