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Top 25 Las Vegas Influencers on Instagram

We screened 8,828 Las Vegas based Instagram accounts between 10,000 and 500,000 followers, for a 15% Las Vegas audience, 1.5% engagement, 60% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux9 min readLast updated: 19 Sept 2026

The ranking

25 top Las Vegas influencers on Instagram

The 25 below are ranked by the CA Influence Index. They include a professional MMA fighter, a celebrity makeup artist, a realtor, a radio DJ, a muralist, a home based hairstylist, two tattoo artists, a wedding and events photographer, and several working DJs.

25
Influencers selected
5.9%
Avg engagement
79%
Avg real audience
Ahmere Allen
#1

moviemakingmereAhmere Allen

Ahmere AllenNano
11.8K
Followers
6.57%
Engagement rate
36.5K
Avg views
18.0%
fake followers / suspicious accounts

God. Fitness. Creativity

Audience location
Las Vegas30.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Ahmere Allen names God, fitness and creativity as the three words in the moviemakingmere bio. A+ 99 is the top score on this page, pairing 36,543 average Reel views with a 30% Las Vegas audience on a following of 11,802.

Why A+ on the CA Influence Index™

Audience fit30% Las Vegas
Engagement8.3x median
View power3.1x followers
Audience quality82% real
Jonah
#2

jonah_lauluJonah

JonahNano
11.6K
Followers
12.43%
Engagement rate
30.5K
Avg views
18.0%
fake followers / suspicious accounts

🇼🇸 @raiders @ou_football Alum @rainbowwarriorsfootball Alum @chipsandquesolaulu

Audience location
Las Vegas23.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Jonah tags the Raiders and calls himself an OU football alum and a Rainbow Warriors football alum. A+ 93 rests on a 12.43% engagement rate and 82% real followers, well ahead of the page's typical reading.

Why A+ on the CA Influence Index™

Audience fit23% Las Vegas
Engagement15.7x median
View power2.6x followers
Audience quality82% real
Austin Pantages
#3

_aussttinnAustin Pantages

Austin PantagesNano
21.2K
Followers
3.91%
Engagement rate
140.5K
Avg views
22.0%
fake followers / suspicious accounts

just creating las vegas † ✉️

Audience location
Las Vegas23.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Austin Pantages says he is just creating in Las Vegas. A+ 92 is built on 140,527 average Reel views against a following of 21,238, with a 23% Las Vegas audience.

Why A+ on the CA Influence Index™

Audience fit23% Las Vegas
Engagement4.9x median
View power6.6x followers
Audience quality78% real
Eddie Mcdonald
#4

eddiemaclvEddie Mcdonald

Eddie McdonaldNano
10.8K
Followers
4.38%
Engagement rate
190.6K
Avg views
17.0%
fake followers / suspicious accounts

Vegan CEO @macagencylv Sensei/Tech @djpee.wee Brand Ambassador @jardin_lasvegas

Audience location
Las Vegas19.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Eddie Mcdonald calls himself a vegan CEO, a sensei and tech lead, and a brand ambassador tagging three businesses. A+ 90 weighs 190,626 average Reel views against a following of just 10,810, with 83% of that following reading as real.

Why A+ on the CA Influence Index™

Audience fit19% Las Vegas
Engagement5.5x median
View power17.6x followers
Audience quality83% real
Chris Giraldo
#5

cgartistryChris Giraldo

Chris GiraldoNano
10.2K
Followers
2.11%
Engagement rate
20.5K
Avg views
32.0%
fake followers / suspicious accounts

💄UFC|Paramount+Talent & Desk HMUA ✈️ Traveling Celebrity Makeup Artist ☀️Mobile Sunless Spray Tan Artist 👊🏻 CG Artistry Team 📍Las Vegas, NV

Audience location
Las Vegas26.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Chris Giraldo works as a UFC and Paramount Plus talent and desk hair and makeup artist, a traveling celebrity makeup artist, and a mobile sunless spray tan artist based in Las Vegas. A+ 90 carries the lowest engagement rate on this page, 2.11%, but adds 20,540 average Reel views and a 26% Las Vegas audience.

Why A+ on the CA Influence Index™

Audience fit26% Las Vegas
Engagement2.7x median
View power2.0x followers
Audience quality68% real
Darryl King Walker
#6

sacredbeast8Darryl King Walker

Darryl King WalkerNano
26.1K
Followers
28.29%
Engagement rate
440.6K
Avg views
27.0%
fake followers / suspicious accounts

Pro MMA Fighter - @pflmma Tuff N Uff Middleweight Champ 📧

Audience location
Las Vegas20.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Darryl King Walker fights professionally in MMA for the PFL and holds the Tuff N Uff middleweight title. A 89 is anchored by the highest engagement rate and the highest average Reel views on this page, 28.29% and 440,631.

