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Top 25 Austin Influencers on Instagram

We screened 4,094 Austin-based Instagram accounts between 20,000 and 500,000 followers for a 15% Austin audience, 1.5% engagement, 60% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux8 min readLast updated: 16 Sept 2026

The ranking

25 top Austin influencers on Instagram

The 25 selected influencers include an Olympian, a morning radio host, a chef cooking across three restaurants, a realtor working in historic homes, a wig and makeup designer, a cinematic drone operator, a muralist who paints live at a comedy show and an interior designer, alongside a pilot telling Texas stories, a pastor and author, a former professional baseball player, and sewing, food, fashion and farmers market creators.

25
Influencers selected
4.6%
Avg engagement
80%
Avg real audience
ET
#1
30.2K
Followers
3.91%
Engagement rate
188.0K
Avg views
20.0%
fake followers / suspicious accounts

Texan who loves science, history, and weight lifting. EN/ES šŸ¤“šŸ‘¾, @mannysanchez1213 šŸ‘¬šŸ’

Audience location
Austin44.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The et_from_orbit account describes itself as a Texan who loves science, history and weight lifting, and says it posts in English and Spanish. A+ 98 is the top score on this page, built on 187,972 average Reel views, the widest reach here, against 30,240 followers and a 44% Austin audience.

Why A+ on the CA Influence Indexā„¢

Audience fit44% Austin
Engagement4.9x median
View power6.2x followers
Audience quality80% real
Kate Knifton
#2

katekniftonKate Knifton

Kate KniftonNano
26.4K
Followers
10.01%
Engagement rate
51.5K
Avg views
37.0%
fake followers / suspicious accounts

USA Olympian | World Champion | National Champion šŸ¤˜šŸ¼ Business

Audience location
Austin36.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The bio of Kate Knifton names her a USA Olympian, a world champion and a national champion, and routes business inquiries through management. A+ 95 rests on 10.01% engagement and 51,545 average Reel views, with 63% real followers the lowest reading on this page.

Why A+ on the CA Influence Indexā„¢

Audience fit36% Austin
Engagement12.7x median
View power1.9x followers
Audience quality63% real
Billy TheKidd
#3

billyontheradioBilly TheKidd

Billy TheKiddNano
40.0K
Followers
14.45%
Engagement rate
114.0K
Avg views
18.0%
fake followers / suspicious accounts

Billy The Kidd šŸ“» Radio Host @iheartradio šŸ‘” Entrepreneur II Partner @reservoirtmf ā¤ļø Most Important Job: Ryder’s Dad

Audience location
Austin20.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The billyontheradio account posts as Billy The Kidd, a radio host with iHeartRadio whose bio also names a partner role in a second venture and calls fatherhood his most important job. A+ 90 comes from 14.45% engagement, the second highest here, and 114,006 average Reel views, against a 20% Austin audience share.

Why A+ on the CA Influence Indexā„¢

Audience fit20% Austin
Engagement18.3x median
View power2.8x followers
Audience quality82% real
Fermin Nunez
#4

chiefnunezFermin Nunez

Fermin NunezNano
24.2K
Followers
2.63%
Engagement rate
26.1K
Avg views
20.0%
fake followers / suspicious accounts

šŸ‘ØšŸ½ā€šŸ³šŸŒ½ Tortilleando Ando @suerteatx šŸ‘ØšŸ½ā€šŸ³šŸŒ½ šŸŸšŸ¦ŖšŸ¦‘šŸ¦Marisqueando Ando @esteatx šŸŸšŸ¦ŖšŸ¦‘šŸ¦ šŸ”šŸ»šŸ”Burgereando Ando @bartotiatx šŸ”šŸ»šŸ”

Audience location
Austin37.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Fermin Nunez posts as a chef, and his bio plays on tortillas, seafood and burgers while tagging three Austin restaurant accounts. His 2.63% engagement is exactly the roster median, and 26,123 average Reel views with a 37% Austin audience lift the score to A 85.

Why A on the CA Influence Indexā„¢

Audience fit37% Austin
Engagement3.3x median
View power1.1x followers
Audience quality80% real
Anna Fugate
#5

annatheartisteAnna Fugate

Anna FugateNano
22.7K
Followers
15.37%
Engagement rate
24.2K
Avg views
17.0%
fake followers / suspicious accounts

I play dress up for a living Hair & Makeup portfolio in story highlights makeup design for @Markiplier wig design for @zachtheater awful weasel

Audience location
Austin40.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Anna Fugate says she plays dress up for a living, keeps a hair and makeup portfolio in her story highlights, and her bio names makeup design for Markiplier and wig design for the zachtheater account. The smallest account here at 22,739 followers carries the highest engagement rate, 15.37%, and A 85 adds 24,177 average Reel views.

