Top 25 US Travel Influencers on Instagram

Best for: Mountain and outdoor escapes.

Melissa posts reflective mountain-life content and runs her own group adventures. A natural fit for outdoor escapes, mountain destinations, and gear that suits slow, scenic travel.

Best for: Personality-led world travel.

Em runs a personality-forward world-travel account with a playful voice and an open inbox. Her above-typical engagement makes her a fit for brands that want a recognizable host rather than a faceless feed.

Best for: LGBTQ+ travel and group trips.

Joe covers LGBTQ+ travel and lifestyle, works as a Lonely Planet correspondent, and runs his own group trips. A clear fit for inclusive destination campaigns and travel brands that value editorial credibility.

Best for: Hidden-gem destination guides.

Isabella focuses on road trips, hidden gems, and fairytale towns, with travel guides and itineraries on her blog. Her planning content suits lesser-known destinations and tools that help people find them.

Best for: Vanlife and climbing audiences.

Bella documents bougie-dirtbag van living and unfiltered solo travel for a climbing-leaning audience, and reads as one of the most real audiences on the list. Strong for van gear, climbing brands, and authentic outdoor stories.

Best for: Female solo-travel education.

Shakeemah covers female solo travel across 94 countries and teaches 12,000 students through her masterclass. The education angle suits brands that want a trusted voice for first-time and solo travelers.

Best for: Climbing and adventure film.

Ronnie is a climbing filmmaker and photographer documenting mountain life with his partner. A fit for climbing brands, expedition gear, and campaigns that need high-end adventure footage.

Best for: Group trips and bucket-list travel.

Lexi runs solo and bucket-list travel plus paid group trips, with a large TikTok audience feeding her Instagram. Her followers are used to buying travel, which suits booking tools and trip operators.

Best for: Travel film and adventure.

Liam pairs travel, film, and adventure with a faith-led voice and a business inbox. He reads as a genuine creator with a real audience; his engagement reading sits high enough that brands should confirm performance on recent posts before a large buy.

Best for: Hiking and outdoor photography.

An Italian creator living in the US, Marco focuses on travel, hiking, and photography with planning tips. A solid fit for hiking gear, outdoor brands, and US road-trip destinations told through strong imagery.

Best for: Couples travel and hospitality.

Sarah and Michael share travel, lifestyle, and hotel and restaurant picks as a couple. Their hospitality focus makes them a natural fit for hotels, resorts, and dining-led destination campaigns.

Best for: Visual destination inspiration.

Agwo is a Dubai-based travel content creator built around showing the beauty of every destination. A fit for visually-driven destination promotion where the image does the selling.

Best for: Hiking, road trips and vanlife.

Ruby covers hiking, road trips, and van life from a Colorado base with strong outdoor photography, and her followers are notably engaged. A clean fit for camping gear, parks tourism, and van-travel brands.

Best for: Solo travel and group trips.

Chelo is a solo traveler and group-trip host working through 50 of 197 countries, with a community-give-back angle in El Salvador. Good for trip operators and brands that value purpose alongside travel.

Best for: Luxury stays and elevated travel.

Mariya positions herself around luxury travel without the guesswork, iconic stays and elevated itineraries. The clearest fit on the list for premium hotels, high-end booking services, and luxury destinations.