Why A on the CA Influence Index™

Audience fit20% Las Vegas
Engagement35.8x median
View power16.9x followers
Audience quality73% real
Black Sheep One
#7

black57tcbBlack Sheep One

Black Sheep OneNano
25.5K
Followers
2.54%
Engagement rate
192.4K
Avg views
21.0%
fake followers / suspicious accounts

Student of life’s fire Fine Art Work Displayed At @madgallerylv Muralist & commission artist Brushes or Spray Paint

Audience location
Las Vegas19.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Black Sheep One works as a muralist and commission artist whose fine art is displayed at madgallerylv, using brushes or spray paint. A 89 pairs 192,380 average Reel views with a following of 25,539 and a 19% Las Vegas audience.

Why A on the CA Influence Index™

Audience fit19% Las Vegas
Engagement3.2x median
View power7.5x followers
Audience quality79% real
Queen
#8

queenthestylistQueen

QueenNano
15.3K
Followers
2.37%
Engagement rate
24.9K
Avg views
23.0%
fake followers / suspicious accounts

📍Las Vegas 89103 📍HOME BASED 🏡 ✨READ MY HIGHLIGHTS then DM to book ✨ NO SQUEEZE INS

Audience location
Las Vegas24.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Queen runs a home based sew-in styling business in the Las Vegas 89103 zip code. A 87 reads 24,881 average Reel views and 77% real followers against a following of 15,340.

Why A on the CA Influence Index™

Audience fit24% Las Vegas
Engagement3.0x median
View power1.6x followers
Audience quality77% real
Giselle Leyva
#9

realtor_giselleGiselle Leyva

Giselle LeyvaNano
15.2K
Followers
6.52%
Engagement rate
22.5K
Avg views
19.0%
fake followers / suspicious accounts

Las Vegas🇺🇸🇲🇽 150+ happy families served Realty ONE Group🏡 📲 Lic#S0183620

Audience location
Las Vegas26.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Giselle Leyva works as a realtor with Realty ONE Group in Las Vegas and says she has served more than 150 happy families. A 87 combines a 26% Las Vegas audience with 22,456 average Reel views and 81% real followers.

Why A on the CA Influence Index™

Audience fit26% Las Vegas
Engagement8.3x median
View power1.5x followers
Audience quality81% real
Matthew Macias
#10

n1ghtshowMatthew Macias

Matthew MaciasNano
10.1K
Followers
2.52%
Engagement rate
9.3K
Avg views
17.0%
fake followers / suspicious accounts

🇲🇽🇺🇸 LV| Fitness| Music

Audience location
Las Vegas34.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Matthew Macias lists fitness and music as his subjects from Las Vegas. A 83 is the smallest account on this page at 10,103 followers, yet reaches a 34% Las Vegas audience.

Why A on the CA Influence Index™

Audience fit34% Las Vegas
Engagement3.2x median
View power0.9x followers
Audience quality83% real

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Heather Collins
#11

radioheatherHeather Collins

Heather CollinsNano
32.8K
Followers
3.14%
Engagement rate
32.6K
Avg views
25.0%
fake followers / suspicious accounts

I go to concerts…a lot. Radio DJ 🎧 On air @mix941 Vegas @alice1059 Denver. @raisedinvegas 🎲

Audience location
Las Vegas29.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Heather Collins works as a radio DJ on air at Mix 941 in Vegas and Alice 105.9 in Denver and says she goes to concerts a lot. A 82 combines 32,600 average Reel views with 75% real followers and a 29% Las Vegas audience, on a following of 32,763.

Why A on the CA Influence Index™

Audience fit29% Las Vegas
Engagement4.0x median
View power1.0x followers
Audience quality75% real
Ashley Zabarte
#12

heymaker_Ashley Zabarte

Ashley ZabarteNano
38.8K
Followers
2.37%
Engagement rate
29.1K
Avg views
11.0%
fake followers / suspicious accounts

Las Vegas, NV 🌷 Sustainable 🌱 Functional Art 💡 Shop my site for available art 🔮 DM to request international shipping 💗

Audience location
Las Vegas43.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Ashley Zabarte makes sustainable functional art in Las Vegas and sells it through her own site with international shipping available. A 81 tops this page on followers, 38,783, on real followers, 89%, and on Las Vegas audience share, 43%.

