Top 25 US Beauty Influencers on Instagram (Sep 2026)

Metri Nunley-Lash posts beauty and lifestyle from Indianapolis while in her first year of law school. A at 88, the top of this page: a 92 percent American audience and Reels reaching almost one and a half times her following.

Janelys posts lifestyle and beauty from New York as a Fashion Nova ambassador. A at 88 on 23 times the US median engagement rate for her size, the highest multiple here.

Vee Rivera posts confidence, beauty and her pregnancy as a Latina mother. A at 84 on Reels reaching more than her follower count.

Anna Mae Groves posts beauty and style at fifty and asks whether you have been outside today. A at 81 on a 94 percent American audience.

Fev.izel posts beauty, lifestyle and confidence from Houston through an agency. A at 81 on an 86 percent American audience.

Summer Adamson shares the joy of Down syndrome and inclusion through her daughter's life. A at 81 on Reels reaching more than one and a quarter times her following.

Maddy Millard posts hair and beauty from Utah. B at 79 on an 89 percent real audience, the cleanest on this page.

Kayla Ryan posts beauty and lifestyle from Miami and runs a shop page. B at 76 on a 96 percent American audience, the most domestic here.

Rocio Soria is an Allure nominee for top beauty creator and links product lists. B at 75 on an 85 percent American audience.

David Latting keeps the bio to a Latin motto and three words about beauty. B at 75 on an 87 percent real audience.

Madison Denise is an NCAT alumna posting lifestyle, beauty and travel from Charlotte. B at 75 on ten times the US median engagement rate for her size.

Kelly calls herself your beauty and lifestyle bestie and works through a management agency in Los Angeles. B at 75 on Reels reaching almost nine tenths of her following.

Sandy Silverman is 55, a bestselling author and a podcast host writing about aging honestly. B at 74 on an 87 percent real audience.

Michelle Paz keeps the bio to two words and an agency address. B at 74 on a 90 percent American audience.

Steven Norfleet's bio is a single line promoting the third season of a Netflix show. B at 74 on nine times the US median engagement rate for his size.

PlantofZen posts botanical beauty around skin, cycles and balance, and runs a holistic shop. B at 73 on a 76 percent American audience.

Brat and Judy post together as a rap icon and a beauty entrepreneur. B at 72 on a 94 percent American audience.

Jade Amber posts beauty, motherhood and lifestyle and runs YouTube and TikTok accounts through an agency. B at 72 on an 86 percent real audience.

Jennifer Mendoza shares everyday life across home, beauty, motherhood and cooking. B at 71 on an 89 percent real audience.

Damaya posts as a Houston twin mother around faith, lifestyle and beauty. B at 71 on the most American audience on this page at 97 percent.

Trinity Taylor is an actress and entrepreneur in Atlanta. B at 70 on 914,000 followers, the largest account here.

Jayde Kamille posts get-ready-with-me, skincare and family travel from Texas. B at 70 on a 78 percent American audience.

Rodrigo Garza posts lifestyle and beauty from Texas with 1.9 million on TikTok. B at 70 on an 86 percent real audience.

Prince Trunkz writes that there is beauty in chaos. B at 69 on a 71 percent American audience.

Tamara Arevalo posts lifestyle and beauty from New York and lists a partnerships address. B at 69 on Reels reaching almost half her following.