Top 100 Beauty Influencers on Instagram
Jules Carmaux4 min readLast updated: 26 May 2026The ranking
100 top global influencers on Instagram
100
Influencers selected
14.1%
Avg engagement
685.0K
Followers
5.44%
Engagement rate
i like to paint my face 💌: @albytalent 📍Florida ⬇️long form vids⬇️
205.0K
Followers
23.87%
Engagement rate
🇬🇧 UK Content Creation: @sayidosocials Freelance Page: @lsgmua
160.0K
Followers
5.90%
Engagement rate
sharing my favorites ♡ beauty & mom life YouTube: @emclark TT: emxclark ✉️ 📍VA/DC/NYC
151.0K
Followers
3.17%
Engagement rate
📍- London⠀ Youtuber 🎬🎥🎥⠀ 📩 – LANGUAGE ENTHUSIAST (I speak 6)
119.0K
Followers
6.07%
Engagement rate
22/Ukraine 🇺🇦 pr/collabs – DM 🔻Support people of Ukraine🔻
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107.0K
Followers
4.04%
Engagement rate
beauty + fashion + events glowing up in STL building @thirsty.lemon 💌
97.0K
Followers
7.39%
Engagement rate
LA 📍Fashion|Beauty|Lifestyle 💖 Gemini Sun | Aquarius Rising 🌬 📧
86.2K
Followers
11.78%
Engagement rate
Celebrity MUA/Content Creator New York partnerships, pr & collabs 📧 client inquiries💄
85.1K
Followers
3.59%
Engagement rate
☠️edgy, chaotic, soft goth & punk 🖤中文/English 🐦⬛PR: DM/
84.2K
Followers
4.53%
Engagement rate
makeup for fairies 🧚♀️🇨🇦 25✨ perfume addict @keelyreviewsperfume influencer talent manager @grail.talent 💌:
79.7K
Followers
3.00%
Engagement rate
ORL, FL📍 Beauty|Lifestyle|Running 👩🏾🤝👨🏿Fiancée 💍✨ 📧:
71.6K
Followers
12.62%
Engagement rate
Beauty Content Creator
65.7K
Followers
3.97%
Engagement rate
💗 beauty experiments & fun 🎓yale psych grad 💗 tiktok: @.courtpaige (150k+) 💌 ⬇️ product links & socials ⬇️
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Build your own shortlist51.4K
Followers
6.02%
Engagement rate
Makeup Artist | Content Creator همکاری📥دایرکت
45.7K
Followers
4.16%
Engagement rate
Makeup💄25años/N.L.🇲🇽 @angela.davila0 @colourpopcosmetics 💸Code:”5Angidav” 💌
45.4K
Followers
3.48%
Engagement rate
⚡️Self taught MUA⚡️ – Ziya’s mama 🧸✨💗 – Vibin through life with my beautiful fam!
