Top 25 US Lifestyle Influencers on Instagram (Sep 2026)

Sam Schlageter posts lifestyle and travel from Washington DC and opens the bio by asking you to be friends. A at 83, the only A on this page: an 88 percent American audience, 88 percent of it real, and Reels reaching 92 percent of her following.

Jessica Haynes cooks at home in Texas and says plainly that she is not a chef. B at 79 on the most American audience on this page.

Soufiane Bernoukh posts basketball and comedy from Washington DC and runs a wristband brand. B at 78 on 24 times the US median engagement rate for his size, and the only account here whose Reels beat its own follower count.

Allison posts easy healthy eating built on precision rather than restriction and hosts on the StepBet app. B at 77 on almost nine times the US median engagement rate for her size.

Kylie Pitts vlogs motherhood and calls her own feed real life and chaos. B at 76 on a 95 percent American audience.

Derrick Lawrence Jr posts comedy and lifestyle around his nursing job in New Orleans. B at 76 on a 94 percent American audience.

Zach Webber posts as a dad about routines and hosts a podcast on the same subject. B at 75 on an 85 percent real audience.

Devonte West splits his time between Dallas and Los Angeles making everyday life funnier. B at 73 on 878,000 followers with 95 percent of the audience American.

Thyri Frazier calls herself your internet big sister and posts wellness and confidence talk. B at 73 on almost six times the US median engagement rate for her size.

Paulina Torres posts self-love, lifestyle and travel, and the bio marks a move from Mexico to Los Angeles. B at 72 on an 85 percent American audience.

Diane and Anthony post marriage and parenthood together from Houston. B at 72 on an 86 percent American audience.

Bliss Poureetezadi Goytowski came out of Love Is Blind and hosts the Blind Love podcast. B at 71 on 754,000 followers and an 81 percent real audience.

Christian Ou posts healthy Asian-inspired recipes and splits the bio between Los Angeles and Taipei. B at 71 on an 83 percent real audience.

Torick posts comedy skits from Los Angeles and runs 300,000 more on TikTok. B at 71 on a 94 percent American audience.

Keya Davis sells juicers, coaching and ebooks around nutrition and wellness from Florida. B at 70 on a 97 percent real audience, the cleanest on this page, and 18 times the US median engagement rate for her size.

Karla Lu posts luxury travel as a single mother of two between Arizona and California. B at 70 on 16 times the US median engagement rate for her size.

Kimberley Jules is a nursing student who calls herself a comedian by accident. B at 68 on 898,000 followers and almost nine times the US median engagement rate for her size.

Ty and Donnie post together as two brothers living an eighties life. B at 68 on an 83 percent real audience.

Veronica describes herself as a 24-year-old lesbian creator posting beauty, fashion and lifestyle from Los Angeles. B at 67 on a 76 percent real audience.

Destene Sudduth posts motherhood, fashion and married life from Dallas. B at 67 on Reels reaching a third of her following.

Niaesha Downey posts family, fashion and travel from Tennessee through an agency. B at 67 on a 71 percent American audience.

The Perez family posts humour and lifestyle in Spanish from inside the United States. B at 67 on an 82 percent real audience.

Addison is an ICU nurse in Los Angeles who posts comedy, beauty and travel. B at 67 on the lowest Reel reach here, six percent of the follower count.

Sabrina Cesta posts calisthenics and cycling from Los Angeles and carries a YoungLA discount code. B at 66 on 938,000 followers, the largest account on this page, and a 96 percent real audience, though exactly half the audience is American.

Justine Joy Ndiba is a television and media personality in Los Angeles who hosts the Just Sayin podcast. B at 66 on 17 times the US median engagement rate for her size.