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Top 25 Colombian Beauty Influencers (Sep 2026)

We screened the 80,359 Colombia-based Instagram accounts we track for "belleza" (Spanish for beauty) in the bio, 10,000 or more followers, a 30% Colombian audience, 1.25% engagement, 70% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux7 min readLast updated: 3 Sept 2026

The ranking

25 top Colombian beauty influencers on Instagram

We found 2,071 Colombian beauty creators on Instagram by screening for "belleza" (Spanish for beauty) in the bio, high audience quality and strong engagement.

From those, our CA Influence Index grading surfaces the top 25 below.

25
Influencers selected
79%
Avg Colombian audience
3.6%
Avg engagement
77%
Avg real audience
Cristian Cifuentes / Peluquería / Belleza / balayage / shatush
#1

ccifuenteshairCristian Cifuentes / Peluquería / Belleza / balayage / shatush

Cristian Cifuentes / Peluquería / Belleza / balayage / shatushNano
34.4K
Followers
5.86%
Engagement rate
97.0K
Avg views
25.0%
fake followers / suspicious accounts

✂️ 𝐃𝐢𝐬𝐞𝐧𝐨𝐬 𝐝𝐞 𝐜𝐨𝐥𝐨𝐫 𝐧𝐚𝐭𝐮𝐫𝐚𝐥𝐞𝐬 🔥 𝐄𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭𝐚 𝐞𝐧 𝐜𝐨𝐥𝐨𝐫𝐢𝐦𝐞𝐭𝐫𝐢𝐚 📍 𝐁𝐎𝐆𝐎𝐓Á 𝐂𝐎𝐋 𝐂𝐡𝐢𝐜𝐨 𝐍𝐨𝐫𝐭𝐞 🇨🇴

Audience location
Colombia86.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Cifuentes is a colorimetry specialist working in Bogota, and his bio is his craft rather than his lifestyle. A+ at 98, the top score here: his Reels average 2.8 times his own following.

Why A+ on the CA Influence Index™

Audience fit86% Colombia
Engagement10.5x median
View power2.8x followers
Audience quality75% real
Keilin Contreras
#2

keilin_contrerassKeilin Contreras

Keilin ContrerasMicro
62.6K
Followers
6.34%
Engagement rate
145.2K
Avg views
22.0%
fake followers / suspicious accounts

📍Cúcuta,Colombia| Lifestyle| recetas| mom blogger| belleza Tik tok: + 570k ✨✨ 📩Collabs

Audience location
Colombia63.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Contreras posts beauty, recipes and mom-blogging from Cucuta and states a TikTok following alongside this account. A+ at 93 with 145,237 average Reel views.

Why A+ on the CA Influence Index™

Audience fit63% Colombia
Engagement11.8x median
View power2.3x followers
Audience quality78% real
MAKEUP & BEAUTY
#3

silviafemantillaMAKEUP & BEAUTY

MAKEUP & BEAUTYNano
35.9K
Followers
3.08%
Engagement rate
71.0K
Avg views
23.0%
fake followers / suspicious accounts

✨Aquí tú bestie probando hacks de belleza✨ Makeup & Beauty Tips PR/Collabs💌

Audience location
Colombia30.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Her account is testing beauty hacks with makeup and tips, and PR is openly invited. A at 82, though only 30.4% of the audience is in Colombia, the lowest domestic share on this page.

Why A on the CA Influence Index™

Audience fit30% Colombia
Engagement5.5x median
View power2.0x followers
Audience quality77% real
Valeria Angarita
#4

valeriaangaritaaValeria Angarita

Valeria AngaritaNano
20.6K
Followers
2.91%
Engagement rate
20.7K
Avg views
28.0%
fake followers / suspicious accounts

Modelo & Creadora de Contenido ✨ Lifestyle· Moda· Belleza Co-founder @louverclub 📩

Audience location
Colombia81.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Angarita is a model and content creator who co-founded her own label. A at 82 on an 80.7% Colombian audience with Reels matching her following.

Why A on the CA Influence Index™

Audience fit81% Colombia
Engagement5.2x median
View power1.0x followers
Audience quality72% real
Dr. Daniel Hernández
#5

dr.danielhernandezDr. Daniel Hernández

Dr. Daniel HernándezMid
325.4K
Followers
1.66%
Engagement rate
261.7K
Avg views
22.0%
fake followers / suspicious accounts

✨ R. Cirugía Plástica| Estético 🇨Esp. Antienvejecimiento| 💎 Experiencias exclusivas| Belleza auténtica| Resultados de alto nivel Agenda 🇨🇴

Audience location
Colombia79.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Hernandez is a plastic surgery resident specialising in aesthetics and anti-ageing. A at 80 on 325,350 followers with 261,657 average Reel views, the second-highest reach here.