Why A on the CA Influence Indexā„¢

Audience fit40% Austin
Engagement19.5x median
View power1.1x followers
Audience quality83% real
alcheska 悚.*ćƒ»ć€‚ć‚š
#6

alcheskaaalcheska 悚.*ćƒ»ć€‚ć‚š

alcheska 悚.*ćƒ»ć€‚ć‚šNano
31.0K
Followers
12.41%
Engagement rate
26.0K
Avg views
13.0%
fake followers / suspicious accounts

🌱🄭✨NYC | ATX host of @asianglow.pod youtube! ( āœŒļøŽ'ω')āœŒļøŽ ā¤µļø

Audience location
Austin32.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The alcheskaa account splits its bio between New York and Austin, hosts a podcast it links there, and points followers to its YouTube channel. A 82 combines 12.41% engagement with 87% real followers and 26,004 average Reel views.

Why A on the CA Influence Indexā„¢

Audience fit32% Austin
Engagement15.7x median
View power0.8x followers
Audience quality87% real
Kevin Del Aguila
#7

kda.txKevin Del Aguila

Kevin Del AguilaMid
131.0K
Followers
4.43%
Engagement rate
108.1K
Avg views
16.0%
fake followers / suspicious accounts

Drone Videography Cinematic Aerial Video | Austin TX šŸ“ Hospitality • Real Estate • Tourism • Events šŸ“©

Audience location
Austin45.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Kevin Del Aguila shoots what his bio calls cinematic aerial video in Austin, Texas for hospitality, real estate, tourism and events. At 45% he holds the largest Austin audience share on this page, and A 81 adds 108,122 average Reel views and 84% real followers.

Why A on the CA Influence Indexā„¢

Audience fit45% Austin
Engagement6.8x median
View power0.8x followers
Audience quality84% real
Erin Scialabba
#8

erinsellsatxErin Scialabba

Erin ScialabbaNano
35.5K
Followers
4.52%
Engagement rate
25.6K
Avg views
20.0%
fake followers / suspicious accounts

šŸ” Austin Realtor šŸ—ļø Special properties + homes with history šŸ’Œ šŸ‘‡ Let’s work together

Audience location
Austin38.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The erinsellsatx account belongs to an Austin realtor whose bio describes her focus as special properties and homes with history. B 79 pairs a 38% Austin audience with 25,561 average Reel views and 4.52% engagement.

Why B on the CA Influence Indexā„¢

Audience fit38% Austin
Engagement5.7x median
View power0.7x followers
Audience quality80% real
emma clary
#9

squashprincessemma clary

emma claryNano
33.5K
Followers
3.86%
Engagement rate
21.5K
Avg views
14.0%
fake followers / suspicious accounts

✦ sewing, being sentimental! all handmade in austin tx ✦ project inquiries, ✦ shop below šŸŒ·šŸ’™

Audience location
Austin42.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Emma Clary describes her posts as sewing and being sentimental, all handmade in Austin, Texas. B 79 rests on a 42% Austin audience and 86% real followers, with 21,542 average Reel views.

Why B on the CA Influence Indexā„¢

Audience fit42% Austin
Engagement4.9x median
View power0.6x followers
Audience quality86% real
Julsey
#10

atxjulseyJulsey

JulseyMicro
97.0K
Followers
3.70%
Engagement rate
63.9K
Avg views
20.0%
fake followers / suspicious accounts

Austin Texas 🤠 Food show & tell šŸ’ @atxmichaeljeff

Audience location
Austin34.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The atxjulsey account posts what its bio calls food show and tell from Austin, Texas under the name Julsey. B 78 reads 63,940 average Reel views against 96,964 followers, with 3.7% engagement and a 34% Austin share.

Why B on the CA Influence Indexā„¢

Audience fit34% Austin
Engagement5.3x median
View power0.7x followers
Audience quality80% real

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J.B. Sauceda
#11

jaybsaucedaJ.B. Sauceda

J.B. SaucedaNano
28.4K
Followers
3.01%
Engagement rate
29.3K
Avg views
20.0%
fake followers / suspicious accounts

Pilot. Storyteller. Texan. Rarely bored. Host & Exec Producer of @texascountryreporter Staff @texasmonthly Founder @texashumor

Audience location
Austin21.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The jaybsauceda account belongs to a pilot and storyteller who is named in his bio as host and executive producer of Texas Country Reporter, staff at Texas Monthly and founder of Texas Humor. B 76 sets 29,332 average Reel views slightly above his 28,362 followers, with a 21% Austin audience the limiting figure.

