Top 25 UK Beauty Influencers on Instagram

Uma is the largest account here and pairs that reach with unusually high engagement for her size, so she suits launches that need both scale and people who actually stop to watch.

Bambi built a near-million following around a deliberately pared-back approach to beauty, a fit for brands that want a calmer, edit-led tone rather than maximalist looks.

Lana is a working makeup artist and presenter, and her strong real-audience share makes her useful when on-camera credibility matters as much as the look itself.

Rach leans into glam and posts above the typical engagement for her follower size, so her audience tends to act on what she shows rather than just scroll past.

Alice combines a sizeable London following with a high real-audience score, a dependable pick when you want clean reach without inflated numbers.

ElleMoonz carries one of the cleanest audiences on the list at over nine in ten real, making her a low-risk choice for brands cautious about follower quality.

Dr Angela Tewari is a consultant dermatologist, so her account brings genuine clinical weight to skincare claims that lifestyle creators cannot match.

Elise posts some of the strongest engagement on the list relative to her size, which suits review-led campaigns where you want comments and saves, not just impressions.

Millie mixes beauty with fashion and running, and works across YouTube and TikTok too, a fit when you want a creator who can carry a product into broader everyday content.

Sarah is a beauty editor and author, so her endorsement reads as professional opinion, useful for brands that want a credentialed reviewer rather than a pure influencer.

Sophie pairs makeup content with fitness and posts well above the engagement typical for her size, a strong fit for brands sitting between beauty and an active lifestyle.

Evie is a cosmetic scientist who frames herself as spending money so followers do not have to, ideal when a skincare brief needs ingredient credibility and an honest verdict.

Dr Sonia Khorana is a cosmetic doctor with a dermatology focus, so she fits aesthetics and skincare products that benefit from a medical voice explaining the why.

Ellie is a bridal-focused makeup artist whose audience is often actively planning a look, a practical fit for event and bridal beauty campaigns.

Ryan brings one of the highest real-audience scores here at around nine in ten, so the reach you pay for is reach you are likely to actually get.

Molly is a working MUA focused on getting people glam, including bridal work, a fit for occasion-led beauty rather than everyday routines.

Grace carries a very clean audience and a large TikTok following she brings to Instagram, useful when you want demonstrable real reach across formats.

Wandana focuses on luxury fragrance alongside beauty and skincare, one of the few here who can genuinely carry a scent campaign that needs description, not just visuals.

Demelza is a skin specialist and educator focused on acne and extractions, a precise fit for problem-skin and treatment-led skincare briefs.

Kristy covers makeup and hair and brings a large TikTok audience across, suiting tutorial-led campaigns that want both reach and a clear demonstration.

Wiktoria positions herself around new beauty launches, so she is a natural fit when a brand wants early first-impression coverage rather than evergreen content.

Grant reviews skincare with a decade of stated experience and posts very high engagement for his size, a fit for review campaigns that want depth and a reactive audience.

Megan posts some of the highest engagement on the entire list and brings a large TikTok following, useful when you want maximum response from a smaller, active account.

Daisy is a Portsmouth-based MUA covering bridal, glam and lessons, a hands-on fit for regional and occasion-led beauty work.

Meg is an esthetician posting simple skincare and no-nonsense advice, a fit for brands that want plain, trustworthy education over hype.