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Top 25 US Mom Influencers on Instagram (Sep 2026)

We screened the 927,095 US-based Instagram accounts we track for mom in the bio, 20,000 to 1,000,000 followers, a 50% American audience, 1.5% engagement, 70% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Denis GolubevDenis Golubev6 min readLast updated: 7 Sept 2026

The ranking

25 top US mom influencers on Instagram

We found US mom creators on Instagram by screening 21,113 accounts that name mom in their own bio for an American audience, high audience quality, engagement and recent activity. The 25 below are ranked by the CA Influence Index.

25
Influencers selected
79%
Avg American audience
4.7%
Avg engagement
79%
Avg real audience
Ariana Lee Bonfiglio
#1

ariana_lee99Ariana Lee Bonfiglio

Ariana Lee BonfiglioMacro
910.4K
Followers
6.42%
Engagement rate
2.7M
Avg views
17.0%
fake followers / suspicious accounts

🍑Georgia| Mom Life + DIY ♥TikTok: arianalee99 (11.9mil+) ♡ ❥Snapchat: Arianalb

Audience location
The United States56.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Ariana Lee Bonfiglio posts mom life and do-it-yourself from Georgia with 11.9 million on TikTok. A+ at 91, the top of this page: Reels reaching three times her following, the widest reach here.

Why A+ on the CA Influence Index™

Audience fit56% the United States
Engagement11.5x median
View power3.0x followers
Audience quality83% real
Kimberly Van Der Beek
#2

vanderkimberlyKimberly Van Der Beek

Kimberly Van Der BeekMacro
551.5K
Followers
15.46%
Engagement rate
1.4M
Avg views
29.0%
fake followers / suspicious accounts

🦋 Partner in love with @vanderjames 🖤 Mom to six ✨

Audience location
The United States56.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Kimberly Van Der Beek posts as a mother of six alongside her partner. A at 89 on 15.46 percent engagement, 28 times the US median for her size and the highest rate on this page.

Why A on the CA Influence Index™

Audience fit56% the United States
Engagement27.6x median
View power2.5x followers
Audience quality71% real
Dre Hollingsworth
#3

burgundreDre Hollingsworth

Dre HollingsworthMacro
505.1K
Followers
13.83%
Engagement rate
639.3K
Avg views
29.0%
fake followers / suspicious accounts

Actress 🎬| The Chi S6 ✨ Influencer• That Girl Energy• Mom 🇳🇬 South Central LA bred, not ur Average Auntie 💅 LA| ATL

Audience location
The United States87.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Dre Hollingsworth acts in The Chi and posts motherhood alongside the work. A at 86 on an 87 percent American audience and 25 times the US median engagement rate for her size.

Why A on the CA Influence Index™

Audience fit87% the United States
Engagement24.7x median
View power1.3x followers
Audience quality71% real
Emma Banes
#4

ezsnbEmma Banes

Emma BanesMacro
690.2K
Followers
5.55%
Engagement rate
752.8K
Avg views
16.0%
fake followers / suspicious accounts

•Southern mom content•1.8 million on TikTok somehow•MERCH⬇️

Audience location
The United States87.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Emma Banes makes southern mom content and sells her own merchandise, with 1.8 million on TikTok. A at 85 on an 87 percent American audience.

Why A on the CA Influence Index™

Audience fit87% the United States
Engagement9.9x median
View power1.1x followers
Audience quality84% real
Kiara Freeman, B.S., CPT
#5

kiaratheleaderKiara Freeman, B.S., CPT

Kiara Freeman, B.S., CPTMacro
577.0K
Followers
7.69%
Engagement rate
753.4K
Avg views
24.0%
fake followers / suspicious accounts

✺ personal trainer & mom of 4 lift, jump & sprint past 30 🏃🏾‍♀️ ↓ Coaching + Programs ↓

Audience location
The United States68.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Kiara Freeman is a certified personal trainer and a mother of four who coaches women past thirty. A at 84 on Reels reaching more than her follower count.

