Benchmark engagement against the US, not against Europe
20.9% of US Instagram creators clear 3% and the median at 10K to 50K is around 0.79%. A European floor rejects most of a good US shortlist.
the United States market study · 2026
The United States Creator Economy in 2026
Using Click Analytic's own database of 400M+ creator profiles, we counted every one of the 2,855,768 US creator accounts above 10,000 followers on Instagram, TikTok and YouTube and measured how they actually perform.
What engagement and view counts really look like at each follower size in the world's largest creator market, how domestic US audiences are, how much of the base is still posting, and how deep the brand-experienced pool goes. Every figure below has its own chart, data table and source line.
By Paul BouletMeasured September 2026
2,855,768creator accounts with 10K+ followers in the United States
1,748,963on TikTok, 61.2% of the US base
71.6%of Instagram creators keep 40% of their audience in the US
385,883Instagram accounts have run branded content
About this study
This report maps the United States creator market across Instagram, TikTok and YouTube from Click Analytic's own creator database. It is a count, not a survey.
We identified every creator account with at least 10,000 followers, or subscribers on YouTube, whose location resolves to the United States, then measured follower size, creator gender, audience location, engagement rate, average views, posting activity, follower growth, brand-deal history, verification and the intersection of the quality filters across all 2,855,768 of them.
Accounts are counted per platform. A US creator active on Instagram and TikTok appears in both figures, so 2,855,768 is a count of creator accounts rather than of people. Nano accounts between 1,000 and 10,000 followers are counted separately and excluded from every total and share here.
Nine findings from the data, starting with the one scale hides.
On this page
Key findings
The American creator market in numbers. Each finding has its own link, so a single statistic can be cited on its own.
2,855,768 creator accounts above 10K followers
1,748,963 on TikTok, 929,228 on Instagram and 177,577 on YouTube, plus 23,038,554 nano accounts below the line. Larger than every other market in this study combined.
US engagement is below most of Europe
20.9% of US Instagram creators clear 3%, against 27.9% in France and 25.6% in Germany. The median at 10K to 50K is around 0.79%.
71.6% keep 40% of their Instagram audience at home
The 3rd highest domestic concentration of the 10 markets measured. A large home audience is the structural advantage of the US market.
385,883 US Instagram accounts have run branded content
41.5% of the base. In absolute terms that is more brand-experienced creators than the entire 10K+ creator base of any other market in this study.
US TikTok is the most commercially developed TikTok pool we measure
418,397 US TikTok accounts show detected branded content, 23.9% of the base. In every other market in this study the equivalent figure sits in the single digits or low teens.
101,580 US YouTube channels have not posted in 30 days
42.8% of US YouTube channels, 50.5% of TikTok accounts and 61.1% of Instagram accounts posted last month.
Only 4.8% average 100K or more Reel views
44,294 accounts, and 3,492 average a million. In a market this size the absolute numbers are large and the rate is not.
US TikTok creators are 62.8% women, YouTube is 61.7% men
The two platforms pull in opposite directions in the same market, which makes a single creator-gender assumption across a plan unusable.
16.0% of US YouTube channels are verified, 0.9% of TikTok accounts
A badge confirms identity, not audience quality or reach. In the largest market in this study it is still not a filter worth using.
How many influencers are there in the United States?
The United States holds 2,855,768 creator accounts with 10,000 or more followers across Instagram, TikTok and YouTube, and 23,038,554 more between 1,000 and 10,000.
TikTok is the largest pool at 1,748,963 accounts, 61.2% of the base, ahead of Instagram at 929,228 and YouTube at 177,577. On Instagram alone the US base is 929,228 accounts, against 142,382 in the United Kingdom and 97,105 in Germany.
The nano bench is the deepest we measure on Instagram, at 12.4 accounts between 1,000 and 10,000 followers for every one already above the line. YouTube is the opposite at 1.0, which means US YouTube has essentially no pipeline of smaller channels beneath it.