34.7K
Followers
20.69%
Engagement rate
MUA + Mom + Woman of God 🕊️ | @jvictoria___ Specializing in Versatile Soft Glams Travel + Bridal + Mentorship Digital Products Available
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Followers
22.54%
Engagement rate
Pfp by: @frogsouppity Fashion Beauty Cosmetics 💄 Content Creator 💫 Model 📸 DM for Inquiries ✉️
30.5K
Followers
4.51%
Engagement rate
Colorful Makeup Inspiration 💜 Space Nerd 🪐 I give good music taste 🎶 ✨Sparkles Make the Day Better✨
28.5K
Followers
5.28%
Engagement rate
LIP COMBO QUEEN 💋 MAC PRO MAKEUP ARTIST ⭐️ OPEN FOR COLLABORATION 💘 85k+ on tik tok 👇
27.0K
Followers
5.22%
Engagement rate
📍ATL all things makeup, skincare & education 💌: 👇🏽Products
26.5K
Followers
10.37%
Engagement rate
Hiiii 🙂 I’m so happy you’re here! Makeup + Skincare vids 🤍🇭🇳 Orl/South FL 🌴 💌 Social handles ⬇️
26.1K
Followers
5.39%
Engagement rate
beauty • style • nyc my glam rituals you’ll want to steal for yourself self-care starts w/ a lip combo 💋 💌
25.1K
Followers
42.05%
Engagement rate
⚡️ pronounced “com” 🗣 ⚡️ los angeles 🧚🏼 ⚡️ NOW BOOKING! dm or email 🎨 ⚡️ @keepkam ✴️
24.2K
Followers
5.61%
Engagement rate
PRO MUA + Beauty Creator ✘ No Dms, Text Only Walk-ins Welcome Mon-Fri Makeup 1:1 Courses Available ✨ #miamimua #browardmua
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Build your own shortlist23.6K
Followers
5.58%
Engagement rate
Makeup artist & mortuary cosmetologist. 📍HOUSTON TX DM for booking or any questions Personal page @celabeltran_
23.6K
Followers
48.75%
Engagement rate
lover of makeup and all things beauty american in France 📍 💌:
20.9K
Followers
21.97%
Engagement rate
📍TORONTO | NYC Beauty•Skincare•Fashion•Psychology 📩 Sephora Squad Alum TikTok: ShamsiiiTO (180k+)
20.3K
Followers
3.61%
Engagement rate
🇵🇷Proud Afro Latina🇵🇷 ▪️DM TO BOOK ▪️TIK TOK – CHELLINEEES ▪️POLICY & PRICING PINNED📌 ▪️SOFT YET SNATCHED GLAM ▪️TRAVEL FOR BRIDAL ONLY
19.6K
Followers
42.29%
Engagement rate
i cuss too much & do makeup 🍸sephora squad ‘26 📍richmond, va 💌 🌿300k on tiktok: iconic.lex
19.5K
Followers
9.24%
Engagement rate
PRO Makeup Artist💄Bookings & inquiries ✉️: 📍NJ/NY/PA PRO MUA Account: @looksbykatiness Founder: @katinessencebeauty
18.5K
Followers
54.40%
Engagement rate
Makeup • Beauty • Lifestyle 💖Follow me for makeup tips and tricks 💌 💖 TikTok & YT @itsskayylaa
18.4K
Followers
16.62%
Engagement rate
more is more ✨ 1/3 of @themaingroupchat 🎙️ TT: ssequeiramakeup
18.4K
Followers
15.85%
Engagement rate
- Philadelphia | Pro Makeup Artist 🐈⬛ – Beauty Educator & Aesthetic Curator – Arrange Signature Edits & 1:1 Mastery Below ↓
18.4K
Followers
3.13%
Engagement rate
beauty content creator and creative ♥︎ ldn📍 💌 ‘CEELXSEPHORA/ CEESEPHORA’ to save £££
16.7K
Followers
7.39%
Engagement rate
📍Arizona | Los Angeles 💌 💋 Tiktok: sandijarquin 🎥 YouTube: sandijarquin
16.2K
Followers
18.32%
Engagement rate
NYC beauty brand marketer makeup girlie with dry eye nostalgia lover
15.5K
Followers
52.26%
Engagement rate
23 💋✨ Vegas / LA📍 ⭐️ A MFKN STAR ⭐️ we dont gatekeep here, just ask nicely✨🤍 business inquiries ⬇️
15.0K
Followers
9.82%
Engagement rate
LA 📍 Makeup Artist / Social Media Marketing 🤍 DM/Email to book #makeup
12.8K
Followers
6.22%
Engagement rate
Owner of YSF Pretty 💄 Pro Makeup Artist & Beauty Educator • Milwaukee, WI • Follow the link for appointments. 💕
12.4K
Followers
3.67%
