AI influencers are computer-made personas whose feeds now carry real brand campaigns, led by Brazil's Lu do Magalu at 9.4M followers.
The list spans agency-built models, brand mascots, a virtual K-pop group and national firsts from Korea, India and Morocco.
Jules Carmaux3 min readLast updated: Aug 7, 2026How this list was built
ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.
The ranking
The 20 accounts here are hand-verified virtual personas ranked by follower count. Their combined reach is about 24M, but engagement works differently than for human creators: most models sit under a 1% engagement rate, while story-driven accounts run far above it.
💙 Influenciadora Virtual #magalu 💁🏻♀️Criadora de conteúdo 📱Compre comigo pelo
Best for: Brazilian retail-scale awareness. Lu fronts Magazine Luiza's feed as its virtual ambassador and is the most-followed virtual persona on Instagram, with 9,431,991 followers. Treat the account as brand media rather than an independent creator.
Somos apaixonados pelo Brasil e sempre presente no seu dia a dia. 🏠 Casas Bahia, dedicação total a você!
Best for: Brazilian mass-retail tie-ins. Casas Bahia runs its channel around a brand-built character, so this is a retailer's own audience. Reach is huge but the 0.01% engagement rate is corporate-feed territory.
23❤️🔥LA🌎Robot🦾 🎶♻️📸👢💻💜 Prototype feat. John Liwag out now
Best for: Fashion and culture storytelling. Miquela is the character that defined this category, an LA robot musician and model running since 2016. Her 2,267,802 followers come for a continuing story, not product shots.
Follow for thirst traps that kill ☠️ DM for noodz 💋 mgmt: @superplastic my b-boy: @janky
Best for: Gaming and streetwear drops. Superplastic's horror-fashion rabbit lives across toys, games and apparel. The feed is built for collectible drops and dark humor, and the mgmt contact sits right in the bio.
YOOO check me out 👇 mgmt: @superplastic partners in crime: @guggimon
Best for: Toy and sneaker collaborations. Janky is the second Superplastic character on this list, with the same designer-toy DNA. Best read as a licensing partner for physical products rather than a media buy.
Virtual artist 🎤 AI-assisted music & cinematic visuals Listen & explore below 👇
Best for: AI music and visual campaigns. Milla Sofia is a Finnish virtual artist making AI-assisted music and cinematic visuals. Her 0.92% engagement rate is among the strongest of the big accounts here.
VAI LÁ ASSISTIR MINHA NOVA SÉRIE NO @cartoonnetworkbrasil e na @hbomaxbrasil 🦄 ʏᴏᴜᴛᴜʙᴇʀ / ᴀɴɪᴍᴀᴅᴀ / ғᴜʟᴇɪʀᴀ. 📨 🔗 Links
Best for: Kids and animation audiences in Brazil. Any Malu is a Brazilian virtual character with her own Cartoon Network series, announced in her bio. A licensing-grade persona for family entertainment.
💚 Ambassador for Planet Earth 🦋 Living in oneness #Nature ✨ #cosmiquniverse 🌍 Openart_ai ethics ambassador 🤖 Chat @chat.leyalove.com
Best for: Sustainability messaging. Leya Love is built as an ambassador for the planet, and the feed stays on environmental themes. Fit is cause campaigns, not commerce.
Model & Content creator | Generated with AI Hi everyone! Welcome to my world✨
Best for: AI-generated model campaigns. Giorgina Aleman states plainly in her bio that she is generated with AI. A straightforward virtual model option for fashion and lifestyle briefs.
@imgmodels worldwide @warnermusic.de artist
Best for: High-fashion and music placements. Noonoouri is signed with IMG Models worldwide and records as a Warner Music artist, both stated in the bio. The most institutionally backed avatar on this list.
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Search the creator databaseK/DA OFFICIAL // STREAM "ALL OUT"
Best for: Gaming-music crossovers.
K/DA is Riot Games' virtual K-pop group from League of Legends. The 34.31% engagement rate is a fandom outlier on a 439,440-follower account that posts rarely and lands hard.
Virtual fitness & lifestyle Powered by The Clueless @openart_ai Ambassador
Best for: Fitness and lifestyle in Spain.
Aitana Lopez is the flagship of Barcelona agency The Clueless, credited in her own bio. A working example of an agency-operated AI model with steady brand work.
Virtual girl in 🇯🇵 🧠⚡️🐋💫⛩️🎀
Best for: Japanese fashion and tech launches.
