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25 Instagram Influencers in Bucaramanga

Explore 25 Instagram influencers from Bucaramanga. Compare follower counts and engagement rates across local profiles in lifestyle, sports, beauty, food and entertainment.

Jules CarmauxJules Carmaux4 min readLast updated: 26 May 2026

The ranking

25 top Colombian influencers on Instagram

tatta_ruedaa
#1
30.2K
Followers

CONTENIDO DE BICI Y MOTO🔥👸🏼! Bucaramanga Santander Col🇨🇴 Sponsor: @alm_stuntr21⚡️ @soy_tattaa👈🏻

Best for: motorcycle and bike brands.

The bio advertises bike and motorcycle content from Bucaramanga, with a fixed sponsorship tag. With 30,200 followers this is the smallest account on the list; the engagement rate could not be verified in the latest review, so it is worth requesting current data before booking.

ospina_victor
#2
33.5K
Followers
1.99%
Engagement rate

@lopezygracia Colombia From Bucaramanga to Heaven ❤️🔥 contacto: ví

Best for: fast turnaround local campaigns.

He identifies as a Bucaramanga native and lists his contact email openly, with no agency in between. His 33,500 followers deliver a 1.99% engagement rate, a bit below the list median of around 2.3%.

camilaro333
#3
34.0K
Followers
7.11%
Engagement rate

📍BUCARAMANGA. OWNER @camilashes21

Best for: beauty and aesthetics.

The bio identifies her as the owner of a lash studio in Bucaramanga, so she is speaking from the trade. 34,000 followers and a 7.11% engagement rate, well above the list median.

jamesaguirre05
#4
34.5K
Followers
7.25%
Engagement rate

Arquero Profesional de @oncecaldasoficial ⚽️ 📚 Abogado | Universidad Autónoma de Bucaramanga.

Best for: sports and education.

The bio presents him as a professional goalkeeper and a lawyer from Universidad Autonoma de Bucaramanga. 34,500 followers with a 7.25% engagement rate, more than triple the list median of around 2.3%.

guadalupe0797
#5
34.8K
Followers
10.29%
Engagement rate

Colombia-Bucaramanga🇨🇴 👟: @stin_grayshop 🚨

Best for: local reach with a review first.

The bio only lists Bucaramanga and tags a sneaker store, without stating what kind of content is posted. Although the 34,800 followers deliver a 10.29% engagement rate, it is worth reviewing formats and audience before booking.

andreagarzoncs
#6
37.3K
Followers
2.16%
Engagement rate

📍Bucaramanga, Colombia. lifestyle | fitness | travel mis hijos 🐶 @theteckelluffy y Zoro 🩵 amante del CrossFit 🏋🏼‍♀️ ~ all we have is now

Best for: wellness and travel.

She sums up her own account as lifestyle, fitness and travel, with CrossFit listed as a hobby. 37,300 followers, and her 2.16% engagement rate sits just below the list median.

maryadaniela_27
#7
37.6K
Followers
2.55%
Engagement rate

|Solo Dios basta🫀 |Bucaramanga 📍 |Costeñita 🇨🇴

Best for: local presence from a personal profile.

The bio is brief, stating only faith, coastal origin and a Bucaramanga location, with no defined content theme. 37,600 followers with a 2.55% engagement rate, just above the list median.

laurampatino
#8
37.7K
Followers
1.48%
Engagement rate

Mamá de Julieta Directora de Cultura y Turismo de Bucaramanga Especialista en Gestión Pública Administradora de Empresas

Best for: institutional and civic messaging.

The bio places her in Bucaramanga's public administration and as a mother, a profile that reads more civic than commercial. 37,700 followers and a 1.48% engagement rate, below the list median.

angelbautistaxx
#9
39.5K
Followers
0.19%
Engagement rate

🥇El papá de las recomendaciones en Colombia 📍# 1 en Bucaramanga 🔰 (🏆🍔✈️🌎⚽️) 🤝

Best for: restaurants and recommendations.

He presents himself as the go to source for recommendations and founder of a food project in Bucaramanga. 39,500 followers and a 0.19% engagement rate, the lowest on the list, so his recommendation niche matters far more here than his interaction rate.

anny_pgarcia
#10
51.4K
Followers
3.08%
Engagement rate

📍Bucaramanga Publicidad al DM ⬇️

Best for: UGC content for brands.

