Top 25 UK Music Influencers

Best for: Weekly release rap.

HULTON releases a new song every week to a 91 percent real audience, the cleanest on the list. A dependable pick for sustained, drop by drop rap campaigns rather than one off posts.

Best for: Independent songwriter reach.

Matthew Smith describes himself as a joyful creative and posts original songwriting to 78.5k followers. A steady choice for warm, feel good music partnerships.

Best for: Singer songwriter classics.

Hohnen Ford reworks classics like Wichita Lineman with an 87 percent real audience. Best for heritage and adult contemporary music briefs that value craft over trend chasing.

Best for: Alt pop persona content.

ZELA leans into a strong cavegirl popstar persona with an 88 percent real audience. Good for alt pop and creative fashion partners who want a distinctive visual identity.

Best for: Acid and electronic pop.

ASLO frames herself as an acid princess with managed bookings, sitting in electronic pop. A fit for electronic music, festival, and visual led fashion briefs.

Best for: Vocal talent breakout.

BrokenPen is a Voice UK semi finalist and MOBO Unsung name with a 2.02 percent engagement rate. Strong for talent and vocal led campaigns that benefit from a competition backstory.

Best for: Credible electronic and radio.

Nabihah Iqbal releases on Ninja Tune and hosts on BBC 6 Music, giving real industry standing at 65.2k followers. Best for credible electronic, label, and radio aligned partnerships.

Best for: Rock band fanbase.

THE HARA publishes as a single band account with a dedicated rock fanbase. Good for live, merch, and rock leaning briefs that want a group identity rather than a solo artist.

Best for: Established vocalist campaigns.

Abi Flynn is a multi platinum vocalist with an 85 percent real audience releasing new collaborations. A reliable pick when you want proven vocal credibility behind a campaign.

Best for: Reactive micro audience.

Pozzy posts managed releases to a 49.3k audience at a strong 3.04 percent engagement. Good value where a small but highly reactive following beats raw reach.

Best for: Agency backed artist.

Arthi is represented by United Talent across multiple territories, signalling a serious career setup at 48.9k followers. Best for partners who want a managed, professional artist relationship.

Best for: High engagement new releases.

Leonie posts new singles and show tickets to a 5.66 percent engagement rate and an 89 percent real audience. Strong for launch and live campaigns that need an active, trusting crowd.

Best for: Highly reactive small audience.

Vienna I drives a 6.56 percent engagement rate around new releases at 48.5k followers. A good test pick when you want intensity of response over audience size.

Best for: Producer artist crossover.

Sissy lists both management and a beats contact, signalling an artist who also produces. Useful for music software, beats, and production focused partnerships.

Best for: Live guitar and indie.

Polly Money plays guitar and vocals live with The 1975 and releases her own material. Best for indie, instrument, and live music briefs that value real performance credentials.