Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
32 Top UK YouTubers
These UK YouTubers are some of the biggest and most influential creators on the platform right now. This list highlights popular channels across lifestyle, sport, cars, health, and entertainment, making it easier to spot creators that match your audience or campaign goals.
If you are researching uk youtubers for influencer marketing, partnerships, or trend analysis, this roundup gives you a strong starting point. You will also find free influencer marketing tools at the bottom of the page, including email templates, a contract, and a campaign brief.
How this list was built
A public shortlist from the ClickAnalytic creator database
ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.
The ranking
32 British creators ranked on YouTube
The top 32 British creators, ranked by reach and vetted for engagement, audience quality and commercial fit.
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown
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Search the full British creator database
Filter the full creator database by engagement, audience location and audience quality, then export verified contacts.
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You're seeing 32
Search the full British creator database
Filter the full creator database by engagement, audience location and audience quality, then export verified contacts.
Search the creator database






You're seeing 32
Search the full British creator database
Filter the full creator database by engagement, audience location and audience quality, then export verified contacts.
Search the creator database
Creator sizes
Which size of creator should you pick?
Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.
Nano
Emerging creators · 1K-10K
Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.
Micro
RecommendedHigh-efficiency creators · 10K-50K
Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.
Macro
Scale creators · 50K-500K
Broad visibility and recognition. Good for awareness and brand positioning at scale.
Mega
Celebrity-level creators · 500K+
Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.
Not sure which size fits your campaign? Match creators to your exact goal and budget.
Find your creatorsWant more UK influencers?
Do you want even more UK influencers?
Check out these lists!
- 35 Top British YouTubers
- 55 Top UK influencers
- 32 Top UK YouTubers
- 25 Top British TikTokers
- 25 Top UK influencers on Instagram
- 45 Top UK fashion influencers
- 25 Top London influencers
- 25 Top male British YouTubers
- 25 Top UK micro-influencers
- 45 Top beauty influencers in the UK
- 36 Top Scottish influencers
- 16 Top sustainable influencers in the UK
- 25 Top UK bloggers
- 30 Top UK fitness influencers
- 45 Top Manchester influencers
- 25 Top food influencers in the UK
- 25 Top UK lifestyle influencers
- 25 Top mum influencers in the UK
- 15 Top British female YouTubers
- 30 Top skincare influencers in the United Kingdom
- 15 Top health influencers in London
- 15 Top plus-size influencers in the UK
- 25 Top wellness influencers in the UK
- 35 Top Glasgow influencers
- 25 Top UK family influencers
- 15 Top travel influencers in the UK
- 25 Top Birmingham influencers
- 29 Top Liverpool influencers
- 15 Top Northern Ireland influencers
- 25 Top Edinburgh influencers
- 15 Top UK content creators
- 25 Top Leeds influencers
What metrics did we use to find the trendiest UK influencers on YouTube?
We asked our influencer marketing platform to find UK YouTubers with these metrics:
👉 Followers: On the up
All of these top UK YouTubers have growing audiences. Our AI-powered influencer database identified them based on audience growth over the last 6 months.
👉 Engagement rate: Above industry standard
Nobody wants to work with a dull influencer or one with fake followers.
Who’s got time to use a fake follower checker?
We used our platform to analyse the audience and ensure they engaged with the content.
The higher the engagement, the better.
👉 Audience location: High
That’s right. Our platform further analysed the audience of each UK social media influencer.
Why?
To ensure the audience resides in the United Kingdom.
👉 Activity level: Active
We also used our platform to find active UK YouTubers. There are no duds here.
So what’s next?
Easy!
You identified the best influencer for your brand.
Next, grab some of these freebies:
👉 Learn how to find someone’s Instagram email.
👉 Use these 5 free influencer marketing email templates to simplify your outreach.
👉 Download this free influencer marketing brief.
👉 And this free influencer marketing contract.
👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.
You are officially on your way to making money with influencers. 🤑
Got some burning questions about UK YouTubers? 🔥
Check out the answers here. 👇
The top UK influencers on YouTube include KSIOlajidebtHD, Sidemen, ksi and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top UK YouTube creators.
The easiest method to find the top UK YouTubers is by using an influencer marketing platform.
Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.
There are several ways to contact UK YouTubers on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.
