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Top 25 British Gaming Influencers on Instagram (Sep 2026)

We screened 446 British gaming accounts on Instagram for a 30% UK audience, 2% engagement, 70% real followers, 1,000 Reel views and a post in the last thirty days, and ranked them by the CA Influence Index.

Denis GolubevDenis Golubev9 min readLast updated: 14 Sept 2026

The ranking

25 top influencers from 446 British gaming profiles

The 25 below are ranked by the CA Influence Index. They are working professionals: 12 full-time streamers and gaming YouTubers, 4 network and official programme partners, 4 presenters, voice and screen talent, 3 painters and miniature makers, and 2 artists who also stream.

25
Influencers selected
58%
Avg British audience
7.0%
Avg engagement
80%
Avg real audience
T TOKKA
#1

tommytokkaT TOKKA

T TOKKAMid
115.9K
Followers
5.20%
Engagement rate
203.8K
Avg views
19.0%
fake followers / suspicious accounts

🎤 Artist| 🎥 Streamer| 📸 Creator 🧢 @tokkap 📧

Audience location
United Kingdom73.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

T TOKKA is billed as an artist first and a streamer second, with a second handle and a business inbox on the profile. A+ at 93: 5.2% engagement and 203,768 average Reel views on 115,874 followers, with 73% of the audience in the UK and 81% real followers.

Why A+ on the CA Influence Index™

Audience fit73% United Kingdom
Engagement6.8x median
View power1.8x followers
Audience quality81% real
Gio
#2

gioladddGio

GioNano
46.3K
Followers
24.75%
Engagement rate
313.9K
Avg views
18.0%
fake followers / suspicious accounts

Enquires PROBABLY LIVE ON TWITCH RIGHT NOW 🍑🍆🔥

Audience location
United Kingdom58.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Gio goes live on Twitch and routes enquiries through a named manager, with little else stated on the profile. A+ at 92: engagement of 24.75% is the highest on this page, and Reel views average 313,850 against 46,288 followers, with 58% of the audience in the UK.

Why A+ on the CA Influence Index™

Audience fit58% United Kingdom
Engagement28.8x median
View power6.8x followers
Audience quality82% real
Theo Solomon
#3

theo_solomonTheo Solomon

Theo SolomonNano
35.2K
Followers
8.37%
Engagement rate
49.5K
Avg views
12.0%
fake followers / suspicious accounts

Rep @voicefox_voiceover_agency @innovate.talent.management @echolakeentertainment 🇯🇲 🇬🇾 Twitch Partner

Audience location
United Kingdom81.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Theo Solomon takes voiceover and screen work through three named representatives and holds Twitch Partner status alongside it. A+ at 91: 81% of the audience is in the UK, level with the highest share on this page, on 8.37% engagement and 88% real followers, the highest reading here.

Why A+ on the CA Influence Index™

Audience fit81% United Kingdom
Engagement9.7x median
View power1.4x followers
Audience quality88% real
Ravs
#4

ravsy1Ravs

RavsNano
11.5K
Followers
10.74%
Engagement rate
33.9K
Avg views
14.0%
fake followers / suspicious accounts

Twitch Partner / Yogscast Member https://linktr.ee/Ravsy

Audience location
United Kingdom49.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Ravs holds Twitch Partner status and belongs to a named British gaming network. A+ at 90: 10.74% engagement and 33,944 average Reel views on just 11,521 followers, with 86% real followers, though only 49% of the audience is in the UK.

Why A+ on the CA Influence Index™

Audience fit49% United Kingdom
Engagement12.5x median
View power2.9x followers
Audience quality86% real
Pedguin
#5

pedguinoPedguin

PedguinNano
13.2K
Followers
3.96%
Engagement rate
203.3K
Avg views
13.0%
fake followers / suspicious accounts

British Influencer, Content Creator for Twitch, YouTube,Tiktok and part of the Yogscast network.

Audience location
United Kingdom47.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Pedguin posts across Twitch, YouTube and TikTok and sits inside the same British gaming network as Ravs. A at 89: Reel views average 203,297 against 13,236 followers, a ratio of 15.36 and the highest on this page, with 87% real followers and 47% UK audience.

Why A on the CA Influence Index™

Audience fit47% United Kingdom
Engagement4.6x median
View power15.4x followers
Audience quality87% real
Camo
#6

justcamoinnitCamo

CamoNano
17.6K
Followers
8.36%
Engagement rate
58.6K
Avg views
20.0%
fake followers / suspicious accounts

My turn 🎥 📨: Check out my REELS 👀 Twitch - Justcamoinnit

Audience location
United Kingdom34.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Camo streams on Twitch and pushes Reels hard, with bookings handled through a collective inbox rather than a personal address. A at 84: 8.36% engagement and 58,563 average Reel views on 17,607 followers, though only 34% of the audience sits in the UK.

