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Top 25 US Content Creators on Instagram (Sep 2026)

We screened the 927,095 US-based Instagram accounts we track for 50,000 to 1,000,000 followers, a 60% American audience, 1.5% engagement, 70% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Denis GolubevDenis Golubev6 min readLast updated: 6 Sept 2026

The ranking

25 top US influencers on Instagram

We found US creators on Instagram by screening 341,844 accounts between 50,000 and 1,000,000 followers for an American audience, high audience quality, engagement and recent activity. The 25 below are ranked by the CA Influence Index.

25
Influencers selected
82%
Avg American audience
7.6%
Avg engagement
84%
Avg real audience
boygenius
#1

xboygeniusxboygenius

boygeniusMacro
984.7K
Followers
21.67%
Engagement rate
1.8M
Avg views
14.0%
fake followers / suspicious accounts
Audience location
The United States74.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

The boygenius account publishes no bio at all. A+ at 95, the top of this page: 39 times the US median engagement rate for its size and Reels reaching almost twice the following.

Why A+ on the CA Influence Index™

Audience fit74% the United States
Engagement38.7x median
View power1.9x followers
Audience quality86% real
Trevor Lawrence
#2

tlawrence16Trevor Lawrence

Trevor LawrenceMacro
964.8K
Followers
5.56%
Engagement rate
1.7M
Avg views
19.0%
fake followers / suspicious accounts
Audience location
The United States91.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Trevor Lawrence plays quarterback and keeps his bio empty. A+ at 95 on a 91 percent American audience.

Why A+ on the CA Influence Index™

Audience fit91% the United States
Engagement9.9x median
View power1.7x followers
Audience quality81% real
Samaria ۶ৎ
#3

samariajdavisSamaria ۶ৎ

Samaria ۶ৎMacro
974.2K
Followers
15.62%
Engagement rate
1.6M
Avg views
24.0%
fake followers / suspicious accounts
Audience location
The United States91.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Samaria lists one inquiries address and nothing else. A+ at 92 on 28 times the US median engagement rate for her size.

Why A+ on the CA Influence Index™

Audience fit91% the United States
Engagement27.9x median
View power1.6x followers
Audience quality76% real
Josh & Jase
#4

joshandjaseJosh & Jase

Josh & JaseMacro
985.0K
Followers
4.81%
Engagement rate
1.4M
Avg views
15.0%
fake followers / suspicious accounts

Two Brits Experiencing America 🇺🇸 The We Give Blood Tour ⬇️

Audience location
The United States95.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Josh and Jase are two Britons touring America for a blood donation campaign. A+ at 91 on a 95 percent American audience, level with Jake Roberts as the highest here.

Why A+ on the CA Influence Index™

Audience fit95% the United States
Engagement8.6x median
View power1.4x followers
Audience quality85% real
Lucas Zelnick
#5

lucaszelnickLucas Zelnick

Lucas ZelnickMacro
997.6K
Followers
8.42%
Engagement rate
1.3M
Avg views
11.0%
fake followers / suspicious accounts

Listen to @mommyissuesbylucaszelnick ⬇️ TOUR DATES + PUT IN UR EMAIL ⬇️

Audience location
The United States87.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Lucas Zelnick hosts the Mommy Issues podcast and lists tour dates and an email signup in his bio. A+ at 90 on an 89 percent real audience.

Why A+ on the CA Influence Index™

Audience fit87% the United States
Engagement15.0x median
View power1.3x followers
Audience quality89% real
Jay Cinco
#6

therealjaycincooJay Cinco

Jay CincoMacro
995.2K
Followers
7.01%
Engagement rate
1.4M
Avg views
21.0%
fake followers / suspicious accounts

All Business: Management: @noah_kara Creator Of Shark 🦈

Audience location
The United States83.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Jay Cinco works through United Talent and lists a management address and a PO box. A at 89 on Reels reaching almost one and a half times his following.

Why A on the CA Influence Index™

Audience fit83% the United States
Engagement12.5x median
View power1.4x followers
Audience quality79% real
Chelcie Lynn
#7

chelcielynn_Chelcie Lynn

Chelcie LynnMacro
988.8K
Followers
4.39%
Engagement rate
1.2M
Avg views
5.0%
fake followers / suspicious accounts

🤬🍗🌪🌮🔪🖕🏽🦅 👻Snapchat• chelcieyes9 🚬Alter Ego• @trailertrashtammyy 🤠Co host of @theviralpodcast & @trailertalespod ⬇️⬇️⬇️

Audience location
The United States89.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Chelcie Lynn co-hosts two podcasts and runs an alter-ego account. A at 88 on the third cleanest audience on this page at 95 percent real.

