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Top 25 New York Influencers on Instagram

We screened 12,597 New York based Instagram accounts between 150,000 and 500,000 followers, for a 15% New York audience, 1.5% engagement, 60% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux9 min readLast updated: 19 Sept 2026

The ranking

25 top New York influencers on Instagram

The 25 below are ranked by the CA Influence Index. They include a DJ who founded a club and a radio station, an ER doctor, a Broadway performer, an author, a bag designer who sells at a market, a fashion designer, and several comedians, dancers and food creators.

25
Influencers selected
6.3%
Avg engagement
84%
Avg real audience
Brandon Lambert
#1

brandonmanwellBrandon Lambert

Brandon LambertMid
287.8K
Followers
27.74%
Engagement rate
642.6K
Avg views
14.0%
fake followers / suspicious accounts

Follow for funny songs! Classical music parodies, Opera for Idiots, and original comedy songs 🤪 Brand Collaborations

Audience location
New York City37.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Brandon Lambert writes classical music parodies and original comedy songs, including a series called Opera for Idiots. A+ 99 is the joint top score here, set on the page's highest engagement rate, 27.74%, with 642,554 average Reel views and an 86% real audience.

Why A+ on the CA Influence Index™

Audience fit37% New York City
Engagement49.5x median
View power2.2x followers
Audience quality86% real
DJ David
#2

itsdavidthedjDJ David

DJ DavidMid
255.4K
Followers
3.07%
Engagement rate
544.0K
Avg views
15.0%
fake followers / suspicious accounts

Founder of @club1bd 🏡 & @nu2u.radio 🪴 Raised in Jersey, Based in NYC 📍

Audience location
New York City46.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

DJ David founded a club and a radio station and describes himself as raised in Jersey and based in New York City. A+ 99 is the other joint top score, on a 255,392 following, 543,954 average Reel views and an 85% real audience.

Why A+ on the CA Influence Index™

Audience fit46% New York City
Engagement5.5x median
View power2.1x followers
Audience quality85% real
wavyymichelle
#3
314.9K
Followers
1.62%
Engagement rate
801.6K
Avg views
24.0%
fake followers / suspicious accounts

Jesus is God| @walkwithwavyy Ambassador @ssilentsaintss 400k+ on Youtube ⤵️ Subscribe

Audience location
New York City40.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

The wavyymichelle account serves as an ambassador for two named accounts and points to a YouTube channel with more than 400,000 subscribers. A+ 97 carries the lowest engagement rate on this page, 1.62%, offset by 801,630 average Reel views and a 314,918 following.

Why A+ on the CA Influence Index™

Audience fit40% New York City
Engagement2.9x median
View power2.5x followers
Audience quality76% real
Pooja Tripathi
#4

winnie_thepoojPooja Tripathi

Pooja TripathiMid
283.6K
Followers
5.95%
Engagement rate
960.0K
Avg views
23.0%
fake followers / suspicious accounts

actor, writer, fictional barista 🪭 creator @bkcoffeeshop ☕️

Audience location
New York City29.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Pooja Tripathi works as an actor and writer and created a fictional barista persona for a named coffee shop account. A+ 97 rests on the widest reach of any card here, 959,950 average Reel views, against a 283,632 following and a 29% New York audience.

Why A+ on the CA Influence Index™

Audience fit29% New York City
Engagement10.6x median
View power3.4x followers
Audience quality77% real
Tatiana Frank
#5

tatianafranknycTatiana Frank

Tatiana FrankMid
161.5K
Followers
7.72%
Engagement rate
260.1K
Avg views
18.0%
fake followers / suspicious accounts

i need ur email so I can tell jokes in ur city

Audience location
New York City34.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Tatiana Frank asks for a follower’s email so she can bring her jokes to their city. A+ 93 pairs 7.72% engagement with 260,061 average Reel views, on a 161,467 following and a 34% New York audience.

