Raise the engagement floor, do not lower it
27.9% of French Instagram creators clear 3%, the highest of the markets measured. A floor set for another market is not selective here.
France market study · 2026
France's Creator Economy in 2026
Using Click Analytic's own database of 400M+ creator profiles, we counted every one of the 374,395 French creator accounts above 10,000 followers on Instagram, TikTok and YouTube and measured how they actually perform.
Which platform reaches French audiences, what real engagement and view counts look like at each size, how domestic French YouTube is compared with French TikTok, and how much of the market has already worked with brands. Every figure below has its own chart, data table and source line.
By Paul BouletMeasured September 2026
374,395creator accounts with 10K+ followers in France
266,042on TikTok, 71.1% of the French base
27.9%of Instagram creators clear a 3% engagement rate, the highest we measure
8.1%average 100K+ Reel views, also the highest we measure
About this study
This report maps the French creator market across Instagram, TikTok and YouTube from Click Analytic's own creator database. It is a count, not a survey.
We identified every creator account with at least 10,000 followers, or subscribers on YouTube, whose location resolves to France, then measured follower size, creator gender, audience location, engagement rate, average views, posting activity, follower growth, brand-deal history, verification and the intersection of the quality filters across all 374,395 of them.
The three platforms were measured in separate runs, Instagram first and TikTok and YouTube later, all within September 2026. Accounts are counted per platform, so 374,395 is a count of creator accounts rather than of people. Nano accounts between 1,000 and 10,000 followers are counted separately and excluded from every total and share here.
Nine findings from the data, starting with the two that make France unusual.
On this page
Key findings
The French creator market in numbers. Each finding has its own link, so a single statistic can be cited on its own.
France is the most engaged market we measure
27.9% of French Instagram creators clear a 3% engagement rate, ahead of every other market studied. The median at 10K to 50K followers is around 1.3%.
8.1% average 100K or more Reel views
7,198 French Instagram accounts, the highest six-figure rate of the 10 markets measured. France leads on both attention and reach.
TikTok holds 71.1% of the French creator base
266,042 accounts against 88,385 on Instagram, the most TikTok-weighted market we have studied. The nano bench is deeper still at 2,075,179 accounts.
French YouTube is the most domestic platform in any market we measure
72.0% of French YouTube channels keep 40% or more of their audience in France, against 62.6% on TikTok. Language does the work.
39.6% of French Instagram creators have run branded content
34,975 accounts. That is the 7th highest of the 10 markets measured, below Sweden, despite France leading on engagement.
233,671 French TikTok accounts have never run a brand deal
87.8% of the largest creator pool in France shows no detected branded content. It is the deepest uncontested pool in any market we have measured.
12,042 French YouTube channels have not posted in 30 days
Only 39.7% of French YouTube channels posted last month, against 63.2% on Instagram and 47.9% on TikTok.
French YouTube is male-led, Instagram and TikTok are not
65.2% of French YouTube channels are run by men. Instagram is 53.9% women and TikTok 52.6%.
6,299 French TikTok accounts pass every quality filter at once
2.4% of the TikTok base combines a domestic audience, a 3% engagement rate and six-figure average views. On YouTube it is 567 channels.
How many influencers are there in France?
France holds 374,395 creator accounts with 10,000 or more followers across Instagram, TikTok and YouTube, and 2,624,987 more between 1,000 and 10,000.
TikTok is the dominant platform at 266,042 accounts, 71.1% of the base, against 88,385 on Instagram and 19,968 on YouTube. No other market we have measured is this TikTok-weighted.
The bench under TikTok is enormous: 2,075,179 French accounts sit between 1,000 and 10,000 followers, 7.8 for every account already above the line. Instagram holds 6.0 and YouTube 1.1, so French YouTube has almost no pipeline underneath it.
On Instagram alone France is 6th of the 10 markets measured at 88,385 accounts, slightly behind Germany at 97,105. 75.0% of French Instagram creators sit between 10K and 50K followers and 687 accounts have passed a million.