Why A on the CA Influence Index™

Audience fit34% United Kingdom
Engagement9.7x median
View power3.3x followers
Audience quality80% real
Callyh
#7

misscallyhCallyh

CallyhNano
19.9K
Followers
5.29%
Engagement rate
19.2K
Avg views
25.0%
fake followers / suspicious accounts

♡ Hey angels✨ ♡ Tiktok- (misscallyh) 400k📹 ♡ Tiktok Gaming LIVE Pro- (misscallyh2)👾

Audience location
United Kingdom78.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Callyh runs a 400k TikTok account plus a second one inside TikTok's official gaming live programme, so Instagram is not the most-followed of the three channels. A at 81: engagement matches the page median at 5.29% and 78% of the audience is in the UK, with real followers at 75%, near the 70% floor.

Why A on the CA Influence Index™

Audience fit78% United Kingdom
Engagement6.2x median
View power1.0x followers
Audience quality75% real
SUPERSTAR JANI
#8

mudiwa.janiSUPERSTAR JANI

SUPERSTAR JANIMid
219.0K
Followers
5.47%
Engagement rate
140.2K
Avg views
24.0%
fake followers / suspicious accounts

The Testimony That Will Be Televised| Stars in the chat ⭐️ Visit me on Twitch Thurs, Fri & Sundays 7pm 🕖

Audience location
United Kingdom81.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Superstar Jani goes live three set evenings a week, Thursday, Friday and Sunday at 7pm, and publishes that schedule on the profile. B at 77: 81% of the audience is in the UK, level with the highest share here, and Reel views average 140,224 on 219,025 followers, with engagement at 5.47%.

Why B on the CA Influence Index™

Audience fit81% United Kingdom
Engagement7.9x median
View power0.6x followers
Audience quality76% real
Mr Curry
#9

mrcurrys6Mr Curry

Mr CurryMid
174.1K
Followers
8.64%
Engagement rate
217.9K
Avg views
18.0%
fake followers / suspicious accounts

Business email: WATCH ME LIVE on TIKTOK or TWITCH - CLICK ON LINK ⬇️

Audience location
United Kingdom46.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Mr Curry goes live on both TikTok and Twitch and lists a company email for business. B at 77: 8.64% engagement is strong for 174,081 followers and Reel views average 217,867, but 46% UK audience keeps the score below the leaders.

Why B on the CA Influence Index™

Audience fit46% United Kingdom
Engagement12.0x median
View power1.3x followers
Audience quality82% real
Strawbz
#10

xstrawbzStrawbz

StrawbzNano
22.0K
Followers
7.26%
Engagement rate
31.2K
Avg views
22.0%
fake followers / suspicious accounts

hai:3 my name is strawbz🍓 🏴󠁧󠁢󠁳󠁣󠁴󠁿scottish twitch partner 💌-

Audience location
United Kingdom42.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Strawbz is a Scottish Twitch Partner and keeps the profile down to a name, a flag and a booking address. B at 77: 7.26% engagement and 31,242 average Reel views on 21,962 followers, with 42% UK audience holding the score back.

Why B on the CA Influence Index™

Audience fit42% United Kingdom
Engagement8.4x median
View power1.4x followers
Audience quality78% real

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Joe Pointing
#11

chaoslordbeardJoe Pointing

Joe PointingNano
42.3K
Followers
3.62%
Engagement rate
59.7K
Avg views
16.0%
fake followers / suspicious accounts

Chaoslordbeard on YouTube & Twitch Custom miniatures @thedaemonforge Enquiries

Audience location
United Kingdom34.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Joe Pointing paints custom miniatures under a second handle and covers the same hobby on YouTube and Twitch. B at 76: 84% real followers and 59,732 average Reel views on 42,295 followers, with 3.62% engagement and only 34% of the audience in the UK.

Why B on the CA Influence Index™

Audience fit34% United Kingdom
Engagement4.2x median
View power1.4x followers
Audience quality84% real
paris
#12

par.islwparis

parisNano
11.9K
Followers
3.64%
Engagement rate
4.9K
Avg views
15.0%
fake followers / suspicious accounts

23/Uk tiktok- pasta_astaa twitch - pastaastaa NEXT CON 🔜 MCM Comicon London October

Audience location
United Kingdom76.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Paris is 23, streams under a different name on Twitch and TikTok, and flags the next London convention appearance on the profile. B at 74: 76% of the audience is in the UK and real followers are 85%, but Reel views average 4,897, the lowest count on this page.