Why A on the CA Influence Index™

Audience fit43% Las Vegas
Engagement3.0x median
View power0.7x followers
Audience quality89% real
Jasmine Wolf
#13

jasminewolf.vegasJasmine Wolf

Jasmine WolfNano
14.3K
Followers
2.24%
Engagement rate
25.0K
Avg views
35.0%
fake followers / suspicious accounts

YouTuber| Vegas| Satire is my Specialty. Google me.

Audience location
Las Vegas19.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Jasmine Wolf works as a YouTuber from Vegas and calls satire her specialty. A 81 carries the lowest real-follower reading on this page, 65%, alongside 24,963 average Reel views and a following of 14,273.

Why A on the CA Influence Index™

Audience fit19% Las Vegas
Engagement2.8x median
View power1.7x followers
Audience quality65% real
mariatheravegirl
#14
11.4K
Followers
2.19%
Engagement rate
15.0K
Avg views
27.0%
fake followers / suspicious accounts

Vegas DJ in the making🎧🕺 EDM•Festivals•Rave life style FOLLOW FOR THE JOURNEY✨ TikTok-@@Mariatheravegirl 💌

Audience location
Las Vegas26.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

The mariatheravegirl account calls itself a Vegas DJ in the making with an EDM, festivals and rave lifestyle. A 81 pairs a following of 11,439 with 15,048 average Reel views and a 26% Las Vegas audience.

Why A on the CA Influence Index™

Audience fit26% Las Vegas
Engagement2.8x median
View power1.3x followers
Audience quality73% real
HoneyD
#15

og_honeydHoneyD

HoneyDNano
11.4K
Followers
5.41%
Engagement rate
9.4K
Avg views
23.0%
fake followers / suspicious accounts

ℕ𝕠 𝕘𝕖𝕟𝕣𝕖... 𝕁𝕦𝕤𝕥 𝕘𝕠𝕠𝕕 𝕞𝕦𝕤𝕚𝕔🎧🎶 1/2 of @dubstep_degenerates Mr. CEO...🕴️ @ravehouse_ent 🎭/ @ravehouse_talent / @ragnarokfestival TikTok🎥 og_honeyd

Audience location
Las Vegas30.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

HoneyD says she plays no genre, just good music, and calls herself half of dubstep_degenerates and the CEO of Ravehouse Ent and Ravehouse Talent. A 80 sets 5.41% engagement and a 30% Las Vegas audience against a modest 9,413 average Reel views.

Why A on the CA Influence Index™

Audience fit30% Las Vegas
Engagement6.8x median
View power0.8x followers
Audience quality77% real
Las Vegas Nail & Toe tech🏻
#16

_nailsbyanahiLas Vegas Nail & Toe tech🏻

Las Vegas Nail & Toe tech🏻Nano
11.3K
Followers
24.01%
Engagement rate
17.4K
Avg views
16.0%
fake followers / suspicious accounts

♡ 6 Years Experience ˚ʚ♡ɞ˚ ♡ Las Vegas 89129 ♡ Travel Technician ♡ September Bookings Open ♡ BA: @bluestreakcrystals

Audience location
Las Vegas16.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

The _nailsbyanahi account says it has 6 years of experience as a travel nail technician in the Las Vegas 89129 zip code. A 80 pairs a 24.01% engagement rate with 84% real followers, against the narrowest Las Vegas audience on this page, 16%.

Why A on the CA Influence Index™

Audience fit16% Las Vegas
Engagement30.4x median
View power1.5x followers
Audience quality84% real
Aria Gaston
#17

aria_gastonAria Gaston

Aria GastonNano
25.9K
Followers
6.05%
Engagement rate
16.3K
Avg views
16.0%
fake followers / suspicious accounts

Multi-faceted Creative, Social media manager/ coordinator, Musician,Vocal Coach,| Life Coach| Recording Artist| Mother| Las Vegas Based ______

Audience location
Las Vegas37.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Aria Gaston calls herself a multi-faceted creative who works as a social media manager and coordinator, a musician, a vocal coach and a recording artist, and is Las Vegas based. B 78 reads a 37% Las Vegas audience, the second widest on this page, on 6.05% engagement.

Why B on the CA Influence Index™

Audience fit37% Las Vegas
Engagement7.7x median
View power0.6x followers
Audience quality84% real
Peanut
#18

vehgusPeanut

PeanutNano
12.5K
Followers
3.34%
Engagement rate
13.3K
Avg views
24.0%
fake followers / suspicious accounts

📽📸 You have the art. I just capture it. DM/ EMAIL FOR BOOKING. LOST 10.13 🕊️Chant N Dev

Audience location
Las Vegas23.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Peanut describes the account's role as capturing the art other people already have, and takes bookings by DM or email. B 78 combines 13,309 average Reel views with 76% real followers and a following of 12,532.

