Top 25 US Beauty Influencers

Best for: Dermatologist backed skincare.

Dr. Madalyn Nguyen is a board certified dermatologist whose skin science content drives an exceptional 12.8% engagement at 287.9k followers. That clinical authority plus a highly reactive audience makes her ideal for medical grade and ingredient focused skincare.

Best for: Beauty and lifestyle blend.

Malerie Herrera is a Texas creator mixing beauty with lifestyle content and posts a solid 3.47% engagement at 284.5k followers. She fits brands that want beauty woven into a relatable everyday feed rather than studio only looks.

Best for: Clean audience skincare.

Pauline Choi pairs a snappy skincare voice with one of the cleanest audiences on the list at about 92% real. With 3.21% engagement at 256k followers, she is a low risk pick when audience quality is the priority.

Best for: Trusted multi platform reach.

Shelby Ann Bell brings 2M TikTok besties alongside 232.4k on Instagram and an audience that reads about 92% real. That trust plus cross platform scale suits brands wanting reach without sacrificing audience quality.

Best for: Polished beauty tutorials.

Samantha Evira is a British Filipina beauty content creator with a managed, polished tutorial style and a strong US audience. At 215k followers she suits color cosmetics and skincare brands wanting clean, well produced how to content.

Best for: Beauty and fashion crossover.

Fiona blends beauty with fashion content and posts a healthy 2.34% engagement at 213.7k followers. She fits brands that sit at the intersection of makeup and style and want a creator comfortable across both.

Best for: Artistry driven makeup.

Kenny Cain creates between Taiwan and Los Angeles with an artistry forward makeup feed. At 208.5k followers the account suits color cosmetics and tools brands that value technique and a distinctive visual style.

Best for: Grooming and men's beauty.

Kaleb Ohlemacher is an NYC creator covering grooming, fashion, and beauty with multiple model agency ties. His audience reads about 80% real, making him a strong fit for men's grooming and crossover beauty launches.

Best for: Personality led beauty.

Dara Levitan ties a podcast and Bravo adjacent presence to a beauty feed that pulls a strong 5.47% engagement at 167.3k followers. That personality led, highly engaged audience suits brands wanting storytelling around a product.

Best for: Self care and routine content.

Kake builds a self care diary across DC and NYC with a 3.13% engagement rate at 164.9k followers. The routine and self care framing fits skincare, bath, and everyday wellness beauty products.

Best for: Everyday beauty moments.

Anna Annora mixes beauty with slices of daily life and is signed to a model agency. At 162k followers she suits brands that want product placement woven naturally into a relatable, lifestyle led beauty feed.

Best for: Soft glam and hair.

Leanna runs soft glam and hair content from Atlanta with destination glam work and a clean audience reading about 88% real. She is a fit for makeup and haircare brands targeting event ready, glam focused looks.

Best for: Sensitive skin skincare.

Lucy is a beauty and skincare UGC creator focused on sensitive skin, acne, and scalp concerns, with an audience about 81% real. Her problem solving angle suits gentle skincare and targeted treatment brands looking for native style content.

Best for: Makeup artistry plus TikTok.

Kenya Broadnax is a Tampa based makeup creator with 800k plus on TikTok and a clean Instagram audience. The applied makeup focus and cross platform reach suit color cosmetics launches aimed at a younger audience.

Best for: Latina Gen Z beauty.

Kat is a Latina creator across Philadelphia and NYC with a soft, aesthetic beauty feed. At 82.4k followers she is the smallest account here, a fit for brands that want an intimate, niche audience and a distinctly Gen Z voice.