Why A+ on the CA Influence Index™

Audience fit34% New York City
Engagement12.4x median
View power1.6x followers
Audience quality82% real
John Ajilo
#6

jazzajiloJohn Ajilo

John AjiloMid
176.1K
Followers
17.98%
Engagement rate
410.1K
Avg views
31.0%
fake followers / suspicious accounts

Author-DANCING IS HAPPINESS 😃Follow 4 New posts❤️Jazzajilo & Crews/Saxophonist/DJ🎧🌎Booking&Contact:~/For Tips-Link Below⤵️Thank you

Audience location
New York City21.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

John Ajilo calls himself an author, a saxophonist and a DJ under the name Jazzajilo and Crews. A 89 combines the highest engagement rate among the A cards, 17.98%, with the lowest real-follower reading on this page, 69%, and the narrowest New York audience, 21%.

Why A on the CA Influence Index™

Audience fit21% New York City
Engagement29.5x median
View power2.3x followers
Audience quality69% real
Josh Raiffe
#7

raiffeglassJosh Raiffe

Josh RaiffeMid
258.4K
Followers
5.07%
Engagement rate
371.5K
Avg views
5.0%
fake followers / suspicious accounts

Artist NYC

Audience location
New York City22.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Josh Raiffe describes himself simply as an artist working in New York City. A 85 sets 371,506 average Reel views and a 95% real audience against a 258,424 following.

Why A on the CA Influence Index™

Audience fit22% New York City
Engagement9.1x median
View power1.4x followers
Audience quality95% real
matt generoso
#8

mattgenerosomatt generoso

matt generosoMid
157.5K
Followers
12.13%
Engagement rate
157.0K
Avg views
5.0%
fake followers / suspicious accounts

ER doctor / just a boy new york 📧

Audience location
New York City28.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Matt Generoso works as an ER doctor and calls himself just a boy from New York. A 83 reads 12.13% engagement and a 95% real audience on a 157,506 following, with 157,049 average Reel views.

Why A on the CA Influence Index™

Audience fit28% New York City
Engagement19.4x median
View power1.0x followers
Audience quality95% real
Jeff Hiller
#9

boomboomhillerJeff Hiller

Jeff HillerMid
187.6K
Followers
5.00%
Engagement rate
240.1K
Avg views
18.0%
fake followers / suspicious accounts

Signed copies of my book, “Actress of a Certain Age” are available via @strandbookstore - link below!

Audience location
New York City23.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Jeff Hiller wrote a book called Actress of a Certain Age and sells signed copies through a named bookstore. A 82 weighs a 5% engagement rate and 240,109 average Reel views against a 187,626 following and a 23% New York audience.

Why A on the CA Influence Index™

Audience fit23% New York City
Engagement8.3x median
View power1.3x followers
Audience quality82% real
Eagle Witt
#10

eaglewittofficialEagle Witt

Eagle WittMid
204.4K
Followers
5.29%
Engagement rate
190.9K
Avg views
25.0%
fake followers / suspicious accounts

👇🏽SEE ME DO STAND UP IN REAL LIFE

Audience location
New York City29.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Eagle Witt invites followers to come see him do stand-up comedy in person. A 81 sets 190,946 average Reel views and a 29% New York audience against a 204,382 following, on 5.29% engagement.

Why A on the CA Influence Index™

Audience fit29% New York City
Engagement9.0x median
View power0.9x followers
Audience quality75% real

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Nabihah Ahmad
#11

nabihah.ahmadNabihah Ahmad

Nabihah AhmadMid
201.1K
Followers
10.34%
Engagement rate
176.9K
Avg views
19.0%
fake followers / suspicious accounts

Founder @ssqrd.co I code and like fashion. NYC| @columbiaalumni Partnerships

Audience location
New York City29.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Nabihah Ahmad founded a named company, codes and says she likes fashion, and is based in New York City as a Columbia alumna. A 81 reads 10.34% engagement on a 201,116 following, with 176,906 average Reel views and 81% real followers.

Why A on the CA Influence Index™

Audience fit29% New York City
Engagement17.5x median
View power0.9x followers
Audience quality81% real
Nick Smith
#12

nicksmith09Nick Smith

Nick SmithMid
187.9K
Followers
4.11%
Engagement rate
166.0K
Avg views
23.0%
fake followers / suspicious accounts

•COMEDY•YOUTUBE• 'I Never Liked You' Podcast

Audience location
New York City30.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Nick Smith works in comedy and YouTube and hosts a podcast called I Never Liked You. A 81 pairs 4.11% engagement with 166,036 average Reel views on a 187,912 following and a 30% New York audience.