Why A on the CA Influence Index™

Audience fit79% Colombia
Engagement4.3x median
View power0.8x followers
Audience quality78% real
LISETH
#6

albinalis_LISETH

LISETHMid
156.7K
Followers
2.24%
Engagement rate
116.0K
Avg views
17.0%
fake followers / suspicious accounts

Embajadora de la belleza diversa y auténtica💎 Management: @go.agency_

Audience location
Colombia75.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

She works as an ambassador for diverse and authentic beauty, with agency management. B at 78 on 156,654 followers.

Why B on the CA Influence Index™

Audience fit75% Colombia
Engagement5.1x median
View power0.7x followers
Audience quality83% real
Danniela Duque
#7

dannieladuquDanniela Duque

Danniela DuqueMacro
664.6K
Followers
4.76%
Engagement rate
421.9K
Avg views
29.0%
fake followers / suspicious accounts

Empresaria· Modelo· Reina de Belleza Compartiendo maternidad, estilo y una vida con propósito. Management: @crismarismaita

Audience location
Colombia83.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Duque is a businesswoman, model and beauty queen posting motherhood and style. B at 76 and the largest account here at 664,568 followers, held there by Reels reaching 0.63 times that following.

Why B on the CA Influence Index™

Audience fit83% Colombia
Engagement12.2x median
View power0.6x followers
Audience quality71% real
Lolita
#8

eltocadordelolaLolita

LolitaMicro
72.8K
Followers
2.46%
Engagement rate
40.4K
Avg views
23.0%
fake followers / suspicious accounts

hago contenido por pasión🫀 inexperta pero curiosa 🧠 investigo, pruebo y recomiendo productos 🧴 #selfcareislove🪞 mi tienda y links 👇🏾

Audience location
Colombia88.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Lola describes herself as inexpert but curious, researching and testing before she recommends. B at 76 on an 87.6% Colombian audience.

Why B on the CA Influence Index™

Audience fit88% Colombia
Engagement4.7x median
View power0.6x followers
Audience quality77% real
Diana Mile
#9

soydianamileDiana Mile

Diana MileNano
14.6K
Followers
2.52%
Engagement rate
7.2K
Avg views
19.0%
fake followers / suspicious accounts

Embajadora @stylecraft.colombia Colorista Tricologista Transformo cabellos Busco siempre el balance perfecto de la belleza y la individualidad ♥️

Audience location
Colombia80.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

She is a colourist and trichologist and a StyleCraft Colombia ambassador. B at 76 on the second smallest following on this page, 14,569.

Why B on the CA Influence Index™

Audience fit80% Colombia
Engagement4.5x median
View power0.5x followers
Audience quality81% real
Andrea Londoño
#10

andrealondonorAndrea Londoño

Andrea LondoñoMicro
88.0K
Followers
2.04%
Engagement rate
35.6K
Avg views
16.0%
fake followers / suspicious accounts

✨ Lifestyle, belleza y estilo 50+ mi mejor etapa 💛 Mamá• Esposa• Creadora 💄 Skincare| Outfits| Viajes 🌿Mamá de Sofía y la chica Camis

Audience location
Colombia83.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Londono writes about lifestyle, beauty and style at 50-plus, which is a brief nobody else on this list serves. B at 75 on an 83.4% Colombian audience.

Why B on the CA Influence Index™

Audience fit83% Colombia
Engagement4.1x median
View power0.4x followers
Audience quality84% real

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Daniela Ramírez García
#11

soyladanielaaaDaniela Ramírez García

Daniela Ramírez GarcíaMid
159.7K
Followers
1.65%
Engagement rate
71.5K
Avg views
27.0%
fake followers / suspicious accounts

NUEVA CUENTA❤️‍🩹 Belleza, mamá y estilo de vida✨ Cosmetóloga cosmiatra🔜🌸 Mom💙 @kyliams_babyfio @danielaboutique.col @danielasalon.bq @tomove.col

Audience location
Colombia93.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Daniela is a cosmetologist and cosmiatra posting beauty, motherhood and lifestyle. B at 74 on a 93.1% Colombian audience, among the most domestic here.

