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Let’s get into our curated list of the most famous UK bloggers this year.

Psst! Here’s a secret tip: don’t forget to grab the free influencer marketing tools (like email templates, a contract, a brief, and more) at the bottom of this influencer list. 🤫

Here’s the ultimate list of popular UK bloggers. 👇

25. sophieemand

influencer profile picture

Followers:

28k

Eng. rate:

53.88%

Audience location: United Kingdom:

64.29%

Sophie💄 beauty content creator! ❤️ Pale girl beauty, makeup, hair & skincare. 📍Manchester, UK beauty blogger.

24. missljbeauty

influencer profile picture

Followers:

33k

Eng. rate:

3.06%

Audience location: United Kingdom:

53.26%

Blogger. Mountain biker🚴‍♀️❤️ Blogger👩🏼‍💻 Ambassador for Hope Tech| Endura| Ruffwear| Mudhugger| Dog mum @mylo_traildog 🐶,🚵‍♀️ Cycling, Fitness & Travel 🗺

23. kite.today

influencer profile picture

Followers:

36k

Eng. rate:

20.97%

Audience location: United Kingdom:

58.44%

Rohan Pawar | London Travel Blogger. Digital creator. 🪁 Knowledge, Information, Travel, Entertainment. 🇬🇧 Ambassador @london.travelers, @tiktok_uk. 📸 90k + on TikTok

22. jayneytravels

influencer profile picture

Followers:

37k

Eng. rate:

11.15%

Audience location: United Kingdom:

40.83%

Jayne Gorman – UK Travel Blogger. Digital creator. UK travel blogger & creator.
Sharing stylish escapes with a sense of place. Writing travel guides & hotel reviews.

21. ellashausofcolour

influencer profile picture

Followers:

40k

Eng. rate:

3.60%

Audience location: United Kingdom:

53.21%

📍Harrogate 🏡Colourful Home, Maximalist Interiors, Dopamine Decor⚡️Gallery Walls, DIY, New Build House. 🏆2x YORKSHIRE BLOGGER AWARD WINNER.

20 Top UK bloggers we love to follow

20. letstalkmommy

influencer profile picture

Followers:

44k

Eng. rate:

3.42%

Audience location: United Kingdom:

68.15%

Blogger. Parenting Lifestyle Blogger. Family, Recipes & Interiors. MOM of 12 & 10 & 5 yr old. Multi-Award Winning

19. dens_destinations

influencer profile picture

Followers:

46k

Eng. rate:

4.80%

Audience location: United Kingdom:

46.72%

EMMA | London travel blogger. ✈︎ London-based but always elsewhere.

18. mimi_missfit

influencer profile picture

Followers:

49k

Eng. rate:

4.03%

Audience location: United Kingdom:

70.09%

Mimi Missfit🖖🏽💖☁️ Digital creator. World Of Randomness 🌈✨🍋 Presenter/ Blogger💅🏽🧊✞ YouTube🍿💖 Ticktock Mimi Missfit🍕🔮 SnapChat👻 🌸imi_abena 🌤 🏡 @missfit_home 🦄 BBC iPlayer:Mimi & Co🎉

17. georgia_ann_x

influencer profile picture

Followers:

55k

Eng. rate:

33.39%

Audience location: United Kingdom:

66.65%

Gee | Lifestyle Blogger. 🖤Outfits | Beauty | Life. 🖤Nottingham • MC. 🖤Mum to a beautiful baby girl.

16. s.ehri

influencer profile picture

Followers:

64k

Eng. rate:

9.08%

Audience location: United Kingdom:

51.43%

Sehr Chaudrie. Fashion & lifestyle blogger | London, UK.

15 Top UK bloggers with massive followings

15. daniellejuliesp

influencer profile picture

Followers:

70k

Eng. rate:

3.21%

Audience location: United Kingdom:

60.77%

Danielle Spencer. Fashion blogger, Colourful Styling, Creator. North West UK 🇬🇧

14. bookmarkonthewall

influencer profile picture

Followers:

76k

Eng. rate:

9.37%

Audience location: United Kingdom:

52.87%

Sharing daily bookish content – reviews, recs + inspo. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗿𝗲𝗮𝗱! 🇬🇧ʙᴏᴏᴋ ʙʟᴏɢɢᴇʀ ᴀᴡᴀʀᴅ ꜰɪɴᴀʟɪsᴛ. 📍London. #bookmarkonthewall

Access ANY creators on Instagram, TikTok and YouTube

Use your free trial to see how e-com brands generate growth using our AI tool

13. lukearthurwells

influencer profile picture

Followers:

79k

Eng. rate:

5.82%

Audience location: United Kingdom:

59.78%

Interior Styling, Award Winning Blogger & Home DIY. Top 10 UK interior design blogs.

12. alpineella

influencer profile picture

Followers:

79k

Eng. rate:

6.25%

Audience location: United Kingdom:

68.28%

Ella | Baker + Blogger. Cozy & approachable recipes for the modern baker. Personality: 90% butter 10% sprinkles.