US YouTube is also unusually top-heavy. 56.6% of channels sit in the 10K to 50K band against 74.8% on Instagram, and 7,284 US channels have passed a million subscribers.
View data table
| Platform | Creator accounts 10K+ | Share of the 10K+ base | Nano accounts 1K-10K |
|---|---|---|---|
| TikTok | 1,748,963 | 61.2% | 11,285,846 |
| 929,228 | 32.5% | 11,566,260 | |
| YouTube | 177,577 | 6.2% | 186,448 |
| Total | 2,855,768 | 100.0% | 23,038,554 |
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View data table
| Follower size | Instagram (accounts) | TikTok (accounts) | YouTube (accounts) | Instagram (share) | TikTok (share) | YouTube (share) |
|---|---|---|---|---|---|---|
| 10K-50K | 694,604 | 1,385,025 | 100,453 | 74.8% | 79.2% | 56.6% |
| 50K-100K | 105,299 | 180,297 | 27,034 | 11.3% | 10.3% | 15.2% |
| 100K-500K | 105,294 | 150,481 | 36,601 | 11.3% | 8.6% | 20.6% |
| 500K-1M | 13,336 | 18,549 | 6,750 | 1.4% | 1.1% | 3.8% |
| 1M+ | 10,702 | 14,620 | 7,284 | 1.2% | 0.8% | 4.1% |
Subscribers on YouTube. Bands are exclusive and sum to the platform base.
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For marketers
Scale changes the shortlisting problem rather than solving it. With 929,228 Instagram accounts to choose from, the filters below are what make a US brief tractable.
Starting with the one thing the US has that almost no other market does.
Where US creators' audiences are located
71.6% of US Instagram creators keep at least 40% of their audience in the United States, the 3rd highest of the 10 markets measured.
86.9% clear a 20% domestic threshold and 52.2% clear 60%. On TikTok 80.4% clear 40% and on YouTube 47.4%.
This is the structural advantage of the US market and it is easy to overlook. In Canada only 25.6% of Instagram creators clear the same threshold, and in Switzerland 15.0%. A US creator's audience is mostly American because the American audience is large enough to sustain them.
It also explains why US creators are read heavily in Canada and other English-language markets, which is the mirror image of the same effect.
For marketers
A domestic-audience filter costs you far less in the United States than anywhere else in this study. Apply it anyway: the accounts that fail it are still a very large number, and 52.2% clearing 60% leaves plenty of room to be stricter.
Next, the number where scale does not help.
Engagement rate benchmarks for US influencers
20.9% of US Instagram creators clear a 3% engagement rate, placing the United States 6th of the 10 markets measured.
43.5% exceed 1%, 20.9% exceed 3% and 13.0% exceed 5%. The median at 10K to 50K followers is around 0.79%, falling to around 0.56% at 50K to 250K and around 0.56% above 250K.
Compare that with France at around 1.3% or Sweden at around 1.3% on the same band and the same method. A US creator on the local median engages roughly a third less than a French or Swedish one, which matters the moment a global brief carries one engagement floor across markets.
TikTok and YouTube behave differently again: 91.2% of US TikTok accounts and 52.9% of YouTube channels clear 3%.
View data table
| Engagement rate | Instagram (accounts) | Instagram (share) | TikTok (accounts) | TikTok (share) | YouTube (accounts) | YouTube (share) |
|---|---|---|---|---|---|---|
| 1%+ | 404,281 | 43.5% | 1,710,674 | 97.8% | 148,475 | 83.6% |
| 3%+ | 193,952 | 20.9% | 1,595,917 | 91.2% | 93,971 | 52.9% |
| 5%+ | 120,727 | 13.0% | 1,364,471 | 78.0% | 51,733 | 29.1% |
Engagement is calculated per platform, so a rate compares within a platform only. Thresholds are cumulative.