Why A on the CA Influence Index™

Audience fit30% New York City
Engagement6.8x median
View power0.9x followers
Audience quality77% real
Daniela Montero
#13

danielamontero1018Daniela Montero

Daniela MonteroMid
493.7K
Followers
7.82%
Engagement rate
402.2K
Avg views
23.0%
fake followers / suspicious accounts

Dancer| Singer| Actress|Model Dt.31:6✝️ 💌: | nyc New YouTube daily! ⤵

Audience location
New York City48.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Daniela Montero works as a dancer, singer, actress and model and posts a new YouTube video daily from New York City. A 80 sits on the largest following of this page, 493,723, with 402,198 average Reel views and a 48% New York audience.

Why A on the CA Influence Index™

Audience fit48% New York City
Engagement14.0x median
View power0.8x followers
Audience quality77% real
valentino bonaccio
#14

valentinoxdiorvalentino bonaccio

valentino bonaccioMid
184.1K
Followers
10.68%
Engagement rate
128.4K
Avg views
15.0%
fake followers / suspicious accounts

˗ˏˋ ✞ ˎˊ˗ i make cool clothes @vgbnewyork media/socials: styling

Audience location
New York City72.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Valentino Bonaccio says he makes clothes for a named New York label and also works in styling. A 80 carries the widest New York audience on this page, 72%, on a 184,087 following and 128,376 average Reel views.

Why A on the CA Influence Index™

Audience fit72% New York City
Engagement17.7x median
View power0.7x followers
Audience quality85% real
Pedro Gonzalez
#15

pedrosjokesPedro Gonzalez

Pedro GonzalezMid
162.2K
Followers
1.82%
Engagement rate
123.5K
Avg views
12.0%
fake followers / suspicious accounts

First Colombian to perform on The Late Show with Stephen Colbert. Stand up in Español @pedropresenta. Tickets to live shows 👇🏼

Audience location
New York City51.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Pedro Gonzalez says he was the first Colombian comedian to perform on The Late Show with Stephen Colbert and does stand-up in Spanish. A 80 reads 88% real followers and a 51% New York audience against a 162,199 following, on 1.82% engagement.

Why A on the CA Influence Index™

Audience fit51% New York City
Engagement2.9x median
View power0.8x followers
Audience quality88% real
Francis Laborde
#16

pierrelabordenewyorkFrancis Laborde

Francis LabordeMid
153.6K
Followers
3.11%
Engagement rate
104.8K
Avg views
10.0%
fake followers / suspicious accounts

NYC 100 % Handcrafted Bags & Accessories Designed by Francis Laborde Grand Bazaar 9/13

Audience location
New York City35.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Francis Laborde designs handcrafted bags and accessories in New York City and sells them at the Grand Bazaar. A 80 sets 90% real followers and 104,785 average Reel views against a 153,551 following and a 35% New York audience.

Why A on the CA Influence Index™

Audience fit35% New York City
Engagement4.9x median
View power0.7x followers
Audience quality90% real
Jessica Vosk
#17

voskinthecityJessica Vosk

Jessica VoskMid
176.0K
Followers
4.86%
Engagement rate
106.5K
Avg views
0.0%
fake followers / suspicious accounts

The unhinged street show w/ undiagnosed investigative journalist and Broadway diva @jessicavosk Business inquiries

Audience location
New York City43.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Jessica Vosk hosts a comedic street show and calls herself a Broadway diva. B 79 carries the cleanest following on this page, 100% real, on 176,042 followers and 106,549 average Reel views.

Why B on the CA Influence Index™

Audience fit43% New York City
Engagement8.0x median
View power0.6x followers
Audience quality100% real
Maximillian Baroni
#18

max.baroniMaximillian Baroni

Maximillian BaroniMid
151.7K
Followers
3.39%
Engagement rate
140.9K
Avg views
10.0%
fake followers / suspicious accounts

cooking all things delicious nyc recipes on my substack🔻

Audience location
New York City24.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Maximillian Baroni cooks and shares delicious New York recipes on his own Substack. B 79 is the smallest following on this page, 151,675, on 3.39% engagement and 140,904 average Reel views.

