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Top 25 Salt Lake City Influencers on Instagram

We screened 3,450 Salt Lake City based Instagram accounts between 10,000 and 500,000 followers, for a 15% Salt Lake City audience, 1.5% engagement, 60% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux9 min readLast updated: 19 Sept 2026

The ranking

25 top Salt Lake City influencers on Instagram

The 25 below are ranked by the CA Influence Index. They include a nightlife DJ, a distance runner, a real estate advisor, a fashion brand founder, several fine-line tattoo artists, a food show host, an NFL player, a dessert maker, an interior designer and a hairstylist.

25
Influencers selected
4.0%
Avg engagement
86%
Avg real audience
DJ Skratchmo
#1

djskratchmoDJ Skratchmo

DJ SkratchmoNano
28.6K
Followers
9.86%
Engagement rate
287.9K
Avg views
8.0%
fake followers / suspicious accounts

Brolic Army Specialist, Crate Dwellers Co-Founder, House of Lewis DJ, Turntable Enthusiast. For bookings, DM or hit me

Audience location
Salt Lake City36.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

DJ Skratchmo lists himself as a Brolic Army specialist, a Crate Dwellers co-founder, a House of Lewis DJ and a turntable enthusiast. A+ 99 is the joint top score here, built on 287,935 average Reel views against a following of 28,604 and a 36% Salt Lake City audience.

Why A+ on the CA Influence Index™

Audience fit36% Salt Lake City
Engagement12.5x median
View power10.1x followers
Audience quality92% real
Daniela
#2

danielathagodDaniela

DanielaNano
12.9K
Followers
4.84%
Engagement rate
38.1K
Avg views
15.0%
fake followers / suspicious accounts

Distance runner 🤸🏻‍♀️ 26.2 ambassador @abqrunningfiesta If you're going through hell you just keep going!!

Audience location
Salt Lake City30.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Daniela calls herself a distance runner and a marathon ambassador for the abqrunningfiesta account. The other half of the joint top score, A+ 99, comes from a 4.84% engagement rate and an 85% real-follower reading.

Why A+ on the CA Influence Index™

Audience fit30% Salt Lake City
Engagement6.1x median
View power2.9x followers
Audience quality85% real
Jake Cahoon
#3

therealjustjakeJake Cahoon

Jake CahoonNano
11.1K
Followers
3.64%
Engagement rate
20.5K
Avg views
12.0%
fake followers / suspicious accounts

Court + Hudson + Rosie Dad & husband adventures| Hat of the day 🧢 @hoonsupplyco

Audience location
Salt Lake City20.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Jake Cahoon names Court, Hudson and Rosie, calls himself a dad and husband on adventures, posts a hat of the day and tags the hoonsupplyco account. A 89 weighs 20,524 average Reel views and 3.64% engagement against an 88% real-follower reading.

Why A on the CA Influence Index™

Audience fit20% Salt Lake City
Engagement4.6x median
View power1.9x followers
Audience quality88% real
Aspen May
#4

aspenmay_Aspen May

Aspen MayNano
24.5K
Followers
4.99%
Engagement rate
51.9K
Avg views
15.0%
fake followers / suspicious accounts

Utah ✨ Fashion•Family•Home 🛍️ Founder: @aspenavenue.co 💌

Audience location
Salt Lake City17.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Aspen May names fashion, family and home as her subjects from Utah and gives her title as founder of the aspenavenue.co account. A 88 reads 51,869 average Reel views on a following of 24,467, with a 17% Salt Lake City audience the limiting figure.

Why A on the CA Influence Index™

Audience fit17% Salt Lake City
Engagement6.3x median
View power2.1x followers
Audience quality85% real
Wyatt Hendricks
#5

wyatt.h.realtorWyatt Hendricks

Wyatt HendricksNano
11.5K
Followers
6.92%
Engagement rate
10.5K
Avg views
15.0%
fake followers / suspicious accounts

Real Estate Advisor @theagencyslc 📍SLC| 👨🏽‍🤝‍👨🏼 @brygamez Cat & Great Dane Dad 🐈🐈‍⬛🐕

Audience location
Salt Lake City31.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Wyatt Hendricks works as a real estate advisor at theagencyslc, tags the brygamez account and calls himself a cat and Great Dane dad. A 83 pairs 6.92% engagement with a 31% Salt Lake City audience, held back by 10,470 average Reel views.