Why A on the CA Influence Index™

Audience fit89% the United States
Engagement7.8x median
View power1.2x followers
Audience quality95% real
Isabel Klee
#8

simonsitsIsabel Klee

Isabel KleeMacro
986.8K
Followers
11.53%
Engagement rate
1.2M
Avg views
10.0%
fake followers / suspicious accounts

#1 NYT bestselling author writer in brooklyn with lots of rescue dogs 💚 ✉️

Audience location
The United States69.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Isabel Klee is a number one New York Times bestselling author who writes in Brooklyn with rescue dogs. A at 85 on 21 times the US median engagement rate for her size.

Why A on the CA Influence Index™

Audience fit69% the United States
Engagement20.6x median
View power1.3x followers
Audience quality90% real
2hollis
#9

2hollis

Macro
968.6K
Followers
28.72%
Engagement rate
1.4M
Avg views
14.0%
fake followers / suspicious accounts

Pirouette

Audience location
The United States62.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

The account carries no name and a one-word bio. A at 85 on the highest engagement rate here, 51 times the US median for its size.

Why A on the CA Influence Index™

Audience fit62% the United States
Engagement51.3x median
View power1.4x followers
Audience quality86% real
Kalani
#10

kalanifaagataKalani

KalaniMacro
968.8K
Followers
2.28%
Engagement rate
1.2M
Avg views
17.0%
fake followers / suspicious accounts

📍949 🌺 Mama to O| K| M

Audience location
The United States67.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Kalani posts as a mother of three from Orange County. A at 83 on Reels reaching more than her follower count.

Why A on the CA Influence Index™

Audience fit67% the United States
Engagement4.1x median
View power1.2x followers
Audience quality83% real

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Madison Marilla
#11

madison_marillaMadison Marilla

Madison MarillaMacro
975.0K
Followers
2.92%
Engagement rate
795.2K
Avg views
3.0%
fake followers / suspicious accounts

@madizenusa is a journey ❤️ Love on the Spectrum

Audience location
The United States84.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Madison Marilla's bio points to @madizenusa as a journey and names Love on the Spectrum. A at 82 on a 97 percent real audience.

Why A on the CA Influence Index™

Audience fit84% the United States
Engagement5.2x median
View power0.8x followers
Audience quality97% real
A S H L E Y C O T T O
#12

ashleyannelA S H L E Y C O T T O

A S H L E Y C O T T OMacro
978.9K
Followers
4.36%
Engagement rate
812.3K
Avg views
19.0%
fake followers / suspicious accounts

God First| 🇵🇷 Mommy of 6. Fashion. Comedy. Family I love interior design ✨ 💌: @juss_intimehd 💍❤️

Audience location
The United States86.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Ashley Cotto is a Puerto Rican mother of six who posts fashion, comedy and interior design. A at 81 on an 86 percent American audience.

Why A on the CA Influence Index™

Audience fit86% the United States
Engagement7.8x median
View power0.8x followers
Audience quality81% real
natalie zacek
#13

nataliezaceknatalie zacek

natalie zacekMacro
983.4K
Followers
11.41%
Engagement rate
709.6K
Avg views
17.0%
fake followers / suspicious accounts

fl ☻ @shopnatscafe 💌

Audience location
The United States78.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Natalie Zacek runs her own cafe brand and works through an agency. B at 79 on 20 times the US median engagement rate for her size.

Why B on the CA Influence Index™

Audience fit78% the United States
Engagement20.4x median
View power0.7x followers
Audience quality83% real
Andrew Callaghan
#14

andreww.meAndrew Callaghan

Andrew CallaghanMacro
986.6K
Followers
2.08%
Engagement rate
731.4K
Avg views
13.0%
fake followers / suspicious accounts

New doc Finding Orson is live at the link below. Otherwise as seen on @channel5 @canal5news @allgasnobrakesshow @c5.noww

Audience location
The United States72.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Andrew Callaghan makes documentaries and runs Channel 5. B at 78 on an 87 percent real audience.

Why B on the CA Influence Index™

Audience fit72% the United States
Engagement3.7x median
View power0.7x followers
Audience quality87% real
Subtronics
#15

subtronicsSubtronics

SubtronicsMacro
963.0K
Followers
7.41%
Engagement rate
708.5K
Avg views
18.0%
fake followers / suspicious accounts

BIRD PHONE

Audience location
The United States73.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Subtronics keeps the bio to two words. B at 78 on more than thirteen times the US median engagement rate for his size.

