Top 25 Beauty Influencers on Instagram

Saranya Sahadevan runs the YouTube channel Saranya's Beauty Vlogs, with an audience of 1.2 million there and 400,000 more on Facebook. A 85 leads the page on score, with 5.3% engagement and 1,018,162 average Reel views on a following of 658,585.

Tina Negareshi is a Dubai-based travel, beauty and lifestyle creator who serves as a BCC ambassador for L'Oreal Middle East. A 82 carries the widest reach on this page, 1,297,889 average Reel views, on a following of 702,981 and an 80% real audience.

The nazaninbeautyblog account belongs to a self-described makeup artist and beauty content creator who posts unboxing, skincare and review videos. B 73 pairs 3.06% engagement with 776,090 average Reel views on a following of 671,433.

Zahra Sajadi is a Germany-based makeup artist who also brings beauty and humor content to her page. B 73 reads 3.11% engagement and an 80% real audience on a following of 656,985.

Alxandra describes herself as a beauty creator and part of the Sephora Squad Class of 2026. B 70 sets 711,667 average Reel views against a following of 676,421, on 2.8% engagement and a 77% real audience.

Chanell Sykes calls herself a Beauty Disruptor and is the founder of her own beauty brand, Dainty Girl Beauty. B 67 reads 5.18% engagement on a following of 690,950, with 505,345 average Reel views.

The serenasrosess account belongs to a self-described makeup and beauty creator. C 62 carries the cleanest audience on this page, 95% real, on a following of 783,606.

Lerato Mthethwa is a Somatology graduate and YouTuber who posts beauty, fashion, lifestyle and travel content. C 62 pairs 4.14% engagement with 238,642 average Reel views on a following of 586,562.

Saba Tabassum posts beauty, fashion and skincare content. C 61 carries the highest engagement rate on this page, 32.45%, on a following of 645,648.

Aninha Pereira is an SFX makeup artist who also posts beauty and lifestyle content. C 58 sets 73,384 average Reel views against a following of 831,668, on 3.27% engagement.

The farzanesoltanibeauty account belongs to a self-described beauty blogger and makeup artist who posts beauty, makeup and lifestyle content. C 53 reads 676,417 average Reel views on the largest following in the C band, 861,141.

The rocioxsoria account belongs to a creator named as an Allure nominee for Top Beauty Creator. C 53 pairs an 82% real audience with 297,332 average Reel views on a following of 606,172.

Djellal Chaima is a professional makeup artist and beauty creator who founded her own brand, Glowing by Chaima, in Annaba. C 52 carries a 94% real audience on a following of 632,854, with 210,906 average Reel views.

Farakhnoz Isrofilova posts makeup, skincare and beauty hacks content and is open to worldwide collaborations. C 51 reads a 91% real audience on a following of 697,131, with 260,514 average Reel views.

The uchjn account belongs to a London and New York based creator who calls herself a beauty expert and educator. C 51 sets 229,878 average Reel views against a following of 696,224, on 2.4% engagement.

Idi Coello is a makeup artist who runs her own beauty studio. C 51 carries the smallest following on this page, 523,148, with an 85% real audience.

Shirin Nabati is a Dubai-based Top Rated Makeup Artist who posts online makeup videos. D 49 is anchored by the largest following on this page, 884,842, with 355,448 average Reel views.

Saniya Farrukh describes herself as a brown girl who talks beauty and skin. D 48 reads 421,712 average Reel views on a following of 775,001, with a 76% real audience.

The fabiansesenstudio account belongs to a makeup artist and beauty creator who also works in photography and runs his own courses and services hub. D 48 carries the narrowest reach on this page, 29,947 average Reel views, on a following of 571,403.

Naina Kumari is a Delhi-based creator who posts beauty, skincare and get-ready-with-me content. D 48 sets 140,554 average Reel views against a following of 525,581, with a 77% real audience.

Jasmin describes her content as beauty with a side of chaos. D 46 reads 263,838 average Reel views on a following of 537,315.

Carmen calls herself a beauty blogger who teaches her audience how to do their makeup simply and easily. D 45 pairs 289,569 average Reel views with a following of 754,422, on a 72% real audience.

Mariana Cruz is a beauty and fitness creator with more than 800,000 followers on TikTok. D 43 carries the lowest engagement rate on this page, 1.52%, on a following of 646,683.

Anna Renn posts beauty and glow routine content from Miami. D 42 reads 46,366 average Reel views on a following of 657,890.

The letticia_aleixoo account belongs to a self-described beauty creator who posts makeup and lifestyle content. D 40 carries the lowest real-follower reading on this page, 61%, on a following of 659,418.