Monetization for UK YouTubers comes from several sources. They can earn revenue through ads displayed on their videos, sponsorships with brands, selling merchandise, and even channel memberships where viewers pay a monthly fee for exclusive content.
The beauty of UK YouTubers is their variety! You’ll find channels dedicated to gaming, beauty tutorials, vlogging, travel, comedy skits, cooking demonstrations, educational content, and more. The UK scene thrives on creativity and caters to a wide range of interests.
The Sidemen are a crew of seven British YouTubers known for their hilarious challenges, collaborations, and down-to-earth personalities. They’ve built a massive following (over 21 million subscribers) with their engaging content that goes beyond just gaming.
From charity football matches raising hundreds of thousands for good causes to wacky challenges and sketches, they keep things fresh and entertaining.
Exploring YouTube browsing features and searching by category is a great way to discover new UK YouTubers. You can also check out trendy hashtags, see who your favorite YouTubers collaborate with, or follow recommendations from friends and online communities.
For developers & data teams
Put the data behind this ranking in your own stack
The same live data we used to rank British creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.
Related influencer rankings
Jump straight to the same niche in another market, or another niche in the same one.
YouTube influencers around the world
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🇨🇦25 Top Canadian YouTubers to follow this yearCanada · YouTube
🇫🇷Top 25 French YouTubersFrance · YouTube
🇩🇪Top 35 German YouTubersGermany · YouTube
🇲🇾25 Top Malaysian YouTubersMalaysia · YouTube
🇲🇽30 Top Mexican YouTubers with the most subscribersMexico · YouTube
🇵🇰30 Top Pakistani YouTubersPakistan · YouTubeMore rankings in United Kingdom
6
🇬🇧Top 11 UK Finance InfluencersUnited Kingdom · Finance
🇬🇧Top 25 UK Music InfluencersUnited Kingdom · Music
🇬🇧Top 25 UK Pet InfluencersUnited Kingdom · Pets
🇬🇧Top 25 UK Mum Influencers on InstagramUnited Kingdom · Motherhood
🇬🇧Top 25 UK Sports Influencers on InstagramUnited Kingdom · Sports
🇬🇧Top 13 UK Tech InfluencersUnited Kingdom · TechFAQ
Frequently asked questions
Everything brands ask before shortlisting British creators.
Who are the top UK YouTubers?
The top UK influencers on YouTube include KSIOlajidebtHD, Sidemen, ksi and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top UK YouTube creators.
How do you find the top UK influencers on YouTube?
The easiest method to find the top UK YouTubers is by using an influencer marketing platform.
Is it a good idea to work with the best UK YouTubers?
Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.
How do I contact UK YouTubers on Instagram?
There are several ways to contact UK YouTubers on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.
How do UK YouTubers make money?
Monetization for UK YouTubers comes from several sources. They can earn revenue through ads displayed on their videos, sponsorships with brands, selling merchandise, and even channel memberships where viewers pay a monthly fee for exclusive content.
What kind of content do UK YouTubers create?
The beauty of UK YouTubers is their variety! You’ll find channels dedicated to gaming, beauty tutorials, vlogging, travel, comedy skits, cooking demonstrations, educational content, and more. The UK scene thrives on creativity and caters to a wide range of interests.
Who are the Sidemen and why are they so popular?
The Sidemen are a crew of seven British YouTubers known for their hilarious challenges, collaborations, and down-to-earth personalities. They’ve built a massive following (over 21 million subscribers) with their engaging content that goes beyond just gaming. From charity football matches raising hundreds of thousands for good causes to wacky challenges and sketches, they keep things fresh and entertaining.
How can I find UK YouTubers who interest me?
Exploring YouTube browsing features and searching by category is a great way to discover new UK YouTubers. You can also check out trendy hashtags, see who your favorite YouTubers collaborate with, or follow recommendations from friends and online communities.
How we know this
Every number on this page is measured, not guessed.
ClickAnalytic indexes 400M+ creator accounts across Instagram, TikTok and YouTube. The averages, medians and real-audience figures in this ranking come from querying that database live, then cross-referencing the Creator Economy Report 2026.

Written by
Jules Carmaux
Co-Founder and Content Lead at ClickAnalytic, covering influencer marketing, audience analytics, and creator economy trends.
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