Why B on the CA Influence Indexā„¢

Audience fit21% Austin
Engagement3.8x median
View power1.0x followers
Audience quality80% real
David Douglass
#12

thedaviddouglassDavid Douglass

David DouglassMid
203.9K
Followers
2.43%
Engagement rate
149.5K
Avg views
16.0%
fake followers / suspicious accounts

Super serious foodie If I don't like it I don't post it

Audience location
Austin24.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

David Douglass calls himself a super serious foodie and says in his bio that if he does not like it, he does not post it. He runs the largest account here at 203,945 followers, and B 75 reflects 149,490 average Reel views measured against that size.

Why B on the CA Influence Indexā„¢

Audience fit24% Austin
Engagement4.1x median
View power0.7x followers
Audience quality84% real
Anne Hudson
#13

hudsonanneAnne Hudson

Anne HudsonNano
46.5K
Followers
2.22%
Engagement rate
8.1K
Avg views
13.0%
fake followers / suspicious accounts

National iā¤ļøRadio Talent + TV Personality + Podcast Host based in Austin, Texas

Audience location
Austin42.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Anne Hudson, whose account name adds with an E, describes herself in her bio as national radio talent, a TV personality and a podcast host based in Austin, Texas. A 42% Austin audience and 87% real followers carry B 70 despite 8,098 average Reel views.

Why B on the CA Influence Indexā„¢

Audience fit42% Austin
Engagement2.8x median
View power0.2x followers
Audience quality87% real
Key-air-uh]
#14

kyyeraKey-air-uh]

Key-air-uh]Nano
26.3K
Followers
6.33%
Engagement rate
2.0K
Avg views
25.0%
fake followers / suspicious accounts

ATX Proverbs 21:5 Criminal justice | published author | mobile bar owner @kocktail_khemistryšŸø

Audience location
Austin40.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The kyyera account posts from Austin under a display name written as a pronunciation guide, and its bio names criminal justice, a published author credit and a mobile bar. B 69 is built on 6.33% engagement and a 40% Austin audience, with 1,986 average Reel views the narrowest reach on this page.

Why B on the CA Influence Indexā„¢

Audience fit40% Austin
Engagement8.0x median
View power0.1x followers
Audience quality75% real
Chris Rogers Artist
#15

chrisrogersartChris Rogers Artist

Chris Rogers ArtistNano
30.5K
Followers
2.19%
Engagement rate
4.6K
Avg views
19.0%
fake followers / suspicious accounts

Muralist x Live-Painter x Custom Art @killtonyshow Live-Painter ā€œCalm Seas make poor sailors.ā€ šŸŒŠā›µļøšŸŒŠ

Audience location
Austin43.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Chris Rogers, whose account name is Chris Rogers Artist, calls himself a muralist, live painter and custom artist, and names live painting for the Kill Tony show. A 43% Austin audience share carries B 68, with 4,562 average Reel views doing little of the work.

Why B on the CA Influence Indexā„¢

Audience fit43% Austin
Engagement2.8x median
View power0.1x followers
Audience quality81% real
Cody Gould
#16

cody.gouldCody Gould

Cody GouldMid
140.4K
Followers
2.59%
Engagement rate
85.5K
Avg views
10.0%
fake followers / suspicious accounts

šŸ“Austin, TX Not to get philosophical or anything but…

Audience location
Austin16.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Cody Gould posts from Austin, Texas behind a bio line that opens, not to get philosophical or anything but, and works through a media group. At 90% he holds the cleanest audience here alongside 85,499 average Reel views, but a 16% Austin share, the narrowest on the page, holds him to B 67.

Why B on the CA Influence Indexā„¢

Audience fit16% Austin
Engagement4.0x median
View power0.6x followers
Audience quality90% real
Geniee
#17

txs.genieeGeniee

GenieeMid
134.8K
Followers
7.01%
Engagement rate
55.6K
Avg views
28.0%
fake followers / suspicious accounts

Austin, Texas šŸ“§| TikTok - atx_genie199 (1M) Linktree for my socialsā¬‡ļø

Audience location
Austin23.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The txs.geniee account posts from Austin, Texas under the name Geniee, works through a talent agency, and its bio claims a TikTok account with one million followers. B 67 comes from 7.01% engagement and 55,594 average Reel views, with 72% real followers under the roster median.