Why B on the CA Influence Index™

Audience fit73% the United States
Engagement13.2x median
View power0.7x followers
Audience quality82% real
deenthegreat
#16
998.2K
Followers
2.65%
Engagement rate
644.7K
Avg views
29.0%
fake followers / suspicious accounts

الله أكبر Code “COB” on @punt ⬇️ 81🌴-✈️ LA DM @nuh.deem for business 📧 LIVE 24/7 ON KICK ⬇️

Audience location
The United States87.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Deen streams around the clock on Kick and lists a promo code for @punt in the bio. B at 77 on an 87 percent American audience.

Why B on the CA Influence Index™

Audience fit87% the United States
Engagement4.7x median
View power0.6x followers
Audience quality71% real
Stacie Grissom
#17

schoolhousehomesteadStacie Grissom

Stacie GrissomMacro
983.3K
Followers
2.21%
Engagement rate
583.5K
Avg views
14.0%
fake followers / suspicious accounts

✏️ Renovating a 100-year-old school into our house 🐕👦👶📚 📧 📍Franklin, IN ⬇️ Bigger updates on Youtube!

Audience location
The United States76.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Stacie Grissom is renovating a hundred-year-old school into a family house in Indiana. B at 77 on a 76 percent American audience.

Why B on the CA Influence Index™

Audience fit76% the United States
Engagement3.9x median
View power0.6x followers
Audience quality86% real
Gerry Brooks
#18

gerrybrooksprinGerry Brooks

Gerry BrooksMacro
975.9K
Followers
3.27%
Engagement rate
430.3K
Avg views
9.0%
fake followers / suspicious accounts

Principal, husband, dad, educator and grandpa.

Audience location
The United States94.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Gerry Brooks is a school principal who posts as a principal, husband, father and grandfather. B at 77 on a 94 percent American audience, the third most domestic here, and a 91 percent real one.

Why B on the CA Influence Index™

Audience fit94% the United States
Engagement5.8x median
View power0.4x followers
Audience quality91% real
Cassie Yeung
#19

cassyeungmoneyCassie Yeung

Cassie YeungMacro
971.3K
Followers
2.00%
Engagement rate
564.8K
Avg views
23.0%
fake followers / suspicious accounts

Author of NYT Bestseller: Bad B*tch in the Kitch ♥️ 📧

Audience location
The United States92.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Cassie Yeung wrote a New York Times bestselling cookbook and works through CAA. B at 77 on a 92 percent American audience.

Why B on the CA Influence Index™

Audience fit92% the United States
Engagement3.6x median
View power0.6x followers
Audience quality77% real
JAKE ROBERTS
#20

babychiefdoitJAKE ROBERTS

JAKE ROBERTSMacro
998.5K
Followers
4.80%
Engagement rate
494.1K
Avg views
18.0%
fake followers / suspicious accounts

THE R.A.M.B.O TOUR 2026 ⬇️

Audience location
The United States95.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Jake Roberts promotes a 2026 tour from his bio. B at 76 on a 95 percent American audience.

Why B on the CA Influence Index™

Audience fit95% the United States
Engagement8.6x median
View power0.5x followers
Audience quality82% real

25 on this page, 400M+ in the app

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Jose Garcia
#21

pepe.garcia15Jose Garcia

Jose GarciaMacro
984.3K
Followers
1.62%
Engagement rate
611.1K
Avg views
24.0%
fake followers / suspicious accounts

📍 Los Angeles

Audience location
The United States87.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Jose Garcia posts from Los Angeles through a team business address. B at 76 on an 87 percent American audience.

Why B on the CA Influence Index™

Audience fit87% the United States
Engagement2.9x median
View power0.6x followers
Audience quality76% real
Sierra Ferrell
#22

sierraelizabethferrellSierra Ferrell

Sierra FerrellMacro
982.2K
Followers
2.45%
Engagement rate
419.1K
Avg views
15.0%
fake followers / suspicious accounts

Heavens yeah, That’s healthy 🪽⚔️🤍🛡️

Audience location
The United States81.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Sierra Ferrell keeps the bio to two lines and four emoji. B at 76 on an 85 percent real audience.

