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Let’s get into our curated list of the most famous UK influencers this year.

Psst! Here’s a secret tip: don’t forget to grab the free influencer marketing tools (like email templates, a contract, a brief, and more) at the bottom of this list. 🤫

Here’s the ultimate list of popular UK social media influencers. 👇

55. emmahill

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Followers:

841k

Eng. rate:

1.57%

Audience Location: UK:

17.42%

54. _callum_jones

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Followers:

1.2M

Eng. rate:

5.77%

Audience Location: UK:

53.98%

53. demijones1

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Followers:

1.2M

Eng. rate:

4.00%

Audience Location: UK:

67.83%

52. ladbabymum

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Followers:

1.3M

Eng. rate:

6.67%

Audience Location: UK:

56.89%

51. romankemp

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Followers:

1.5M

Eng. rate:

3.15%

Audience Location: UK:

77.20%

50 Top UK influencers on social media

50. mollysmith19

influencer profile picture

Followers:

1.5M

Eng. rate:

4.34%

Audience Location: UK:

62.95%

49. camillathurlow

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Followers:

1.5M

Eng. rate:

4.36%

Audience Location: UK:

67.57%

48. ladbabyofficial

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Followers:

1.6M

Eng. rate:

5.50%

Audience Location: UK:

59.94%

47. p_wicks01

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Followers:

1.7M

Eng. rate:

5.04%

Audience Location: UK:

78.21%

46. ameliadimz

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Followers:

1.7M

Eng. rate:

8.32%

Audience Location: UK:

77.61%

45 Best UK influencers we can’t stop watching

45. chloeburrows

influencer profile picture

Followers:

1.8M

Eng. rate:

3.68%

Audience Location: UK:

55.86%

44. georgiatoffolo

influencer profile picture

Followers:

1.8M

Eng. rate:

5.95%

Audience Location: UK:

79.52%

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43. parisfury1

influencer profile picture

Followers:

1.9M

Eng. rate:

3.02%

Audience Location: UK:

67.29%

42. alexscott2

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Followers:

1.9M

Eng. rate:

4.28%

Audience Location: UK:

69.03%

41. gemowen_1

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Followers:

1.9M

Eng. rate:

3.95%

Audience Location: UK:

63.31%

40 Must-follow UK social media influencers

40. milliegracecourt

influencer profile picture

Followers:

1.9M

Eng. rate:

4.72%

Audience Location: UK:

61.37%

39. iamginodacampo

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Followers:

2.1M

Eng. rate:

6.28%

Audience Location: UK:

67.65%

38. boredoflunch

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Followers:

2.2M

Eng. rate:

5.57%

Audience Location: UK:

65.37%

37. taylorwardx

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Followers:

2.9M

Eng. rate:

2.41%

Audience Location: UK:

66.81%

36. yungfilly

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Followers:

3.0M

Eng. rate:

5.55%

Audience Location: UK:

74.48%

35 Top influencers in the United Kingdom

35. fernemccann

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Followers:

3.0M

Eng. rate:

0.61%

Audience Location: UK:

70.59%

34. zerkaa

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Followers:

3.1M

Eng. rate:

13.55%

Audience Location: UK:

40.84%

33. oliviadbowen

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Followers:

3.1M

Eng. rate:

0.80%

Audience Location: UK:

67.74%

32. kayascods

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Followers:

3.1M

Eng. rate:

3.23%

Audience Location: UK:

8.74%

31. mariamraidix

influencer profile picture

Followers:

3.3M

Eng. rate:

4.82%

Audience Location: UK:

48.27%

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Top 30 UK social media influencers we love

30. cherylofficial

influencer profile picture

Followers:

3.4M

Eng. rate:

0.72%

Audience Location: UK:

47.55%

29. stormzy

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Followers:

3.5M

Eng. rate:

6.10%

Audience Location: UK:

55.00%

28. gkbarry

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Followers:

3.5M

Eng. rate:

6.60%

Audience Location: UK:

59.65%

27. mollymaehague

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Followers:

3.6M

Eng. rate:

25.37%

Audience Location: UK:

80.40%

26. tinytimsadventure

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Followers:

3.7M

Eng. rate:

0.85%

Audience Location: UK:

81.64%

25 Top influncers in UK

25. thenursery_nurse

influencer profile picture

Followers:

3.7M

Eng. rate:

7.93%

Audience Location: UK:

55.64%

24. anna_louisa_at_home

influencer profile picture

Followers:

3.8M

Eng. rate:

1.42%

Audience Location: UK:

52.12%

23. thesmithyfamily

influencer profile picture

Followers:

3.8M

Eng. rate:

0.17%

Audience Location: UK:

85.84%

22. alfiecooks_

influencer profile picture

Followers:

3.8M

Eng. rate:

3.34%

Audience Location: UK:

79.10%

21. mimikeene3

influencer profile picture

Followers:

3.9M

Eng. rate:

11.80%

Audience Location: UK:

11.14%

20 Top UK influencers to follow

20. louisepentland

influencer profile picture

Followers:

3.9M

Eng. rate:

0.18%

Audience Location: UK:

33.94%

19. alfiedeyes

influencer profile picture

Followers:

4.0M

Eng. rate:

11.73%

Audience Location: UK:

25.99%

18. _spicymoustache_

influencer profile picture

Followers:

4.2M

Eng. rate:

4.34%

Audience Location: UK:

11.01%

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17. behzingagram

influencer profile picture

Followers:

4.3M

Eng. rate:

4.67%

Audience Location: UK:

41.76%

16. tanyaburr

influencer profile picture

Followers:

4.3M

Eng. rate:

0.17%

Audience Location: UK:

29.43%

15 Biggest UK influencers this year

15. vikkstagram

influencer profile picture

Followers:

4.6M

Eng. rate:

3.62%

Audience Location: UK:

30.79%

14. thebodycoach

influencer profile picture

Followers:

4.8M

Eng. rate:

0.42%

Audience Location: UK:

58.74%

13. antanddec

influencer profile picture

Followers:

4.8M

Eng. rate:

1.69%

Audience Location: UK:

90.36%

12. kiera

influencer profile picture

Followers:

4.9M

Eng. rate:

2.32%

Audience Location: UK:

41.55%

11. TheDiaryOfACEO

influencer profile picture

Followers:

5.2M

Eng. rate:

0.55%

Audience Location: UK:

23.63%

Top 10 UK influencers with the most followers

10. connor

influencer profile picture

Followers:

5.9M

Eng. rate:

1.59%

Audience Location: UK:

44.15%

9. staceysolomon

influencer profile picture

Followers:

5.9M

Eng. rate:

4.63%

Audience Location: UK:

82.66%

8. matthewandryanuk

influencer profile picture

Followers:

6.6M

Eng. rate:

0.19%

Audience Location: UK:

42.70%

7. michkeegan

influencer profile picture

Followers:

7.3M

Eng. rate:

1.37%

Audience Location: UK:

64.64%

6. lianajadee

influencer profile picture

Followers:

8.6M

Eng. rate:

2.39%

Audience Location: UK:

41.94%

5 Top social media influencers UK

5. BetaSquad

influencer profile picture

Followers:

8.9M

Eng. rate:

2.07%

Audience Location: UK:

25.37%

Access ANY creators on Instagram, TikTok and YouTube

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4. zoesugg

influencer profile picture

Followers:

9.3M

Eng. rate:

3.88%

Audience Location: UK:

19.64%

3. Morgz

influencer profile picture

Followers:

12.8M

Eng. rate:

0.54%

Audience Location: UK:

18.43%

2. Sidemen

influencer profile picture

Followers:

20.9M

Eng. rate:

1.39%

Audience Location: UK:

23.14%

The top UK influencer with the most followers

1. ksi

influencer profile picture

Followers:

24.1M

Eng. rate:

0.31%

Audience Location: UK:

17.24%

How we found the best UK influencers on social media

What metrics did we use to find the trendiest UK influencers on social media? 

We asked our influencer marketing platform to find influencers with these metrics:

👉 Followers: On the up

All of these UK influencers have growing audiences. Our AI-powered influencer database identified them based on audience growth over the last 6 months.

👉 Engagement rate: Above industry standard

Nobody wants to work with a dull influencer or one with fake followers. 

Who’s got time to use a fake follower checker

We used our platform to analyse the audience and ensure they engaged with the content. 

The higher the engagement, the better.

👉 Audience location: Above 45%

That’s right. Our platform further analysed the audience of each UK social media influencer. 

Why? 

To ensure the audience resides in the United Kingdom.

👉 Activity level: Active

We also used our platform to find active UK influencers. There are no duds here.

How to use this list of UK influencers

So what’s next?

Easy!

You identified the best influencer for your brand.

Next, grab some of these freebies:

👉 Learn how to find someone’s Instagram email.

👉 Use these 5 free influencer marketing email templates to simplify your outreach.

👉 Download this free influencer marketing brief.

👉 And this free influencer marketing contract.

👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.

You are officially on your way to making money with influencers. 🤑

Frequently asked questions about UK influencers

Are you still here?

Got some burning questions about UK influencers? 🔥

Check out the answers here. 👇

Who are the top UK influencers on social media?

The top UK influencers on social media include MorgzSidemen, ksi and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top UK creators.

How do you find the top UK influencers on social media?

The easiest method to find the top UK creators is by using an influencer marketing platform.

Is it a good idea to work with the best UK influencers?

Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.

How do I contact UK influencers on Instagram?

There are several ways to contact UK influencers on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.