Why A on the CA Influence Index™

Audience fit31% Salt Lake City
Engagement8.8x median
View power0.9x followers
Audience quality85% real
Pho King Brandon
#6

phokingslcPho King Brandon

Pho King BrandonNano
14.4K
Followers
2.44%
Engagement rate
11.2K
Avg views
11.0%
fake followers / suspicious accounts

the pho graph guy it’s just like, my opinion, man noodle whisperer| host of @biteclubslc & @datemymateslc

Audience location
Salt Lake City33.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Pho King Brandon calls himself the pho graph guy and a noodle whisperer, and hosts the biteclubslc and datemymateslc accounts. A 82 sets an 89% real-follower reading against 11,219 average Reel views and a following of 14,421.

Why A on the CA Influence Index™

Audience fit33% Salt Lake City
Engagement3.1x median
View power0.8x followers
Audience quality89% real
Jovvany Villalobos
#7

thevillagewolfJovvany Villalobos

Jovvany VillalobosNano
10.1K
Followers
2.17%
Engagement rate
9.4K
Avg views
17.0%
fake followers / suspicious accounts

Salt Lake City, UT. A glimpse of the vision ✨ Art Direction / Documenting the ill, thrill and alternative.

Audience location
Salt Lake City33.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Jovvany Villalobos works in art direction from Salt Lake City, documenting what he calls the ill, thrill and alternative. The smallest account on this page at 10,090 followers still earns A 80, on 9,403 average Reel views and 33% Salt Lake City reach.

Why A on the CA Influence Index™

Audience fit33% Salt Lake City
Engagement2.7x median
View power0.9x followers
Audience quality83% real
salt_lego_city
#8
18.2K
Followers
3.03%
Engagement rate
10.7K
Avg views
10.0%
fake followers / suspicious accounts

Lego built Utah

Audience location
Salt Lake City37.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

The salt_lego_city account builds Utah out of Lego and says so in three words. B 79 pairs 3.03% engagement with a 90% real-follower reading, on 10,715 average Reel views and a following of 18,182.

Why B on the CA Influence Index™

Audience fit37% Salt Lake City
Engagement3.8x median
View power0.6x followers
Audience quality90% real
Leah Abadi
#9

leahinslcLeah Abadi

Leah AbadiMicro
54.9K
Followers
2.24%
Engagement rate
41.7K
Avg views
13.0%
fake followers / suspicious accounts

We don’t gatekeep around here 🫶 All things motherhood, food, adventure, travel ✈️ @pepitablends @locasocialagency

Audience location
Salt Lake City27.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Leah Abadi covers motherhood, food, adventure and travel, and tags the pepitablends and locasocialagency accounts. B 77 sets 54,932 followers against a 27% Salt Lake City audience and 41,693 average Reel views.

Why B on the CA Influence Index™

Audience fit27% Salt Lake City
Engagement2.9x median
View power0.8x followers
Audience quality87% real
Liam ocean eyes Tattooogusangus
#10

frat.tatsLiam ocean eyes Tattooogusangus

Liam ocean eyes TattooogusangusNano
12.7K
Followers
3.17%
Engagement rate
6.6K
Avg views
13.0%
fake followers / suspicious accounts

@heresmineslc Salt Lake City paintings @fraternalinstinctz Fineline @g1rth.brooks

Audience location
Salt Lake City34.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

The frat.tats account tags heresmineslc at a Salt Lake City address, posts fineline paintings and tags the fraternalinstinctz account. B 77 combines 3.17% engagement with an 87% real-follower reading, on 6,624 average Reel views.

Why B on the CA Influence Index™

Audience fit34% Salt Lake City
Engagement4.0x median
View power0.5x followers
Audience quality87% real

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Babs De Lay
#11

thebabsdelayBabs De Lay

Babs De LayNano
18.9K
Followers
2.59%
Engagement rate
6.8K
Avg views
11.0%
fake followers / suspicious accounts

‣ 41 years of hyper-local Utah knowledge ‣ Top 5% of Salt Lake City sales agents ‣ Real estate expert and historian! ↘️ Ask Me Stuff! ↙️

Audience location
Salt Lake City35.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Babs De Lay names forty-one years of hyper-local Utah knowledge, ranks in the top five percent of Salt Lake City sales agents and calls herself a real estate expert and historian. Her 2.59% engagement rate sits exactly on the roster median, and B 75 adds an 89% real-follower reading on 18,906 followers.

Why B on the CA Influence Index™

Audience fit35% Salt Lake City
Engagement3.3x median
View power0.4x followers
Audience quality89% real
Kevin Carrington
#12

kmcarringtonfitnessKevin Carrington

Kevin CarringtonNano
12.9K
Followers
13.55%
Engagement rate
5.1K
Avg views
17.0%
fake followers / suspicious accounts

Sharing Awareness Tools ૐ| Mindful Movement V1 Leader| @vuoriclothing Pro Trainer| @wegym_fit Yoga| Pilates| @awakenstudios

Audience location
Salt Lake City33.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Kevin Carrington shares awareness tools, leads Mindful Movement, works as a Vuori Clothing pro trainer and teaches yoga and pilates through wegym_fit and awakenstudios. The highest engagement rate on this page, 13.55%, meets a following of 12,889, and B 75 weighs that against 5,098 average Reel views.