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View data table
| Follower size | |
|---|---|
| 10K-50K followers | 0.79% (range 0.76% to 0.82%) |
| 50K-250K followers | 0.56% (range 0.53% to 0.59%) |
| 250K+ followers | 0.56% (range 0.53% to 0.59%) |
Found by binary search over counting queries, so each median is a narrow range. Round it before quoting it.
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For marketers
A global 3% floor set from European data rejects most of the US market. Benchmark against the US median for the size band, or the shortlist will be built from outliers rather than from performers.
And reach, where the rate and the absolute number tell different stories.
Views and reach in the US market
29.6% of US Instagram creators average at least 10,000 Reel views. 4.8% average 100,000, which is 44,294 accounts.
3,492 US Instagram accounts average a million views per Reel, more than the entire 10K+ creator base of Switzerland. That is the difference between a rate and a count, and in the United States the count is what a media plan actually buys.
On TikTok the median runs around 500 views at 10K to 50K followers, around 2,500 at 50K to 250K and around 13,000 above 250K. US YouTube runs around 1,500, around 2,500 and around 16,000 across the same bands.
By rate, the US sits 6th of 10 on the Instagram six-figure threshold.
View data table
| Average views per video | Instagram (accounts) | Instagram (share) | TikTok (accounts) | TikTok (share) | YouTube (accounts) | YouTube (share) |
|---|---|---|---|---|---|---|
| 10K+ | 275,208 | 29.6% | 226,070 | 12.9% | 41,683 | 23.5% |
| 100K+ | 44,294 | 4.8% | 41,172 | 2.4% | 9,115 | 5.1% |
| 1M+ | 3,492 | 0.4% | 4,716 | 0.3% | 1,556 | 0.9% |
Reels on Instagram, videos on TikTok and YouTube. Thresholds are cumulative.
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View data table
| Follower size | TikTok | YouTube |
|---|---|---|
| 10K-50K followers | 500 | 1,500 |
| 50K-250K followers | 2,500 | 2,500 |
| 250K+ followers | 13,000 | 16,000 |
Bisected and rounded to two significant figures. Treat each as a benchmark, not an exact value.
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For marketers
In the US, filter on views rather than on followers and the shortlist changes completely. There are enough accounts above any threshold you set that the threshold itself becomes the strategy.
A view only counts if the account is still posting.
How many US creators are active, and which are growing
61.1% of US Instagram accounts posted in the last 30 days, against 50.5% on TikTok and 42.8% on YouTube.
That leaves 361,700 Instagram accounts, 865,623 TikTok accounts and 101,580 YouTube channels dormant for a month or more. In absolute terms the dormant US pool is larger than the entire active pool of any other market in this study.
Growth is modest for a market this size: 9.2% of US Instagram creators grew by at least 20% over six months, placing the US 7th of 10. 42,080 accounts grew by half and 23,306 doubled.
Those absolute growth counts are the useful ones. A filter that surfaces 23,306 doubling accounts gives a US planner a shortlist; the same filter in a small market gives a handful of names.
View data table
| Platform | Posted in the last 30 days | Share of the platform base | Did not post |
|---|---|---|---|
| 567,528 | 61.1% | 361,700 | |
| TikTok | 883,340 | 50.5% | 865,623 |
| YouTube | 75,997 | 42.8% | 101,580 |
Activity is measured from the most recent post we hold for the account.
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View data table
| Follower growth, six months | Instagram (accounts) | Instagram (share) | TikTok (accounts) | TikTok (share) | YouTube (accounts) | YouTube (share) |
|---|---|---|---|---|---|---|
| +20% | 85,685 | 9.2% | 116,717 | 6.7% | 6,676 | 3.8% |
| +50% | 42,080 | 4.5% | 57,174 | 3.3% | 2,184 | 1.2% |
| +100% | 23,306 | 2.5% | 30,930 | 1.8% | 992 | 0.6% |
Thresholds are cumulative: an account that grew 100% is also counted at 50% and 20%.
