5 Free influencer marketing email templates to use

by | Dec 28, 2023 | Marketing Tips

Are you looking for free influencer marketing email templates? 📧

Influencer marketing is booming, reaching a whopping $21 billion in 2023.

It’s a game every clever marketer must play.

Finding the perfect influencer is easy with an epic influencer marketing platform.

But how do you reach out to influencers? How do you contact them?

At Click Analytic, I’ll share my 5 free influencer marketing email templates.

Use them today and do influencer outreach like never before.

5 free influencer marketing email templates

In a rush? Not sure how to write an influencer outreach email? No worries! Grab any of these handcrafted free influencer marketing email templates

Use them to contact your influencers and start making money today.

Influencer outreach email template 1

Here’s a quick an easy template that mentions some of their content.

Influencer marketing email template - Template 1.

Copy this email template:

Subject: Exclusive Sneak Peek: Your Audience Will Love This!

Hi [Recipient’s Name],

I hope this message finds you thriving. I’m [Your Name], a big fan of your work with [Their Company Name]. Your content on [specific relevant topic] really resonates with me, and I’m impressed by the impact you’ve made in [relevant field or industry].

I’m reaching out from [Your Company], and I believe I’ve got just the thing that’ll spark your audience’s interest. We’ve developed [Product], which aligns perfectly with the interests of your followers. It’s [describe what makes the product unique], and I’m excited about the potential synergy here.

I’d be thrilled to send a complimentary sample for your review. Plus, I’ll include three additional [Product]s that you can share with your audience – think of it as a little celebration of our potential collaboration.

Are you up for it? Let’s make something memorable.

Thank you for considering this partnership. I’m looking forward to the possibility of working together.

Warm regards,

[Your Name] [Your Position] [Your Company]

P.S. I’m all about making connections that matter, so let’s chat soon!

Influencer outreach email template 2

Here’s an email template that respects their time.

Influencer marketing email template - Template 2.

Copy and paste this email template:

Subject: Share Your Insights: Join Our Curated Circle of SEO Gurus!

Hi [Recipient’s Name],

Hope this finds you well! I’ve been diving into some insightful discussions on SEM, and your standout thoughts in Tim Green’s article really captured my attention.

I’m coordinating an expert roundup for [Your Agency’s Name] ’s blog, and your expertise seems like the perfect fit for our audience hungry for advanced SEO wisdom.

Here’s the game plan:

Express your insights in your unique voice.

A few lines will do, but feel free to elaborate if inspiration strikes!

We’ll spotlight your expertise with a link to your website and Twitter.

Our deadline is a heartbeat away on June 10th – I’d love to count you in, so a prompt heads-up would be fantastic!

The goal is to craft actionable insights that our readers can implement right off the bat.

You’ll be in stellar company – contributors already include SEO aficionados from Search Engine Journal, MOZ, and more.

Looking forward to your affirmative nod!


[Your Name] [Your Position] [Your Agency]

P.S. Your SEO tip could be the game-changer someone needs. Let’s make it happen!

Influencer outreach email template 3

This email template tells the influencer what they’re getting out of the deal.

Influencer marketing email template - Template 3.

Here’s another email template you can copy:

Subject: Let’s Make Magic with Color: Join InspoStyle’s Affiliate Family!

Hi Eloise,

Warm greetings from the vibrant streets of New York! I’m Jennifer, and I’m part of the kaleidoscope of hues at InspoStyle, where we celebrate the poetry of pigments in fashion. 

Your palette of preferences on @eloisewearspink has caught our admiring eye, and we’re enamoured with how you infuse life into every shade.

Your ethos of embracing colour resonates with us, and we believe you could be the quintessential ambassador for InspoStyle’s vision. How about we join forces to create a symphony of style and substance?

Here’s what we have in mind:

As an affiliate partner, your flair for fashion could shine even brighter.

We’re eager to entrust you with a collection of our pieces to bring your touch to – to wear, revel in, and showcase to your community.

We’ll tailor an affiliate code exclusively for you to sweeten the collaboration, turning your influence into rewards.

I’m all ears for your thoughts and excited about the potential of crafting a colourful narrative together. Let’s open the dialogue for an exciting partnership if this piques your interest.

Call me at 07 3000 0000 – I’m ready to chat whenever inspiration strikes you!

Awaiting our colourful journey,

Jennifer Bawett InspoStyle

P.S. Your vision in Vermillion was stunning; let’s explore what you can do with our palette!

Influencer outreach email template 4

Don’t forget the hook and bait. Offer them something irresistable, like I did in this email.

Influencer marketing email template - Template 4.

Copy this email template:

Subject: Exclusive Sneak Peek: Be the First to Discover Our Latest [Product/Service]!

Hi [Name],

I hope this message finds you in great spirits! I have some exciting news from our team: next week marks the debut of our latest [product/service], and we immediately thought of you. We believe it’s something you’ll be genuinely enthusiastic about.

Would you be interested in an exclusive preview before we unveil it to the world?

Looking forward to sharing our big news with you and hearing your thoughts.

Warmest regards,

[Your Name]

Influencer outreach email template 5

This email makes it easy for an influencer to hit reply and ask for more details.