View data table
| Platform | Creator accounts 10K+ | Share of the 10K+ base | Nano accounts 1K-10K |
|---|---|---|---|
| TikTok | 266,042 | 71.1% | 2,075,179 |
| 88,385 | 23.6% | 527,533 | |
| YouTube | 19,968 | 5.3% | 22,275 |
| Total | 374,395 | 100.0% | 2,624,987 |
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View data table
| Follower size | Instagram (accounts) | TikTok (accounts) | YouTube (accounts) | Instagram (share) | TikTok (share) | YouTube (share) |
|---|---|---|---|---|---|---|
| 10K-50K | 66,294 | 215,928 | 11,924 | 75.0% | 81.2% | 59.7% |
| 50K-100K | 10,397 | 24,626 | 3,067 | 11.8% | 9.3% | 15.4% |
| 100K-500K | 10,033 | 21,121 | 3,893 | 11.4% | 7.9% | 19.5% |
| 500K-1M | 975 | 2,639 | 615 | 1.1% | 1.0% | 3.1% |
| 1M+ | 687 | 1,730 | 519 | 0.8% | 0.7% | 2.6% |
Subscribers on YouTube. Bands are exclusive and sum to the platform base.
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For marketers
If the plan is TikTok-first, France is the deepest market in this study by a wide margin. If it is YouTube-first, it is one of the thinnest relative to its size.
Next, the number that makes French YouTube worth the trouble.
Where French creators' audiences are located
72.0% of French YouTube channels keep at least 40% of their audience in France, against 57.8% on Instagram and 62.6% on TikTok.
French YouTube is the most domestically concentrated platform of any market and any platform in this study. Long-form video in French does not travel the way a Reel or a TikTok does, and the figure shows it: 56.8% of French channels hold 60% or more of their audience in France.
Instagram is strong too. France ranks 4th of 10 on the Instagram 40% threshold, ahead of Germany at 40.3% and the United Kingdom at 41.3%. Measured across the whole Instagram market, the median French creator holds 39% of their audience in France.
TikTok is the leak. Francophone audiences in Belgium, Switzerland, Canada and West Africa are counted as outside France here, and on a platform built for cross-border distribution that shows up as a much lower domestic share.
For marketers
For a France-only campaign, YouTube and Instagram deliver domestic audiences far more reliably than TikTok does. For a francophone campaign, the TikTok figure is an understatement rather than a warning.
Next, the two numbers France leads the study on.
Engagement rate benchmarks for French influencers
27.9% of French Instagram creators clear a 3% engagement rate, the highest share of the 10 markets Click Analytic has measured.
55.1% exceed 1%, 27.9% exceed 3% and 17.2% exceed 5%. The lowest market measured, Colombia, sits at 14.5% on the same threshold.
By size band the median runs around 1.3% at 10K to 50K followers, around 1% at 50K to 250K and around 1.1% above 250K. Across the whole market as one population, the median is around 1.1%. Unusually, French engagement barely decays with size: the 250K band is close to the 50K band rather than well below it.
TikTok and YouTube are different instruments and the numbers say so. 91.9% of French TikTok accounts clear 3% and 56.7% of YouTube channels do, so the same threshold is selective on Instagram, moderately selective on YouTube and close to meaningless on TikTok.
View data table
| Engagement rate | Instagram (accounts) | Instagram (share) | TikTok (accounts) | TikTok (share) | YouTube (accounts) | YouTube (share) |
|---|---|---|---|---|---|---|
| 1%+ | 48,701 | 55.1% | 262,217 | 98.6% | 17,559 | 87.9% |
| 3%+ | 24,628 | 27.9% | 244,506 | 91.9% | 11,324 | 56.7% |
| 5%+ | 15,203 | 17.2% | 206,145 | 77.5% | 5,892 | 29.5% |
Engagement is calculated per platform, so a rate compares within a platform only. Thresholds are cumulative.