Why B on the CA Influence Index™

Audience fit93% Colombia
Engagement3.8x median
View power0.4x followers
Audience quality73% real
Lucero Barragan
#12

lucero_s5Lucero Barragan

Lucero BarraganNano
16.5K
Followers
1.71%
Engagement rate
5.6K
Avg views
19.0%
fake followers / suspicious accounts

👑Reina de nuestra belleza Santander 2025 @misssantander_oficial 💗Modelo 📍Bucaramanga Publicidad

Audience location
Colombia86.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Barragan holds a Santander beauty title and works as a model out of Bucaramanga. B at 74 on an 86.4% Colombian audience.

Why B on the CA Influence Index™

Audience fit86% Colombia
Engagement3.1x median
View power0.3x followers
Audience quality81% real
Lina López
#13

linalopezstylingLina López

Lina LópezNano
13.6K
Followers
1.53%
Engagement rate
8.1K
Avg views
23.0%
fake followers / suspicious accounts

✨ Diseñadora + creadora + estratega 👗 Moda• Belleza• Lifestyle 🎥 Dirección creativa| Host| UGC 📩 Marcas & proyectos ↓

Audience location
Colombia88.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Lopez is a designer, creator and strategist who directs her own shoots. B at 74 on an 88.3% Colombian audience, with Reels at 0.6 times her following.

Why B on the CA Influence Index™

Audience fit88% Colombia
Engagement2.7x median
View power0.6x followers
Audience quality77% real
AngelicaDance🏽
#14

angelika_07danceAngelicaDance🏽

AngelicaDance🏽Nano
18.8K
Followers
1.56%
Engagement rate
8.7K
Avg views
23.0%
fake followers / suspicious accounts

🔱|LA NIÑA DE SUS OJOS💖✝️ 💎|Siempre con el corazón. 🐦‍🔥|Fitnes/Baile/Imagen📸 🪄|Especialista en belleza @miradasdeangel9 📍|🇨🇴Yopal-Casanare

Audience location
Colombia93.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Her content is fitness, dance and image rather than makeup. B at 73 on a 93.4% Colombian audience, the second most domestic on this page.

Why B on the CA Influence Index™

Audience fit93% Colombia
Engagement2.8x median
View power0.5x followers
Audience quality77% real
Karlye Arévalo
#15

karlyearevaloKarlye Arévalo

Karlye ArévaloNano
18.4K
Followers
1.59%
Engagement rate
7.9K
Avg views
19.0%
fake followers / suspicious accounts

𝙇𝙪𝙭𝙪𝙧𝙮 𝙂𝙡𝙖𝙢 𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙨𝙩| 𝙉𝙤𝙫𝙞𝙖𝙨· 𝙓𝙑 𝙀𝙡𝙚𝙫𝙖𝙣𝙙𝙤 𝙗𝙚𝙡𝙡𝙚𝙯𝙖 𝙛𝙚𝙢𝙚𝙣𝙞𝙣𝙖 𝙘𝙤𝙣 𝙚𝙭𝙘𝙚𝙡𝙚𝙣𝙘𝙞𝙖 ✨ 📍Riohacha-Colombia 🌎 Worldwide 📩 Agenda aquí↓

Audience location
Colombia89.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Arevalo is a luxury glam specialist working weddings and quinceaneras, which is event work rather than content work. B at 73 on an 89.0% Colombian audience.

Why B on the CA Influence Index™

Audience fit89% Colombia
Engagement2.8x median
View power0.4x followers
Audience quality81% real
Gabriela Lozano
#16

gabrielasblogGabriela Lozano

Gabriela LozanoMicro
91.8K
Followers
2.44%
Engagement rate
26.8K
Avg views
19.0%
fake followers / suspicious accounts

☁️ Belleza, moda, hogar & más 💡 Inspírate aquí con cosas que sí funcionan! 💌 - 🇨🇴CO

Audience location
Colombia76.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Her content leads on beauty before fashion and home, framed as things that actually work. B at 72 on 91,777 followers.

Why B on the CA Influence Index™

Audience fit76% Colombia
Engagement4.9x median
View power0.3x followers
Audience quality81% real
M A R I A F E R N A N D A
#17

mafesita_homeM A R I A F E R N A N D A

M A R I A F E R N A N D AMicro
64.5K
Followers
1.25%
Engagement rate
40.6K
Avg views
16.0%
fake followers / suspicious accounts

🏡| Lifestyle• Wellness• Belleza. ✨| Vida real(como la tuya) 🎀| CEO: @maavicolombia_ 🩰| @vimao_____

Audience location
Colombia93.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Her account is lifestyle, wellness and beauty, and she runs her own brand. B at 72 on a 93.5% Colombian audience, the most domestic following here.