Why B on the CA Influence Index™

Audience fit81% the United States
Engagement4.4x median
View power0.4x followers
Audience quality85% real
Victoria Lawson
#23

imvictorialawsonVictoria Lawson

Victoria LawsonMacro
998.3K
Followers
2.67%
Engagement rate
867.8K
Avg views
24.0%
fake followers / suspicious accounts

just sharing my life 🍼🍓💕 Jesus 🤍 @zvcmusic 💍 mama to Haven & Zion 👧🏼👶🏻 💌

Audience location
The United States61.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Victoria Lawson posts family life and works through an entertainment manager. B at 75 on Reels reaching almost nine tenths of her following.

Why B on the CA Influence Index™

Audience fit61% the United States
Engagement4.8x median
View power0.9x followers
Audience quality76% real
ImDontai 🏾
#24

im_dontaiImDontai 🏾

ImDontai 🏾Macro
996.3K
Followers
24.69%
Engagement rate
469.3K
Avg views
23.0%
fake followers / suspicious accounts

Only once I’m gone will you understand why my energy attracted so many. 👁🪐 18/3 ~ SYX

Audience location
The United States79.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

ImDontai writes one line about the energy he attracts. B at 75 on 44 times the US median engagement rate for his size.

Why B on the CA Influence Index™

Audience fit79% the United States
Engagement44.1x median
View power0.5x followers
Audience quality77% real
Derek Jeter
#25

derekjeterDerek Jeter

Derek JeterMacro
971.6K
Followers
5.39%
Engagement rate
305.3K
Avg views
4.0%
fake followers / suspicious accounts

Sleep-deprived father of four. HOF Class of 2020. @jeterturn2 @playerstribune @greatnesswins @arenaclub @cap2productions

Audience location
The United States87.0%
CA Influence Index™

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Derek Jeter describes himself as a sleep-deprived father of four and a 2020 Hall of Fame inductee. B at 75 on a 96 percent real audience, the second cleanest on this page.

Why B on the CA Influence Index™

Audience fit87% the United States
Engagement9.6x median
View power0.3x followers
Audience quality96% real

Ranking method

CA Influence Index™ (CII): how we grade US influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the American market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the American median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 927,095 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 US influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 927,095 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Audience at least 60% based in the United States

selected: 100%
market: 52%

Engagement rate of 5% or better

selected: 44%
market: 13%

Averages 1M+ Reel views per post

selected: 40%
market: 0.4%

Source: the Click Analytic American creator market study of 927,095 Instagram accounts, measured 6 September 2026. The market side is read from that study; the pink side is computed from the cards above.

Why boygenius is the #1 US creator

boygenius tops this ranking with a CA Influence Index of 95 (A+), the joint highest among the selected accounts on this page.

The score breaks down like this

  • Audience in the United States74.0%93/100
  • Engagement against the market median for this size21.67%, 38.7x100/100
  • Average Reels reach against follower count1.9x93/100
  • Share of the audience that is real86%96/100

The top of this list is tight: 5 creators grade A+, so the component bars on each card are what separate them.

The full database

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

Answers on how the field was screened, what the index weighs and who was removed.

01How were these 25 US content creators chosen?

We started from the 927,095 US-based Instagram accounts we track and kept those between 50,000 and 1,000,000 followers that hold at least 60 percent of their audience in the United States while clearing our engagement, audience quality, Reel view and recency floors. Five accounts were removed, and the 25 published are ranked by the CA Influence Index.

02Why is everyone close to a million followers?

Because this page is built from the biggest accounts in the band. The screen itself starts at 50,000 followers and many more accounts clear it, so there is a deep field below this page. We say so rather than implying the market is only this size.

03What separates them if they are all the same size?

Engagement and Reel reach. The scores run from 95 down to 75 on accounts that differ by less than four percent in followers. boygenius runs at 39 times the US median engagement rate for that size; the account at the bottom of the page runs at almost ten times it and its Reels reach a third of its following.

04Who was left out, and why?

A renovation company, a veterans' charity, a YouTube show built on filming confrontations, and two accounts belonging to minors: one states that the child's parents manage it, the other names an under-14 league. Organisations are not people a brand can brief, and we do not publish minors on a page used for hiring.

05What does the 60 percent domestic floor buy you?

It removes accounts whose reach is mostly abroad. On this page the American share runs from 61 to 95 percent, and at this scale the difference is 340,000 followers outside the market. A brand buying the United States should read that column before anything else.

06How current is this?

Every account posted within 30 days of the 6 Sept 2026 snapshot. Follower counts, engagement, Reel views and audience shares are read at that date and move constantly at this scale, so re-check before a campaign.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 6 Sept 20266 min read

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