Engagement rate
@ultabeauty collective 2025 🧡 dc & nyc ♡ all things beauty
12.4K
Followers
4.54%
Engagement rate
NYC Makeup Artist •Editoral •SFX •TV/Film Beauty Content Creator PR: Creative Director & Art Teacher Tiktok:Lyricsherade
12.4K
Followers
4.07%
Engagement rate
MUA 💋 | Beauty Educator✨ Owner – @simplyniquexo 💌 📍ATL
11.9K
Followers
34.02%
Engagement rate
💄Aspiring theatre and film makeup artist ✨@chanel.beauty Beauty Advisor 💌PR/
11.7K
Followers
6.40%
Engagement rate
📍 Los Angeles makeup artist + beauty lover 💄 @makeupbynimoh 💌
11.7K
Followers
8.10%
Engagement rate
💄Certified Makeup Artist MILWAUKEE, WI 📧 ⬇️BOOK YOUR APPOINTMENT⬇️
11.6K
Followers
18.22%
Engagement rate
My mission is to make every woman feel beautiful from the inside out 💋 @bbellabymillie MUJER COLLECTION Multi-use products for her ❤️
11.6K
Followers
24.06%
Engagement rate
💄 Creadora de contenido de maquillaje y skincare 📨Colab: *YesStyle code:GHIZ0811
11.4K
Followers
13.56%
Engagement rate
Hi call me Ghost! 📍LA | NYC Makeup Artist & Men’s Grooming Beauty | Editorial | Fashion | Event *Hair upon request* PR & Booking👇🏻
10.9K
Followers
10.30%
Engagement rate
God First ✝️🤍 Alabama 📍 Beauty Content Creator🎨 • for promo/business inquiries
10.6K
Followers
16.53%
Engagement rate
ESFIR KOLES | Celebrity•Bridal•Event •Education european ethereal & lightweight technique ☁️ Click website link below to book @koles.collection
10.4K
Followers
3.51%
Engagement rate
💋Content Creator 🇲🇽🇺🇸 PR/Collab Dm or email ❤️Mom/Wife/Christian ❤️
10.0K
Followers
3.06%
Engagement rate
NOV & DEC Books Are Open| 𝗗𝗠 For Appts Makeup Page: @shemindblowin 📍 Indy Passion Will Lead You To Purpose 💕
9.8K
Followers
3.27%
Engagement rate
LA, OC, IE, SD Traveling Artist (2+) In Person Trainings Available! TikTok @ makeupbymayraa Contact me through DM for all bookings.
9.7K
Followers
3.33%
Engagement rate
People Are My Muses✨ Makeup Artist From Louisiana, Based in New York City
9.5K
Followers
12.52%
Engagement rate
Like PUH TILLOW – 2 Ts 2 Ls + wig buider/stylist makeup chair for @outsidersmusical personal @madi_pattillo
9.3K
Followers
4.15%
Engagement rate
PRO LUXURY MAKEUP ARTIST ✨ Bridal • Quinceañera • Events • Photoshoots Located in Odessa, TX. PR/ COLLABS/ BEAUTY REVIEWS 💌
9.3K
Followers
5.32%
Engagement rate
Just a racoon with grabby hands for sparkly makeup theglitterracoon on ⏰️ app
9.0K
Followers
Luxury Bridal Makeup artist✨ 📍 STL ✈️ Anywhere you are Where luxury meets love ♥ Creating soft, timeless looks for 𝒶𝓁𝓁 brides💍Inquire now ↓
8.8K
Followers
19.21%
Engagement rate
makeup artist,📍NYC raised in 〽️ichigan, growing in new yoahk🍎 ✎
8.6K
Followers
4.53%
Engagement rate
PLEASE TEXT FOR APPOINTMENTS 💄 @glamourniang Live Glamourously 🌸 MUA 🎨 Licensed cosmetologist 💇🏼♀️💇🏽♀️💇🏾♀️
8.5K
Followers
4.03%
Engagement rate
💄 Make-up Pro | Bridal, Celebrities & Everyone Who Loves Glam ✨ 📸 Influencer sharing pro tips & Inspo 💌 Collabs & bookings → Slide into my
7.9K
Followers
4.66%
Engagement rate
♡ Pro MUA | Bridal Makeup Artist | Travels ♡ MI • NYC • Anywhere ✈️ ♡ Currently only booking On-Sites ♡ Email for On-Sites or Appointment
7.9K
Followers
3.07%
Engagement rate
UK Beauty Content Creator | 35 Makeup & Beauty Product Photography Just a little makeup obsessed 💁♀️
7.8K
Followers
6.25%
Engagement rate
Professional Makeup Artist 🤍 📍Milwaukee, WI Click the link for my availability!