Why A on the CA Influence Index™

Audience fit68% the United States
Engagement13.7x median
View power1.3x followers
Audience quality76% real
Jillian Gerhardt
#6

jilliangerhardtJillian Gerhardt

Jillian GerhardtMacro
901.7K
Followers
5.09%
Engagement rate
925.7K
Avg views
16.0%
fake followers / suspicious accounts

Girl mom X 3. Blue collar / Veteran Wife. Millennial Baddie. ✌🏼 📍Las Vegas

Audience location
The United States75.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Jillian Gerhardt posts as a girl mom of three and a veteran's wife. A at 83 on 902,000 followers and an 84 percent real audience.

Why A on the CA Influence Index™

Audience fit75% the United States
Engagement9.1x median
View power1.0x followers
Audience quality84% real
Bailey Lavender
#7

thebaileylavenderBailey Lavender

Bailey LavenderMacro
836.9K
Followers
4.80%
Engagement rate
586.9K
Avg views
14.0%
fake followers / suspicious accounts

Turning Chaos into Content Daily Mom + Hairstylist| 3M on TikTok 📍 Charlotte NC (just outside of)

Audience location
The United States95.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Bailey Lavender is a hairstylist who turns family chaos into daily posts, with three million on TikTok. A at 80 on a 95 percent American audience.

Why A on the CA Influence Index™

Audience fit95% the United States
Engagement8.6x median
View power0.7x followers
Audience quality86% real
Olivia Reeves
#8

the_o.crewOlivia Reeves

Olivia ReevesMacro
523.7K
Followers
2.17%
Engagement rate
358.8K
Avg views
12.0%
fake followers / suspicious accounts

💉Anesthesia 10+yrs| CRNA Hop in🚗😎🦄 Mom x3• makeup•medicine•life, but make it fun 🤣 👇🏼Colormatch for makeup

Audience location
The United States93.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Olivia Reeves is a nurse anaesthetist of ten years and a mother of three posting makeup and medicine together. A at 80 on an 88 percent real audience, the cleanest on this page.

Why A on the CA Influence Index™

Audience fit93% the United States
Engagement3.9x median
View power0.7x followers
Audience quality88% real
Laura Elizabeth Graham
#9

lauraelizabethgrahamLaura Elizabeth Graham

Laura Elizabeth GrahamMacro
857.3K
Followers
1.53%
Engagement rate
842.1K
Avg views
29.0%
fake followers / suspicious accounts

sharing my life as a mom of 3 🦋🩵🌸 TIKTOK: @lauraelizabethgraham 💌: LINKS + DISCOUNT CODES 👇🏼

Audience location
The United States84.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Laura Elizabeth Graham shares life as a mother of three and points followers to TikTok. B at 79 on Reels reaching almost her whole following.

Why B on the CA Influence Index™

Audience fit84% the United States
Engagement2.7x median
View power1.0x followers
Audience quality71% real
Emily Welch
#10

emilywelchstyleEmily Welch

Emily WelchMacro
708.1K
Followers
2.80%
Engagement rate
469.9K
Avg views
17.0%
fake followers / suspicious accounts

🍂I just really love fall 🍂 easy ideas for your home and life cozy colorful home decor• DIY• omaha• mom

Audience location
The United States81.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Emily Welch posts easy ideas for the home and says plainly that she loves autumn. B at 79 on an 81 percent American audience.

Why B on the CA Influence Index™

Audience fit81% the United States
Engagement5.0x median
View power0.7x followers
Audience quality83% real

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Reneé Maudlena Noe
#11

reneeenoeReneé Maudlena Noe

Reneé Maudlena NoeMacro
537.7K
Followers
4.16%
Engagement rate
489.8K
Avg views
16.0%
fake followers / suspicious accounts

mom, wife, runner, model & follower of Christ ♡ orange county, ca @noebadvibes @wilhelminamodels worldwide @churchofjesuschrist 🇦🇲/🇸🇪

Audience location
The United States64.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Reneé Noe posts as a mother, runner, model and Christian from Orange County. B at 78 on an 84 percent real audience.

