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Click Analytic

Top 25 US Lifestyle Influencers on Instagram (Sep 2026)

We screened 927,095 US Instagram accounts for lifestyle creators with 20K to 1M followers. Here are the 25 that stand out.

Denis Golubev7 min readLast updated: 6 Sept 2026

How we picked these 25

These 25 influencers ranked highest on our CA Influence Index, which combines average views, engagement rate and US audience share. See how our CA Influence Index works.

25
Influencers selected
75%
Avg American audience
3.8%
Avg engagement
79%
Avg real audience
#1

yourdcbestieSam Schlageter

Sam SchlageterMid-tier Influencer

Bio: 👋 Let’s be friends! 📍 Washington, DC 🌎 lifestyle & travel 💌

390.2K
Followers
1.91%
Engagement rate
359.0K
Avg views
12.0%
unreachable followers
Audience location
United States88.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#2

jessbecookingJessica Haynes

Jessica HaynesMid-tier Influencer

Bio: ❤️Lifestyle| Home Cooking| Family Sharing Meals Texas Stay At Home Wife & Mom (🚫Not A Chef) ✨Amazon Storefront👇🏽 ❤️YouTube Channel 👇🏽

446.2K
Followers
5.21%
Engagement rate
344.8K
Avg views
26.0%
unreachable followers
Audience location
United States95.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#3

soufs_videosSoufiane Bernoukh

Soufiane BernoukhMacro Influencer

Bio: 🏀 Basketball• Comedy• Lifestyle 🇲🇦 Moroccan| 📍DC @halalwrist ™ 📩 /

617.8K
Followers
13.60%
Engagement rate
676.6K
Avg views
26.0%
unreachable followers
Audience location
United States60.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#4

_finallyallisonAllison

AllisonMacro Influencer

Bio: - 🍽️ Precision 🚫 Restriction - 🥾 @stepbet host code finallyallison - 😎🌻 Easy Healthy Lifestyle - 👇🏻 Toys this way 👇🏻

673.7K
Followers
4.90%
Engagement rate
376.1K
Avg views
16.0%
unreachable followers
Audience location
United States78.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#5

kylieapittskylie pitts

kylie pittsMacro Influencer

Bio: lifestyle vlogger📸 motherhood| real life| chaos 💌

649.8K
Followers
1.72%
Engagement rate
322.0K
Avg views
18.0%
unreachable followers
Audience location
United States95.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#6

iamdeejayyyyllcDerrick Lawrence Jr

Derrick Lawrence JrMid-tier Influencer

Bio: 🎭 Comedy| Lifestyle 🩺 Nursing Life 📍New Orleans 📩 Collabs: DM or Email ↓

486.5K
Followers
2.83%
Engagement rate
266.1K
Avg views
21.0%
unreachable followers
Audience location
United States94.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#7

zach_webber_Zach Webber

Zach WebberMid-tier Influencer

Bio: Dad| Routines| Lifestyle Host of @good.reps.show Shop posts below ⬇️

463.7K
Followers
1.86%
Engagement rate
281.6K
Avg views
15.0%
unreachable followers
Audience location
United States69.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#8

_devontewestDevonte West

Devonte WestMacro Influencer

Bio: Making everyday life way funnier Between Dallas and LA Partnerships

878.4K
Followers
2.31%
Engagement rate
275.6K
Avg views
19.0%
unreachable followers
Audience location
United States95.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#9

thyriifrazierthyri frazier

thyri frazierMacro Influencer

Bio: your internet big sis 🐱 hot girl life + real girl talk wellness• lifestyle• confidence 📩

688.3K
Followers
3.31%
Engagement rate
235.6K
Avg views
24.0%
unreachable followers
Audience location
United States85.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#10

ipautorresPaulina Torres

Paulina TorresMacro Influencer

Bio: Girl, get in…we're becoming our best selves 🤍 Lifestyle ♡ self love ♡ travel 🇲🇽→ LA

708.4K
Followers
1.67%
Engagement rate
202.9K
Avg views
23.0%
unreachable followers
Audience location
United States85.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#11

officialwinstonfamilyDiane & Anthony

Diane & AnthonyMid-tier Influencer

Bio: 📍 Houston, TX Marriage• Family• Parenthood• Lifestyle 📩 Collabs: 🕊️ Our Angel @_jenniferle 🏡 @_dianetherealtor