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View data table
| Follower size | |
|---|---|
| 10K-50K followers | 1.32% (range 1.29% to 1.35%) |
| 50K-250K followers | 1.03% (range 1.00% to 1.06%) |
| 250K+ followers | 1.09% (range 1.06% to 1.12%) |
Found by binary search over counting queries, so each median is a narrow range. Round it before quoting it.
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For marketers
A flat 3% floor across three platforms keeps 27.9% of French Instagram, 56.7% of YouTube and 91.9% of TikTok. It is three different filters wearing one number.
And reach, where France also leads.
Views and reach in the French market
8.1% of French Instagram creators average 100,000 or more Reel views, the highest six-figure rate of the 10 markets measured.
45.2% average at least 10,000 views and 415 accounts average a million. The median French Instagram creator averages around 8,500 views per Reel.
On TikTok the median runs around 1,500 views at 10K to 50K followers, around 4,500 at 50K to 250K and around 29,000 above 250K. French YouTube runs around 1,500, around 6,500 and around 33,000 across the same bands, and reaches 7.7% at the six-figure threshold.
France leading on both engagement and reach is worth stating plainly, because the two usually trade off against each other. Here they do not.
View data table
| Average views per video | Instagram (accounts) | Instagram (share) | TikTok (accounts) | TikTok (share) | YouTube (accounts) | YouTube (share) |
|---|---|---|---|---|---|---|
| 10K+ | 39,949 | 45.2% | 53,384 | 20.1% | 6,180 | 30.9% |
| 100K+ | 7,198 | 8.1% | 9,410 | 3.5% | 1,530 | 7.7% |
| 1M+ | 415 | 0.5% | 638 | 0.2% | 183 | 0.9% |
Reels on Instagram, videos on TikTok and YouTube. Thresholds are cumulative.
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View data table
| Follower size | TikTok | YouTube |
|---|---|---|
| 10K-50K followers | 1,500 | 1,500 |
| 50K-250K followers | 4,500 | 6,500 |
| 250K+ followers | 29,000 | 33,000 |
Bisected and rounded to two significant figures. Treat each as a benchmark, not an exact value.
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For marketers
Divide any quoted fee by the median views for that creator's size band to get a cost per thousand views. French YouTube out-reaches French TikTok at every band measured, which is not what most media plans assume.
A view only counts if the account is still posting, and French YouTube has a problem there.
How many French creators are active, and which are growing
63.2% of French Instagram accounts posted in the last 30 days, against 47.9% on TikTok and only 39.7% on YouTube.
12,042 of 19,968 French YouTube channels have gone quiet for a month or more, the weakest activity rate on any platform in this study. A French YouTube shortlist built without a recency filter is mostly a list of archives.
Growth follows the same split. 10.6% of French Instagram creators grew by at least 20% over six months and 7.6% on TikTok, but only 3.5% on YouTube. 2,002 French Instagram accounts doubled their following.
France ranks 3rd of 10 on Instagram growth, ahead of Sweden and behind Mexico.
View data table
| Platform | Posted in the last 30 days | Share of the platform base | Did not post |
|---|---|---|---|
| 55,840 | 63.2% | 32,545 | |
| TikTok | 127,323 | 47.9% | 138,719 |
| YouTube | 7,926 | 39.7% | 12,042 |
Activity is measured from the most recent post we hold for the account.
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View data table
| Follower growth, six months | Instagram (accounts) | Instagram (share) | TikTok (accounts) | TikTok (share) | YouTube (accounts) | YouTube (share) |
|---|---|---|---|---|---|---|
| +20% | 9,393 | 10.6% | 20,125 | 7.6% | 691 | 3.5% |
| +50% | 4,009 | 4.5% | 9,769 | 3.7% | 193 | 1.0% |
| +100% | 2,002 | 2.3% | 5,292 | 2.0% | 80 | 0.4% |
Thresholds are cumulative: an account that grew 100% is also counted at 50% and 20%.