Imma, the pink-bob virtual girl in Japan, has been a fixture of Tokyo fashion campaigns. Her feed mixes streetwear, art and retail collaborations.
✨ | Classy vibes with a touch of seduction 🇫🇷 | Made in Paris 💌 |
Best for: French-market model campaigns.
Lalina Launay is a French virtual model, and her 2.07% engagement rate is the highest among the pure model accounts here, on 326,728 followers.
Listen to "DON’T WORRY (REMIX)"👇🏿💜
Best for: Family and kids entertainment.
Qai Qai began as a doll in Serena Williams' family and grew into a children's entertainment character with music releases. Fit is family content, not fashion.
India's first AI Influencer As seen on Shark Tank India 🇮🇳 collab -
Best for: Indian D2C and tech briefs.
Kyra bills herself as India's first AI influencer and has appeared on Shark Tank India, per her bio. The strongest regional-first story in this list after Rozy.
The World’s First Digital Supermodel @openart_ai Ambassador
Best for: Editorial beauty and luxury.
Shudu is presented as the world's first digital supermodel and now sits under an AI art studio's wing. Her imagery leans editorial, which suits luxury look-books.
Robot Queen 👑 check out my sis Miquela’s Villa M ⬇️
Best for: Story-driven brand cameos.
Bermuda is the robot queen of Miquela's narrative universe, and her 11.56% engagement rate on 199,090 followers shows a small audience that actually reads the story.
First Moroccan Meta Humans powered by AI 🇲🇦 First world MISS AI @waicas @zinalayli1 @layli.mehdi ‘s sister By @phoenixai.ai 📧
Best for: MENA-market AI campaigns.
Kenza Layli is billed as the first Moroccan meta-human powered by AI, in Arabic and French. A regional-first persona for brands addressing North African audiences.
OH!_ROZY 🌈 ᴋᴏʀᴇᴀ's ғɪʀsᴛ ᴠɪʀᴛᴜᴀʟ ɪɴғʟᴜᴇɴᴄᴇʀ 🌟 🌍 ɪ ᴀᴍ ᴛʜᴇ ᴏɴʟʏ ᴏɴᴇ, ɪ ᴄᴏᴜʟᴅ ʙᴇ ᴇᴠᴇʀʏᴏɴᴇ ✈ 🎵 💌
Best for: Korean brand ambassadorships.
Rozy is Korea's first virtual influencer, as her bilingual bio states, with a track record of insurance and retail ambassadorships in the Korean market.
Niche analytics
Most of these accounts sit in the hundreds of thousands of followers, with two Brazilian retail giants and Miquela towering over the rest. Agency-built virtual models are the biggest group, followed by brand mascots and story characters. Here is what they post and who runs them.
ClickAnalytic pricing model, how we worked this out
Lu do Magalu and Casas Bahia's character are retail-owned personas whose reach is really the retailer's audience.
Aitana (The Clueless), Giorgina, Lalina, Shudu and Imma are run by studios that sell campaign placements on them.
Miquela and Bermuda share one continuing storyline, and their audiences follow the plot as much as the fashion.
Guggimon and Janky extend Superplastic's collectible-toy world onto Instagram.
K/DA, Noonoouri and Milla Sofia release real music under virtual identities, one of them signed to Warner.
Rozy (Korea), Kyra (India) and Kenza Layli (Morocco) are each marketed as their country's first AI persona.
Two retail-owned giants and Miquela hold most of the reach; the median account here has about 449,000 followers, which by the Creator Economy Report benchmark prices an Instagram post at an estimated $2.6K-5.7K.
Emerging creators · 1K-10K
High-efficiency creators · 10K-50K
Scale creators · 50K-500K
Celebrity-level creators · 500K+
Not sure which size fits your campaign? Match creators to your exact goal and budget.
Find your creatorsBrand fit
Fit here depends on who operates the persona and what rights they sell, more than on any metric.
Five agency-run models exist precisely to wear products in campaign imagery, without shoot logistics.
K/DA, Guggimon and Janky live inside gaming and collectible culture, and their audiences expect launch content.
An AI persona fronting an AI product is a coherent story; Kyra's Shark Tank appearance shows the format works on mainstream media.
Qai Qai and Any Malu are children's characters with TV and music extensions, suited to licensing rather than feed ads.
Leya Love is purpose-built for environmental themes; the fit is narrow but exact.