Why B on the CA Influence Indexā„¢

Audience fit23% Austin
Engagement10.8x median
View power0.4x followers
Audience quality72% real
Texas Dives
#18

texasdivesTexas Dives

Texas DivesMid
106.2K
Followers
2.20%
Engagement rate
55.2K
Avg views
27.0%
fake followers / suspicious accounts

šŸœšŸŗšŸ“Austin, TX Biz: Book & dive bar app out NOW!šŸ‘‡

Audience location
Austin21.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The Texas Dives account posts from Austin, Texas and its bio announces that a book and a dive bar app are out now. B 67 reads 55,176 average Reel views against 106,249 followers, with 2.2% engagement and a 21% Austin share.

Why B on the CA Influence Indexā„¢

Audience fit21% Austin
Engagement3.2x median
View power0.5x followers
Audience quality73% real
Jimmy Lewis
#19

jimmylewisJimmy Lewis

Jimmy LewisMicro
51.9K
Followers
1.84%
Engagement rate
14.5K
Avg views
12.0%
fake followers / suspicious accounts

ā€œSLIM JIMā€ •@thetexastailgaters #99 •Former @dodgers •Collabs in businessšŸ“§

Audience location
Austin28.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Jimmy Lewis goes by Slim Jim in a bio that names the number 99 shirt with the Texas Tailgaters, a former spell with the Dodgers, and an interest in business collaborations. B 66 rests on 88% real followers, with 14,451 average Reel views and 1.84% engagement both under the roster medians.

Why B on the CA Influence Indexā„¢

Audience fit28% Austin
Engagement2.3x median
View power0.3x followers
Audience quality88% real
hannah
#20

hannah_thetinyprojecthannah

hannahMicro
51.7K
Followers
1.64%
Engagement rate
20.1K
Avg views
12.0%
fake followers / suspicious accounts

Hannah | The Tiny Project šŸ’Œ @tinyfarmersmarket + The Tiny Post! Creativity! Community! Connection! 🌟

Audience location
Austin32.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The hannah_thetinyproject account posts as Hannah behind The Tiny Project, names a tiny farmers market and The Tiny Post in its bio, and sums itself up as creativity, community and connection. B 66 pairs 88% real followers with a 32% Austin audience that matches the roster median, against 1.64% engagement.

Why B on the CA Influence Indexā„¢

Audience fit32% Austin
Engagement2.1x median
View power0.4x followers
Audience quality88% real

25 on this page, 400M+ in the app

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maddie fay nembhard
#21

missmadelineeemaddie fay nembhard

maddie fay nembhardNano
39.8K
Followers
1.65%
Engagement rate
28.0K
Avg views
21.0%
fake followers / suspicious accounts

wife | mom to be 🦢 austin, tx šŸ’Œ Founder: @luxmediacollab

Audience location
Austin25.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Maddie Fay Nembhard posts from Austin, Texas as a wife and a mother to be, and her bio names her as the founder of the luxmediacollab account. B 65 comes from 28,025 average Reel views above the roster median, with 1.65% engagement the weakest measure on her card.

Why B on the CA Influence Indexā„¢

Audience fit25% Austin
Engagement2.1x median
View power0.7x followers
Audience quality79% real
Zach W. Lambert
#22

zachwlambertZach W. Lambert

Zach W. LambertNano
43.4K
Followers
1.53%
Engagement rate
7.2K
Avg views
11.0%
fake followers / suspicious accounts

pastor @restoreatx. cofounder @postevangelicalcollective. doctoral student @dukeuniversity. bestselling author of Better Ways to Read the Bible šŸ‘‡šŸ‘‡

Audience location
Austin30.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The zachwlambert account belongs to an Austin pastor whose bio names him a cofounder of the postevangelical collective, a Duke University doctoral student and a bestselling author. His 89% real followers is the second cleanest audience here, but the lowest engagement rate on the page, 1.53%, and 7,222 average Reel views give C 62.

Why C on the CA Influence Indexā„¢

Audience fit30% Austin
Engagement1.9x median
View power0.2x followers
Audience quality89% real
Austin Things to Do Austin Texas Influencer
#23

rachellatelyAustin Things to Do Austin Texas Influencer

Austin Things to Do Austin Texas InfluencerMicro
82.8K
Followers
1.60%
Engagement rate
16.5K
Avg views
30.0%
fake followers / suspicious accounts

I share fun things to do + life in Austin Texas!šŸ“ 🌮 foodie behind @512bites šŸŽ™ļø host of @theaustinpod šŸ’Œ

Audience location
Austin27.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

The rachellately account shares fun things to do and life in Austin, Texas, and its bio names a companion foodie page called 512bites and a podcast it hosts called theaustinpod. C 59 reads 16,478 average Reel views against 82,763 followers, with 70% real followers under the roster median.