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For marketers
Filter French YouTube on recency before you look at anything else. Six in ten channels above 10,000 subscribers have not published in a month, and none of the reach figures apply to them.
And the commercial question, where the most engaged market is not the most worked one.
Brand deals and creator quality in France
39.6% of French Instagram creators have run branded content, 34,975 accounts, the 7th highest rate of the 10 markets measured.
That is above the global Creator Economy Report figure of 28.8%, but below Sweden at 48.8% and the United Kingdom at 48.3%. France leads this study on engagement and reach while sitting mid-table on brand-deal history, which is an unusual combination and a straightforwardly good one for a brand arriving now.
TikTok carries the opportunity at scale. 12.2% of French TikTok accounts show detected branded content, leaving 233,671 with none. That is the largest pool of established creators without visible brand partnerships in any market in this study.
The funnel below is the number to keep. On TikTok, combining a domestic audience, a 3% engagement rate and six-figure average views leaves 6,299 accounts, 2.4% of the base, measured directly with its own query rather than multiplied out of the rows above it.
View data table
| Platform | Has run branded content | Share of the platform base | No branded content detected |
|---|---|---|---|
| 34,975 | 39.6% | 53,410 | |
| TikTok | 32,371 | 12.2% | 233,671 |
| YouTube | 3,568 | 17.9% | 16,400 |
At least one detected sponsored or branded post. Undisclosed or gifted collaborations are not captured.
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View data table
| Platform | Verified | Share of the platform base | Not verified |
|---|---|---|---|
| TikTok | 1,852 | 0.7% | 264,190 |
| YouTube | 2,656 | 13.3% | 17,312 |
A badge confirms identity, not audience quality or reach. The Instagram rate is withheld while the measurement is reviewed.
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View data table
| Filter | Accounts | Share of the platform base |
|---|---|---|
| All TikTok creators in France | 266,042 | 100.0% |
| 40%+ of the audience in France | 166,551 | 62.6% |
| Engagement rate at or above 3% | 244,506 | 91.9% |
| Averaging 100K+ views per video | 9,410 | 3.5% |
| All three at once (measured directly) | 6,299 | 2.4% |
Each filter is counted on its own against the same base. The last row is a single query for all three together, not the product of the rows above it.
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For marketers
France is the clearest first-mover case in this study: the most engaged audiences we measure, the highest six-figure reach, and 233,671 TikTok creators nobody has briefed yet.
Every figure above, side by side, in one table.
Who French creators are
French Instagram and TikTok are close to even on creator gender. YouTube is not: 65.2% of French channels above 10,000 subscribers are run by men.
53.9% of French Instagram creators are women, 47,623 accounts, and 52.6% on TikTok. YouTube inverts it, with 13,010 of 19,968 channels run by men.
Creator gender is inferred from the profile. Accounts with no identifiable individual creator, such as brands, shops and media outlets, are outside the measured population rather than counted separately. Audience gender was not published in this study: the filter behind it is unsupported in the measurement API.
View data table
| Platform | Women | Share | Men | Share |
|---|---|---|---|---|
| 47,623 | 53.9% | 40,762 | 46.1% | |
| TikTok | 139,931 | 52.6% | 126,111 | 47.4% |
| YouTube | 6,958 | 34.8% | 13,010 | 65.2% |
Gender is inferred from the profile. Accounts with no identifiable individual creator are outside the base filter entirely.
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For marketers
If your buyer is female, French YouTube is the thinnest of the three platforms before any other filter is applied. Filter on audience composition rather than on creator gender.
Numbers mean little until you know whether they are high or low.