Proprietary data
Everything charted below describes the 20 accounts shown, not virtual influencers as a whole. Two things stand out. Combined reach of about 24M is dominated by two Brazilian retail accounts, and engagement splits into two regimes: most virtual models sit under 1%, while story-driven accounts like K/DA and Bermuda run far above it because small fandoms follow the narrative.
Audience-quality scores are not published for virtual personas on this page; follower authenticity metrics are designed for human-creator audiences.
This page shows a hand-vetted preview. Inside ClickAnalytic you can search and filter all tracked profiles, with contact emails and full audience data.
The 20 virtual personas on this list carry about 24M Instagram followers between them, led by Lu do Magalu at 9,431,991, measured from the ClickAnalytic creator database on August 7, 2026.
ClickAnalytic creator database (live) ·
Read the operators, and the market structure appears. Two of the twenty accounts belong to Brazilian retailers, five to modelling studios that sell placements, two to one toy company's character universe, and two to the narrative world that began with Miquela.
The country-first wave is the newest layer: Rozy, Kyra and Kenza Layli are each marketed on being their market's first virtual persona, which tells you where operators expect the next demand.
The metrics carry one honest warning. Follower counts here are real and verifiable, but engagement on virtual accounts rewards story over polish: the two accounts whose audiences respond most, K/DA and Bermuda, post narrative moments rather than daily content. A brand brief that treats a virtual persona as a cheaper photo model uses the weakest part of the format.
Use this list to pick an operator, not just a face. If you want campaign imagery without shoot logistics, start with the agency models: Aitana, Shudu, Imma or Lalina. If you want cultural weight, Miquela remains the reference character, and Lu do Magalu shows what a brand-owned persona looks like at national scale.
The engagement outliers, K/DA and Bermuda, reward story-shaped briefs rather than product shots. Every account here is operated by a company or studio, so licensing terms, usage rights and disclosure rules are negotiated with the operator, and that conversation matters more than any number on this page.
Methodology
Eligibility is identity, not location: every account is a virtual persona, confirmed from its own bio or its operator's public materials, and measured on Instagram.
The 20 are ordered by follower count from a live pull on August 7, 2026. Two previously listed personas were dropped because their accounts no longer resolve.
Engagement rate is interactions per post against follower count. Audience-quality scores are omitted: fake-follower models are calibrated for human audiences and would mislead here.
Every figure describes the 20 accounts displayed, not the wider virtual-influencer field.
For developers & data teams
The same live data we used to rank AI influencer creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.
Jump straight to the same niche in another market, or another niche in the same one.
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What brands ask before working with a virtual influencer.
A character that exists only as computer-generated imagery or video, operated by a company, agency or artist. The persona posts, models and releases music like a human creator, but every action is produced by its operator. On this list that ranges from Miquela, a scripted robot character running since 2016, to Aitana, a model generated by a Barcelona agency.
By follower count, Lu do Magalu: 9,431,991 followers as of the August 7, 2026 pull. Lu is Magazine Luiza's brand ambassador, so her reach is effectively the retailer's media channel. The biggest independent character is Lil Miquela at 2,267,802 followers.
Across the 20 shown, most sit below 1%, far under typical human-creator benchmarks. Audiences follow virtual personas out of curiosity and rarely comment. The exceptions prove the pattern: K/DA at 34.31% and Bermuda at 11.56% pair small follower counts with fandoms that treat every post as a story event.
Yes, but through the operator: Superplastic for Guggimon and Janky, The Clueless for Aitana, IMG for Noonoouri, and in-house teams for the retail mascots. You negotiate usage rights and disclosure with a company, which is often simpler than coordinating a human shoot.
Not really, which is why this page omits them. Fake-follower models compare an audience against patterns of real human fanbases, and a virtual persona's audience skews novelty-driven by nature. Judge these accounts by operator credibility and content fit instead.
Each persona's identity was confirmed from its own bio or operator materials, then metrics were pulled live from the ClickAnalytic database on August 7, 2026 with an exact handle lookup per account. Two stale entries from the previous version no longer resolve and were removed.
How we know this
ClickAnalytic indexes 400M+ creator accounts across Instagram, TikTok and YouTube. The figures in this ranking come from querying that database, cross-referenced with the Creator Economy Report 2026; card figures reflect the snapshot date shown on this page.
Photos and figures reflect the data snapshot date and may differ from the current profiles.
Written by
Co-Founder and Content Lead at ClickAnalytic, covering influencer marketing, audience analytics, and creator economy trends.
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