Why C on the CA Influence Indexā„¢

Audience fit27% Austin
Engagement2.2x median
View power0.2x followers
Audience quality70% real
RIYA PATEL
#24

riyapatel_RIYA PATEL

RIYA PATELNano
45.2K
Followers
2.03%
Engagement rate
18.5K
Avg views
30.0%
fake followers / suspicious accounts

running late, always extra šŸ’ƒ āœˆļø NYFW sept 9-15th austin, tx fashion | beauty | lifestyle āœ‰ļø

Audience location
Austin17.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Riya Patel posts fashion, beauty and lifestyle from Austin, Texas, calls herself always running late and always extra, and her bio flags a New York Fashion Week trip in September. A 17% Austin audience share and 70% real followers hold C 58, with 18,511 average Reel views.

Why C on the CA Influence Indexā„¢

Audience fit17% Austin
Engagement2.6x median
View power0.4x followers
Audience quality70% real
Claire Zinnecker
#25

clairezinneckerClaire Zinnecker

Claire ZinneckerMicro
71.1K
Followers
1.87%
Engagement rate
18.4K
Avg views
24.0%
fake followers / suspicious accounts

Claire Zinnecker Design Interior Designer Layered, soulful, timeless homes rooted in place Austin + nationwide @clairezinneckerdesign @savingidahouse

Audience location
Austin18.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Austin, 0 to 99

Market-relative score

Claire Zinnecker works as an interior designer across Austin and nationwide, and her bio describes the homes she designs as layered, soulful and timeless, rooted in place. The lowest score here at C 57 reflects an 18% Austin audience share and 1.87% engagement, with 18,390 average Reel views.

Why C on the CA Influence Indexā„¢

Audience fit18% Austin
Engagement2.5x median
View power0.3x followers
Audience quality76% real

Ranking method

CA Influence Indexā„¢ (CII): how we grade Austin influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the American market. Full marks once 30% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the American median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 929,228 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 Austin influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 929,228 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Engagement rate of 5% or better

selected: 24%
market: 13%

Averages 100K+ Reel views per post

selected: 16%
market: 4.8%

Source: the Click Analytic American creator market study of 929,228 Instagram accounts, measured 15 September 2026. The market side is read from that study; the pink side is computed from the cards above.

Why ET is the #1 Austin creator

ET tops this ranking with a CA Influence Index of 98 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Austin44.0%100/100
  • Engagement against the market median for this size3.91%, 4.9x100/100
  • Average Reels reach against follower count6.2x100/100
  • Share of the audience that is real80%89/100

The top of this list is tight: 3 creators grade A+, so the component bars on each card are what separate them.

The full database

Need more than the top 25?

Search the full Click Analytic database of 400M+ creators by niche, audience, engagement, views, growth and more.

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FAQ

Frequently asked questions

These questions cover how the list was built, what its numbers describe, and where the measurements stop.

01How were these Austin influencers selected?

We screened 4,094 Austin-based Instagram accounts between 20,000 and 500,000 followers for a 15% Austin audience, 1.5% engagement, 60% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

02Does this ranking cover every Austin influencer?

No. This is an editorial selection of 25 Austin influencers, not an exhaustive directory. It covers accounts between 20,000 and 500,000 followers under the stated screen. The separate United States study of 929,228 Instagram creator accounts supplies the market benchmark.

03Why are so many University of Texas accounts missing?

A city search with no niche filter returns institutions as readily as creators, and in Austin the university dominates that return. The official streaming service, the mascot, the marching band, the spirit squads, the admissions office, a faculty account and two subscription fan sites were removed, along with a head coach and three professional athletes, because none of them is an independent creator a brand can book for content.

04What does Austin audience share mean here?

It is the measured share of each account’s audience located in Austin, not a statement about where the creator lives. Across this selection the median is 32% and the range runs from 16% to 45%. Creator location was a separate filter in the query.

05Which market benchmark does the index use?

The United States Instagram study dated 15 September 2026, whose engagement medians are 0.79% for the 10,000 to 50,000 follower band and 0.56% for accounts above 250,000. Candidate measurements come from 16 September, so the two sources keep their separate dates.

06Does a high grade prove an influencer will deliver sales?

No. The score combines measured audience fit, engagement, relative Reel reach and real-audience share. It does not measure campaign sales, confirm availability or quote a rate. Review recent relevant posts and ask for campaign terms before approaching anyone on this page.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 16 Sept 20268 min read

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