Every French creator market metric in one table
Every published figure from the French study, as an account count and a share of its own platform base.
| Metric | TikTok | YouTube | |
|---|---|---|---|
| Market size | |||
| Creator accounts, 10K+ followers | 88,385 | 266,042 | 19,968 |
| Nano accounts, 1K-10K followers | 527,533 | 2,075,179 | 22,275 |
| Follower size (subscribers on YouTube) | |||
| 10K-50K | 66,294 (75.0%) | 215,928 (81.2%) | 11,924 (59.7%) |
| 50K-100K | 10,397 (11.8%) | 24,626 (9.3%) | 3,067 (15.4%) |
| 100K-500K | 10,033 (11.4%) | 21,121 (7.9%) | 3,893 (19.5%) |
| 500K-1M | 975 (1.1%) | 2,639 (1.0%) | 615 (3.1%) |
| 1M+ | 687 (0.8%) | 1,730 (0.7%) | 519 (2.6%) |
| Creator gender | |||
| MALE | 40,762 (46.1%) | 126,111 (47.4%) | 13,010 (65.2%) |
| FEMALE | 47,623 (53.9%) | 139,931 (52.6%) | 6,958 (34.8%) |
| Audience gender | |||
| 60%+ female audience | not measured | withheld | withheld |
| 60%+ male audience | not measured | withheld | withheld |
| Neither gender above 60% | not measured | withheld | withheld |
| Audience located in France | |||
| 20%+ in-country | 63,579 (71.9%) | 201,475 (75.7%) | 16,002 (80.1%) |
| 40%+ in-country | 51,129 (57.8%) | 166,551 (62.6%) | 14,380 (72.0%) |
| 60%+ in-country | 38,164 (43.2%) | 132,964 (50.0%) | 11,342 (56.8%) |
| Engagement rate | |||
| Engagement rate 1%+ | 48,701 (55.1%) | 262,217 (98.6%) | 17,559 (87.9%) |
| Engagement rate 3%+ | 24,628 (27.9%) | 244,506 (91.9%) | 11,324 (56.7%) |
| Engagement rate 5%+ | 15,203 (17.2%) | 206,145 (77.5%) | 5,892 (29.5%) |
| Median engagement rate | |||
| Median, 10K-50K | 1.32% | 150600.00% | 150600.00% |
| Median, 50K-250K | 1.03% | 450800.00% | 652400.00% |
| Median, 250K+ | 1.09% | 2860100.00% | 3339500.00% |
| Average views per video | |||
| Average views 10K+ | 39,949 (45.2%) | 53,384 (20.1%) | 6,180 (30.9%) |
| Average views 100K+ | 7,198 (8.1%) | 9,410 (3.5%) | 1,530 (7.7%) |
| Average views 1M+ | 415 (0.5%) | 638 (0.2%) | 183 (0.9%) |
| Activity | |||
| Posted in last 30 days | 55,840 (63.2%) | 127,323 (47.9%) | 7,926 (39.7%) |
| Follower growth, six months | |||
| Growth +20% | 9,393 (10.6%) | 20,125 (7.6%) | 691 (3.5%) |
| Growth +50% | 4,009 (4.5%) | 9,769 (3.7%) | 193 (1.0%) |
| Growth +100% | 2,002 (2.3%) | 5,292 (2.0%) | 80 (0.4%) |
| Commercial readiness | |||
| Has run branded content | 34,975 (39.6%) | 32,371 (12.2%) | 3,568 (17.9%) |
| Verification | |||
| Verified | withheld | 1,852 (0.7%) | 2,656 (13.3%) |
| Fully qualified creators | |||
| 40%+ domestic · 3%+ ER · 100K+ views | not measured | 6,299 (2.4%) | 567 (2.8%) |
Not measured: the metric was not run on that platform in this study. Withheld: measured, but held back while the measurement is reviewed. Every share uses its own platform base (88,385 Instagram, 266,042 TikTok, 19,968 YouTube).
Next, France against the global market.
France against the global creator economy
We compared these French figures against Click Analytic's Creator Economy Report 2026, a separate study of 23.6M creator accounts across 25 markets, snapshot the whole of 2025.