She describes herself as a UGC creator in Bucaramanga and opens the door to advertising through direct message. 51,400 followers and a 3.08% engagement rate, above the list median of around 2.3%.

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luchodelgado31
#11
54.3K
Followers
2.66%
Engagement rate

🙌🏻 | Hijo Amado de Dios 📍 | Bucaramanga 🧤 | Ex Arquero 🏡 | @villatatianalossantos 👕 | @thirtyonebyluisdelgado 🧤 | @arqueros_bogota

Best for: sports and personal projects.

The bio describes him as a former goalkeeper and links several personal projects, including a clothing brand. 54,300 followers, with a 2.66% engagement rate a bit above the list median.

m.arianarodriguez
#12
57.3K
Followers
2.41%
Engagement rate

Vivo bailando, respiro creando✨ ♡ Bucaramanga, Colombia Lifestyle, Vlogs, Travel, Beauty 👩🏼🌺💡💖🐕🌞🌈🧜🏼‍♀️

Best for: dance, travel and beauty.

The bio opens with dance, then lists lifestyle, vlogs, travel and beauty, which is how the feed is organized. 57,300 followers and a 2.41% engagement rate, practically at the list median.

jefersson30
#13
58.3K
Followers
15.49%
Engagement rate

Arquero ⚽ | @juniorclubsa 🏆 Bicampeón 🤝 Embajador @elitesport_colombia 🧤 Clubes: Envigado, Millonarios, Bucaramanga, Tolima

Best for: sports and dental health.

The bio presents him as a professional goalkeeper and, in its most recent version, also running a cosmetic dentistry clinic. 58,300 followers and a 15.49% engagement rate, the highest on the list.

el_mechas___
#14
64.3K
Followers
5.41%
Engagement rate

Bucaramanga 🟡🟢 •Publicidad: () •Facebook: (1Millón) •TikTok: (100k) •YouTube en proceso👇🏻

Best for: multiplatform campaigns.

The bio details standalone audiences on Facebook, TikTok and YouTube in addition to Instagram, and its most recent version places him in Cucuta, not Bucaramanga. Here he has 64,300 followers with a 5.41% engagement rate.

darlaoficial_
#15
65.3K
Followers
0.95%
Engagement rate

📍Bucaramanga, Colombia

Best for: fashion and personal style.

Her most recent bio describes her as an influencer, stylist and psychologist, an uncommon mix for this list. 65,300 followers, but her 0.95% engagement rate is among the lowest in the group.

paulaserranor
#16
79.3K
Followers
1.80%
Engagement rate

¡Hola! Soy Pau Serrano🙋🏼‍♀️ Aquí🤳🏼Mi vida, Mi estilo #TeamAW 👟 @aliciacomco 📍Bucaramanga – Col

Best for: fashion and sneakers.

She introduces herself as Pau Serrano, sharing her life and style, with a sneaker brand tagged permanently. 79,300 followers and a 1.8% engagement rate, below the list median.

bellabyisabellamakeup
#17
95.3K
Followers

MAKEUP STUDIO EN BUCARAMANGA 🇨🇴📍 Maquillaje | Peinados | Novias 15añeras | Cejas | Cursos Carrera 40 # 46-05 PISO 2 Cabecera CITAS: WAPP❗️

Best for: makeup, bridal and training.

The bio belongs to a makeup studio in Bucaramanga offering bridal services, brow work and courses, with a physical address. 95,300 followers; the engagement rate could not be verified in the latest review, so it is worth requesting current data before booking.

soyjaimeandres
#18
95.5K
Followers
6.19%
Engagement rate

Alcalde de Bucaramanga 2024-2027 #BGAvanzaSegura

Best for: institutional communication.

The bio identifies him as the former mayor of Bucaramanga and designated Housing minister, meaning this is a political account, not a commercial one. 95,500 followers and a 6.19% engagement rate, with the brand safety caution that profile implies.

stevenjacomee
#19
101.0K
Followers
14.07%
Engagement rate

🔥 Maestro del fuego 🔥👨🏻‍🍳🥩🔥🥓 🍖 Asados premium para eventos y reuniones 📍 Bucaramanga y alrededores 📲 ¡Agenda tu fecha Ya!

