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Let’s get into our curated list of Instagram’s most famous UK content creators this year.

Psst! Here’s a secret tip: don’t forget to grab the free influencer marketing tools (like email templates, a contract, a brief, and more) at the bottom of this influencer list. 🤫

Here’s the ultimate list of popular UK content creators on Instagram. 👇

15. home.with.hol

influencer profile picture

Followers:

43k

Eng. rate:

50.06%

Audience location: United Kingdom:

77.36%

Holly Castle. Digital creator!
✨ Interior Inspo | Beauty | Lifestyle
📸 UK based content creator

14. zackhipps

influencer profile picture

Followers:

45k

Eng. rate:

7.10%

Audience location: United Kingdom:

55.96%

Zack Hipps | Manchester Foodie | Yellow 💛 he/him
Public figure. 📸Content Creator 🧆Food & Experiences 🎭Actor/presenter 🐝#Manchester 🏳️‍🌈 💛YELLOW

13. inspiringbelfast

influencer profile picture

Followers:

46k

Eng. rate:

9.17%

Audience location: United Kingdom:

71.52%

Inspiring Belfast. Award-Winning Content Creator 🏆
Official @tiktok_uk Ambassador 🎵 📍Belfast, Northern Ireland

12. tamdexter

influencer profile picture

Followers:

51k

Eng. rate:

5.41%

Audience location: United Kingdom:

72.89%

TAM DEXTER | Model & Content Creator
🔋 I’m 1 of 1, welcome to the vibezzz !!
📸 Model Liiiife @industrymodels ❤️‍🔥 Owner of @theskyestudios 👰🏼‍♀️ Bridal Stylist @lineys.brides

11. stevie11white

influencer profile picture

Followers:

55k

Eng. rate:

7.39%

Audience location: United Kingdom:

48.30%

Stevie White. Digital creator.
Co-Host on @jaackshappyhour.
Content Creator for @guildesports.

Meet the 10 top UK content creators we can’t stop watching!

10. caseysparks_

influencer profile picture

Followers:

58k

Eng. rate:

8.56%

Audience location: United Kingdom:

39.34%

— 𝐂𝐀𝐒𝐄𝐘 𝐒𝐏𝐀𝐑𝐊𝐒 —
Blogger
• Midsize/Curve inspo✨ • Content Creator✨ • Tiktok: Caseysparks_

9. outwithnadia

influencer profile picture

Followers:

61k

Eng. rate:

2.85%

Audience location: United Kingdom:

72.22%

Nadia Aumeer. Digital creator.
🌎 Content Creator: Travel, Food & Lifestyle 👩🏽‍⚖️ Lawyer 📍 London

8. hayleylaurajones

influencer profile picture

Followers:

62k

Eng. rate:

8.49%

Audience location: United Kingdom:

46.39%

Hayley Laura Jones (she/her) Fashion stylist
𝐅𝐚𝐬𝐡𝐢𝐨𝐧 & 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫, 𝐔𝐆𝐂

7. coffeeandbrunch_

influencer profile picture

Followers:

71k

Eng. rate:

3.15%

Audience location: United Kingdom:

62.28%

Madhura 📍London | Birmingham
Digital creator. 📸 Content creator, food & lifestyle Photographer
Food🍲|Coffeeshops☕️|Travel🌍|Luxury Hotels🏨

6. graces__adventures

influencer profile picture

Followers:

108k

Eng. rate:

33.55%

Audience location: United Kingdom:

71.61%

Grace Kelly – hiking | travel | adventure
🙋🏻‍♀️ adventurer & content creator 📍 UK based

The 5 most-followed UK content creators on Instagram this year

5. taskerjoe

influencer profile picture

Followers:

163k

Eng. rate:

32.14%

Audience location: United Kingdom:

47.87%

Joe Tasker. Public figure.
Creator of things that escape my strange little mind.
📺 TV Presenter/Actor/Content Creator

4. forever_and_always_home

influencer profile picture

Followers:

164k

Eng. rate:

6.16%

Audience location: United Kingdom:

42.27%

Claire | home interior
Home account • lifestyle
Interior design ideas/tips. DIY/Cleaning / Hacks. budget home improvements
Campervan conversion. Roadtrips. Pr Content Creator

Access ANY creators on Instagram, TikTok and YouTube

Use your free trial to see how e-com brands generate growth using our AI tool

3. reevhd

influencer profile picture

Followers:

184k

Eng. rate:

4.82%

Audience location: United Kingdom:

63.18%

Ollie Fletcher-W (he/him)
Video creator
🎙 @pitchsideinsta
Fitness Enthusiast + Content Creator

2. loulouexplores

influencer profile picture

Followers:

201k

Eng. rate:

2.90%

Audience location: United Kingdom:

51.78%

L O U I S E | FOOD & TRAVEL CONTENT CREATORshe/her
London’s Quirky Plug🇬🇧🔌💜
Life’s too short to eat boring food 🤤
FOOD | HOTELS | ACTIVITIES
46/🌍 | 180K Tik Tok 🍭 | 75K Facebook ✈️

And here’s the top UK content creator on Instagram!

1. ema.lv

influencer profile picture

Followers:

209k

Eng. rate:

3.77%

Audience location: United Kingdom:

53.16%

Emma Vacchio • 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 • 𝐎𝐮𝐭𝐟𝐢𝐭 & 𝐒𝐭𝐲𝐥𝐢𝐧𝐠 𝐈𝐧𝐬𝐩𝐨
🫱🏼‍🫲🏽 Helping You Feel Fab In What You Wear ☁️ UK • 5,2’ • Size 12 (ish) @fashionnovacurve 🤎 Follow For Daily Outfit Inspo

How did we find the best UK content creators on Instagram?

What metrics did we use to find the trendiest UK content creators on Instagram? 

We asked our influencer marketing platform to find UK-based content creators on Instagram with these metrics:

👉 Followers: On the up

All of these top content creators in the UK have growing audiences. Our AI-powered influencer database identified them based on audience growth over the last 6 months.

👉 Engagement rate: Above industry standard

Nobody wants to work with a dull influencer or one with fake followers. 

Who’s got time to use a fake follower checker

We used our platform to analyse the audience and ensure they engaged with the content. 

The higher the engagement, the better.

👉 Audience location: High

That’s right. Our platform further analysed the audience of each content creator. 

Why? 

To ensure the audience resides in the United Kingdom.

👉 Activity level: Active

We also used our platform to find active UK content creators. There are no duds here!

Do you know how to use this list of UK content creators?

Let me show you how to use this list of UK content creators.

It’s easy!

You identified the best influencer for your brand.

Next, grab some of these freebies:

👉 Learn how to find someone’s Instagram email.

👉 Use these 5 free influencer marketing email templates to simplify your outreach.

👉 Download this free influencer marketing brief.

👉 And this free influencer marketing contract.

👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.

You are officially on your way to making money with influencers. 🤑

Frequently asked questions about UK content creators on Instagram

Got some burning questions about UK content creators on Instagram? 🔥

Check out the answers here. 👇

Who are the top UK content creators on Instagram?

The top UK content creators on Instagram include reevhdloulouexplores, ema.lv and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top UK content creators.

How do you find the top UK content creators on Instagram?

The easiest method to find the top UK content creators is by using an influencer marketing platform.

Is it a good idea to work with the best UK content creators on Instagram?

Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.

How do I contact UK content creators on Instagram?

There are several ways to contact UK content creators on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.