France is well clear of the global benchmark on engagement. The median at 10K to 50K Instagram followers runs around 1.3% against a global 0.80%, which means a French micro-creator engages harder than a global creator with a million followers. Brand-deal history runs 39.6% against 28.8% globally.
The platform mix is where France diverges most. TikTok holds 71.1% of the French base against 67.0% globally and Instagram 23.6% against 25.0%, so France is a more TikTok-weighted market than the world average, not less. French YouTube reaches 7.7% at the six-figure view threshold against a global 11.2%.
View data table
| Metric | France | Global |
|---|---|---|
| Instagram median engagement rate, 10K-50K followers | 1.32% | 0.8% |
| Instagram creators with previous branded content | 39.6% | 28.8% |
| Instagram creators who posted in the last 30 days | 63.2% | 55.9% |
| TikTok creators who posted in the last 30 days | 47.9% | 53.2% |
| YouTube channels averaging 100K+ views | 7.7% | 11.2% |
| TikTok's share of the three-platform creator base | 71.1% | 67.0% |
| Instagram's share of the three-platform creator base | 23.6% | 25.0% |
Global figures: Click Analytic Creator Economy Report 2026, a study of 23.6M creator accounts across 25 markets, snapshot the whole of 2025. A metric with no comparable global figure is left out rather than estimated.
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For marketers
Global engagement benchmarks understate France badly. Set the floor against the French median for the size band, or you will reject the best creators in the study.
Here is what that changes about planning a French campaign.
What this means for marketers working in France
Seven rules for planning influencer campaigns in France, each grounded in a figure above.
Use YouTube when the audience must be French
72.0% of French YouTube channels keep 40% of their audience in France, against 62.6% on TikTok. Language keeps long-form video at home.
Filter French YouTube on recency first
Only 39.7% of French YouTube channels posted in the last 30 days, the lowest activity rate on any platform in this study.
TikTok is the uncontested pool
233,671 French TikTok accounts have no detected brand history, the deepest such pool in any market measured.
Do not carry one engagement number across platforms
3% keeps 27.9% of Instagram, 56.7% of YouTube and 91.9% of TikTok. Judge TikTok on views.
Expect engagement and reach together
France leads this study on both the 3% engagement share and the 100K view share. A French shortlist rarely has to trade one for the other.
Treat francophone spill as upside
The TikTok domestic figure counts only followers in France. Belgian, Swiss, Canadian and West African francophone audiences fall outside it, so read the full country split before discounting a creator.
Want to see the creators behind these numbers?
Find the French creators behind these numbers
Every metric on this page is a filter in Click Analytic: audience location, engagement against the benchmarks above, average views, posting activity and brand history.
Browse ranked French influencer lists
Every number on this page comes from live creator profiles. Here they are, ranked and filterable.
Top French influencers
The ranked list of France's largest Instagram creators.
Browse the rankingParis influencers
Creators based in Paris, ranked by audience and engagement.
Browse the rankingFrench beauty influencers
France's top beauty creators, ready to filter by size and engagement.
Browse the rankingMethodology
Every figure on this page is the exact number of accounts returned by one counting query against the Click Analytic creator database. Medians were found by binary search over the same queries, so each is a narrow range that we publish rounded.
- Population
- Creator accounts with 10,000-100,000,000 followers (subscribers on YouTube) located in France, with an inferred gender.
- Base per platform
- 88,385 Instagram, 266,042 TikTok, 19,968 YouTube. Every share on this page uses its own platform base.
- Nano tier
- Accounts with 1,000 to 10,000 followers, counted separately under the same location rules and excluded from every 10K+ total and share: 527,533 Instagram, 2,075,179 TikTok, 22,275 YouTube.
- Measured
- Instagram in September 2026 (116 counting queries), TikTok in September 2026 (138 counting queries), YouTube in September 2026 (138 counting queries).
- Counting, not sampling
- Each figure is the exact number of accounts returned by one query against the Click Analytic creator database, which indexes over 400 million public profiles. This is not a survey and not a sample.