Why B on the CA Influence Index™

Audience fit24% New York City
Engagement5.4x median
View power0.9x followers
Audience quality90% real
Dan Mahboubian Rosen
#19

thedanrosenDan Mahboubian Rosen

Dan Mahboubian RosenMid
244.5K
Followers
1.90%
Engagement rate
146.5K
Avg views
13.0%
fake followers / suspicious accounts

“Arch-elitist” - NYTimes. Co-host @middlebrowpod ⬇️ Live Shows and More ⬇️

Audience location
New York City53.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Dan Mahboubian Rosen co-hosts a podcast tagged Middlebrow and puts on live shows. B 78 reads a 53% New York audience and 87% real followers against a 244,526 following, on 1.9% engagement.

Why B on the CA Influence Index™

Audience fit53% New York City
Engagement3.4x median
View power0.6x followers
Audience quality87% real
Myles Toe
#20

myles_toeMyles Toe

Myles ToeMid
186.4K
Followers
2.84%
Engagement rate
101.2K
Avg views
11.0%
fake followers / suspicious accounts

I’ve officially lost it 👍🏿 Comedian actor writer I’m just a Non-Existent Observer

Audience location
New York City53.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Myles Toe works as a comedian, actor and writer and calls himself a Non-Existent Observer. B 78 carries the narrowest reach of this page, 101,191 average Reel views, on a 186,444 following and a 53% New York audience.

Why B on the CA Influence Index™

Audience fit53% New York City
Engagement4.7x median
View power0.5x followers
Audience quality89% real

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Marco Lombardi
#21

marcosworldnycMarco Lombardi

Marco LombardiMid
335.0K
Followers
1.89%
Engagement rate
219.8K
Avg views
26.0%
fake followers / suspicious accounts

Supporting local eateries across 🌎 📧

Audience location
New York City38.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Marco Lombardi says he supports local eateries around the world. B 77 sets a 334,959 following against 219,773 average Reel views and a 38% New York audience, on 1.89% engagement.

Why B on the CA Influence Index™

Audience fit38% New York City
Engagement3.4x median
View power0.7x followers
Audience quality74% real
Dominique
#22

__theloveshegivesDominique

DominiqueMid
187.2K
Followers
1.89%
Engagement rate
104.7K
Avg views
16.0%
fake followers / suspicious accounts

📍NY Fashion| 5’9✨🦋 📧 LEARN HOW TO PUT OUTFITS TOGETHER 🔥🤏🏾⬇️

Audience location
New York City40.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Dominique works in fashion in New York and teaches followers how to put outfits together. B 77 reads 84% real followers and a 40% New York audience on a 187,181 following, with 104,725 average Reel views.

Why B on the CA Influence Index™

Audience fit40% New York City
Engagement3.1x median
View power0.6x followers
Audience quality84% real
MARTINA
#23

theexcursiondoctorMARTINA

MARTINAMid
180.9K
Followers
4.44%
Engagement rate
104.6K
Avg views
20.0%
fake followers / suspicious accounts

MARTINA🗽Your Travel Itinerary Guide ❤️‍🔥Sharing Unique Activities, NYC Pop-Ups, Luxury Hotels & Restaurant Experiences 💌

Audience location
New York City41.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

The theexcursiondoctor account works as a New York City travel itinerary guide, sharing pop-ups, hotels and restaurants. B 77 pairs 4.44% engagement with a 41% New York audience on a 180,946 following and 104,629 average Reel views.

Why B on the CA Influence Index™

Audience fit41% New York City
Engagement7.3x median
View power0.6x followers
Audience quality80% real
Roque A Ortiz
#24

roc_nycRoque A Ortiz

Roque A OrtizMid
155.3K
Followers
3.84%
Engagement rate
122.4K
Avg views
17.0%
fake followers / suspicious accounts

•✞ ʙʟᴇssᴇᴅ🧿 @pelicula_nyc QUEENS🗽|🇩🇴🏀💙🏆KNICKS🧡•ᴄᴏɴᴛᴇɴᴛ ᴄʀᴇᴀᴛᴏʀ| vlogger| BMW🖤•ʏᴏᴜᴛᴜʙᴇ ᴄʜᴀɴɴᴇʟ 𝗥𝗢𝗖 𝗡𝗬𝗖| LL1STOCK🕊️ @makeupbyjenxiixii 👑

Audience location
New York City26.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Roque A Ortiz works as a content creator and vlogger from Queens and runs a YouTube channel called ROC NYC. B 77 sets 83% real followers against a 155,324 following, on 3.84% engagement and 122,372 average Reel views.