Influencer marketing email template - Template 5.

And here’s my final email template for you to copy:

Subject: Join Us in Shaping Trends: Ambassador Opportunity at [Brand Name]

Dear [Recipient’s Name],

I hope this note finds you bursting with creativity.

I’m [Your Name], [Position] at [Brand Name], where innovation meets style. We are looking for dynamic creators like yourself to champion our brand as ambassadors – individuals who understand trends and have the power to shape them.

Your work on social media caught our eye; it’s original, engaging, and exactly the kind of passion we value. We believe you could be pivotal in bringing our [brand/product] to a broader audience and creating a buzz that resonates.

If the prospect of joining forces excites you, I’d be eager to dive into the details and explore how we can collaborate.

Eagerly anticipating our potential partnership.

Best wishes,

[Your Name]

Influencer marketing email templates: Two men in business suits with the words did you know?.

How to write an epic influencer marketing email template for outreach

What if you don’t have an influencer? Not sure where to start? Don’t worry, let me show you how to find an influencer and write an epic email that converts.

It’s time to reach out to influencers and seal the deal. Here’s what you do.

Step 1: Find the perfect influencer

First, you must find influencers. And not just any influencer. You must pinpoint influencers that are:

Relevant to your niche:

You won’t take financial advice from a granny selling cookies, right? Similarly, you want to find an influencer that’s an expert in your niche. 


Because experts have loyal followers. Their followers are engaged and active and trust their content. Getting an endorsement or shoutout from an expert is worth gold. 🥇

So, define your niche. 

💡Pro tip: Use this guide to find and understand niche influencer marketing. You can also use an influencer marketing platform to help you.

Has epic metrics:

Once you’ve created a list of possible influencers, we must do some investigation. Look at the following essential influencer marketing metrics to determine if the influencer is a good fit.

✅ Reach – Reach is how many followers an influencer has. Bigger isn’t always better, but it gives you a great idea of how far your message will go.

✅ Engagement – Engagement is how many followers share, like, comment, and interact with the influencer’s content. The higher the engagement, the better. High engagement often leads to concrete actions, like signups and sales.

Pro tip: Use your influencer marketing platform to analyse each influencer’s metrics. Only add the influencer to your shortlist if they tick all your boxes.

Long term relationships with influencers build trust and improve engagement.

Step 2: Choose your bait and hook

Here’s the tricky part. You must have the perfect bait and hook to ensure your influencer outreach campaign hits the mark. Think of it like fishing. 🎣 

The better the lure, the easier it is to get in touch with influencers.

How do you find the perfect lure?

Easy. Look at the influencer’s content. Do they like gifts? Unboxing videos? Or experiences?

But don’t just give them a gift. Give them something that they’re passionate about. 🤩

If you want to work with an upcoming coffee influencer, give them free samples of your homegrown coffee. Similarly, if they’re a skincare influencer, provide them with a box of your cruelty-free cosmetics.

See what we did there? Match the influencer with your brand and then charm them with the things they’re passionate about.

Brands that work with micro-influencers. Did you know?.

Step 3: Write your influencer marketing email

Once you’ve identified the perfect influencer and chosen some great bait to win them over, it’s time to write your outreach email. 📝

How do you do this?

Keep it short, simple, and sweet.

Open up with a polite greeting. Mention specific content that appeals to you or content you liked.

Doing this shows the creator that you genuinely have an interest in them. 

Here’s an example:

“Hi, Carol! 

I’m Mark from Click Analytic. 

It’s a pleasure to “meet” you.

Carol, I loved what you did with your Thanksgiving post. The jokes were on point, and that red balloon gag was out of this world.”

Next, explain what you’d like from the collaboration. Keep this short but detailed.

⚠️ Don’t forget to clearly state what’s in it for the influencer.

Here’s what you can write:

“I’d love for us to collaborate on a short video highlighting our epic Black Friday sales. 

We want to send you a few gifts to show our appreciation. I’ve got a detailed brief I can send over if this excites you.”

Finally, end your email with a friendly greeting like this:

“I’m looking forward to hearing your thoughts!

Kind regards,

Mark from Click Analytic.”

Step 4: Always follow up

A man in a suit with the words did you know?.

What happens after you’ve contacted your desired influencer? You wait. ⌚

How long do you wait? 3 – 5 working days. You don’t want to annoy your influencer, and you also don’t want to wait too long to follow up. 

You only need to send a brief email to follow up with your influencer. 

Here’s an example of an email you can send:

“Hi, Carol!

It’s Mark from Click Analytic.

I know you’re very busy and may not have had a chance to look at my previous email. No worries! 

When possible, please reply to this email so we can send you that gift. 

We’re pretty excited about our collaboration!

Hoping to hear from you soon.

Mark from Click Analytic.”

What if your influencer still doesn’t reply? 

Well, you can either get a bit riskier and increase your offer, or you can move on and contact the next influencer on your list. After all, time is money. 💸

A man in a lab coat is holding a clipboard with social media icons.


And there you have it: 5 free influencer marketing email templates to use today. Copy and paste the email, change it to suit your goals, and off you go. Remember to use an influencer marketing platform to quickly find influencers to work with.

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