Why B on the CA Influence Index™

Audience fit33% Salt Lake City
Engagement17.2x median
View power0.4x followers
Audience quality83% real
Stopsmilin Films
#13

stopsmilinfilmsStopsmilin Films

Stopsmilin FilmsNano
24.2K
Followers
2.59%
Engagement rate
23.8K
Avg views
22.0%
fake followers / suspicious accounts

Salt Lake City, UT 📍 🎥 Cinematographer & Content Creator 🎬 DM for bisuness inquiries🎥📹 or UGC content

Audience location
Salt Lake City20.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Stopsmilin Films works as a cinematographer and content creator in Salt Lake City, taking business inquiries and UGC content requests. The lowest real-follower reading on this page, 78%, still carries B 74 on 24,159 followers and 23,788 average Reel views.

Why B on the CA Influence Index™

Audience fit20% Salt Lake City
Engagement3.3x median
View power1.0x followers
Audience quality78% real
Maggie Martinez
#14

maggitonikaMaggie Martinez

Maggie MartinezNano
13.1K
Followers
2.20%
Engagement rate
16.4K
Avg views
18.0%
fake followers / suspicious accounts

Salt Lake City Fineline Chicano style tattooing Dm or email to book @sweetneedlestattoo

Audience location
Salt Lake City16.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Maggie Martinez practices fineline Chicano style tattooing in Salt Lake City and books through the sweetneedlestattoo account. Her 16% Salt Lake City audience is the joint narrowest on this page, and B 74 sets that against 13,089 followers and 2.2% engagement.

Why B on the CA Influence Index™

Audience fit16% Salt Lake City
Engagement2.8x median
View power1.3x followers
Audience quality82% real
Steff ∵ Salt Lake City UT Tattoo Artist
#15

steffxinkSteff ∵ Salt Lake City UT Tattoo Artist

Steff ∵ Salt Lake City UT Tattoo ArtistNano
10.3K
Followers
6.06%
Engagement rate
6.7K
Avg views
5.0%
fake followers / suspicious accounts

⊹ fineline / dotwork ⊹ salt lake city, UT ⊹ books open for flash

Audience location
Salt Lake City20.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

The steffxink account practices fineline and dotwork tattooing in Salt Lake City with books open for flash. The highest real-follower reading on this page, 95%, carries B 72 on 6,741 average Reel views and 10,269 followers.

Why B on the CA Influence Index™

Audience fit20% Salt Lake City
Engagement7.7x median
View power0.7x followers
Audience quality95% real
Britain Covey
#16

brit_covey2Britain Covey

Britain CoveyMicro
66.0K
Followers
8.71%
Engagement rate
45.6K
Avg views
14.0%
fake followers / suspicious accounts

Philly Eagle 🦅 Football, golf, fishing @leahcoveyyy 💍 @paradigmshiftingbooks @thecoveyclassic

Audience location
Salt Lake City19.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Britain Covey names himself a Philly Eagle and lists football, golf and fishing, tagging the leahcoveyyy, paradigmshiftingbooks and thecoveyclassic accounts. Much the largest account on this page at 66,001 followers, and B 71 measures 45,620 average Reel views and 8.71% engagement against that size.

Why B on the CA Influence Index™

Audience fit19% Salt Lake City
Engagement11.6x median
View power0.7x followers
Audience quality86% real
Chubby Baker
#17

chubbybakerusaChubby Baker

Chubby BakerNano
30.0K
Followers
2.02%
Engagement rate
24.8K
Avg views
13.0%
fake followers / suspicious accounts

✨chubby but happy✨ Asian-American style dessert Made by @itsyingnance September Pop-up Pre-order SOLD-OUT!!

Audience location
Salt Lake City22.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Chubby Baker calls itself chubby but happy and describes an Asian-American style dessert made by the itsyingnance account, with its September pop-up preorder sold out. B 71 sets a 22% Salt Lake City audience and 2.02% engagement against a following of 30,028.