443.6K
Followers
1.86%
Engagement rate
134.8K
Avg views
27.0%
unreachable followers
Audience location
United States86.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#12

blisspoureetezadiBliss Poureetezadi Goytowski

Bliss Poureetezadi GoytowskiMacro Influencer

Bio: @loveisblindnetflix 💫 Podcast host: @blindlove_podcast 🎙️ Mommy 👧🏻 👶🏻 🍼| Marriage💗| Lifestyle ✨ 💌

754.4K
Followers
2.65%
Engagement rate
322.4K
Avg views
19.0%
unreachable followers
Audience location
United States68.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#13

onehappybiteChristian Ou

Christian OuMid-tier Influencer

Bio: Healthy Asian-Inspired Recipes| Lifestyle 📍LA| TPE 🇹🇼🥟 📧 Click for FREE recipes👇

436.4K
Followers
1.89%
Engagement rate
246.9K
Avg views
17.0%
unreachable followers
Audience location
United States60.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#14

itsbadkidtorickTorick

TorickMid-tier Influencer

Bio: 📍LA Influencers Creator 🗣️Comedy| Lifestyle| Blogger 🎬 Torick 📺 known For YouTube & Instagram skits 💫TikTok:Itsbadkidtorick225 300k

408.7K
Followers
1.91%
Engagement rate
114.3K
Avg views
29.0%
unreachable followers
Audience location
United States95.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#15

juicewithkeyaKeya Davis

Keya DavisMacro Influencer

Bio: 📍 Florida 🌱Nutrition| Wellness| Lifestyle 👇🏼Juicer• Accessories• Ebooks• Coaching

918.0K
Followers
10.24%
Engagement rate
118.2K
Avg views
3.0%
unreachable followers
Audience location
United States75.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#16

polymathmomKarla Lu

Karla LuMid-tier Influencer

Bio: Single Mom of 2| Luxury Travel| Lifestyle 📍#Arizona California Inspiring others one square at a time💕 @thepolymathmom 📩

394.3K
Followers
9.09%
Engagement rate
286.2K
Avg views
29.0%
unreachable followers
Audience location
United States54.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#17

simplykjulessKimberley Jules 𑣲.

Kimberley Jules 𑣲.Macro Influencer

Bio: Nursing student by day, comedian by accident <3 Skits| Lifestyle| 🇭🇹 Come navigate life w/ me:) Mgmt: 📧

897.7K
Followers
4.80%
Engagement rate
178.8K
Avg views
28.0%
unreachable followers
Audience location
United States75.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#18

monkee_boismonkee bois

monkee boisMacro Influencer

Bio: Ty and Donnie, TWO BROTHERS ROCKIN' THE 80's LIFESTYLE🐆🦓🐉⭐️🤘 Email for

620.7K
Followers
1.60%
Engagement rate
329.4K
Avg views
17.0%
unreachable followers
Audience location
United States58.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#19

v.okayveronica

veronicaMacro Influencer

Bio: 24• lesbian princess• ♍︎• LA📍 beauty• fashion• lifestyle 🗡️ email for business 📧

610.1K
Followers
1.53%
Engagement rate
164.3K
Avg views
24.0%
unreachable followers
Audience location
United States75.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#20

itsdestene_Destene Sudduth

Destene SudduthMacro Influencer

Bio: lifestyle• motherhood• fashion wife & mama sharing real life 📍dallas

583.5K
Followers
1.70%
Engagement rate
195.7K
Avg views
29.0%
unreachable followers
Audience location
United States65.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#21

delaneydreammNiaesha Downey

Niaesha DowneyMid-tier Influencer

Bio: 📍TN Family|LifeStyle|Fashion|Travel Management: @jexyagency 📧: Tiktok: @delaneydream