Why B on the CA Influence Index™

Audience fit76% United Kingdom
Engagement4.2x median
View power0.4x followers
Audience quality85% real
Leafy
#13

leafydecaysLeafy

LeafyNano
10.5K
Followers
2.44%
Engagement rate
9.5K
Avg views
28.0%
fake followers / suspicious accounts

˚₊‧꒰ა ☆ ໒꒱ ‧₊˚ brush wielder• full time goblin twitch clips - @leafydecaysttv

Audience location
United Kingdom63.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Leafy paints, posts the results, and keeps live clips on a separate handle. B at 74: 63% of the audience is in the UK, but 2.44% engagement and 72% real followers both sit close to this page's floors.

Why B on the CA Influence Index™

Audience fit63% United Kingdom
Engagement2.8x median
View power0.9x followers
Audience quality72% real
Kash
#14

kashhkiiiKash

KashNano
23.8K
Followers
21.66%
Engagement rate
12.3K
Avg views
27.0%
fake followers / suspicious accounts

✧ love ya <3 TWITCH: kashhkiii

Audience location
United Kingdom73.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Kash streams on Twitch and lists a personal email, with no other trade stated on the profile. B at 73: 21.66% engagement is the second highest on this page, but 12,326 average Reel views on 23,807 followers and 73% real followers hold the index score down.

Why B on the CA Influence Index™

Audience fit73% United Kingdom
Engagement25.2x median
View power0.5x followers
Audience quality73% real
Jack McDermott
#15

pieface23ttvJack McDermott

Jack McDermottMid
334.9K
Followers
2.32%
Engagement rate
109.8K
Avg views
19.0%
fake followers / suspicious accounts

Old Age Gamer on Twitch 🎮 YouTube Vlogger 🎥 Plymouth Argyle (A) ⚽️ F1 & Verstappen fan 🏁 Richarlison Enthusiast 🇧🇷 📧 -

Audience location
United Kingdom71.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Jack McDermott streams on Twitch, vlogs on YouTube, follows football and Formula 1, and books through talent representation. B at 71: 334,928 followers make this the second largest account here and 71% of the audience is in the UK, but engagement of 2.32% sits just above the 2% floor.

Why B on the CA Influence Index™

Audience fit71% United Kingdom
Engagement3.4x median
View power0.3x followers
Audience quality81% real
holls
#16

hollsbeautiholls

hollsNano
49.2K
Followers
3.40%
Engagement rate
40.1K
Avg views
22.0%
fake followers / suspicious accounts

ʅ ʕ•ᴥ•ʔ ʃ ┆ twitch -> hollsbeauti @ 6 days a week ┆ 📧 ೨౿ offline account @hollsbooti

Audience location
United Kingdom49.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Holls goes live six days a week and keeps a separate offline account for everything that is not a stream. B at 71: 40,058 average Reel views on 49,161 followers and 78% real followers, with 3.4% engagement and 49% of the audience in the UK.

Why B on the CA Influence Index™

Audience fit49% United Kingdom
Engagement4.0x median
View power0.8x followers
Audience quality78% real
Talia
#17

_tarlsxoTalia

TaliaNano
29.7K
Followers
3.68%
Engagement rate
6.9K
Avg views
24.0%
fake followers / suspicious accounts

Doncaster // TikTok content creator // live streamer🩵

Audience location
United Kingdom80.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Talia posts from Doncaster, makes TikTok content and streams live, with no other work named. B at 71: 80% of the audience is in the UK, one of the highest shares here, but Reel views average 6,941 on 29,680 followers and engagement is 3.68%.

Why B on the CA Influence Index™

Audience fit80% United Kingdom
Engagement4.3x median
View power0.2x followers
Audience quality76% real
Elz 🏻
#18

elzthewitchElz 🏻

Elz 🏻Mid
366.8K
Followers
2.01%
Engagement rate
260.6K
Avg views
29.0%
fake followers / suspicious accounts

🎥 Presenter & Gamer 🎮 BAFTA Games Awards Host 🎙 KISSTORY RnB + Kerrang! Radio 📩 Enquiries

Audience location
United Kingdom56.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Elz presents on two radio stations and hosts a national games awards show, with gaming as the subject throughout. B at 70: the biggest account on this page at 366,828 followers and 260,586 average Reel views, but 2.01% engagement and 71% real followers are both the lowest here.