Why B on the CA Influence Index™

Audience fit64% the United States
Engagement7.4x median
View power0.9x followers
Audience quality84% real
Samantha Busch
#12

samanthabuschSamantha Busch

Samantha BuschMid
492.0K
Followers
9.01%
Engagement rate
361.5K
Avg views
28.0%
fake followers / suspicious accounts

👫 Wife to @rowdybusch 👨‍👩‍👧‍👦 Mom x2 🎙️ Host @certoversharer 📚 Author of ‘Fighting Infertility’ 🤱🏼 IVF Advocate @bundleofjoyfund 👗 @shopsamanthabusch

Audience location
The United States86.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Samantha Busch hosts a podcast, has written a book and is married to a racing driver. B at 78 on 16 times the US median engagement rate for her size.

Why B on the CA Influence Index™

Audience fit86% the United States
Engagement16.1x median
View power0.7x followers
Audience quality72% real
Stephanie Shojaee
#13

stephshojaeeStephanie Shojaee

Stephanie ShojaeeMacro
627.4K
Followers
3.11%
Engagement rate
807.9K
Avg views
29.0%
fake followers / suspicious accounts

President of @shomagroup Happy wife to @mrmasoudshojaee Mom to Pebbles & Max 🐶

Audience location
The United States51.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Stephanie Shojaee is president of a property group and posts as a wife and mother alongside the job. B at 77 on Reels reaching almost one and a third times her following.

Why B on the CA Influence Index™

Audience fit51% the United States
Engagement5.6x median
View power1.3x followers
Audience quality71% real
amy brown
#14

radioamyamy brown

amy brownMacro
618.8K
Followers
1.57%
Engagement rate
383.0K
Avg views
13.0%
fake followers / suspicious accounts

co-host: @bobbybonesshow host: @feelingthingspodcast + @womeniheartcountry mom of 2 🩵

Audience location
The United States96.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Amy Brown co-hosts a national radio show and hosts two podcasts of her own. B at 77 on a 96 percent American audience, the most domestic on this page.

Why B on the CA Influence Index™

Audience fit96% the United States
Engagement2.8x median
View power0.6x followers
Audience quality87% real
Josie Balka
#15

josie_balkaJosie Balka

Josie BalkaMacro
555.5K
Followers
1.64%
Engagement rate
302.1K
Avg views
15.0%
fake followers / suspicious accounts

Jesus🙏 @keltonbalka 💍 mom x4 🫶🏻 📍Knoxville Tennessee

Audience location
The United States86.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Josie Balka posts as a mother of four from Knoxville, opening the bio with her faith. B at 77 on an 86 percent American audience.

Why B on the CA Influence Index™

Audience fit86% the United States
Engagement2.9x median
View power0.5x followers
Audience quality85% real
Natalie Kennedy
#16

nataliepkennedyNatalie Kennedy

Natalie KennedyMacro
700.8K
Followers
2.42%
Engagement rate
391.7K
Avg views
27.0%
fake followers / suspicious accounts

girl mom 🎀| founder @salt_project_ doing too much, on purpose raising girls, running a business & accidentally homesteading

Audience location
The United States85.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Natalie Kennedy founded a company and describes herself as doing too much on purpose. B at 76 on an 85 percent American audience.

Why B on the CA Influence Index™

Audience fit85% the United States
Engagement4.3x median
View power0.6x followers
Audience quality73% real
Ayo_Castro Kids
#17

ayo_castrokidsAyo_Castro Kids

Ayo_Castro KidsMacro
656.2K
Followers
4.81%
Engagement rate
335.4K
Avg views
20.0%
fake followers / suspicious accounts

MUA MOM + 3 Amazing Kids 💙 Tristan, Jaden & Zuri 🍎 NYC Family Sharing our Life 📩

Audience location
The United States87.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Ayo Castro is a makeup artist raising three children and posts about living with autism. B at 76 on an 87 percent American audience.