Why B on the CA Influence Index™

Audience fit22% Salt Lake City
Engagement2.6x median
View power0.8x followers
Audience quality87% real
Brigham Holladay
#18

brighamofutahBrigham Holladay

Brigham HolladayNano
27.3K
Followers
2.58%
Engagement rate
23.0K
Avg views
20.0%
fake followers / suspicious accounts

Utah Resident “Explorer of Places in Time, In Utah & Beyond” DM for collaborations Patreon.com/BrighamofUtah

Audience location
Salt Lake City18.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Brigham Holladay calls himself a Utah resident and an explorer of places in time in Utah and beyond, and takes collaborations through a Patreon account. B 71 reads 22,967 average Reel views and an 18% Salt Lake City audience, on a following of 27,272.

Why B on the CA Influence Index™

Audience fit18% Salt Lake City
Engagement3.3x median
View power0.8x followers
Audience quality80% real
Olivia Curtis
#19

oliviacurtisdesignOlivia Curtis

Olivia CurtisNano
12.6K
Followers
2.38%
Engagement rate
6.8K
Avg views
14.0%
fake followers / suspicious accounts

Interior designer @doran.taylor.design Quilting, crafting, parties & home.

Audience location
Salt Lake City22.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Olivia Curtis works as an interior designer, tags the doran.taylor.design account and posts quilting, crafting, parties and home content. Her 86% real-follower reading sits exactly on the roster median, and B 71 adds a following of 12,582 and 2.38% engagement.

Why B on the CA Influence Index™

Audience fit22% Salt Lake City
Engagement3.0x median
View power0.5x followers
Audience quality86% real
Tenesha Luckett
#20

tenesha_stylesTenesha Luckett

Tenesha LuckettNano
12.4K
Followers
4.11%
Engagement rate
2.2K
Avg views
14.0%
fake followers / suspicious accounts

hairstylist| Utah-based ✈️ LV|LA & Beyond @blacklabelbeautyteam

Audience location
Salt Lake City29.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Tenesha Luckett works as a Utah-based hairstylist who travels to LV, LA and beyond, and tags the blacklabelbeautyteam account. The lowest average Reel views on this page, 2,229, still carries B 71 alongside an 86% real-follower reading exactly on the roster median.

Why B on the CA Influence Index™

Audience fit29% Salt Lake City
Engagement5.2x median
View power0.2x followers
Audience quality86% real

25 on this page, 400M+ in the app

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Lilly Binns
#21

lillykatetattoosLilly Binns

Lilly BinnsNano
10.8K
Followers
1.70%
Engagement rate
6.8K
Avg views
11.0%
fake followers / suspicious accounts

SLC, UT @onlyforevertattoo 🌞 Book below

Audience location
Salt Lake City38.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Lilly Binns works from Salt Lake City and tags the onlyforevertattoo account, with booking through the link below. The widest Salt Lake City audience on this page, 38%, still carries B 71 on 1.7% engagement and 10,769 followers.

Why B on the CA Influence Index™

Audience fit38% Salt Lake City
Engagement2.2x median
View power0.6x followers
Audience quality89% real
Gailon Justus Tattooer***
#22

sweetneedlesGailon Justus Tattooer***

Gailon Justus Tattooer***Nano
13.1K
Followers
2.07%
Engagement rate
3.3K
Avg views
19.0%
fake followers / suspicious accounts

IMITATED NEVER DUPLICATED🔥15K SERVED SINCE 99’🔥APPOINTMENTS PLZ

Audience location
Salt Lake City29.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

The sweetneedles account calls itself imitated never duplicated, cites thousands served since the nineties, and takes appointments by email. B 68 pairs 2.07% engagement with an 81% real-follower reading, on 3,338 average Reel views and a following of 13,089.

Why B on the CA Influence Index™

Audience fit29% Salt Lake City
Engagement2.6x median
View power0.3x followers
Audience quality81% real
Kayla Olsen
#23

kocheatcodeKayla Olsen

Kayla OlsenNano
14.8K
Followers
2.31%
Engagement rate
10.2K
Avg views
15.0%
fake followers / suspicious accounts

God First✝️ ✨ Calisthenics and Aerial Artist With a BIG side of Adrenaline junkie 🪂

Audience location
Salt Lake City16.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Kayla Olsen puts God first and calls herself a calisthenics and aerial artist with a big side of adrenaline junkie. Her 16% Salt Lake City audience is the joint narrowest on this page, and B 67 rests on 14,823 followers and 10,197 average Reel views.

Why B on the CA Influence Index™

Audience fit16% Salt Lake City
Engagement2.9x median
View power0.7x followers
Audience quality85% real
Mac Castro
#24

macxcastroMac Castro

Mac CastroNano
19.5K
Followers
1.57%
Engagement rate
7.7K
Avg views
13.0%
fake followers / suspicious accounts

Lifestyle Content Creator 🇲🇽 Event Host SLC• Los Angeles 📍 tiktok: macxcastro @maccastropresents / @eternojewelryco

Audience location
Salt Lake City33.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Mac Castro works as a lifestyle content creator and event host across Salt Lake City and Los Angeles, and tags the maccastropresents and eternojewelryco accounts. The lowest engagement rate on this page, 1.57%, still carries B 65 on 19,470 followers and 7,737 average Reel views.