7.7K
Followers
4.01%
Engagement rate
beauty and beyond 💄showing up as me, always. 🧸 lifestyle | beauty 🦋 a girl in her pregnancy era 📍DMV 💌
7.7K
Followers
3.04%
Engagement rate
𝕞𝕒𝕜𝕖𝕦𝕡. 𝕞𝕚𝕔𝕣𝕠𝕓𝕝𝕒𝕕𝕚𝕟𝕘. 𝕝𝕒𝕤𝕙𝕖𝕤. ʟɪᴄᴇɴꜱᴇᴅ ᴇꜱᴛʜᴇᴛɪᴄɪᴀɴ. ᴡɪꜰᴇʏ. ɢɪʀʟ ᴍᴀᴍᴀ ᴏꜰ 2. 📍562, ✖️ɴᴏ ᴅᴍ ɪɴQᴜɪʀᴇꜱ
7.2K
Followers
7.08%
Engagement rate
Nyc Makeup Artist / Esthetician. Deposit required.
7.1K
Followers
8.45%
Engagement rate
Beauty Content Creator 🇲🇽|🇺🇸 PR/Projects Inriquiries:
7.1K
Followers
15.15%
Engagement rate
🎬 IATSE 706 💄Make-Up Artist 🎤 Host @HMUAstudyhall 📍Los Angeles 👇Product recs & tutorials for all levels
What the data says about the selected 100
Beauty Influencer Market Insights
Beauty influencers on Instagram have become cultural tastemakers and trendsetters, blending tutorials, product reviews, skincare science, and personality-driven content.
From celebrity makeup artists to dermatology educators and rising creator voices, these influencers help audiences discover the products, techniques, and routines that define modern beauty culture.
This ranking is built using verified follower counts, engagement rates, audience demographics, and content performance, helping brands pinpoint creators with genuine influence and relevance.
The full database
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FAQ
Frequently asked questions
01How are the Top 100 Beauty Influencers on Instagram chosen?
This ranking uses verified follower data, engagement rates, audience authenticity, content consistency, and growth trends. We analyze public Instagram metrics to ensure the list highlights creators with real influence, not just large follower counts.
02What types of beauty content do these influencers create?
Instagram beauty creators produce makeup tutorials, skincare routines, haircare tips, product reviews, ingredient breakdowns, “get ready with me” videos, beauty hacks, and professional behind-the-scenes content. The variety ensures coverage of every major beauty interest.
03Why should brands partner with beauty influencers on Instagram?
Beauty influencers have highly engaged audiences who trust their recommendations. For cosmetic brands, skincare lines, haircare products, and wellness companies, these partnerships can drive awareness, conversions, and community loyalty.
04Are micro beauty influencers valuable for campaigns?
Absolutely. Many micro and mid-tier beauty influencers boast highly engaged niche communities, often translating to stronger trust and more meaningful interactions than celebrity accounts.
05How can brands find beauty influencers that match their audience?
With Click Analytic, you can filter 400M+ creator profiles by niche, engagement rate, audience demographics (age/location), growth trends, and performance metrics, making it quick and easy to build targeted influencer lists for any beauty campaign.
06Want to explore beauty influencers with detailed audience insights?
Click Analytic lets you analyze creator audiences, engagement behavior, and lookalikes instantly. Try it free to discover the best Instagram beauty influencers for your next campaign.
Written by
Jules Carmaux
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
Last updated 26 May 20264 min read
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