Why B on the CA Influence Index™

Audience fit87% the United States
Engagement8.6x median
View power0.5x followers
Audience quality80% real
Da'ana Williamson
#18

daanawilliamsonDa'ana Williamson

Da'ana WilliamsonMacro
649.0K
Followers
8.00%
Engagement rate
540.3K
Avg views
14.0%
fake followers / suspicious accounts

Mom + Wife✨🤍 📍Dallas @therealdba ✨2.4M+ on TikTok @ daanawilliamson ▶️YouTube @ thewilliamsonfam5

Audience location
The United States60.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Da'ana Williamson posts from Dallas with 2.4 million on TikTok. B at 76 on an 86 percent real audience and fourteen times the US median engagement rate for her size.

Why B on the CA Influence Index™

Audience fit60% the United States
Engagement14.3x median
View power0.8x followers
Audience quality86% real
Mariyah Gerber
#19

mariyahgerberMariyah Gerber

Mariyah GerberMacro
624.8K
Followers
2.88%
Engagement rate
405.7K
Avg views
26.0%
fake followers / suspicious accounts

Ice Skater| Mom| Married to my bestie 💋⛸️ Creator of: @showskaterz 🎬 Stay…it’s about to get good 💌

Audience location
The United States76.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Mariyah Gerber is an ice skater and a mother who created a skating channel. B at 76 on a 76 percent American audience.

Why B on the CA Influence Index™

Audience fit76% the United States
Engagement5.1x median
View power0.6x followers
Audience quality74% real
Lisa Barlow
#20

lisabarlow14Lisa Barlow

Lisa BarlowMid
497.5K
Followers
2.52%
Engagement rate
234.6K
Avg views
21.0%
fake followers / suspicious accounts

POP STAR|DNA NY| 𝖡𝖮𝖸 𝖬𝖮𝖬| HORSE GIRL| 𝖵𝖨𝖣𝖠 ®|LUXE| @vidatequila @premierevidalounge PRESS PLAY> BABY GORGEOUS ON @SPOTIFY

Audience location
The United States86.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Lisa Barlow is a reality television cast member and the founder of a tequila label. B at 75 on an 86 percent American audience.

Why B on the CA Influence Index™

Audience fit86% the United States
Engagement4.5x median
View power0.5x followers
Audience quality79% real

25 on this page, 400M+ in the app

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Mercedes LaBria
#21

immuffy_Mercedes LaBria

Mercedes LaBriaMacro
856.5K
Followers
2.37%
Engagement rate
372.7K
Avg views
23.0%
fake followers / suspicious accounts

Your virtual Bestie 🤞🏽✨ Mom 🤍 Mobile, Alabama 36619 📧

Audience location
The United States95.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Mercedes LaBria posts as an autism mother from Alabama and lists a PO box. B at 74 on a 95 percent American audience.

Why B on the CA Influence Index™

Audience fit95% the United States
Engagement4.2x median
View power0.4x followers
Audience quality77% real
BeautDee & The Bunch
#22

1beautiishername1BeautDee & The Bunch

BeautDee & The BunchMacro
697.5K
Followers
1.86%
Engagement rate
292.4K
Avg views
24.0%
fake followers / suspicious accounts

Wife, Mom Of 7 & Business Owner 🥰 For Business

Audience location
The United States77.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

BeautDee is a mother of seven and a business owner who takes post at a Californian box. B at 73 on a 77 percent American audience.

Why B on the CA Influence Index™

Audience fit77% the United States
Engagement3.3x median
View power0.4x followers
Audience quality76% real
Madisson Hausburg
#23

madissonhausMadisson Hausburg

Madisson HausburgMacro
660.3K
Followers
3.19%
Engagement rate
167.4K
Avg views
16.0%
fake followers / suspicious accounts

🏡 renovating my childhood home @inheritedhaus 💕 navigating motherhood after stillbirth 👼☀️ elliot and sunday’s mom 💌

Audience location
The United States81.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Madisson Hausburg is renovating her childhood home while navigating motherhood. B at 73 on an 84 percent real audience.

