Top 25 UK Fashion Influencers

Best for: London fashion content.

Laura is a London-based fashion creator with a direct contact in her bio. Her numbers are mid-range and consistent, so she works for clothing and accessories campaigns that want a local, approachable voice.

Best for: Manchester lifestyle and fashion.

Kareena is a Manchester creator, agency-managed, who posts about the fashion and lifestyle she enjoys. A good fit outside the London bubble for brands wanting northern reach.

Best for: Outfits and content tutorials.

Tara mixes outfit content with AI and creator tutorials and is represented for collabs. She suits fashion brands that also want a creator comfortable explaining how she makes content.

Best for: London menswear and marketing.

Daz comes from a London marketing background and now posts menswear and style, with management in place. A sharp pick when a men's brand wants a creator who understands how campaigns work.

Best for: Sustainable and secondhand style.

Tiggy leads with sustainable, secondhand, and small-business style, and her audience reads as one of the most real on the list. Her engagement near 5% makes her a standout for circular-fashion and resale brands.

Best for: International womenswear.

Mayada splits time between London, Dubai, and Amman and is agency-managed, so her reach carries a more international flavour. Worth a look for fashion brands wanting a London base with wider appeal, though confirm audience location for a strictly UK brief.

Best for: Everyday women's outfits.

Mandy posts everyday outfits and styling and tags where to buy, with one of the cleaner audiences here and engagement near 2.8%. A reliable fit for accessible womenswear and shopping-led campaigns.

Best for: Newcastle daily fits.

Amber posts daily fits and lifestyle from Newcastle and has the most real-looking audience on the list. Her reach is mid-sized, so she suits brands that value a trustworthy, regional voice over big numbers.

Best for: Agency-repped style.

Mia is an agency-managed style creator with engagement around 2.5%, a touch above typical for her size. A flexible mid-tier choice for fashion content with a management contact ready to go.

Best for: Menswear and shopping hauls.

Dom runs menswear and shopping content across Instagram and a 66k YouTube, so a brief can travel between formats. A fit for men's brands that want longer-form try-ons alongside Reels.

Best for: London creative fashion.

Ryan is a London creator tied to a creative studio, with steady mid-tier numbers. He suits fashion brands after a more editorial, creative-led feel rather than mass reach.

Best for: Fashion, makeup and lifestyle.

Rachael blends fashion, makeup, and lifestyle in London and tags premium retail in her bio. A natural fit for brands wanting a creator who can carry both a fashion and a beauty angle.

Best for: Cross-platform fashion.

Oli runs a 220k TikTok alongside this Instagram, so his real strength is short video that can be repurposed. Good for brands planning a TikTok-first fashion push with an Instagram tie-in.

Best for: London everyday fashion.

Yasmin is a London creator in her late twenties posting personal fashion, with engagement around 2.2%. A grounded, relatable pick for everyday womenswear rather than trend-chasing.

Best for: Model-led fashion.

Max is a working model signed to UK and Italian agencies who posts his own fits, with engagement near 4.6%, well above the norm for his size. A strong fit for menswear and editorial campaigns that want a model who also creates content.