Why B on the CA Influence Index™

Audience fit23% Las Vegas
Engagement4.2x median
View power1.1x followers
Audience quality76% real
Raquel Hernández
#19

rawkaleatsRaquel Hernández

Raquel HernándezNano
10.7K
Followers
5.78%
Engagement rate
10.4K
Avg views
32.0%
fake followers / suspicious accounts

💻Marketing - @cornerbarmgmt 🎨Creative whimsical woman 🇪🇸🇲🇽🇨🇺

Audience location
Las Vegas26.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Raquel Hernández works in marketing for cornerbarmgmt and calls herself a creative, whimsical woman. B 78 pairs 5.78% engagement with a following of just 10,716 and a 26% Las Vegas audience.

Why B on the CA Influence Index™

Audience fit26% Las Vegas
Engagement7.3x median
View power1.0x followers
Audience quality68% real
Najeem
#20

najeemthehabibiNajeem

NajeemNano
13.2K
Followers
3.22%
Engagement rate
9.1K
Avg views
17.0%
fake followers / suspicious accounts

control the controllables and stay disciplined contact: link to music ⬇️

Audience location
Las Vegas27.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Najeem says he controls the controllables, stays disciplined, and links to his music. B 77 reads 83% real followers and a 27% Las Vegas audience against 9,059 average Reel views.

Why B on the CA Influence Index™

Audience fit27% Las Vegas
Engagement4.1x median
View power0.7x followers
Audience quality83% real

25 on this page, 400M+ in the app

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Shane Shapiro
#21

shane_paulmmaShane Shapiro

Shane ShapiroNano
11.6K
Followers
2.37%
Engagement rate
8.3K
Avg views
20.0%
fake followers / suspicious accounts

🍦🦍 The “Vanilla Gorilla” 3-0 UFC fightpass invitational 👊🏻 professional fighter/competitor 🥋 BJJ coach @shapbros_bjj 🐵 @monkeytilt

Audience location
Las Vegas27.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Shane Shapiro fights at 3 and 0 in the UFC Fight Pass Invitational, calling himself the Vanilla Gorilla, and coaches BJJ at shapbros_bjj. B 77 sets 80% real followers and a 27% Las Vegas audience against a following of 11,578.

Why B on the CA Influence Index™

Audience fit27% Las Vegas
Engagement3.0x median
View power0.7x followers
Audience quality80% real
TaiBanz
#22

ow_taibanzTaiBanz

TaiBanzNano
11.5K
Followers
2.95%
Engagement rate
7.1K
Avg views
20.0%
fake followers / suspicious accounts

GODS FAVORITE 🏆 702 Artists 🎲 MRSTRICTLY4THELADIES 🍒. RADIO KILLA ⚔️🍒

Audience location
Las Vegas29.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

TaiBanz calls himself Gods Favorite, tags 702 Artists, and goes by Mrstrictly4theladies and Radio Killa. B 77 combines a 29% Las Vegas audience with 80% real followers on a following of 11,511.

Why B on the CA Influence Index™

Audience fit29% Las Vegas
Engagement3.7x median
View power0.6x followers
Audience quality80% real
Bethany Paige Taylor
#23

bethanypaigephotoBethany Paige Taylor

Bethany Paige TaylorNano
11.2K
Followers
3.48%
Engagement rate
6.7K
Avg views
18.0%
fake followers / suspicious accounts

Lifestyle| Commercial + Branding| Events Based in Las Vegas For all inquires visit website As seen in: People, USweekly, E news, HGTV +

Audience location
Las Vegas29.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Bethany Paige Taylor works in lifestyle, commercial and branding, and events photography from Las Vegas, and says she has been featured in People, US Weekly, E News and HGTV. B 77 reads 3.48% engagement and 82% real followers on a following of 11,183.

Why B on the CA Influence Index™

Audience fit29% Las Vegas
Engagement4.4x median
View power0.6x followers
Audience quality82% real
Jevon Glasco Tattoos
#24

jevonglascotattoosJevon Glasco Tattoos

Jevon Glasco TattoosNano
11.9K
Followers
2.70%
Engagement rate
5.4K
Avg views
18.0%
fake followers / suspicious accounts

@jevonglasco 📍Las Vegas 🔴APPOINTMENT ONLY - please be DEPOSIT READY⚫️ Contact info: (text only) 🏆World's Worst Texter🏆

Audience location
Las Vegas34.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Jevon Glasco Tattoos works appointment only in Las Vegas and asks clients to be deposit ready. B 76 carries the lowest average Reel views on this page, 5,422, but still reaches a 34% Las Vegas audience.