Why B on the CA Influence Index™

Audience fit33% Salt Lake City
Engagement2.0x median
View power0.4x followers
Audience quality87% real
Sadie Photo
#25

sadie.photogSadie Photo

Sadie PhotoNano
12.0K
Followers
3.21%
Engagement rate
3.8K
Avg views
11.0%
fake followers / suspicious accounts

⋒ utah wedding & elopement photographer ☾ ⋒ so happy you are here! ⋒ booking Nov 2026+ ⋒ please inquire through my website! 🫶🏻 @sadiephoto.presets

Audience location
Salt Lake City19.0%
CA Influence Index™

CA Influence Index: real influence in Salt Lake City, 0 to 99

Market-relative score

Sadie Photo works as a Utah wedding and elopement photographer, is booking ahead and tags the sadiephoto.presets account. B 65 pairs 3.21% engagement with an 89% real-follower reading, on 3,770 average Reel views and a following of 12,039.

Why B on the CA Influence Index™

Audience fit19% Salt Lake City
Engagement4.1x median
View power0.3x followers
Audience quality89% real

Ranking method

CA Influence Index™ (CII): how we grade Salt Lake City influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the American market. Full marks once 30% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the American median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 929,228 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 Salt Lake City influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 929,228 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Engagement rate of 5% or better

selected: 20%
market: 13%

Averages 100K+ Reel views per post

selected: 4%
market: 4.8%

Source: the Click Analytic American creator market study of 929,228 Instagram accounts, measured 15 September 2026. The market side is read from that study; the pink side is computed from the cards above.

Why DJ Skratchmo is the #1 Salt Lake City creator

DJ Skratchmo tops this ranking with a CA Influence Index of 99 (A+), the joint highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Salt Lake City36.0%100/100
  • Engagement against the market median for this size9.86%, 12.5x100/100
  • Average Reels reach against follower count10.1x100/100
  • Share of the audience that is real92%100/100

Among the selected accounts, this creator shares the highest combined score with 1 other.

The full database

Need more than the top 25?

Search the full Click Analytic database of 400M+ creators by niche, audience, engagement, views, growth and more.

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FAQ

Frequently asked questions

These cover why the audience figure is a Salt Lake City share, how large the accounts are and what the score cannot tell.

01Why is the audience percentage on each card a Salt Lake City share?

Because the query itself named a place rather than a bio word: both creator location and audience location were set to Salt Lake City, so the number on every card counts only the followers who live inside city limits. Pages in this programme built from a bio phrase instead of a place have to fall back to a nationwide reading for that same figure; this page never needed the fallback, since a place was what got asked for to begin with.

02Why aren't the police department, the airport or the university teams on this list?

Instagram cannot tell an organization from a person by the numbers alone, so all sixteen passed the same follower, engagement and audience checks as everyone else and had to be caught by a human reader instead. A school district, a police department, an airport and several university clubs, teams and venues all post the same way a creator does; being typed as one on the platform does not make an institution a person, and every one of the sixteen was pulled once a reader opened the bio.

03Why were two journalists left off this list?

This programme keeps working press out of paid-partnership listings on principle, regardless of audience size. A local news anchor and a morning television reporter both made it through the numeric checks and were pulled once their bios identified them as reporting for a living; nothing about the quality or accuracy of either one's journalism factored into that call.

04How large are these accounts?

From 10,090 to 66,001 followers. Rank and size do not move together on this page: the smallest account holds seventh place and the largest sixteenth, because the score is built from Reel reach and engagement measured per follower, not from follower count on its own, so a small account with a genuinely engaged audience can sit ahead of one many times its size.

05Why were accounts with very high engagement removed?

Above a certain point, a very high rate is a warning sign rather than a strength: it usually means a small following paired with automated or purchased interactions, not genuine popularity. Two accounts on this field's initial pull sat above the ceiling this programme sets before any bio is even opened, a data-quality cut applied identically everywhere it runs.

06What can the score not tell me?

Nothing here says what a creator charges, whether they have room on a calendar this month, or whether their last handful of posts fit a particular brand brief. It is four measurements taken on a single day, set beside nothing but the other 24 accounts on this page. Use the order to shorten a call list, then confirm the rest directly with each account.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 19 Sept 20269 min read

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