11. victoria_sirotyuk

influencer profile picture

Followers:

113k

Eng. rate:

3.28%

Audience location: United Kingdom:

49.14%

Vick Sirotyuk | London. Model and lifestyle blogger. Represented by BMA, Base and Profile models.

10 Top bloggers in the United Kingdom

10. wherejesstravels

influencer profile picture

Followers:

120k

Eng. rate:

54.78%

Audience location: United Kingdom:

41.30%

Jess Inions. 🇬🇧 UK travel blogger | destinations & hotels.

9. pocketwanderings

influencer profile picture

Followers:

128k

Eng. rate:

3.81%

Audience location: United Kingdom:

61.92%

Jessie Moore. Digital creator. 💃🏻 Award-winning luxury travel blogger. 🧳 Follow for travel tips & inspiration. 🇬🇧 London-based 🔜 Edinburgh.

8. eeerinr

influencer profile picture

Followers:

149k

Eng. rate:

14.53%

Audience location: United Kingdom:

55.59%

Erin Rose. Liverpool beauty blogger. tiktok: eeerinr

7. slimming.chris

influencer profile picture

Followers:

173k

Eng. rate:

5.80%

Audience location: United Kingdom:

63.88%

Chris 🙌🏼 Glasgow📍🏴󠁧󠁢󠁳󠁣󠁴󠁿 ▫️Foodie blogger▫️Probably cooking pasta.

6. emsfoodiefix

influencer profile picture

Followers:

200k

Eng. rate:

18.87%

Audience location: United Kingdom:

60.27%

Ems Foodie Fix. Emma Wills | 🍰MY BAKING COURSE IS OPEN 👇🏼👇🏼
Blogger | Recipe creator | Video producer.

5 Famous bloggers in the UK

5. onlyslaggin

influencer profile picture

Followers:

251k

Eng. rate:

3.07%

Audience location: United Kingdom:

65.11%

Jim Moore. 🎥 Food Blogger & Content Creator. 👉 @tiktok 1M+ 🎬 @only.rom
🔥 Creator with @twisted @kamadojoe @weberuk

4. thechaosdiaries

influencer profile picture

Followers:

261k

Eng. rate:

10.16%

Audience location: United Kingdom:

64.45%

Alicia Cooper. 🧚‍♀️ UK travel blogger & photographer. 🍃 Itineraries, travel tips and magical places.

3. aladyinlondon

influencer profile picture

Followers:

321k

Eng. rate:

3.19%

Audience location: United Kingdom:

61.18%

A Lady in London. Top UK travel blogger. 112 countries 🌎 Also californiawayfaring
Top 20 Travel Instagrammer – Esquire, Harper’s Bazaar, Stylist, Conde Nast Traveller.

2. livinglondonhistory

influencer profile picture

Followers:

482k

Eng. rate:

4.38%

Audience location: United Kingdom:

46.15%

Jack Chesher | Living London History. London’s hidden history! Author, tour guide, and blogger.

Meet this year’s top UK blogger

1. kitchen_diaries_by_zubda

influencer profile picture

Followers:

852k

Eng. rate:

3.16%

Audience location: United Kingdom:

56.32%

Zubda Malik. London Food Blogger 🇬🇧 Culinary & Cuisine Artist. Chase The Flavours.

How we found the best UK bloggers

What metrics did we use to find the trendiest UK bloggers this year? 

We asked our influencer marketing platform to find bloggers in the UK with these metrics:

👉 Followers: On the up

All of these top bloggers in the UK have growing audiences. Our AI-powered influencer database identified them based on audience growth over the last 6 months.

👉 Engagement rate: Above industry standard

Nobody wants to work with a dull influencer or one with fake followers. 

Who’s got time to use a fake follower checker

We used our platform to analyse the audience and ensure they engaged with the content. 

The higher the engagement, the better.

👉 Audience location: High

That’s right. Our platform further analysed the audience of each UK social media influencer. 

Why? 

To ensure the audience resides in the United Kingdom.

👉 Activity level: Active

We also used our platform to find active UK bloggers. There are no duds here.

How to use this list of UK bloggers

So what’s next?

Easy!

You identified the best influencer for your brand.

Next, grab some of these freebies:

👉 Learn how to find someone’s Instagram email.

👉 Use these 5 free influencer marketing email templates to simplify your outreach.

👉 Download this free influencer marketing brief.

👉 And this free influencer marketing contract.

👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.

You are officially on your way to making money with influencers. 🤑

Frequently asked questions about UK bloggers

Are you still here?

Got some burning questions about UK bloggers? 🔥

Check out the answers here. 👇

Who are the top UK bloggers on Instagram?

The top bloggers in the UK on Instagram include aladyinlondon, livinglondonhistorykitchen_diaries_by_zubda and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top UK creators.

How do you find the top UK bloggers on Instagram?

The easiest method to find the top UK creators is by using an influencer marketing platform.

Is it a good idea to work with the best UK bloggers on Instagram?

Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.

How do I contact UK bloggers on Instagram?

There are several ways to contact UK bloggers on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.