Why B on the CA Influence Index™

Audience fit56% United Kingdom
Engagement3.0x median
View power0.7x followers
Audience quality71% real
J2Hunna
#19

j2hundredJ2Hunna

J2HunnaMid
235.1K
Followers
10.19%
Engagement rate
28.4K
Avg views
23.0%
fake followers / suspicious accounts

YouTuber / Streamer.

Audience location
United Kingdom80.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

J2Hunna names two jobs on the profile and nothing else: video on YouTube and live streams. B at 70: 10.19% engagement on 235,130 followers with 80% of the audience in the UK, but Reel views average 28,449, the lowest ratio to follower count on this page.

Why B on the CA Influence Index™

Audience fit80% United Kingdom
Engagement14.8x median
View power0.1x followers
Audience quality77% real
shizelle.
#20

shizelle_shizelle.

shizelle.Micro
55.9K
Followers
6.24%
Engagement rate
22.2K
Avg views
20.0%
fake followers / suspicious accounts

God always ✝️ 📹 content creator x presenter 🎤 ⚽️ sports x gaming 🎮 ✉️

Audience location
United Kingdom66.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Shizelle presents and creates across sport and gaming, and states faith at the top of the profile. B at 70: 6.24% engagement and 80% real followers on 55,902 followers, with 66% of the audience in the UK and Reel views averaging 22,239.

Why B on the CA Influence Index™

Audience fit66% United Kingdom
Engagement7.4x median
View power0.4x followers
Audience quality80% real

25 on this page, 446 in the app

Compare the wider British gaming influencer pool

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HeatherLara
#21

heatherlaratvHeatherLara

HeatherLaraNano
12.0K
Followers
4.91%
Engagement rate
7.4K
Avg views
26.0%
fake followers / suspicious accounts

🎮 twitch partner| 🔪 official DBD Creator| 🎨 cosplayer| live mon wed fri sun! ♡ 💌

Audience location
United Kingdom59.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

HeatherLara holds Twitch Partner status, sits on a horror game publisher's official creator programme, cosplays, and goes live four set nights a week. B at 70: 4.91% engagement and 59% UK audience, with Reel views averaging 7,427 on 12,047 followers and real followers at 74%.

Why B on the CA Influence Index™

Audience fit59% United Kingdom
Engagement5.7x median
View power0.6x followers
Audience quality74% real
Keiran
#22

stackedoverdrivepaintingKeiran

KeiranNano
11.5K
Followers
6.34%
Engagement rate
13.4K
Avg views
18.0%
fake followers / suspicious accounts

Miniature painter from Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Twitch Partner 📺 Commissions open (DM for details) 📩 📧

Audience location
United Kingdom30.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Keiran paints miniatures in Scotland, takes commissions by direct message and holds Twitch Partner status. B at 70: 6.34% engagement and 82% real followers, but 30% UK audience is exactly the floor and the lowest share on this page.

Why B on the CA Influence Index™

Audience fit30% United Kingdom
Engagement7.4x median
View power1.2x followers
Audience quality82% real
Mara Holmes
#23

maraholmes_Mara Holmes

Mara HolmesNano
23.4K
Followers
6.24%
Engagement rate
16.1K
Avg views
14.0%
fake followers / suspicious accounts

Professional Dungeon Master for HighRollers / Baldurs Gate 3 Cast, Calianna & Betty on Critical Role, Streamer, Writer, LARPer. Part-time Enchantress.

Audience location
United Kingdom43.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Mara Holmes runs tabletop games professionally, holds cast credits in a major role playing game, voices two named characters on a long running actual play show, and writes. B at 68: 86% real followers is among the highest here, on 6.24% engagement, 16,080 average Reel views and 43% UK audience.

Why B on the CA Influence Index™

Audience fit43% United Kingdom
Engagement7.3x median
View power0.7x followers
Audience quality86% real
Josh Hayes
#24

joshstrifehayesJosh Hayes

Josh HayesNano
12.3K
Followers
4.55%
Engagement rate
10.8K
Avg views
13.0%
fake followers / suspicious accounts

Youtuber, Twitch streamer. https://linktr.ee/joshstrifehayes

Audience location
United Kingdom32.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Josh Hayes makes YouTube videos and streams on Twitch, with no other trade on the profile. B at 68: 87% real followers is among the highest readings on this page and engagement is 4.55%, but 32% UK audience sits close to the floor and drags the score.