Why B on the CA Influence Index™

Audience fit93% Colombia
Engagement2.3x median
View power0.6x followers
Audience quality84% real
Angélica arias
#18

angelicaarias04Angélica arias

Angélica ariasNano
40.4K
Followers
4.35%
Engagement rate
10.7K
Avg views
22.0%
fake followers / suspicious accounts

🎥| Content Creator & UGC ✨| Moda• Belleza• Lifestyle 📩| Colaboraciones abiertas 📍| Cali, Colombia

Audience location
Colombia85.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Arias names content creation and UGC directly and states that collaborations are open. B at 72 with engagement of 4.35%, 7.8 times the Colombian median.

Why B on the CA Influence Index™

Audience fit85% Colombia
Engagement7.8x median
View power0.3x followers
Audience quality78% real
Lu
#19
17.0K
Followers
1.86%
Engagement rate
5.6K
Avg views
25.0%
fake followers / suspicious accounts

Bienvenidas a mi diario visual 🤍 Inspiración en moda, belleza y hogar ✉️ PR/Collabs

Audience location
Colombia88.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Her account is a visual diary across fashion, beauty and home, with PR openly invited. B at 72 on an 87.8% Colombian audience.

Why B on the CA Influence Index™

Audience fit88% Colombia
Engagement3.3x median
View power0.3x followers
Audience quality75% real
Jaidith Cordero
#20

corderojaidithJaidith Cordero

Jaidith CorderoNano
24.1K
Followers
1.89%
Engagement rate
11.0K
Avg views
26.0%
fake followers / suspicious accounts

✨ Lifestyle, belleza, recomendaciones y vida real 🇨🇴 Desde Montería 40°, inspirando mujeres a verse lindas, sentirse seguras y disfrutar la vida 🌸

Audience location
Colombia66.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

She posts lifestyle, beauty and recommendations from Monteria. B at 70, held back by a 66.1% Colombian audience.

Why B on the CA Influence Index™

Audience fit66% Colombia
Engagement3.4x median
View power0.5x followers
Audience quality74% real

25 on this page, 400M+ in the app

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Andrea Ibañez
#21

rue.bzAndrea Ibañez

Andrea IbañezNano
21.1K
Followers
9.95%
Engagement rate
4.6K
Avg views
26.0%
fake followers / suspicious accounts

•Negocios| Lifestyle| Belleza•Founder & CEO @rueglowing Construyendo una vida en libertad con propósito ❤️‍🔥

Audience location
Colombia75.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

She is founder and CEO of her own glow brand and posts business alongside beauty. B at 69 with engagement of 9.95%, nearly eighteen times the Colombian median for her size.

Why B on the CA Influence Index™

Audience fit75% Colombia
Engagement17.8x median
View power0.2x followers
Audience quality74% real
Vanessa Diaz - Maquillaje Profesional
#22

vanessadiaz.makeupVanessa Diaz - Maquillaje Profesional

Vanessa Diaz - Maquillaje ProfesionalNano
15.5K
Followers
18.63%
Engagement rate
1.7K
Avg views
24.0%
fake followers / suspicious accounts

Maquilladora y estilista profesional Belleza natural y elegante 👑Maquilladora de miss Universe 2021-2022-2024 💄Novias/ eventos / producción

Audience location
Colombia81.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Diaz is a professional makeup artist and stylist working in natural, elegant looks. B at 69 with the strongest engagement on this page at 18.63%.

Why B on the CA Influence Index™

Audience fit81% Colombia
Engagement33.3x median
View power0.1x followers
Audience quality76% real
Melissa del Mar
#23

melissa_ruanoMelissa del Mar

Melissa del MarNano
37.1K
Followers
1.41%
Engagement rate
4.8K
Avg views
21.0%
fake followers / suspicious accounts

No tengo personaje, tengo temporadas. Mar, belleza y vida real. 🌊 @drmanuelramosa

Audience location
Colombia93.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Her line is seasons rather than a persona: sea, beauty and real life. B at 65 on a 93.3% Colombian audience, with Reels averaging 4,846 views.

Why B on the CA Influence Index™

Audience fit93% Colombia
Engagement2.5x median
View power0.1x followers
Audience quality79% real
Dr. Alejandro Orozco
#24

dralejandroorozcoDr. Alejandro Orozco

Dr. Alejandro OrozcoNano
15.9K
Followers
4.41%
Engagement rate
4.4K
Avg views
26.0%
fake followers / suspicious accounts

Cirugía Plástica, Estética y Reconstructiva. Belleza natural y armoniosa• HighTech Calle 117 # 6A - 60 Consultorio 505 Bogotá, Colombia

Audience location
Colombia52.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Orozco is a plastic, aesthetic and reconstructive surgeon. C at 63, the only card below the B band, held there by a 51.8% Colombian audience.