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For marketers
A recency filter is not optional at this scale. Roughly four in ten US Instagram accounts and well over half the TikTok base have gone quiet, and no engagement figure on this page applies to them.
And the commercial depth, which is where the US genuinely leads.
Brand deals and creator quality in the United States
41.5% of US Instagram creators have run branded content, 385,883 accounts, and 23.9% of TikTok accounts, 418,397.
The US TikTok figure is the one to notice. At 23.9%, US TikTok is the most commercially developed TikTok pool in this study by a wide margin; in most other markets the equivalent figure sits in the single digits or low teens. Brands worked US TikTok before they worked anyone else's.
On Instagram, 41.5% is above the global Creator Economy Report figure of 28.8% but below Sweden at 48.8%. The US is a deep market rather than a saturated one: 543,345 US Instagram accounts still show no detected brand history at all.
The funnel below is the number to keep. Combining a domestic audience, a 3% engagement rate and six-figure average views leaves 15,807 US Instagram accounts, 1.7% of the base, measured directly with its own query rather than multiplied out of the rows above it. On TikTok it is 27,891 and on YouTube 2,097.
View data table
| Platform | Has run branded content | Share of the platform base | No branded content detected |
|---|---|---|---|
| 385,883 | 41.5% | 543,345 | |
| TikTok | 418,397 | 23.9% | 1,330,566 |
| YouTube | 24,761 | 13.9% | 152,816 |
At least one detected sponsored or branded post. Undisclosed or gifted collaborations are not captured.
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View data table
| Platform | Verified | Share of the platform base | Not verified |
|---|---|---|---|
| TikTok | 16,079 | 0.9% | 1,732,884 |
| YouTube | 28,463 | 16.0% | 149,114 |
A badge confirms identity, not audience quality or reach. The Instagram rate is withheld while the measurement is reviewed.
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View data table
| Filter | Accounts | Share of the platform base |
|---|---|---|
| All Instagram creators in the United States | 929,228 | 100.0% |
| 40%+ of the audience in the United States | 665,353 | 71.6% |
| Engagement rate at or above 3% | 193,952 | 20.9% |
| Averaging 100K+ views per video | 44,294 | 4.8% |
| All three at once (measured directly) | 15,807 | 1.7% |
Each filter is counted on its own against the same base. The last row is a single query for all three together, not the product of the rows above it.
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For marketers
15,807 fully qualified US Instagram accounts is a small share of a very large base. Every brand filtering the same way is bidding on the same names, so relax the views threshold and add a recency filter to find the pool nobody else is looking at.
Every figure above, side by side, in one table.
Who US creators are
The three US platforms pull in different directions: TikTok is 62.8% women, Instagram 55.6%, and YouTube 61.7% men.
1,098,189 of 1,748,963 US TikTok accounts are run by women and 109,540 of 177,577 YouTube channels by men. A single creator-gender assumption carried across a three-platform US plan will be wrong on at least one of them.
Creator gender is inferred from the profile. Accounts with no identifiable individual creator, such as brands, shops and media outlets, are outside the measured population rather than counted separately. Audience gender was not published in this study: the filter behind it is unsupported in the measurement API.
View data table
| Platform | Women | Share | Men | Share |
|---|---|---|---|---|
| 517,032 | 55.6% | 412,196 | 44.4% | |
| TikTok | 1,098,189 | 62.8% | 650,774 | 37.2% |
| YouTube | 68,037 | 38.3% | 109,540 | 61.7% |
Gender is inferred from the profile. Accounts with no identifiable individual creator are outside the base filter entirely.
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For marketers
Creator gender is not audience gender. Filter on audience composition directly, per platform, rather than inferring it from who is holding the camera.
Numbers mean little until you know whether they are high or low.