Why B on the CA Influence Index™

Audience fit34% Las Vegas
Engagement3.4x median
View power0.5x followers
Audience quality82% real
Brandon
#25

brandon_taolvBrandon

BrandonNano
10.6K
Followers
5.81%
Engagement rate
12.2K
Avg views
16.0%
fake followers / suspicious accounts

Marquee• Omnia• Tao• Hakkasan Tables• Guestlist• Birthdays Skip the line. Best table locations. 👇 Book your table

Audience location
Las Vegas18.0%
CA Influence Index™

CA Influence Index: real influence in Las Vegas, 0 to 99

Market-relative score

Brandon books VIP tables, guestlist spots and birthdays at Marquee, Omnia, Tao and Hakkasan so guests can skip the line. B 76 pairs 5.81% engagement with 84% real followers on a following of 10,577.

Why B on the CA Influence Index™

Audience fit18% Las Vegas
Engagement7.4x median
View power1.1x followers
Audience quality84% real

Ranking method

CA Influence Index™ (CII): how we grade Las Vegas influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the American market. Full marks once 30% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the American median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 929,228 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 Las Vegas influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 929,228 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Engagement rate of 5% or better

selected: 36%
market: 13%

Averages 100K+ Reel views per post

selected: 16%
market: 4.8%

Source: the Click Analytic American creator market study of 929,228 Instagram accounts, measured 15 September 2026. The market side is read from that study; the pink side is computed from the cards above.

Why Ahmere Allen is the #1 Las Vega creator

Ahmere Allen tops this ranking with a CA Influence Index of 99 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Las Vegas30.0%100/100
  • Engagement against the market median for this size6.57%, 8.3x100/100
  • Average Reels reach against follower count3.1x100/100
  • Share of the audience that is real82%91/100

The top of this list is tight: 5 creators grade A+, so the component bars on each card are what separate them.

The full database

Need more than the top 25?

Search the full Click Analytic database of 400M+ creators by niche, audience, engagement, views, growth and more.

Search the creator database

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

These cover why the audience figure is a Las Vegas figure, how large the accounts run, and what the score does and does not measure.

01Why is the audience percentage on each card a Las Vegas percentage?

Because both the creator search and the audience reading were pointed at Las Vegas specifically rather than at the country. A city carries less statistical weight than a nation, so this programme measures that figure against a 30% bar built for metro-level claims, not the higher bar it uses when a page has no city at all. This selection's midpoint sits at 26%, under that mark even though every card still clears the page's own 15% entry requirement.

02How large are the accounts on this list?

Follower counts run from 10,103 to 38,783. The account with the fewest followers sits tenth in the final order and the one with the most sits twelfth, which shows the index at work: engagement, Reel reach and audience fit carry more weight than raw size once an account is past the entry floor.

03What can the score not tell me?

It only compares the 25 accounts shown here against each other, using four things measured on a single day: how much of the audience is local, engagement, Reel reach and how real the following looks. Rates, current availability and whether recent posts suit a given brief are not part of it. Check those separately before reaching out.

04Why would a Las Vegas influencer search turn up casinos, shops and tattoo parlors, and what happened to them?

Instagram's location tag catches anything associated with the city, businesses included, so a search built on location alone always pulls in organisations along with individual creators. A radio station, a pair of tattoo studios, a restaurant group, a private high school, an animal rescue charity, a bar and a wellness club were all tagged as Las Vegas creators here, and every one of them was taken off, since a business cannot be hired the way a creator can.

05Is this page mostly nightlife and tattoo accounts?

Those trades stand out but do not dominate the list. Working DJs and independent tattoo artists sit next to a licensed realtor, a celebrity makeup artist, two professional MMA fighters, a radio host on air in two different markets and a wedding and events photographer. A search with no niche keyword simply returns whoever the platform already associates with the city, and this time that turned out to be a broad mix of small businesses and day jobs.

06What else was removed, and why?

Bios pointing to a different city as home; a decorated television news anchor, kept off under the standing rule against working journalists; a name recognised from reality television; two profiles built around gang or crew signaling; three carrying signals of adult content; and, the single largest group by far, bios that gave no real sense of what the person behind the account does.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 19 Sept 20269 min read

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