Why B on the CA Influence Index™

Audience fit26% New York City
Engagement6.1x median
View power0.8x followers
Audience quality83% real
Arielle Nir Mamiye
#25

ariellenirArielle Nir Mamiye

Arielle Nir MamiyeMid
226.1K
Followers
3.73%
Engagement rate
104.1K
Avg views
14.0%
fake followers / suspicious accounts

Everyday recipes inspired by my Mediterranean + Middle Eastern roots 📨 Recipes👇🏼

Audience location
New York City47.0%
CA Influence Index™

CA Influence Index: real influence in New York City, 0 to 99

Market-relative score

Arielle Nir Mamiye shares everyday recipes inspired by her Mediterranean and Middle Eastern roots. B 76 closes the page on 226,057 followers, 3.73% engagement and 104,096 average Reel views, with an 86% real audience.

Why B on the CA Influence Index™

Audience fit47% New York City
Engagement6.5x median
View power0.5x followers
Audience quality86% real

Ranking method

CA Influence Index™ (CII): how we grade New York influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the New York City market. Full marks once 30% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the United States median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 929,228 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report - the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 New York influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 929,228 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Engagement rate of 5% or better

selected: 44%
market: 13%

Averages 1M+ Reel views per post

selected: 0%
market: 0.4%

Source: the Click Analytic American creator market study of 929,228 Instagram accounts, measured 2026-09-15. The market side is read from that study; the pink side is computed from the cards above.

Why Brandon Lambert is the #1 New York creator

Brandon Lambert tops this ranking with a CA Influence Index of 99 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in New York City37.0%100/100
  • Engagement against the market median for this size27.74%, 49.5x100/100
  • Average Reels reach against follower count2.2x100/100
  • Share of the audience that is real86%96/100

The top of this list is tight: 5 creators grade A+, so the component bars on each card are what separate the first calls.

The full database

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FAQ

Frequently asked questions

These cover why the audience figure is a New York number, how large these accounts run, and what the score cannot tell you.

01Why is the audience number a New York share rather than a national one?

Because the screen asked for New York specifically: creator location was New York City and the audience filter measured how much of each following lives there too. On the country-wide pages in this programme the same kind of figure is a United States share; here it is scoped to the city, and the grade weighs it against the 30% threshold this programme uses for city and state pages rather than the higher national bar.

02How large are the accounts on this page?

From 151,675 to 493,723 followers. The smallest ranks eighteenth and the largest thirteenth, which illustrates what the index is built to do: it weighs Reel reach and audience quality against the following behind them, so raw follower count alone does not decide the order.

03What can the score not tell me?

It cannot say what anyone charges, whether they are free this quarter, or whether their last ten posts suit a particular brief. Four measurements taken on one day, compared only against the other accounts on this page, are the whole of it. Treat the order as a reading list and settle the rest by asking.

04Why does a New York list contain a doctor, a bag designer and a podcast host rather than only lifestyle creators?

Because the screen asked for New York location and a follower band, not a niche. At this follower size in a city this large, the accounts that clear a real-audience check span whatever trades their creators actually hold: medicine, design, comedy, hospitality and performance all show up, and the hand review kept the ones who name a craft rather than removing them for not being a conventional influencer.

05Is this every influencer in New York?

No. It is an editorial selection of 25 accounts drawn from a 150,000 to 500,000 follower band analyzed in full on one screen, not a directory. A separate United States study of 929,228 Instagram creator accounts supplies the benchmark the scores are measured against.

06What came off the list during the hand review?

Mostly bios with no trade to point to: a contact address and nothing else, a discount code, an empty line. Behind that, institutions such as delis, a bakery and group-hosted show accounts; musicians promoting a release or a tour rather than naming a craft; reality-television cast members; working journalists; minors; and bios that name a different city as home. New Jersey and Long Island bios were kept throughout.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 19 Sept 20269 min read

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