Every American creator market metric in one table
Every published figure from the United States study, as an account count and a share of its own platform base.
| Metric | TikTok | YouTube | |
|---|---|---|---|
| Market size | |||
| Creator accounts, 10K+ followers | 929,228 | 1,748,963 | 177,577 |
| Nano accounts, 1K-10K followers | 11,566,260 | 11,285,846 | 186,448 |
| Follower size (subscribers on YouTube) | |||
| 10K-50K | 694,604 (74.8%) | 1,385,025 (79.2%) | 100,453 (56.6%) |
| 50K-100K | 105,299 (11.3%) | 180,297 (10.3%) | 27,034 (15.2%) |
| 100K-500K | 105,294 (11.3%) | 150,481 (8.6%) | 36,601 (20.6%) |
| 500K-1M | 13,336 (1.4%) | 18,549 (1.1%) | 6,750 (3.8%) |
| 1M+ | 10,702 (1.2%) | 14,620 (0.8%) | 7,284 (4.1%) |
| Creator gender | |||
| MALE | 412,196 (44.4%) | 650,774 (37.2%) | 109,540 (61.7%) |
| FEMALE | 517,032 (55.6%) | 1,098,189 (62.8%) | 68,037 (38.3%) |
| Audience gender | |||
| 60%+ female audience | withheld | withheld | withheld |
| 60%+ male audience | withheld | withheld | withheld |
| Neither gender above 60% | withheld | withheld | withheld |
| Audience located in the United States | |||
| 20%+ in-country | 807,810 (86.9%) | 1,568,405 (89.7%) | 122,496 (69.0%) |
| 40%+ in-country | 665,353 (71.6%) | 1,406,318 (80.4%) | 84,248 (47.4%) |
| 60%+ in-country | 485,263 (52.2%) | 1,121,650 (64.1%) | 43,829 (24.7%) |
| Engagement rate | |||
| Engagement rate 1%+ | 404,281 (43.5%) | 1,710,674 (97.8%) | 148,475 (83.6%) |
| Engagement rate 3%+ | 193,952 (20.9%) | 1,595,917 (91.2%) | 93,971 (52.9%) |
| Engagement rate 5%+ | 120,727 (13.0%) | 1,364,471 (78.0%) | 51,733 (29.1%) |
| Median engagement rate | |||
| Median, 10K-50K | 0.79% | 49700.00% | 150600.00% |
| Median, 50K-250K | 0.56% | 251400.00% | 251400.00% |
| Median, 250K+ | 0.56% | 1349700.00% | 1557300.00% |
| Average views per video | |||
| Average views 10K+ | 275,208 (29.6%) | 226,070 (12.9%) | 41,683 (23.5%) |
| Average views 100K+ | 44,294 (4.8%) | 41,172 (2.4%) | 9,115 (5.1%) |
| Average views 1M+ | 3,492 (0.4%) | 4,716 (0.3%) | 1,556 (0.9%) |
| Activity | |||
| Posted in last 30 days | 567,528 (61.1%) | 883,340 (50.5%) | 75,997 (42.8%) |
| Follower growth, six months | |||
| Growth +20% | 85,685 (9.2%) | 116,717 (6.7%) | 6,676 (3.8%) |
| Growth +50% | 42,080 (4.5%) | 57,174 (3.3%) | 2,184 (1.2%) |
| Growth +100% | 23,306 (2.5%) | 30,930 (1.8%) | 992 (0.6%) |
| Commercial readiness | |||
| Has run branded content | 385,883 (41.5%) | 418,397 (23.9%) | 24,761 (13.9%) |
| Verification | |||
| Verified | withheld | 16,079 (0.9%) | 28,463 (16.0%) |
| Fully qualified creators | |||
| 40%+ domestic · 3%+ ER · 100K+ views | 15,807 (1.7%) | 27,891 (1.6%) | 2,097 (1.2%) |
Not measured: the metric was not run on that platform in this study. Withheld: measured, but held back while the measurement is reviewed. Every share uses its own platform base (929,228 Instagram, 1,748,963 TikTok, 177,577 YouTube).
