We screened Sweden-based fashion and beauty creators on Instagram with 10K to 1M followers. Here are the 25 that stand out.
Jules Carmaux7 min readLast updated: 11 Sept 2026These 25 influencers ranked highest on our CA Influence Index, which combines average views, engagement rate and Sweden audience share. See how our CA Influence Index works.
Bio: بترا fashion, beauty & motherhood TikTok Alex&petra 237k Owner of @yourbaby.se 💌
CA Influence Index: real influence in Sweden, 0 to 99
Why A+ on the CA Influence Index™
Bio: Life in Sweden| Lifestyle| Culture| Fashion 💌
CA Influence Index: real influence in Sweden, 0 to 99
Why A on the CA Influence Index™
Bio: Stockholm| fashion & gym 🤍 Collabs: Socials
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: Dejting, beauty, lifestyle, true crime m.m! 💘 Collab/pr: TikTok: Fannynoord (210K)
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: Sthlm| Interior, food, travel, books, signature beauty & and my everyday wardrobe| Mum of two, CMO|
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: Freelance Stylist and Fashion Curator. ✉️
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: • 👦🏻👦🏻👶🏻🩵• vardagsliv• inredning• beauty• mode• Collab / PR: 👇🏽
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: FACE BY F Makeup artist & Hair stylist Beauty content creator / Sweden 🎙️Podcast @notfannyanymore
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: Beauty, Hair and Life ☕️💄❤️ I badrumsskåpet på youtube 📸🧖🏼♀️ Beautyklubben nyhetsbrev💄💋
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: Fashion, Lifestyle and Travel Stockholm based Diamond consultant 💌Collabs
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: Mom of 2 (1 on the way) 3 bonus kids| renovation| lifestyle| Beauty| Interior YouTube: @ElinaochErik 💌 @elinacasellinterior
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: ✨ Redesign & DIYDesigner 👗 Klädstyling & Stylist 🌿 Kreativ Återvinning| Custom Clothing 📸 Upcycling Inspiration| Fashion| Entrepenör
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: Fashion + Beauty Stockholm/Oslo 📩
CA Influence Index: real influence in Sweden, 0 to 99
Why B on the CA Influence Index™
Bio: 𝓜 💍• Less is more.• Beauty• lifestyle• aesthetics 🫧 💌 Collabs
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: all things are possible to those who believe Ambassador for @australianbodycare @humdakin @smakbox fashion Interior foodie workout Vincent
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: A human being, fashion designer, artist, researcher, maker & stylist. Field of Remake & Sustainable Fashion. Swedish School of Textiles Borås, Sweden.
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: ▪️Everyday life▪️Interior▪️Fashion▪️Beauty ▪️Family▪️Home @xlash @idealofsweden @desenio
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: Co-founder & product mama @commonclouds.official ☁️💙 Beauty writer/blogger ELLE ✍️ Author Beautyfood 📚
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: Award-winning Nurse (RN)| 20 yrs Melanin-rich skin expert 🤎 Beauty & Medical info| Scandinavia Beauty blogger & Test panelist @damernasvarld
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: •Mamma till snart 2•Parhumor, Beauty, Vardagsliv•Samarbeten / PR
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: From 🇮🇶 Live 🇸🇪 Lifestyle|Beauty|Fashion|Food Passion for ✈️🌍 📚Teacher 👩🏻🏫 📩
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: Beauty| Fashion| Lifestyle| K💍 📩 -
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: 👋🏽Håller din hand genom hår-djungeln - Frisör + beauty junkie! - UGC & content creator - Pro Ambassador @colorwowhair Nordics
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: 🍍Interiors 🍍 Real estate @andrea_esny 🍍 Fashion 🍍 Mom x 3+🐶 🍍 Stockholm - Gstaad 🍍 Business 👉🏼
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Bio: 🎨 Artist| 💄 PRO Makeup Artist| content creator Creating beauty on canvas & faces &
CA Influence Index: real influence in Sweden, 0 to 99
Why C on the CA Influence Index™
Keep exploring
More live rankings from the same market.
Market benchmark
Our top 25 achieve 1.6× higher median engagement and 2.9× more median Reel views than the broader Swedish Instagram creator market. Explore the audience and performance benchmarks behind these results.
Read the Sweden Creator Economy Report, the measurement this chart is scored against.
Median Swedish audience share
Median engagement rate
Median Reel views per post
Source: the Click Analytic Swedish market study, measured 14 September 2026. The market bars show median estimates for Instagram creators in Sweden with at least 10,000 followers and at least 1% local-audience share.
PETRA X JULIA tops this ranking with a CA Influence Index of 92 (A+), the highest among the selected accounts on this page.
The score breaks down like this
Among the selected accounts, this creator has the highest combined score.
Read the full CA Influence Index methodology.
FAQ
Six questions on the niche, the relaxed screen and how to read these grades.
On the CA Influence Index, Petra x Julia, at A+ 92: engagement seven times the Swedish median for the size and Reels at twice the following. The largest account here, Emelie Johansson of Hairtalk by Emelie at 181,661 followers, grades B 68 and sits ninth.
Because the strict version let too few fashion and beauty accounts through for a ranking of 25. We loosened engagement, views and audience share one step at a time and never touched audience quality, which is why every card still reads at least 71% real.
Because the niche is thin at every size. Only 61 Sweden-based accounts between 10K and 1M followers name fashion or beauty in the bio and clear the screen, and the median on this page is 24,157 followers.
Not on its own. Brands, shops, a magazine, a PR agency and an industry council all named the niche and were removed; what stays are people, from stylists and makeup artists to family feeds where fashion is one of several topics.
The Swedish share runs from 26% to 83%, with a median of 66%. Five accounts sit under half, so a campaign that must land in Sweden should read the audience bar on each card before the follower count.
Not through this page, which measures public account performance only. More than half publish a collaboration address in their bio, and the Click Analytic app holds the full audience report for each account.
Written by
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
Build your own vetted list in minutes. Search 425M+ creators, filter by audience and save the contacts you need. 14-day free trial. No credit card needed.
Start your search free