Why B on the CA Influence Index™

Audience fit32% United Kingdom
Engagement5.3x median
View power0.9x followers
Audience quality87% real
Louu Parker
#25

ttvlouuLouu Parker

Louu ParkerNano
35.0K
Followers
5.27%
Engagement rate
17.3K
Avg views
16.0%
fake followers / suspicious accounts

Artist & Content Creator Louu on @twitch Contact: 300K Across All Socials

Audience location
United Kingdom44.0%
CA Influence Index™

CA Influence Index: real influence in the United Kingdom, 0 to 99

Market-relative score

Louu Parker works as an artist and creator, streams under the same first name, and states 300K across all socials on the profile. B at 65: 84% real followers and 5.27% engagement on 34,990 Instagram followers, with 44% of the audience in the UK and 17,251 average Reel views.

Why B on the CA Influence Index™

Audience fit44% United Kingdom
Engagement6.1x median
View power0.5x followers
Audience quality84% real

Ranking method

CA Influence Index™ (CII): how we grade British gaming influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the British market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the British median for a creator’s own size: around 0.9% under 50K followers, around 0.7% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The British Instagram market behind this ranking

The 25 influencers above against the British Instagram market: each row puts their median next to the market's.

Read the United Kingdom Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the United Kingdom

  • Pink = the 25 gaming influencers above
  • Grey = a typical British Instagram account with 10K+ followers
  • Each bar is a median, not an average, so one very large account cannot pull a row up

Median British audience share

the selected 25: 58%
British influencers: 30%

Median engagement rate

the selected 25: 5.3%
British influencers: 0.79%

Median Reel views per post

the selected 25: 31,242
British influencers: 5,300

Source: the Click Analytic British market study, measured 14 September 2026. Grey bars show median estimates for Instagram creators in the United Kingdom with at least 10,000 followers and at least 1% local-audience share. The study includes accounts with an inferred creator gender; market medians are rounded estimates. Pink bars are computed from the 25 cards above.

Why T TOKKA is the #1 gaming creator

T TOKKA tops this ranking with a CA Influence Index of 93 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in United Kingdom73.0%91/100
  • Engagement against the market median for this size5.20%, 6.8x100/100
  • Average Reels reach against follower count1.8x88/100
  • Share of the audience that is real81%90/100

The top of this list is tight: 4 creators grade A+, so the component bars on each card are what separate them.

The full database

Need more than the top 25?

Search all 446 matching influencers by niche, audience, engagement, views, growth and more. Verified contact emails included.

Search all 446 matching influencers

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

Six questions brand teams ask before briefing anyone on this list.

01How were these 25 selected?

We ran four Instagram bio searches for gaming, gamer, Twitch and streamer, limited to UK based accounts between 10K and 1M followers. That gave us 446 accounts. Each one had to clear every floor: 30% UK audience, 2% engagement, 70% real followers, 1,000 average Reel views and a post in the last thirty days. We ranked the ones that passed on the CA Influence Index and published the top 25.

02Why is the largest account not first?

Elz (the Witch) has the most followers on this page, 366,828, and finishes nineteenth on a B 70. Engagement is 2.01% and real followers are 71%, both the lowest here. T TOKKA leads on 115,874 followers because 5.2% engagement, 203,768 average Reel views, 81% real followers and 73% UK audience score better on every input the index uses. Five accounts on this page are bigger than the leader.

03What does the CA Influence Index measure?

Four things: engagement rate compared with accounts of the same size, the share of followers our model reads as real, average Reel views measured against follower count, and how much of the audience sits in the target country. Follower count on its own is not scored, which is why the order here does not follow size.

04How much of each audience is actually in the UK?

The median on this page is 58%. Theo Solomon and Superstar Jani are joint highest at 81%, and the lowest is Keiran (@stackedoverdrivepainting) at 30%, which is exactly the floor we set. Anything under 30% never reached the hand read. Check the share on the card before you budget a campaign against UK reach: Mr Curry's 46% leaves fewer than half of 174,081 followers in the UK.

05Who is actually on this list, by trade?

Read from the bios, the page splits into 12 full-time streamers and gaming YouTubers, 4 network and official programme partners, 4 presenters and voice or screen talent, 3 painters and miniature makers, and 2 artists who also stream. That matters for the brief: presenters can hold a script and a camera, the painters work in long, slow craft formats, and the streamers sell live hours.

06How current are these numbers?

Every follower count, engagement rate, Reel view average, real follower share and audience country split on this page was measured in September 2026. Instagram numbers move week to week, especially Reel views. Treat the figures as a reading at that date and re-check any account you plan to brief before a contract is signed.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 14 Sept 20269 min read

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