Next, the United States against the global market.
the United States against the global creator economy
We compared these US figures against Click Analytic's Creator Economy Report 2026, a separate study of 23.6M creator accounts across 25 markets, snapshot the whole of 2025.
The United States sits close to the global benchmark on engagement, with a median of around 0.79% at 10K to 50K Instagram followers against a global 0.80%. It is well ahead on commerce, at 41.5% brand-deal history against 28.8% worldwide, and ahead on activity at 61.1% against 55.9%.
The platform mix is closer to the global shape than any other market in this study, which is unsurprising: at 2,855,768 accounts the United States is a large part of what the global average is made of. TikTok holds 61.2% of the US base against 67.0% globally and Instagram 32.5% against 25.0%.
View data table
| Metric | the United States | Global |
|---|---|---|
| Instagram median engagement rate, 10K-50K followers | 0.79% | 0.8% |
| Instagram creators with previous branded content | 41.5% | 28.8% |
| Instagram creators who posted in the last 30 days | 61.1% | 55.9% |
| TikTok creators who posted in the last 30 days | 50.5% | 53.2% |
| YouTube channels averaging 100K+ views | 5.1% | 11.2% |
| TikTok's share of the three-platform creator base | 61.2% | 67.0% |
| Instagram's share of the three-platform creator base | 32.5% | 25.0% |
Global figures: Click Analytic Creator Economy Report 2026, a study of 23.6M creator accounts across 25 markets, snapshot the whole of 2025. A metric with no comparable global figure is left out rather than estimated.
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For marketers
Treat the global benchmark as a US benchmark with caution in the other direction too. Because the US is so large a share of the global cohort, a worldwide average will rarely tell you that a US number is unusual.
Here is what that changes about planning a US campaign.
What this means for marketers working in the United States
Seven rules for planning influencer campaigns in the United States, each grounded in a figure above.
Filter on views, and set the threshold deliberately
44,294 US Instagram accounts average six-figure views and 3,492 average a million. At this scale the threshold you pick is the strategy.
US TikTok is already worked
23.9% of US TikTok accounts have run branded content, far above any other TikTok pool we measure. Do not plan it as the uncontested platform it is elsewhere.
There is still depth on Instagram
543,345 US Instagram accounts show no detected brand history. The US is deep rather than saturated.
Apply recency before anything else
361,700 Instagram accounts and 865,623 TikTok accounts have not posted in 30 days, a dormant pool larger than most national markets.
Expect competition on the qualified pool
15,807 US Instagram accounts pass domestic, engagement and views filters together. Every brand running the same filters is bidding on them.
Do not carry one gender assumption across platforms
US TikTok is 62.8% women and US YouTube is 61.7% men. Filter audience composition per platform.
Want to see the creators behind these numbers?
Find the American creators behind these numbers
Every metric on this page is a filter in Click Analytic: audience location, engagement against the benchmarks above, average views, posting activity and brand history.
Browse ranked US influencer lists
Every number on this page comes from live creator profiles. Here they are, ranked and filterable.
Top American influencers
The ranked list of the largest US Instagram creators.
Browse the rankingNew York influencers
Creators based in New York, ranked by audience and engagement.
Browse the rankingUS beauty influencers
America's top beauty creators, ready to filter by size and engagement.
Browse the rankingMethodology
Every figure on this page is the exact number of accounts returned by one counting query against the Click Analytic creator database. Medians were found by binary search over the same queries, so each is a narrow range that we publish rounded.
- Population
- Creator accounts with 10,000-100,000,000 followers (subscribers on YouTube) located in United States, with an inferred gender.
- Base per platform
- 929,228 Instagram, 1,748,963 TikTok, 177,577 YouTube. Every share on this page uses its own platform base.