Why B on the CA Influence Index™

Audience fit81% the United States
Engagement5.7x median
View power0.3x followers
Audience quality84% real
Sheinelle Jones
#24

sheinelle_oSheinelle Jones

Sheinelle JonesMacro
639.5K
Followers
1.85%
Engagement rate
258.6K
Avg views
26.0%
fake followers / suspicious accounts

👶🏾 Mom of 3 ☀️ @jennasheinelle co-host 📖 #1 NYT Bestselling Author of “Through Mom’s Eyes”, available now! ⬇️

Audience location
The United States91.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Sheinelle Jones co-hosts a national morning show and has written a number one bestseller. B at 73 on a 91 percent American audience.

Why B on the CA Influence Index™

Audience fit91% the United States
Engagement3.3x median
View power0.4x followers
Audience quality74% real
Ashley Siren 🏽
#25

ashleysirenAshley Siren 🏽

Ashley Siren 🏽Macro
612.6K
Followers
2.39%
Engagement rate
196.2K
Avg views
20.0%
fake followers / suspicious accounts

🎀 Girl Mom 🎓 Graduate Girly ✨Professional Oversharer

Audience location
The United States79.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Ashley Siren calls herself a girl mom and a professional oversharer. B at 73 on a 79 percent American audience.

Why B on the CA Influence Index™

Audience fit79% the United States
Engagement4.3x median
View power0.3x followers
Audience quality80% real

Ranking method

CA Influence Index™ (CII): how we grade US mom influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the American market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the American median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 927,095 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 US mom influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 927,095 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Audience at least 60% based in the United States

selected: 88%
market: 52%

Engagement rate of 5% or better

selected: 32%
market: 13%

Averages 1M+ Reel views per post

selected: 8%
market: 0.4%

Source: the Click Analytic American creator market study of 927,095 Instagram accounts, measured 6 September 2026. The market side is read from that study; the pink side is computed from the cards above.

Why Ariana Lee Bonfiglio is the #1 US mom creator

Ariana Lee Bonfiglio tops this ranking with a CA Influence Index of 91 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in the United States56.0%70/100
  • Engagement against the market median for this size6.42%, 11.5x100/100
  • Average Reels reach against follower count3.0x100/100
  • Share of the audience that is real83%92/100

Among the selected accounts, this creator has the highest combined score.

The full database

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

Answers on how the field was found, who was removed and what the index weighs.

01How were these 25 US mom influencers chosen?

We started from the 927,095 US-based Instagram accounts we track and kept those between 20,000 and 1,000,000 followers that name mom in their own bio. Each had to hold at least half their audience in the United States while clearing our engagement, audience quality, Reel view and recency floors. Seven were removed, and the 25 here are ranked by the CA Influence Index.

02Why is this niche so much cleaner than the others?

Because the word is literal. In tech, half the accounts naming it are nail technicians; in pet, half are brands. Here most of the candidates were mothers, and some of the rest said dog mom. A brief in this niche can trust the bio more than in any other we have screened.

03Do dog moms count?

Not on this page. A few accounts passed the screen writing dog mom, and they are creators worth briefing, but not for a campaign aimed at parents. They come off, and the same rule keeps this list useful.

04Why are children's accounts not included?

Because the ones that passed the screen say in their own bio that a parent runs the page. We do not publish creators who are or may be under 18, whatever their reach, and an account written by a parent on a child's behalf is exactly that case.

05Why is the top account not the biggest?

Because the index reads reach against size. The account at the top has 910,390 followers and Reels reaching three times that; the largest account on the page has 902,000 and reaches roughly its own count. On a family brief the first number predicts how far a post travels beyond people who already follow.

06How current is this?

Every account posted within 30 days of the Sep 7, 2026 snapshot. Follower counts, engagement, Reel views and audience shares are read at that date and move week to week at this size, so re-check before a campaign.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 7 Sept 20266 min read

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