Why C on the CA Influence Index™

Audience fit52% Colombia
Engagement7.9x median
View power0.3x followers
Audience quality74% real
Julieth Cano
#25

julieth.glamJulieth Cano

Julieth CanoNano
15.0K
Followers
1.37%
Engagement rate
4.5K
Avg views
24.0%
fake followers / suspicious accounts

Entre ideas y estética ♥︎ Belleza• Estilo• Edición Bogotá| Colombia

Audience location
Colombia59.0%
CA Influence Index™

CA Influence Index: real influence in Colombia, 0 to 99

Market-relative score

Her account sits between ideas and aesthetics: beauty, style and editing, out of Bogota. C at 60, the lowest score here, held there by a 59.4% Colombian audience.

Why C on the CA Influence Index™

Audience fit59% Colombia
Engagement2.4x median
View power0.3x followers
Audience quality76% real

Ranking method

CA Influence Index™ (CII): how we grade Colombian beauty influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Colombian market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Colombian median for a creator’s own size: around 0.6% under 50K followers, around 0.4% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The Colombian Instagram market behind this ranking

The Colombian Instagram study covers 80,359 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the Colombia Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the Colombian Instagram market

Pink = the 25 beauty influencers above.

Grey = every Colombian Instagram account we measure with at least 10,000 followers, all 80,359 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Audience at least 60% based in Colombia

selected: 88%
market: 60%

Engagement rate of 5% or better

selected: 16%
market: 8.2%

Averages 100K+ Reel views per post

selected: 16%
market: 3.4%

Source: the Click Analytic Colombian creator market study of 80,359 Instagram accounts, measured 3 September 2026. The market side is read from that study; the pink side is computed from the cards above.

Why Cristian Cifuentes / Peluquería / Belleza / balayage / shatush is the #1 beauty creator

Cristian Cifuentes / Peluquería / Belleza / balayage / shatush tops this ranking with a CA Influence Index of 98 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Colombia86.0%100/100
  • Engagement against the market median for this size5.86%, 10.5x100/100
  • Average Reels reach against follower count2.8x100/100
  • Share of the audience that is real75%83/100

That combination is why an account of 34,426 outranks profiles more than 19x its size on this page.

The full database

Need more than the top 25?

Search the full Click Analytic database of 400M+ creators by niche, audience, engagement, views, growth and more.

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FAQ

Frequently asked questions

Answers on the index, the engagement floor, how Colombian the audiences are, and who is actually in the trade.

01How were these 25 Colombian beauty influencers chosen?

We started with 2,071 Colombia-based Instagram accounts of 10,000 followers or more that name "belleza" (Spanish for beauty) in their own bio. We screened those for at least 30% of the audience in Colombia, engagement above 1.25%, audience credibility above 70%, average Reel views above 1,000 and a post within the last 30 days. Magazines, brands and accounts that only quote the word were removed, and the 25 published are the highest scorers on the CA Influence Index.

02Why is the biggest account not first?

Because the order is the CA Influence Index, not follower count. Danniela Duque has 664,568 followers, the largest here, and finishes seventh: her Reels average 0.63 times her following. Cristian Cifuentes leads on 34,426 because his Reels average 97,042 views, 2.8 times his own following, on an audience that is 86.5% Colombian.

03What does the CA Influence Index measure?

Four measured components on a 0-99 scale: how much of the audience is in Colombia, engagement against the Colombian median for that follower band, how far Reels travel relative to the following, and how much of the audience is real. It is computed against this market, so a score here is not comparable to a score on a page for another country.

04How Colombian are these audiences?

Every account on the page holds at least 30% of its audience in Colombia, but the spread is unusually wide: from 30.4% to 93.5%. Beauty content travels across Spanish-speaking markets more easily than most subjects, so the exact share is printed on every card and matters more here than on other lists.

05Are these people actually in the beauty trade?

Seven of the 25 work in beauty professionally: a colour specialist, a colourist and trichologist, a cosmetologist, two makeup artists, a luxury glam specialist and a plastic surgeon. A second surgeon covers aesthetic and reconstructive work. Three run a beauty brand they name, four post about motherhood alongside beauty, and three hold pageant titles.

06How current is this ranking?

Every account posted within the 30 days before September 3, 2026, which is a condition of appearing at all. The follower counts, engagement rates and Reel view averages are the readings from that date. The Colombian market medians the index scores against come from our September 2026 study of 80,359 Colombian Instagram accounts.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 3 Sept 20267 min read

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