- Nano tier
- Accounts with 1,000 to 10,000 followers, counted separately under the same location rules and excluded from every 10K+ total and share: 11,566,260 Instagram, 11,285,846 TikTok, 186,448 YouTube.
- Measured
- Instagram in September 2026 (410 counting queries), TikTok in September 2026 (410 counting queries), YouTube in September 2026 (410 counting queries).
- Counting, not sampling
- Each figure is the exact number of accounts returned by one query against the Click Analytic creator database, which indexes over 400 million public profiles. This is not a survey and not a sample.
- Accounts, not people
- Accounts are counted per platform. A creator active on two platforms appears in both totals, so the cross-platform figure is a count of creator accounts rather than of individuals.
- Engagement rate
- Calculated per platform. The definitions differ, so a rate is comparable within a platform and not across platforms.
- Medians
- Found by binary search over counting queries, which returns a narrow range rather than a point. Ranges are shown in the data tables and the prose rounds hard.
Notes and limits
- This study supersedes the separate Instagram and TikTok runs measured earlier in September 2026. Where an earlier figure differs by a few thousand accounts, the difference is real movement in the base between the two runs rather than a correction.
- Audience gender and audience quality are absent because the filters behind them are unsupported or undocumented in the measurement API. The collector marked those rows unpublishable rather than print numbers it could not defend.
- The TikTok and YouTube median views landed on close or identical values in the lower bands, which is the resolution of the binary search showing through. Read them as benchmarks rather than as measurements.
- Read from data/market-studies/market-united-states--bf_v1--2026.json, the study artifacts committed to the Click Analytic repository. Each is immutable: a re-measurement lands as a new file rather than editing an old one.
- Rows the collector held back are printed as "withheld" rather than as an estimate. The Instagram verification rate is one of them: it reads implausibly high across every market measured and is under review.
Still have questions? Most of them are answered below.
Frequently asked questions
How many influencers are there in the United States?
Click Analytic counts 2,855,768 creator accounts with 10,000 or more followers located in the United States across Instagram, TikTok and YouTube: 1,748,963 on TikTok, 929,228 on Instagram and 177,577 on YouTube, measured in September 2026. Accounts are counted per platform, so a creator active on two is counted twice.
What is a good engagement rate for a US Instagram influencer?
Lower than most briefs assume. The median is around 0.79% at 10K to 50K followers, around 0.56% at 50K to 250K and around 0.56% above 250K. 20.9% of US creators clear 3%.
Which platform has the most influencers in the United States?
TikTok, with 1,748,963 accounts above 10,000 followers, 61.2% of the US base. Instagram follows with 929,228 and YouTube with 177,577 channels.
How many US influencers have done brand deals?
385,883 US Instagram accounts, 41.5% of the base, and 418,397 TikTok accounts, 23.9%. US TikTok is the most commercially developed TikTok pool in this study.
How much of a US influencer's audience is in the United States?
71.6% of US Instagram creators keep at least 40% of their audience at home and 52.2% keep at least 60%, the 3rd highest domestic concentration of the 10 markets measured.
How many views does a US TikTok creator get?
The median US TikTok creator with 10K to 50K followers averages around 500 views per video, around 2,500 at 50K to 250K and around 13,000 above 250K. 2.4% average 100,000 or more.
How was this data collected?
Each figure is the exact result count of a query against Click Analytic's database of 400M+ creator profiles, not a survey and not a sample. Instagram, TikTok and YouTube were measured in September 2026. Medians come from binary search over counting queries and are published rounded.
Cite and embed this study
Journalists, analysts and agencies are welcome to use these figures with a link to this page. Every chart carries its own data table and source line.
Suggested citation
Click Analytic (2026). Influencer Marketing in the United States: 2026 Creator Economy Statistics. the United States creator market study, September 2026. https://www.clickanalytic.com/creator-economy-report/united-states/
Short source line
Source: Click Analytic, the United States creator market study (September 2026)
Measured from data/market-studies/market-united-states--bf_v1--2026.json.