- Accounts, not people
- Accounts are counted per platform. A creator active on two platforms appears in both totals, so the cross-platform figure is a count of creator accounts rather than of individuals.
- Engagement rate
- Calculated per platform. The definitions differ, so a rate is comparable within a platform and not across platforms.
- Medians
- Found by binary search over counting queries, which returns a narrow range rather than a point. Ranges are shown in the data tables and the prose rounds hard.
Notes and limits
- The three platforms were measured in separate runs within September 2026, Instagram first and TikTok and YouTube later, so the platform figures are near-simultaneous rather than identical snapshots.
- Audience gender is absent because the filter behind it is unsupported in the measurement API. The collector marked those rows unpublishable rather than print a number it could not defend.
- Francophone followers in Belgium, Switzerland, Canada and West Africa count as outside France throughout. For a francophone rather than French campaign, read the full country split on the shortlist.
- Read from data/market-medians/france-instagram--2026-09-02.json, data/market-studies/market-france-instagram--bf_v1--2026-09-07-v1.json, data/market-studies/market-france-tiktok--bf_v1--2026-09-16-v1.json and data/market-studies/market-france-youtube--bf_v1--2026-09-16-v1.json, the study artifacts committed to the Click Analytic repository. Each is immutable: a re-measurement lands as a new file rather than editing an old one.
- Rows the collector held back are printed as "withheld" rather than as an estimate. The Instagram verification rate is one of them: it reads implausibly high across every market measured and is under review.
Still have questions? Most of them are answered below.
Frequently asked questions
How many influencers are there in France?
Click Analytic counts 374,395 creator accounts with 10,000 or more followers located in France across Instagram, TikTok and YouTube: 266,042 on TikTok, 88,385 on Instagram and 19,968 on YouTube, measured in September 2026. Accounts are counted per platform, so a creator active on two is counted twice.
What is a good engagement rate for a French Instagram influencer?
France sets a high bar. The median is around 1.3% at 10K to 50K followers, around 1% at 50K to 250K and around 1.1% above 250K. 27.9% of French creators clear 3%, the highest of the 10 markets measured.
Which platform has the most influencers in France?
TikTok, and by a long way: 266,042 accounts above 10,000 followers, 71.1% of the French base, against 88,385 on Instagram and 19,968 on YouTube.
How much of a French influencer's audience is actually in France?
It depends on the platform. 72.0% of YouTube channels, 57.8% of Instagram creators and 62.6% of TikTok accounts keep at least 40% of their audience in France. The median French Instagram creator holds 39%.
How many views does a French TikTok creator get?
The median French TikTok creator with 10K to 50K followers averages around 1,500 views per video, around 4,500 at 50K to 250K and around 29,000 above 250K. French YouTube runs higher at every band.
How many French influencers have done brand deals?
34,975 French Instagram accounts, 39.6% of the market, show at least one detected branded post. On TikTok it is 12.2% and on YouTube 17.9%.
How was this data collected?
Each figure is the exact result count of a query against Click Analytic's database of 400M+ creator profiles, not a survey and not a sample. Instagram, TikTok and YouTube were measured in September 2026. Medians come from binary search over counting queries and are published rounded.
Cite and embed this study
Journalists, analysts and agencies are welcome to use these figures with a link to this page. Every chart carries its own data table and source line.
Suggested citation
Click Analytic (2026). Influencer Marketing in France: 2026 Creator Economy Statistics. France creator market study, September 2026. https://www.clickanalytic.com/creator-economy-report/france/
Short source line
Source: Click Analytic, France creator market study (September 2026)
Measured from data/market-medians/france-instagram--2026-09-02.json, data/market-studies/market-france-instagram--bf_v1--2026-09-07-v1.json, data/market-studies/market-france-tiktok--bf_v1--2026-09-16-v1.json, data/market-studies/market-france-youtube--bf_v1--2026-09-16-v1.json.