Best for: barbecue, meats and events.

He bills himself as a master of fire offering premium barbecue for events in and around Bucaramanga. 101,000 followers and a 14.07% engagement rate, the second highest on the list, backed by his own business.

elmatacho_
#20
114.0K
Followers
0.75%
Engagement rate

🇨🇴 | 📍Bucaramanga 🏬 | @superstore______ 🍽️ | @vamosaparchar_ El que obra bien le va bien 😌

Best for: retail and city plans.

The bio tags a store and a local plans project, and its most recent version splits time between Bucaramanga and California. 114,000 followers and a 0.75% engagement rate, well below the median.

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valentine__dj
#21
186.0K
Followers
1.37%
Engagement rate

Based in Bucaramanga colombia DJ Mis plataformas ↓

Best for: music, nightlife and drinks.

The bio presents her as a DJ based in Bucaramanga and links her music platforms. 186,000 followers and a 1.37% engagement rate, below this list's median.

felipesimijaca_jr
#22
211.0K
Followers
0.84%
Engagement rate

📍 Bucaramanga 🦆 Proyecto: @patodos.col 💼 Publicidad wpp 🔻F A C E B O O K 🔻

Best for: activations with a built in project.

The bio announces a project called Patodos and a direct number for advertising, so the commercial channel is already open. 211,000 followers, though the 0.84% engagement rate sits clearly below the median.

tatotattoos
#23
267.0K
Followers

Tato Castro | Tattoo Artist Bucaramanga • Colombia Home @rockcitybga Sponsor @jconly_official COTIZA AHORA👇🏻

Best for: tattoos and skin care.

Tato Castro is a tattoo artist in Bucaramanga and owner of his own studio, according to the bio. 267,000 followers; the engagement rate was not available in the latest review, though the niche is among the most clearly defined on the list.

valen_reyesv
#24
296.0K
Followers
1.85%
Engagement rate

bogotá | bucaramanga 📍 💗| @valguez_ 💌|

Best for: agency managed campaigns.

The bio splits time between Bogota and Bucaramanga and routes contact through an influencer agency. 296,000 followers and a 1.85% engagement rate, below the list median of around 2.3%.

eljuandiduque
#25
684.0K
Followers
1.90%
Engagement rate

🍫 @laduquessa 🦒Más en @duquestor 📍Bucaramanga, Colombia ✉️Contacto y negocios👇🏻

Best for: broad reach across Santander.

This is the largest account on the list, and the bio links two of his own businesses alongside the personal profile. 684,000 followers with a 1.9% engagement rate, below the median, which is typical as accounts grow larger.

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Bucaramanga Content Creators Market Insights

Bucaramanga is home to a vibrant community of content creators who are redefining what it means to share culture online. From fitness and fashion to gaming, travel, and lifestyle, these influencers are connecting with audiences through authentic storytelling, engaging visuals, and a deep passion for their city.

Their content not only highlights local trends and hidden gems but also inspires others to embrace creativity and community. As Bucaramanga continues to grow as a hub for digital innovation, these 25 creators stand out for their impact, influence, and ability to bring people together through the power of social media.

Methodology

How we selected these influencers

The figures above are a snapshot pulled on February 27, 2026, not a live feed.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank Colombian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the Click Analytic Influencer Marketing API.

FAQ

Frequently asked questions

What kind of content do Bucaramanga creators produce?

Creators from Bucaramanga focus on lifestyle, humor, travel, beauty, and motivational content. They often showcase the city’s friendly vibe, green landscapes, and urban culture in their videos.

Why is Bucaramanga becoming a rising hub for content creation?

Bucaramanga’s growing digital presence, creative youth, and access to affordable tech make it an emerging center for influencers and digital marketers. The city’s balance of nature and modernity inspires diverse and authentic content.

Do Bucaramanga creators collaborate with national or international brands?

Yes, many have partnered with Colombian and Latin American brands in fashion, fitness, and lifestyle sectors. As their reach expands, some creators are also working with global companies through influencer campaigns.

Which platforms are most popular among Bucaramanga creators?

Most creators use TikTok, Instagram, and YouTube, while some also share content on Facebook and Threads to reach local audiences and communities.

Photos and figures reflect the data snapshot date and may differ from the current profiles.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 26 May 20264 min read

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