481.4K
Followers
1.75%
Engagement rate
106.3K
Avg views
29.0%
unreachable followers
Audience location
United States71.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#22

lafamiliaperezwebLafamiliaPerez

LafamiliaPerezMid-tier Influencer

Bio: Familia latina 🇺🇸 Humor• Lifestyle 📩 Colaboraciones

423.4K
Followers
1.82%
Engagement rate
121.6K
Avg views
18.0%
unreachable followers
Audience location
United States61.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#23

theofficialaddisonAddison

AddisonMid-tier Influencer

Bio: Comedy• Lifestyle• Beauty• Travel• LGBTQ 📍 LA| ICU RN| TikTok 1M “Let’s get 1 thing straight & 2 things gay”™

400.9K
Followers
2.17%
Engagement rate
25.6K
Avg views
21.0%
unreachable followers
Audience location
United States72.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#24

sabrinacestaSabrina Cesta

Sabrina CestaMacro Influencer

Bio: gym rat on two wheels|📍LA• calisthenics• lifestyle• good vibes ☽。⋆ » @youngla @younglaforher| -15% code ‘SABRINA’ 📩

938.1K
Followers
3.12%
Engagement rate
365.9K
Avg views
4.0%
unreachable followers
Audience location
United States50.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score
#25

justinejoyJustine Joy Ndiba

Justine Joy NdibaMacro Influencer

Bio: TV & Media Personality Host @justsayin 🎙️ Fashion| Beauty| Lifestyle 🇨🇩| 🇰🇪|📍 LA

677.3K
Followers
9.79%
Engagement rate
125.2K
Avg views
19.0%
unreachable followers
Audience location
United States63.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in the United States, 0 to 99

Market-relative score

Keep exploring

Explore more influencer rankings

More live rankings from the same market.

Market benchmark

How these 25 influencers compare to the US market

The American Instagram study covers 927,095 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Audience at least 60% based in the United States

the selected 25: 88%
market: 52%

Engagement rate of 5% or better

the selected 25: 20%
market: 13%

Averages 100K+ Reel views per post

the selected 25: 96%
market: 4.8%

Source: the Click Analytic American market study, measured 6 September 2026. The market bars show shares of the 927,095 Instagram accounts in the United States with at least 10,000 followers and at least 1% local-audience share.

Why Sam Schlageter is the #1 US lifestyle creator

Sam Schlageter tops this ranking with a CA Influence Index of 83 (A), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in the United States88.0%100/100
  • Engagement against the market median for this size1.91%, 3.4x100/100
  • Average Reels reach against follower count0.9x46/100
  • Share of the audience that is real88%98/100

Among the selected accounts, this creator has the highest combined score.

Read the full CA Influence Index methodology.

FAQ

Frequently asked questions

Answers on how the field was found, why lifestyle is never the whole brief and what the index weighs.

01How were these 25 US lifestyle influencers chosen?

We started from the 927,095 US-based Instagram accounts we track and kept those between 20,000 and 1,000,000 followers that name lifestyle in their own bio. Those accounts then had to hold at least half their audience in the United States while clearing our engagement, audience quality, Reel view and recency floors. 19 already published on our other US pages were excluded, and the 25 here are ranked by the CA Influence Index.

02Why does nobody here post only lifestyle?

Because lifestyle is a container word. Every one of the 25 bios pairs it with something concrete: comedy on seven of them, motherhood or family on eight, and the others run through cooking, wellness, cycling, travel and reality television. When you brief a lifestyle creator you are really briefing the second word, so read the bio line on each card before the follower count.

03How is this different from your US fashion and beauty pages?

They are drawn from the same market and many creators name several of these words in their bio. Where an account is already published on another US page it is not repeated here: 19 were excluded for that reason. If you are briefing across niches, read the pages as one field rather than four separate ones.

04Why is there only one A on this page?

Reel reach. The index weighs how far an account's Reels travel against its own following, and the median account here reaches about a third of it, with only one clearing its follower count outright. Audience quality and engagement are healthy across the page, so almost everyone lands in the B band between 66 and 79.

05Who was left out, and why?

A conservative political media account and an apparel label. Both name lifestyle in the bio and both passed the screen, but neither is a creator you can brief.

06How current is this?

Every account posted within 30 days of the Sep 6, 2026 snapshot. Follower counts, engagement, Reel views and audience shares are read at that date and move week to week at this size, so re-check before a campaign.

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 425M+ creators into rankings brands can actually act on.

Last updated 6 Sept 20267 min read

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