Top 25 UK Sports Influencers on Instagram

Best for: Football commentary content.

Tekzinho builds football commentary and storytelling content with a recognisable on-camera voice, sitting at 3.35% engagement. A fit for football media, merch and fan-product campaigns rather than performance categories.

Best for: Football storytelling.

Jack Charlton tells football stories across Instagram, TikTok and YouTube, holding 80% real followers and a solid 4.35% engagement. Best when a brand wants narrative football content that carries across several platforms.

Best for: Youth football coaching.

Coach Jonny is a UEFA Level 4 coach co-running a football fun factory aimed at making the game enjoyable for kids. He suits youth-football, equipment and grassroots brands that value coaching credibility over raw reach.

Best for: Sports and gaming crossover.

Shizelle is a presenter and content creator spanning football and gaming, with a lively 5.4% engagement. A useful pick for brands that want to reach a younger sport-and-gaming audience through one personable creator.

Best for: Strength and conditioning.

Brodie Couzins is a strength and conditioning coach who works with athletes and tags performance partners in his bio. Best for training tools, supplements and athlete-focused brands rather than broad consumer reach.

Best for: Lower-league pro football.

Ben Leo Knight is a Cambridge United footballer, a serving lower-league professional with an engaged local following. He fits regional football, kit and community-club partnerships that value an active, relatable player.

Best for: Pro footballer with a side niche.

Luther James-Wildin plays for Stevenage and also runs a property venture aimed at footballers, giving him a dual audience. Useful for football brands, and notable for a finance and lifestyle angle most players do not have.

Best for: Women's rugby and coaching.

Ellie Boatman is a Great Britain Olympian and professional rugby player who also coaches women on performance and training. Best for women's sport, fitness and coaching brands that want a credentialed athlete voice.

Best for: Football creator reach.

Kofi B is a content creator with a large TikTok base and a growing Instagram following, sitting at 1.79% engagement here. A fit for football entertainment and merch campaigns that want a multi-platform young creator.

Best for: Distance running credibility.

Hannah Nuttall is a New Balance 5k athlete and triple British medallist who also coaches runners. With 80% real followers, she suits running footwear, race and endurance-nutrition brands wanting genuine athlete authority.

Best for: Inside the football business.

Philippa is a FIFA-licensed football agent, a rare behind-the-scenes voice in the professional game. Best for brands that want to reach the football-industry audience rather than match-day fans, and useful for B2B football products.

Best for: Groundhopping football content.

Josh Cordeschi is a football YouTuber who has visited every English league ground and posts travel-and-football content. A fit for ticketing, travel and fan brands that want a creator built around attending live football.

Best for: Netball and women's sport.

Eleanor Cardwell plays for England and Manchester Thunder netball, and her followers read as 86% real, among the cleanest audiences here. Best for women's sport, netball and apparel brands wanting an international athlete.

Best for: UK basketball content.

Lanrehoopz is a British basketball content creator documenting the UK hoops scene with an 82% real audience. He suits basketball, sneaker and streetwear brands that want focused British court-side reach over general sport.

Best for: Football fan creator energy.

Jules is a Spanish-British football content creator with a Real Madrid lean and a high 5.83% engagement, the most reactive audience near the foot of the list. A fit for football fan-culture and merch campaigns aimed at younger followers.